Business Development In Event Industry: Conference And Incentive Travel Plan For Great Wall Motors Coy.

About Great Wall Motors Coy.

DisBusiness development in Event Industry.

The aim of the report is to develop a conference and incentive travel plan. In the light of the given Chinese Company, Great wall Motors Coy., the proposal for the company is to be made. The Client Company is supposed to carry out its annual meeting conference in Australia. The report will highlight the themes and activities that are to be organized by the company. The proposal will elaborate all the details relevant to the plan. This includes accommodation, catering, local hospitality, transportation and activity plan. Moreover, the financial budget that would be incurred to execute the proposed plan will also be ascertained.

The report will also lay emphasis on the emergency management and activity implementation for the conference meeting. Moreover,   the feasibility of the plan will also be discussed. The benefits and opportunities the Chinese company will obtain while being in Australia will also be identified.

Great wall Motor Company is one of the leading Chinese Company that deals in the manufacturing of SUV and pick-up car. It is a listed company and since the year 2014, the overall assets of the company have amounted to 54.305 billion Yuan (Gwm-global.com., 2018). Great wall motor company has been among the top ten listed private company. The company owns two major brands, namely Haval and Great Wall. This is further segmented into three major categories as SUV, pickup and passenger car.

The company is highly efficient in developing and designing the pick-up series, SUV’s and passenger cars. Besides this, GWM also powertrain this automobiles and develop dozen other models as well. GWM has created its own intellectual property, independent technologies and standards.

The primary goal of the organization is to provide maximum satisfaction to its customer and lead the market. GWM has implemented series of measures to make innovative marketing services. The company has reformed its services to improve the terminal image and service quality. To improve the satisfaction level of its customers, the company has also formed ‘surprise for customers’.

Vision:

Great wall motor (GWM) upholds the philosophy for advancement by ‘improving little by little’ everyday. The company aims to integrate the technical resources for innovative Research and Development at the global level. GWM owns the best quality of R & D systems and equipment in the world.

Corporate Culture:

Great Wall Motor Company has an advanced and sophisticated corporate culture. It has an outstanding management with a focused and specialized team. The employees are highly dedicated and have therefore created a distinctive management and business mode. This has led the company to maintain a high profit and growth rate for more than ten consecutive years. GWM has honored as the most promising auto brand in China by the media.

Proposal for the company

GWM uphold the concept of ‘focus, dedication and specialization’ to attain long-term success (Gwm-global.com., 2018). The company has been able to create its own brand by enduring focused development.  With the help of specialized management and operational activities, GWM has created its own specialized brand. The core values of the company involve Integrity, sharing, responsibility and development.

The event will use the classic China theme in order to portray the cultural value of the company.  The event will use stunning digital technologies consisting of bright colour schemes and décor to depict the organizational culture. The event should have an effect that it is being hosted in Shanghai. These will consist of launching new technologies and product that would revolutionize the global market. 

The project has developed a 19 day schedule plan for executing and preparing for the event. The schedule consist of all the activities that will be executed before and during the event. The different costs have been accounted for in the study and has developed an optimal schedule that would facilitate in executing a smoother event.

Task Name	Duration	Start	Finish
Event plan	19 days	Wed 05-12-18	Mon 31-12-18
Project initiation	6 days	Wed 05-12-18	Wed 12-12-18
Identify the different activities	2 days	Wed 05-12-18	Thu 06-12-18
discuss with the stakeholders	1 day	Fri 07-12-18	Fri 07-12-18
make changes if necessary	1 day	Mon 10-12-18	Mon 10-12-18
document the requirements	1 day	Tue 11-12-18	Tue 11-12-18
Sent for approval	1 day	Wed 12-12-18	Wed 12-12-18
milestone 1: project initiation phase completed	0 days	Wed 12-12-18	Wed 12-12-18
Project basic cost	5 days	Thu 13-12-18	Wed 19-12-18
Accommodation	1 day	Thu 13-12-18	Thu 13-12-18
identify the accommodation for VIP	1 day	Thu 13-12-18	Thu 13-12-18
identify the accommodation for elite staff	1 day	Thu 13-12-18	Thu 13-12-18
identify the accommodation for family members	1 day	Thu 13-12-18	Thu 13-12-18
Catering charges for the event	1 day	Fri 14-12-18	Fri 14-12-18
Transportation charges	2 days	Mon 17-12-18	Tue 18-12-18
local transportation charges	1 day	Mon 17-12-18	Mon 17-12-18
international transportation charges	1 day	Tue 18-12-18	Tue 18-12-18
Local hospitality charges	1 day	Wed 19-12-18	Wed 19-12-18
milestone 2: Basic cost evaluated	0 days	Wed 19-12-18	Wed 19-12-18
Project implementation	4 days	Thu 20-12-18	Tue 25-12-18
Accommodate all the VIP, staffs and family members	1 day	Thu 20-12-18	Thu 20-12-18
Arrange requirement for the events	1 day	Fri 21-12-18	Fri 21-12-18
Emergency response plan	1 day	Mon 24-12-18	Mon 24-12-18
feasibility analysis	1 day	Tue 25-12-18	Tue 25-12-18
milestone 3: Project implemented	0 days	Tue 25-12-18	Tue 25-12-18
Project monitoring	4 days	Wed 26-12-18	Mon 31-12-18
Monitor the event	1 day	Wed 26-12-18	Wed 26-12-18
check for contingencies	1 day	Thu 27-12-18	Thu 27-12-18
take action	1 day	Fri 28-12-18	Fri 28-12-18
Report the governing officials	1 day	Mon 31-12-18	Mon 31-12-18
Milestone 4: project monitored	0 days	Mon 31-12-18	Mon 31-12-18

This is budget of the project in terms of all the activities and the costs required for each of the activities. The current budget will be quite the actual budget of the event.

