1.Provide a proposal outline that will show what you are intending on including in your report.
2.Describe the background of the Organisation by providing a brief description on the business and the Communication Strategy you intend on implementing.
1.Communication is the essential process in an organization to maintain stability among employees and to improve the productivity of an organization. Business communication includes many strategies like to motivate their employees, then to improve working condition and also to make a proper and healthy atmosphere at organizations (Coombs, 2014). Hyatt Group was selected for this paper to understand business communication and to implement some communication strategy in this organization. Communication strategy implementing in Hyatt group is the main purpose of this paper. This can be implemented with the help of selecting the internal audience and also by selecting a strategic approach. To implement communication strategy in Hyatt group organization it is important to identify the key benefits along with the supported points. The topic of this paper is “Business Communication Strategy – Hyatt Group”.
Outline
Introduction: In this part, a topic will be introduced along with the definition of communication strategy. This part will contain the entire introduction of this paper.
Type of communication strategies: This part will contain various types of communication strategies that are used in an organization. This part will also contain the best communication strategy for Hyatt Group of an organization. In this part, various types with their advantage and disadvantages will be discussed.
The importance of communication in an organization: From this part, we will be able to understand the importance of communication in an organization. This part will provide why an organization needs a perfect communication strategy and its effect on employees.
Implementation of Communication strategy: This part will contain the implementing process of chosen communication strategy to Hyatt Group. Further in this part audience will be able to get an idea of the success of implementation of the chosen communication strategy.
Conclusion: This is the conclusion part where a brief summary or evaluation of the entire report will be provided.
Organization Background
Hyatt group is the corporation of hotels and resorts of America. This corporation was founded in the year 1957. The brands of Hyatt are; Park, Grand, Regency, Miraval, Ziva and so on. They have almost 4.4 billion dollar revenue along with the 110000 employees working in Hyatt Group. Hyatt House motel was purchased by Pritzker in the year 1957 and with the help of Donald; they are able to grow Hyatt Brand or group. In the year 2016 on 30th September, Hyatt was considered as the company of global hospitality with almost 13 brands and above 600 properties in almost 54 countries. They are a true picture of diversity and empowerment as in Hyatt hotels different group of people works together and they are performing the best which proves their strength and stability in the organization (Brink, & Costigan, 2015). In Hyatt, they have experience of more than half century with innovation as well as the vision that makes Hyatt the leader in hospitality industries. Hyatt is the brand name that spread like fire and they provide most efficient hotels and resort all over the world. This company is considered as the best class luxurious hotels and resorts in the world.
Communication strategy is the plan that actually expresses goals along with the methods for an organizational activity. It is a strategy that helps to enhance employee’s performance and level with the help of communication (Bennett, 2014). This paper discusses the types of communication along with their advantages and disadvantages. This paper also discusses the best communication strategy that needs to be implemented for Hyatt Group of Hotel and resorts.
Type of communication strategies
The various types of communication strategies are:
Verbal Communication strategy: In this communication strategy people are able to share their information and knowledge with the help of oral or written communication (Kernbach, 2015). This helps an organization to communicate verbally with their employees to understand them properly.
Non-verbal Communication strategy: In this communication strategy people are able to communicate visually that is by a physical gesture, facial expression, body language, etc (Bloom, 2014). This communication strategy is the process where no language is needed to communicate with each other.
Visual Communication strategy: In this communication strategy people express their information with the help of visual aids like the documentation or some other sources (Mishra, 2014).
Verbal Communication
Advantages: This type of communication saves money as well as time and also the response is quick (Kasper, & Kellerman, 2014). This communication strategy is the most convenient way to communicate with other as people are able to understand one another clearly.
Disadvantages: This type of communication often end up to a long communication session which cost more money. Sometimes this type of communication creates a misunderstanding as this in most of the time provides irrelevant information.
Non-Verbal Communication
Advantages: This type of conversation is easy to present when both the people are unable to understand their verbal communication (Andreu, 2015). This also helps handicapped people to communicate in an organization and in an outer world also.
Disadvantages: Most of the time gesture becomes very difficult to understand that create misunderstanding among two or more person. In this type of communication, a long conversation is not possible as gesture becomes difficult to provide a long message.
