|
Key Partners · Food Supplier (Meat Supplier) · Food Suppliers and Equipment Supplier then Green Market and Waste Management · Equipment Supplier (tableware & bar supplies, kitchen & storage, restaurant furniture, staff uniforms etc. · Major activities on the behalf of partners from the bankers, debt financing, inspection and restaurant business conducts, knowledge and expertise on marketing, legal and labor concerns. Food quality control, costing and positioning. · Acquiring necessary kitchen equipment · Developing necessary policies along with procedures · Food, cleaning, serving and preparation · Review of production along with research and development |
Key Activities · Raw materials sourcing and storage · Portioning of food and costing · Food, cleaning, serving and preparation · Review of production along with research and development · Accounting with sales and stock and cash · Effective meeting · Training and motivation · Consumer care and measurement of performance |
Value Proposition · High quality catering · Solutions for everyone by means of a low cost · High value process with cuisines which makes sure of healthy eating |
Consumer Relationships Personal contract Feedback surveys Employing social media such as twitter, facebook, twitter handle and whatsapp High text messages through text up Such media channels will make sure that the restaurants keeps in touch will its consumers with the company’s overall business model of consumer engagement and service The budgeted cost on a monthly basis is observed to be US$100. |
Consumer segments The company is generating value for everyone those look for quality food at affordable costs which guarantees healthy eating Most important consumers of the restaurant are: Informal employees Formal employees Omni bus crews and commuter Business individuals College students Passerby |
|
Cost Structure Highly important inherent expense present within the business model includes raw materials, rent and labor long with expense of surviving and cooking equipment. Highly expensive major resources such as raw materials sourcing High value process with cuisines which makes sure of healthy eating |
Revenue Streams Inflow of revenue the payment that is being done by the customers for the services and the food that is provided by the organization Payment to the suppliers and the distributors of the company Paying off the employees of the organization The tax payment and the other functions undertaken by the organization for its smooth functioning Consumers will be willing to pay a considerable amount Paying through using cash Contribution of revenue stream to the employed cooking oil, fruit salad packs and meals. |
|||
|
Key Resources Funding of start up Employees including cook, manager, kitchen assistant and waiter Equipment for cooking, serving food and storage Raw materials including cooking ingredients Information technology including software and hardware |
Channels Purchase from the counter employing cash. These serve as the best arrangement so far of the target consumer market. Certain channel distributions might be explored at the time the market to the corporate consumers are organized groups such as the ones at sports stadium and churches within the district. |
The suggestions of my colleagues have helped me to a huge extent to improve on the business proposal. According to my colleagues, they feel that the key partners have to be improved in such a manner that this will analyze the essential suppliers of the respective restaurant. I need to start my business proposal by providing a brief introduction on the different key partners of the restaurant. I feel the suggestions provided by colleagues were appropriate as the key partners has huge role to play in the success of the business.
The colleagues have suggested me that the menu of the items in the restaurant is essential in nature as it is the first priority of the restaurant. The good quality of the food is essential in nature, as this is required in order to implement waste management in the organization. I feel that the suppliers name has to be introduced, as they are important part of the business. The food supplier has to be included in the list of the key partners, as they will help me in the business of the restaurant. Secondly, the equipment supplier and food suppliers has to be included in the list of the key partners of the Transylvania Restaurant.
I feel that the different partners has huge role to play in the success of the organization as the colleagues have suggested it. The different patterns have to be included in such a manner that it includes the different suppliers of the company as per the tasks provided to them. The equipment suppliers of the company plays an essential role as it has been suggested by my colleagues wherein they take care of the bar and table supplies, furniture of the restaurant and uniforms of the staffs. The different analysis has to be analyzed and is required in such a manner that they help in creating a unique place for the different customers.
My colleagues have even suggested me relating to the different other key activities of the business that is required to be maintained by the different Transylvania Restaurants. The key activities have to be analyzed in an effective manner, as this will help in solving the different queries of the customers. The suggestions that have been generated by the colleagues on my business have included their reviews on the different aspects of the business that is included in Transylvania Restaurant. The colleagues had even commented that the sales have to be checked, as this will help in improving the different operations of the Transylvania Restaurant.
