Task 1
From the research you have conducted, write a report explaining the different types of business information, their sources and purpose.
As part of your report please include information about the business and present this information using three different methods (spreadsheet, chart, information leaflet, presentation).
If you would like to achieve a Merit in your assignment, you would need to analyse different types of business information and their resources.
If you would like to achieve a distinction in your assignment, you would need to evaluate the appropriateness of business information used to make strategic decisions, and evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, please use clear examples to support your points.
Task 2
From the research you have conducted, please produce at least two examples of corporate communications of your chosen organisation.
Evaluate the external corporate communications of an existing product or service of your chosen organisation
Task 3
From the research you have conducted, explain the legal and ethical issues of your chosen organisation and explain their operational issues.
Task 4
With reference to your chosen organisation, outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.
In this report, the topic business communication has been discussed. The issues the business organization faces and how they solve those communication problems. The problems which the organizations are facing in their communication they have to overcome those problems. If any wrong information is communicated then it will create a lot of problem for the organization. So, it is very necessary for an organization to keep a check when they are communicating their information. In this assignment the chosen organization is Microsoft.
Verbal information: The best way for communicate not efficient for all the time. Different types of verbal information are there like face to face, phone, recorded.
Written information: Written Information can be a words file, diagram, charts and also can be graph. This type of information can come from wide range of source like newspaper, magazines, letters, journals, books.
On-Screen Information: On-Screen can be produce by on screen like TV, computer, CD-ROMs which mainly content the video, audio.
Multi – Media Information: Multiple from of media integrated together which contains graphics, animation, audio and data.
Web-Based Information: Web-Based Information is best way for gathering information which come from internet and it contain PD File, video or data sheet(Kent, and Hoberman, 2012).
Two types of purpose are there such as a) Internal (Example: update knowledge, information for making the decision, initiate action or provided instruction, share ideas and opinions). B) External (Example: promotion of a product, services or ideas share, build a strong relationship, clarify).
There are various sources of business information. 1) Internal areas of the enterprise which contain financial, sales, production, marketing, customer services. 2) External areas of the enterprise like market research, government.
There are several methods in internal business communication like power point presentation, web based presentation, written report, graphs and charts, poster and notices or face to face communication. In Information complexity like production, people management, marketing, information relating to the strategic decision making process involving finance. Written format include size, uses of color, layout, image (Beynon-Davies, 2013).
Corporate communication is communication activity that is generated by company, body, institute to its public for achieve the objective. There are two types of corporate communication like Internal and external. In Internal corporate communication employees, stakeholders are included. In External corporate communication agencies, channel partners, media, government, industry, bodies, general public (Vaishnavi, and Kuechler, 2015) .
Some responsibilities of corporate communication are like indicate who should perform which task in the field of communication management function, dealing with controlled and uncontrolled media, serving both internal and external audiences, proactive communication planning , branding images and reputation (Barnes, and Hunt, Eds 2013).
Corporate communication is important in business because of global economy, environment, increased role of management, professionalism of public, fragmentation of mass media, splintering of mess markets, and rapid development of the new media technology leading in communication trends.
An effective communication in an organization is very much necessary. External communication is mainly needed in an organization when the higher authorities have talk about their product with the outer world. The external parties with whom the communication takes place are the customers, suppliers, business partners, competitors, and media.
Communication with the customers: Customers plays the influential role for any organization in the business environment. Companies like Dell, Microsoft claims that their main success is based on the feedbacks given by their customers. The customers give them the feedback about their product and tell their preferences to the company and according to that the companies bring changes in their products (Chen, and Storey, 2012).
Communication with the media-In the corporate communication function media plays an important role. According to (), media gets the information from the investors, employees, consumers about the company and also about the image of the company. The media has the capability to turn up or down the position of a company in a few seconds. So, it is very essential for a company to keep cooperation and a good relationship with the media.
Microsoft keeps a good relationship with the media. They inform the media about every improvement taking place in their organization. Microsoft has a site called “Microsoft News Centre” where the company provides all their important updates about their company (Bloom, and Van Reenen, 2014).
Communication with competitors: Google, Oracle, Apple are the main competitors of Microsoft. Microsoft always keeps all the details about their competitors. Google is their main competitors. Microsoft has always tried to keep an healthy relationship with their competitors.