Visual Communication
Advantages: This help to communicate easily and also help in oral communication. People are able to express their feeling more in this type of communications.
Disadvantages: Sometimes due to network problem it becomes difficult to communicate easily. This type of communication is very costly as this need internet as well as a device for visual communication.
Communication Strategy for Hyatt Group
For Hyatt group, the communication strategy is best to have verbal communication. This is because they are a big group of hotel and resorts and for that communication is most important where non-verbal may create a lot problem so it is best for them to have a verbal communication. This will help Hyatt to communicate with their employees and also this will make them capable of understanding any problem or issue in the organization.
Importance of communication in organization
Communication is an essential part of an organization to develop (Cornelissen, & Cornelissen, 2017). This actually helps managers to perform their basic functions like organizing, planning, controlling, motivating, etc. Communication helps employees to get motivated along with it this also help employees to understand their job and improve their performance. Communication is the key that maintains a stable connection in the organization between employees as well as between the organizations. This also helps to build attitudes of employees towards their organization and their colleagues. This helps higher authorities to manage their staff and also allow them to understand their employees. Communication enables employees to know about their organization policy and it help to sort out any type of problem or issue rising in the organization. Every organization needs to have a perfect communication strategy to control their employees and to communicate effectively with their employees (Cornelissen, 2015). This is the best sources that provide information to the employees about their organization and to the o0rganization about their employees. Communication is actually a bridge that connects two sections of people in an organization to work together and efficiently.
Implementation of Communication strategy
The implementation of verbal communication strategy in Hyatt group, authority needs to involve their employees by making them understand about the communication strategy and use of this communication strategy. The higher authorities before implementing communication strategy need to analyze the consequence of this communication strategy on business (Mai, & Hoffmann, 2014). The organization also needs to be clear about their workforce in human resource so that they are able to carry out this communication activity. Implementing strategy on organization may cause to financial issue also, therefore, the higher authorities of Hyatt Group needs to identify their financial condition on implementing tools for verbal communication strategy. Once this communication is implemented then this will help their employees to communicate easily with anyone and also this will increase business for Hyatt Group. This is very much needed for employees to understand communication need for their organization and this can be done with the proper planning and implementation of verbal communication strategy (Moshiri, & Cardon, 2014). It actually enhances the power and capability of the organization to perform best in the market, as this help to improve working condition of employees along with the business profit.
Conclusion
Communication is not just a simple word it is the biggest thing for an organization to develop. This paper concludes that Hyatt Group needs to develop a verbal communication strategy to enhance their profitability and position in the market.
References
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Bennett, W. L., Segerberg, A., & Walker, S. (2014). Organization in the crowd: peer production in large-scale networked protests. Information, Communication & Society, 17(2), 232-260. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/1369118X.2013.870379
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. Management Science, 60(12), 2859-2885. Retrieved from https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2014.2013
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the workplace and AACSB-accredited business programs aligned?. Academy of Management Learning & Education, 14(2), 205-221. Retrieved from https://amle.aom.org/content/14/2/205.short
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications. Retrieved from https://books.google.co.in/books?hl=en&lr=&id=CkkXBAAAQBAJ&oi=fnd&pg=PR1&dq=Importance+of+communication+in+organization&ots=NHu8_kgmah&sig=sK2cQlulE–xLExWCzPFWSqpKMY#v=onepage&q=Importance%20of%20communication%20in%20organization&f=false
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Kasper, G., & Kellerman, E. (2014). Communication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge. Retrieved from https://books.google.co.in/books?hl=en&lr=&id=98W3AwAAQBAJ&oi=fnd&pg=PP1&dq=Type+of+communication+strategies&ots=AqNb7NAHEf&sig=Goi1GIerhNX2h-fsNCaV1TcY8lk#v=onepage&q=Type%20of%20communication%20strategies&f=false
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Mai, R., & Hoffmann, S. (2014). Accents in business communication: An integrative model and propositions for future research. Journal of Consumer Psychology, 24(1), 137-158. Retrieved from https://www.sciencedirect.com/science/article/pii/S1057740813000831
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded role of internal communications. International Journal of Business Communication, 51(2), 183-202. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/2329488414525399
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