Business Ethics For Hospitality In Bali

Discussion

Discuss about the Business Ethics for Hospitality.

Tourism is regarded as the star of economic growth in Bali and it is becoming increasingly crowded place. Unplanned and rapid tourism development greatly affects the natural environment by way of affecting natural environment, localized flooding, increasing pollution and putting pressure on infrastructure of island. The report prepared discusses about newly opened hotel in Bali, Kuta. Rapid development taking place at Kuta has produced many negative effects on infrastructure and environment of town. Kuta has become an unpleasant, diminished and polluted town. Wildlife of Bali has been adversely affected by tourism development. Uneducated tourist and Bad management of site have caused a twisted relationship between tourists and animals (Andersson & Lundberg, 2013).

Newly opened hotel impact are discussed mainly in terms of impact on environment. Government realized rapid tourism development and poor planning are affecting the physical and cultural assets of Bali. Report also explain an effective way of operationalizing sustainable development concept by applying triple bottom line. This strategy focuses on profitability of operations and it include environment and people. Sustainable development goal is to secure economic development along with protection of environment. Triple bottom line approach to sustainability considers the view that the less impact of business has fewer natural resources and environment. Controlling the bottom line of environment implies monitoring, managing and reporting the consumptions, emission and wastes. Reporting and measuring the bottom line of environment is possible depending upon size of business, though it can be difficult and time-consuming process. Using the triple bottom approach model helps in understanding the expanding the newly opened hotel as an environmental and social entity. Triple bottom line is an accounting framework incorporating environmental, social and financial performance. Environmental variables under this framework represent natural resources and reflects potential influences to its viability. It incorporates water and air quality, natural resources, consumption of energy, land use and solid and toxic waste (Cheng et al., 2013).

Tourism industry in Bali has been threat to lives of many people and endangering conservations of nature and environment. Environment is not directly threatened by tourism industry but the means of supporting industry is very influential on environmental sustainability in Bali. Bali is an amazing island with stunning beaches, nature and unique culture. It is regarded as one of the most popular eco destinations in the world for hotels. However, despite this fact tourism in Bali has headed toward completely different type of tourism. Hotels are recognizing the importance of conservation of environment and an increasingly seeking accommodation supporting sustainable and environmentally friendly tourism. Hotels in Bali appreciate the natural spaces and cultures by conserving and minimizing the impact on environment. They focusses on overall wellness and this remains constant throughout outlay, food and peace (Cole & Browne, 2015). It has been evident that Bali would be facing crisis of drinking water as large share of water reserves are used by many of. Bali has become a hotel and entertainment venue

Environmental impact of hotel operations

Indonesia is becoming the world leader in eco-tourism and Bali is playing a key role as it has exceptional natural sites and indigenous culture. However, the development in eco-tourism is far from potential. Due to educated tourists, an increasing awareness has made the tourism sector as most interesting growth segment. Bali has attracted cultured, rich and Bohemian. This paradise situation eventually had given the way to ideally cheaper travel and the hotels are initiating seeking the turf of Kuta. The guesthouses and low-end hotels cater this new market. Some of the high profile tourist dependent business pride themselves in bringing more to a community that it can take away. A huge development in eco tourist’s resorts is witnessed in Bali. Hotels are willing to do something positive for local environment (Dopson & Hayes, 2016). Some of the newly opened hotels in Bali are fully off the grid and they are powered by solar or wind.

Water around Bali offers some of the popular diving in the world. The marine ecosystem and coral reefs are witnessing increased pressure from pollution, over fishing, sedimentation, exploitative recreational activities. Hotels of Bali in association with team of dive schools and various initiatives are working to help them in promoting damaged reefs rejuvenation, protecting the reefs from any further erosion and educating fisherman about safe fishing practices. Largest biorock installation have been built by several aquatics while working with local community for creating successful projects restoration. World wildlife federation in Indonesia has been working with hotels to help them protecting in reefs of the national park (dos Santos et al., 2017).

Environment is negatively impacted by hotels operation in a significant way. Huge amount of resources are consumed by hotels and it has been estimated that excessive consumption in terms of resources affects seventy-five percent of environmental impact of hotels, which creates unnecessary operational costs (Dredge et al., 2014).

Many green practices can be implemented by hotels as preventive tools for saving unnecessary costs. Such practices include energy consumption, recycling, pollution of prevention such as discharging waste in waterways, saving energy by installation of green roofs, installation of renewable energy resources and solar heaters, linens reusing and thereby improving quality of environment in which they operate (Xu & Gursoy, 2015).

Newly sustainable hotel in Bali would take several environmental initiatives for being a sustainable hotel. Hotel would link up with green globe for enabling the hoteliers to understand the advantage of green strategy projects such as launching recycling programs, replacing light bulbs and choosing efficient technology that is energy efficient. These efforts does not come with excess implementation costs and it requires engaging employees with the green ideals. Company for implementing green initiatives and becoming green company makes transition. Hotel has volunteered by its involvement in a comprehensive program concerning tree planting. Organization has enables the major inroads into minimizing the use of plastics within operations. It intends to replace the bottled water with glass and reusing the plastics, which is used, by hotels. This would ensure that plastics are kept apart for recycle or disposal. Green team of organization has helped in setting up the in house composting by way of graded clippings, utilizing wastes of kitchen and eventually returning to grounds (Wang, 2014).