Communication with the government: In a business the government is always involved at every step. As Microsoft has their organization in almost all over the world and they have to keep a cordial relationship with the government of those countries where they have their organization. Along with that they have to follow all the policies and the regulations which the government of that host country has implemented (Luo, and Bu, 2015).
Communication with share holders: In Microsoft there is no external stakeholder’s engagement for their organization. They do not provide any training related to stakeholder’s engagement.
When any information is given to any one specially to the media or business partners then the organization has to follow certain legal and ethical rules and policies like the news won’t be leaked to any one and along with that the when the news are shared with the business partners or the media house they have to maintain some decorum (Galliers, and Leidner, 2014). When a business deal takes place between two companies then both the companies has to sign some legal documents and along with that both the company also have to maintain some ethics. If any company does not follow the rules that were written in the legal documents when they signed the documents and they are breaking the business ethics then the other company has the authority to take action against the company who has disobeyed the rules and the regulations. Not only the companies have to follow the rules that has been set by them but they also have to follow the trade rules of that country which has been set by that country on all the organizations has to follow the rules which the respective government of that host country has made for all the organizations doing their business in the respective country (Davenport,2013) .
In an organization like Microsoft there are various types of issues and one of the issues is regarding the business information. In business all the information needs to be kept secure so that no one except the concerned person get access to the required information (Pratt, and Sugimoto, 2012). The data which are stored in the database so that the employees can easily access the required details and for that the database need to be kept secured so that no one can tamper with the data as if the data are tampered then it will cause a lots of problem for the organization. The organization has to use all the latest technologies and along with that the technologies need to have a good security so that there is no leakage of information’s from the organization. The operations of this information need to be under scrutiny and for that the staffs who will be in charge of this need to be trained so that there is no such problems that they could not solve. Along with that the organization also needs to develop new systems which will be the best for their organization for operating their information securely (Bazhenova, and Becker, 2012, September).
In organization like Microsoft the electronic communication is mainly done with the help of emails, video conferencing, fax, and mobile. With the help of this device both the internal and the external communication can be done by an organization. Internet is one of the best medium with the help of which the almost all the electronic method of communication takes place. With the help of power-point also the electronic communication can be conducted and power point helps a lot in making people understand what the organization want and what is their future planning (Seyal, and Rahman, 2014).
In case of non- electronic method communication can be done with the help of lectures or arranging seminars and also can be done with the help of pen and white board. In the white board the person can draw and convey their thoughts and planning to the other people.
In a nutshell it can be said that both the external and internal communication are equally important for conveying a business information. If the information is not conveyed correctly then it can create a lot of problem for the organization and along with that the data also need to be operated securely and the data also need to be used by following all the legal and ethical policies that has been implemented by the individual organization and also implemented by the government for the betterment of the country and also for the organization.
Kent, W., and Hoberman, S. (2012). Data and reality: a timeless perspective on perceiving and managing information in our imprecise world. Technics publications.
Beynon-Davies, P. (2013). Business information systems. Palgrave Macmillan.
Vaishnavi, V. K., and Kuechler, W. (2015). Design science research methods and patterns: innovating information and communication technology. CRC Press.
Barnes, S., and Hunt, B. (Eds.). (2013). E-commerce and v-business. Routledge.
Chen, H., Chiang, R. H., and Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS quarterly, 36(4), 1165-1188.
Bloom, N., Garicano, L., Sadun, R., and Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. Management Science, 60(12), 2859-2885.
Seyal, A. H., and Rahman, M. N. A. (2014). Evaluating the Internal and External Factors Toward ERP Success: Examples from Bruneian Businesses.International Journal of Enterprise Information Systems (IJEIS), 10(4), 73-95.
Luo, Y., and Bu, J. (2015). How valuable is information and communication technology? A study of emerging economy enterprises. Journal of World Business.
Davenport, T. H. (2013). Process innovation: reengineering work through information technology. Harvard Business Press.
Galliers, R. D., and Leidner, D. E. (2014). Strategic information management: challenges and strategies in managing information systems. Routledge.
Bazhenova, E., Taratukhin, V., and Becker, J. (2012, September). Impact of information and communication technologies on business process management on small and medium enterprises in the emerging countries. In Proceedings of the 11th International Conference on perspectives in business informatics research, Nizhny Novgorod, Russia (pp. 65-74).
Pratt, J. A., Hauser, K., and Sugimoto, C. R. (2012). Defining the intellectual structure of information systems and related college of business disciplines: a bibliometric analysis. Scientometrics, 93(2), 279-304.
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