After the different reviews of my colleagues, I felt that proper analysis and review the key collaborates of my business. The list of the different suppliers has to be identified as per the different positions in an effectual manner. This will help my business to grow more potentially in the entire competitive market, as the new business that has been set up by me. The sales have to be analyzed by me in a positive and effective manner as this helped me in making the business successful in nature. The key partners and activities will be changed and rectified by me in such a manner that this will help me in generating positive output for the business.
Similarly, the reviews provided by colleagues have helped me a lot in rectifying the business. The colleagues have helped me in making me understand the usage of the business canvas model in such a manner that this helped me in gaining competitive advantage in the entire market. I will change the key partners and activities in the future, as this will prove useful for my business. The different analysis has to be done as this will help my business to generate huge sales and this will help in gaining competitive advantage in the business. With the help of the different valuable comments from the colleagues, I will be able to provide unique facilities to the different customers.
Lastly, I will follow the different aspects that have been provided by the colleagues to me by me in an effectual manner. I feel the different aspects have to be kept in mind by me, as this will help in improvement of the business in the future.
The theme of the business is restaurant based. The given restaurant is named Transylvania Restaurant. The restaurant will start its operations on 2nd February, 2017. It will be situated in Leyton East London. The company aims to run on sole proprietorship. The restaurant aims to offer organic food and the primary products are organic foods like smoked bacon “Slanina afumata” and cabbage rolls – “Sarmale”. This is because the owner of the business has enough funds of its own; therefore, it considers that it should not get involved in the hassles of other businesses. It is a Romanian restaurant, which has the following vision and missions:
To become the leading restaurant in the country.
The given section shall give details about the business canvas model of the Romanian restaurant:
Infrastructure mainly consists of the Key activities, the Key resources and the Partner network of the firm. The given Infrastructure component of the Transylvania Restaurant is given in the following section:
Key partners:
The major food suppliers of the business are its meat suppliers, as the restaurant offers various meat dishes as well. The company makes sure that the suppliers are responsible follow a proper waste management system. The restaurant is extremely particular about its operations. It uses equipments, which are supplied by suppliers who are environmental conscious. The various equipment suppliers supply bar supplies, tableware and restaurant furniture. It has also partnered with various waste management companies and green marketers. This alliance will lead to more hygienic and proper waste disposal.
Other key partners of the firm include the bankers. Inspection and restaurant business conductors, financiers, marketers and legal representatives.
Key Activities:
The key activities of the restaurant include Raw material sourcing and storage along with cleaning, servicing and the preparation of the dishes. It also provides production and marketing of organic food. The restaurant makes use of discounts and vouchers in case the customers are not satisfied.
The activities of the restaurant also include the review of the products along with the research and development of the same. Accounting of sales and matching stock and cash also come under the key activities. On top of that, meetings, training and motivation activities of the staff along with customer care activities come with the key activities of the restaurant.
Key resources:
The resources of the firm comprise of the team followed by the brand of the organization. The partners as well as the network of suppliers make up the other resources.
The key resources of the firm refer to the costs of the various restaurant furniture and other equipments that will be involved, the starting up funds, various personnel like he cook, kitchen assistant, manager and waiters. The business will also require information technology and hardware.
Value proposition:
The Transylvania Restaurant offers the given value proposition:
It tends to offer high quality catering services to its consumers. It aims to provide the consumers with organic and traditional Romanian food. It will also be offering customization. It wants to offer solution for all kinds of customers by offering them good quality products at extremely low costs. The restaurant will be providing high process cuisines, which combine healthy eating along with good taste.
The restaurant is targeting the various segments. Transylvania is targeting the consumers with value goods and prices that will be affordable for all of them. The restaurant also provides healthy eating with a good quality. They concentrate on a niche market.