Concerning other environmental aspects, there is a two-way interaction between hotels, culture and the community. Hotel business is thought to be as the social cultural setting, it is regarded as the source of influencing operations, and this is done in accordance with bottom line and profit rationality. Organization intends to seriously involve with corporate sustainability, local hiring and community development. Some of the quality initiative that would be taken by hotel are working with partners and vendors for reducing the carbon footprint for some procurement activities and installation of more efficient system in all the villas during innovations (Strauss, 2015). Initiatives taken to conserve the resources involve serving water only on requests in bars and restaurants. Guests are encouraged to use options such as carpooling from the airport or transfer whenever it is possible. Initiatives are taken to convert lighting options, which are more energy efficient in a targeted ways so that experience of guests are not diminished. When it is considered feasible to reduce the carbon footprint and in this regard, it is feasible to consider local food purveyors and adopting a farm to table approach. They also intend to maintain business ethics amongst the staffs, management and business contacts that sounds healthy.

Hotel would depict areas of weakness and strength within the overall environmental operations and taking attempts to eventually reduce the potential impact of its operation. Substantial reducing the potential impact on surface water, air, ground water community, health of employees, public health and quality of life. This is done while operating in a boutique resort environment of higher quality for its guest in not just meeting expectation but expecting it (Parsa et al., 2015). Green team of hotel focuses on efficient communications and striving for regular improvement in prevention of pollution while exceeding current locations. Hotels would continually research for implementing activities that will help in improving their abilities for properly utilizing man-made and natural resources both conservatively and economically. It is recognized by the organization that sustainability is an ever-changing responsibility and hence the policy concerning environment are reviewed annually (Hack et al., 2014).

Organization has the policy of practicing sound environmental stewardship and  well-being and health of employees promotion. A number of discharge is produced by hotels and has the potential of polluting air, water and land. Impact of these discharge on the environment depend upon the practice of management undertaken by hotels coupled with hotel location and surrounding environment sensitivity. Main sources are treated and untreated sewage, emissions from vehicle, spills and odors from laundry and kitchen, discharging of hazardous chemical the train, CFC from air condition systems (Fennell, 2015). Many of the island in Indonesia has no recycling services and some of them has good recycling infrastructure for soft drinks and beer bottles. Some of the hotels in island of Indonesia have recycling facilities and many of them are too distant from it.

Environmental considerations are an important aspect for preservation of cultural and natural heritage of Bali. This will allow the guest to have authentic local experience. Hotel integrate local partnership within the community for raising awareness for positive environmental change. For sustaining a part of healthy natural resources on island of Bali. It has an innovative community partner which enable local communities what the corporate social responsibility looks like. Hotel would organize beech clean ups on regular basis and this is organized by green team (Farrington et al., 2017).

Central government of Indonesia has enacted several laws for promoting the practice of corporate social responsibility. Tourism act states the obligation of tourism companies to respect the local culture, preserve natural environment, employ local people and provide priority to local suppliers (Wise, 2016).

One of the most comprehensive approach for measuring the sustainability performance of hotels is triple bottom line approach, which is developed by Elkington. It is a decision framework, planning and reporting system focusing on controlling and measuring the environmental, economic and social framework of hotels. Triple bottom approach is considered relevant for achievement for attainment of sustainable development. Triple bottom approach reporting model helps in creating a hotel sustainable business model (Jones et al., 2016). Using this model, hotels firm have learned to operate in a market-based environment. Hotel managers in Bali are aware of social and environmental performance goals. Hotel organization are increasingly recognizing the importance of bio diversity and environmental education issues. Firm in terms of human and cultural capital monitors social performance. For corporate firms, Triple bottom approach is a dispersion of sustainability agenda. Environmental sustainability implies management and conservation of resources in such a way that pollution of water, air, land is reduced, along with is preserving natural heritage, and biological diversity. In order to make implementation possible and successful as per the triple bottom approach, additional requirements are needed by tourism destinations (Melissen, 2013).

It is anticipated by researcher that hotel firms in Bali would manage the use and cost of resources and there would be less focus on biodiversity and environmental education. There is no significant difference between the environmental education and bio diversity importance. In the environmental business line, monitoring of indicators seemed to be consistent with perceived importance of indicators. Direct cost savings motivate hotels and they seem to be focusing on green performance of water consumptions, energy consumptions and waste management (Ernawati et al., 2015).