Task Name	Resource Names	Cost
Event plan		$99,160.00
Project initiation	Event Manager, Event team	$3,360.00
Identify the different activities		$0.00
discuss with the stakeholders		$0.00
make changes if necessary		$0.00
document the requirements		$0.00
Sent for approval		$0.00
milestone 1: project initiation phase completed		$0.00
Project basic cost		$68,000.00
Accommodation	Accommodation cost[1]	$30,000.00
identify the accommodations for VIP		$0.00
identify the accommodations for elite staff		$0.00
identify the accommodations for family members		$0.00
Catering charges for the event	catering cost[1]	$20,000.00
Transportation charges	Transportation cost[1]	$10,000.00
local transportation charges		$0.00
international transportation charges		$0.00
Local hospitality charges	hospitality cost [1]	$8,000.00
milestone 2: Basic cost evaluated		$0.00
Project implementation	Event Manager, Event team	$27,240.00
Accommodate all the VIP, staffs and family members		$0.00
Arrange requirement for the events		$0.00
Emergency response plan	Emergency funds[1]	$25,000.00
feasibility analysis		$0.00
milestone 3: Project implemented		$0.00
Project monitoring		$560.00
Monitor the event	Event Manager, Event team	$560.00
check for contingencies		$0.00
take action		$0.00
Report the governing officials		$0.00
Milestone 4: project monitored		$0.00

Name	Cost
Event Manager	$4,400.00
Event team	$1,760.00
Accommodation cost	$30,000.00
Travelling cost	$50,000.00
catering cost	$20,000.00
Guest speakers	$5,000.00
Emergency funds	$25,000.00
Transportation cost	$10,000.00
hospitality cost	$8,000.00

Purpose

The purpose of the emergency response plan will provide details regarding the different measures that will have to be taken during the execution of the event (Xu, Nyerges & Nie, 2014). This will enable the event organizers to respond to the situations effectively by being prepared for the emergency mitigating solution.

Scope

The scope of the emergency plan are as follows:

• The plan will apply for all the staffs, visitors, VIP guests, family members and elite staffs
• The project will aim to take preventive measures as well as mitigating measures for protecting the participants in the study.

Response Strategies

The strategies will aim to protect the event and the participants, the plan is aimed at the event manager who will act a controller for monitoring and controlling the events.  In order to develop an effective emergency response strategy the organization will have to take all the possible emergencies into account while making the changes (Shi et al., 2014). The response strategies that will be implemented prior and during the execution of the project are as follows:

• Evacuation of the event premises
• Lockdown of event in case of terrorist activities
• Closure of the facility
• Disposal of the emergency team based on the situation
• Provision of providing emergency equipment’s to the stakeholders
• Escorts to safely led the VIPs, elite staffs and family members out of the event arena

Role	Responsibilities
Event manager and Controller	Monitoring the event and the activities and take action during the time of emergency
Operations	The operations will be responsible for providing full on support to the emergency team by collecting and processing the information about the incident. They will also provide extra resources to the staffs for making the quick evacuation and mitigation of the emergency situation
Intelligence	The intelligence will support the mina response team by proving knowledge and insight about the ways of mitigating the risks and safeguard the safety of the people.
Logistics	The logistics team will try to secure the valuable materials within the event premises and move them out to make sure that destruction of valuable properties can be prevented.
Finance	The finance team will provide funds of taking these precautionary measures and fulfil other extra monetary requirements of managing hazardous situations during the execution of the event.
Communication	The communication team will develop an effective communication plan and create communication among all the stakeholders. These will consist of internal and external communication where the communication team will transmit information regarding emergencies when external help s required.
HR and Wellbeing (Support)	The HR team will support the staffs by providing extra workforce for mitigating risk and executing the risk management plan to prevent any mishap.

(Source: Jung & Park, 2016)

The above event will establish a better relationship between the two countries where event will result in establishment of better trade between Australia and China. The event will increase the level of investment of Great Wall Motor Company in Australia. This will lead to increase in the economic boost of the company (Huang & Xiao, 2015). These event will have a greater positive impact on the trade relations so the hospitality level will have to improve significantly.  These events will also social impact where the exchange of culture between the two countries will reinvent better understanding between the populations in both the countries. This event will also engaged the local community so this will have an empowering effect on the community.

Conference and incentive travel plan

The feasibility analysis of the project shows that the project is quite beneficial for the company and the stakeholders. The budget for the project is 4 million AUD and the estimated budget is quite less and the effective emergency response plan has been developed which will be able to take care of the hazardous situations during the event (Lock, Fansler & Webb, 2016).   The expense of the events is much less compared to the relationship that will be developed between the two countries. These will improve the trade conditions and have a social impact of the society. The event is expected to have benefit of around 300% over the profit.

References

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Gwm-global.com. (2018). Great Wall Motors Company Limited | Worldwide Official Website. Retrieved from https://www.gwm-global.com/index.html

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