LONG-TERM GOAL 1
I would love to become a true expert in the industry with a successful experience in the management of end-to-end projects under my belt as I aspire to grow into a more senior role as a market analyst.
I want to achieve this goal since as a more senior market analyst, I would be able to handle bigger projects which will increasingly expose me to greater responsibilities which will shape my overall experience in the industry.
To achieve the goal, I will seek for opportunities of leading a marketing team in some capacity. I will welcome the opportunity of working with various marketing teams on the development of a streamlined process, which is a fit that is natural with my marketing background. The role of a marketing analyst requires one to have a solid background and marketing expertise of working in the marketing department that I currently possess. I have inspirational managers who I really admire hence I am confident that they will guide me in managing my own marketing team in five years.
I would want to achieve this goal of becoming a market analyst in five years’ time.
Marketing is a diverse area that continuously changes hence coping with the changes and learning new marketing strategies may be quite challenging.
To cope with the highly changing environment, I will be required to keenly observe and analyze market trends and environments to be in a position of deciding the best marketing strategies to use for specific markets.
LONG-TERM GOAL
I would like to become an expert in a particular subject matter within the marketing field an in an area of greatest need within my marketing analyst role.
I would like to develop to a point whereby I become a mentor and role model for other people to be depended upon for acquiring the most current skills and knowledge in the marketing field.
To achieve this goal, I will ensure that I keep up to date with the current information in regards to the market environment, laws and legislation. I would seek to become a leader and mentor to help other people develop their skills in their respective marketing roles. By concentrating on a particular subject matter within my field, I will gain the required expertise in order to assist other people to improve in their roles. I will seek to have several people who I will be guiding them and following up on their progress within a period of four years.
I want to achieve this goal by four years.
As a leader and mentor, I expect to face difficulties in learning all the market strategies and trends which will result in people trusting me and looking up to me as their mentor.
The solutions to the obstacles will include being a keen observer and following up on the trends and requirements of that particular area in order to have the complete knowledge of all the processes and procedures required for one to excel
Title: Market Research Analyst
Position description: Responsible for the conduction of qualitative research on the market for the transformation of external data and information into actionable intelligence. The market analyst will be required to understand behaviours and trends in the market for the support of the director strategy and provision of recommendation for the support of the strategy of the business unit.
Title: Online Marketing Analyst
Position description: Responsible for the performance of research and provision of insights in regards to the currents campaigns, potential and existing customers, competitors and market trends.
Skills List |
Self Assessment Score out of 10 |
Supervisor Assessment. Score out of 10 |
Agree/Disagree with Feedback. Why? |
EXAMPLE ONLY: Communication / interpersonal
|
7 |
8 |
Agree. My communication skills are quite strong, I need to continue to improve my English though. |
Communication / interpersonal |
6 |
7 |
Agree. I have great communication skills that require public speaking improvement. |
Conflict management |
7 |
7 |
Agree. I have good conflict management skills due to previous experience. |
Negotiation |
3 |
2 |
Agree. I have not been highly exposed in situations requiring me to negotiate issues. |
Coaching / mentoring / training |
9 |
5 |
Disagree. As a leader, I have greatly demonstrated my coaching skills. |
Problem – solving |
9 |
9 |
Agree. My problem-solving skills are great. |
Decision – making |
9 |
8 |
Agree. I have previously made good decisions for my team. |
Information management |
5 |
3 |
Agree. I really need more exposure to managing information. |
Technological |
6 |
7 |
Agree. Technological advancements and changes are difficult to follow. |
Analytical and research |
9 |
9 |
Agree. I am good at researching and analyzing market trends. |
Written presentation/report writing |
6 |
4 |
Disagree. Although I am not very good at written presentations, I believe that my skills are above average. |
Cultural awareness |
6 |
6 |
Agree. I am keen and have an understanding of the cultural environment. |
Leadership |
10 |
9 |
Agree. My leadership skills are perfect. |
Creativity awareness |
7 |
7 |
Agree. My creativity awareness skills are great as I am a keen observer. |
Creativity and innovation |
7 |
8 |
Agree. I am always creative and innovative by bringing new ideas. |
Enthusing, influencing and empowering others |
8 |
8 |
Agree. As a leader, I am always enthusiastic about empowering other people to learn and follow directives. |
Knowledge of relevant legislation |
5 |
4 |
Agree. Learning relevant legislation is challenging but I usually try my best to keep myself updated. |
Assess your current professional development needs by completing a personal SWOT Analysis.
Strengths What advantages do you have? What do you do really well? What personal resources can you access? What do others see as your strengths? |
Weaknesses What tasks do you usually avoid? What do others see as your weaknesses? What are your negative work habits? Do you have unhelpful personality traits? |
I am a fast learner and keen observer I know how to lead a team well. I have access to a wide range of reports and personal reference notes. Other people see my keen observation and listening skills as my strengths |
I usually avoid having to lead a team of people who are not committed to the goals of the team. I get irritated easily which others see as my weakness. My negative work habits are that I usually fear to delegate. My love for reading marketing materials tend to take most of the time which may not be helpful to the group. |
Opportunities What new technology can help you? Do you have a network of contacts? What trends do you see emerging? Is there a need that no one is filling? |
Threats What obstacles do you currently face? Is anyone competing with you? Is your job changing? Does changing technology threaten you |
The use of marketing management systems can help me in being effective and increasing my speed in my role. I have a network of contacts that I believe is my net worth. I see new trends emerging in terms of how people approach marketing strategies. The need to have a single person who is responsible for the marketing decisions of a company still needs to be filled. |
I face obstacles in learning the current market trends, strategies and legislation. Several people in my team who believe they deserve my leadership role always try to compete with me. My job constantly changes with a change in existing technologies and systems. Changing technology threatens my current position since some of my roles could be automated soon. |
Draw up an action plan for improving those skills you have identified as being in need of improvement.
Skill Gap |
Learning Activity/Course |
Type of Training |
Assessment Method |
Time-frame |
Cost |
Professional Development Benefits |
EXAMPLE ONLY: Technological – Need to improve my knowledge in desktop applications. |
Microsoft PowerPoint Advanced Training Course at Odyssey Training Co. |
Face to face in-classroom course. |
Test |
1 day
(6 May 2015) |
$300 |
A. acquisition of more skills in manipulating data and objects B. Creation of interactive presentation |
Knowledge of marketing legislation
|
Marketing legislation training course at Exquisite Career Development and Training Limited |
Classroom training course |
Tests |
Day 1 (28/November 2018) |
$350 |
a. Acquiring more skills in marketing legislation |
Negotiation
|
Negotiation skills training course at Exquisite Career Development and Training Limited |
Face to face negotiation training in a classroom course |
Test and practicals |
Day 1 (2 December 2018) |
$400 |
a. Acquisition of more skills in negotiation and closing a deal. |
Questions:
I would prefer instructor-led training as it has many benefits. The face-to-face training allows room for personal interaction. Therefore, I will have the opportunity to interact with the instructor and ask questions. My learning preferences will influence the program I will undertake, as they will empower the building of my relationship with the trainer and my colleagues hence growing and learning together.
I expect the training to impact on my ability to manage personal and work priorities by gaining skills of prioritizing within a time management system that is highly effective for the identification of urgent issues. In addition, I will learn skills of effectively delegating duties to others by learning the habits of people who are highly effective. Furthermore, I will gain skills on how to manage professional development and personal priorities.
iii. Volunteering in positions that allow me to express my passion and use my skills.
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