However, the company has targeted the office crowd, which generally eats out and very often looks out for healthier options for its consumers. These specific consumer groups are:
Customer Relationship
The restaurant needs to ensure that it maintains important relationships with its clients and hence they provide them personal assistance along with maintaining personal contact with the various consumers. They have planned to conduct proper feedbacks and contact the customers using various social media websites like the whatsapp, twitter, face book and text messages. These are one of the widely used channels and will be of great help to the various consumers. One of their primary plans is to cater to the bulk buyers and various clubs to gain loyalty and also get referral discounts.
The channel followed by the restaurant involves, purchasing from various counters after employing cash. This kind of a service proves to be the best kind of arrangement for the target market of the restaurant. The company can explore certain new markets and explore to the corporate consumers. It also makes use of shows and exhibition to advertise their products.
Cost structure
Cost structure can be used to describe the monetary pattern of the restaurant. In the case of the given restaurant, the business model of the restaurant is based on the value driven component. The cost structure for the given company has a highly significant inherent expense, which consists of raw materials, labor and rent. This consists of highly expensive resources such as raw material sourcing. It also invests a high value process with cuisines with good healthy proportion.
Revenue Streams
The restaurant aims to earn its money by providing services to the consumers and charge money for the food that it is providing
The company will be incurring the following costs:
|
Budget |
|||
|
Particulars |
Year 1 |
Year 2 |
Year 3 |
|
Income |
|||
|
From sales |
£75,000 |
£81,000 |
£85,000 |
|
Total Income |
£75,000 |
£81,000 |
£85,000 |
|
Expenses |
|||
|
Rent |
£15,000 |
£15,000 |
£15,000 |
|
Salaries |
£28,000 |
£28,000 |
£28,000 |
|
Utility bills |
£4,000 |
£4,320 |
£5,000 |
|
Loans (interest) |
£4,000 |
£4,000 |
£4,000 |
|
Total |
£51,000 |
£51,320 |
£52,000 |
|
Profit |
24000 |
28680 |
33000 |
Strengths:
Weakness
Threat
Opportunities
Competitive Rivalry is one of the forces wherein the restaurant industry is competitive in nature as the demand of the customers is growing slow. The revenue of the restaurant is dependent on the customer traffic and marketing has become daily routine of the restaurant as well. The different strategies have to be used by the respective restaurant in order to gain competitive advantage in the entire restaurant. However, it can be seen that the respective restaurant is concentrates on the niche market, wherein the other markets help in concentrating on all the markets.
Threat of new entrants is other element that has huge influence in the entire restaurant and it is high in nature. The differentiation of the products is difficult in nature and the since this is a brand new restaurant it is required to apply different marketing strategies in order to make their presence in the entire competitive market.
Power of suppliers is the element wherein bargaining power of the suppliers is essential in nature and it is low in nature. The relation between the suppliers and the Transylvania Restaurant is necessary in nature, as this will help the respective restaurant in managing their tasks of the restaurant in an effectual manner. The different suppliers of the respective restaurant helped in improving the different issues faced by them.
Power of the buyers is the other element wherein the bargaining power of the buyers is strong in nature as there are no costs where different restaurants are selected to dine by the different customers. With the help of social network and internet, it has been easy by the customers to understand the different prices and specialties of the restaurant and compare with the other restaurants in the market. The buyers has huge importance in the market as this will help the restaurant in making the customers informed about the price and quality of the foods and services. The buyers need to understand the different advantages that can be gained by them in different restaurants. This will help them in understanding the preferences in an effective manner.
Threat of the substitutes is the element that is related to the competitive pressure from the other substitutes in the entire market. The different aspects have to be kept in mind by the restaurant in such a manner that this will help respective Transylvania Restaurant in making their demand high. The respective Transylvania Restaurant needs to implement different strategies in such a manner that this will help in gaining competitive advantage and gain the presence of the customers. The substitute markets in the entire competitive market is the big threat for the respective Transylvania Restaurant as they implement such strategies of marketing that helps them in gaining the competitive advantage in the market.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download