Environmental reporting concerning the bottom line approach concerns with attention to issues such as water management, solid waste, climate change, energy usage and conservation of biodiversity is related ecological and saving footprints accounts on natural capital assets. A sustainable challenge of sustainability reporting faced by hotel firms in Bali with the Triple bottom line accounting is measuring the environmental and social bottom lines, which is referred to as planet that is natural capital and people that is human capital. This is not in quantifying the profitability of bottom line for economic activities (Gou & Xie, 2016). The global Reporting Initiative has pioneered the use of most widely sustainability framework and its development for reporting on triple bottom line. Global reporting initiatives offers universally applicable guidelines, sector supplements are tailored versions and make the submission of additional documents specialized to hospitality sector. Some of the supplements are not available for hospitability industry.

Triple bottom line is an environmental business concept. It would provide method for hotel to achieve areas of improvement. This include people, profit and planet. One of the major impact on planet is the waste generated by company. Hotel make large amount of materials such as paper, plastic and metal. Company needs to reduce the disposal costs for consumers of its products. Hotels should adopt several strategies for minimizing the impact on environment (Law et al., 2016).

Water conservation strategy- Many hotels use large amount of water in production and for processing such as cleaning, growing crops and cooling down of equipment’s. Hotels can conserve water by purchasing products such as efficient toilets and faucets and turning off the appliances when they are not in use. One way used by hotels in conserving water is by asking the guests if they need to have a towel washed during an extended stay rather than washing all towels in a room each day. Newly opened hotel in Bali would opt to use concentrated such as laundry detergent as this will provide cleaning power and at the same reducing the amount of water contained in the products (McWilliams et al., 2014).

Sustainable woods strategy- Hotel can improve its triple bottom line by making use of resources from sustainable resources. Hotel should produce its products using hardwoods and bamboo that are grown using sustainable methods. Hotel firms should replace trees that cannot be farmed easily with trees and are easy to grow so that the hotel would be able to keep purchasing the source of wood in future. Some of the alternative to petroleum-based products that can be used by hotels are using wood products (Mason, 2015).

Better technology- Hotels can replace its drying ovens with electron beams with large food package printing operations. This would save millions of energy and avoiding tons of pollution. Such adopted technology are more profitable and sustainable. While adopting to the technology, it is critical to recognize the brand owner and retailers so that hoteliers are able to understand the manufacturing process of supply chain that are affecting the environment.

Community development strategy- Hotel in Bali would assist member of community by providing scholarships to students, donating and purchasing equipment.

Bali is regarded as the most popular tourist destinations and it is considered as the most loved tropical holiday island. Current situation of Bali has issues of pollution, traffic and uncontrolled tourism development. Mass tourism has become a part of Bali as tourism helps inn creating jobs and income of millions of Indonesians. Some of the challenges faced by hotel firms in Bali is that they does not get hold of infrastructural and environmental problems. It is questioned by many people that prosperity of Balinese property are failed to enhance by way of hotel development. People in Bali want to grow economically and make use of resources and natural assets. Hotels in Bali have been facing with the challenge of immense problems in the area of garbage and water management (Mackenzie & Peters, 2014). Hotels cannot keep up with wastewater and rubbish if things do not same. It is estimated that Hotels produces more than two cubic meters of waste per day and they are responsible for their own waste management services. Newly opened hotel intended to manage the solid waste are required to provide proper equipment and following procedures for management of waste resources. Sustainability would be at the forefront of newly sustainable hotel in Bali. Green initiatives would be taken by organization as it intends to take recycling procedures (Lovelock & Lovelock, 2013).

It is evident that consumers are increasingly becoming aware of environment footprint. Hotels have the responsibility of minimizing the environmental impact of their operations and supporting the communities residing in Bali. For the future development, Community and conservation has been the forefront for making tourism to make successful and sustainable. The newly opened hotel would be committed to specific sustainability targets and goals. This hotel group has excited development plan and it has been stated that sustainability is the key for every forthcoming activities taken by the organization. Hotels need to develop with different partners and should strictly adhere to environmental standards (Lehnert et al., 2015).

Conclusion:

The newly opened hotel in Bali and its initiatives has been discussed in context with Triple bottom line approach model. Because of tourism employment, social networking in Bali has strengthened. Obligation of maintaining environmental sustainability have become the top agenda for mangers of hotels in Bali. Tourist arrival and high growth of hotel are correlated with high resources so that the demand of hotel guests are met. Tourism benefits in relation to sustainability of environment are the preservation of existing and natural resources. Tourism department in Bali has implemented environmental management and this helps in providing benefits such as cutting operating costs, water management, solid and liquid waste reductions, energy management, resource consumptions, managing purchasing products required for operations of hotels. All this is mainly in terms of environmental management.

From the above discussion, it can be concluded that newly opened hotel in Bali would mainly face the environmental issues concerning pollution and waste management. As per the approach of triple bottom line applied to hotel, sustainable concept is used as an umbrella concept. Under this, terms such as heritage, eco-tourism and geo tourism would fall. Hotels are capable of employing measures of tourisms for assessing their environmental and economic sustainability. However, some of the measures adopted are not readily adopted by hospitality sectors.

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