Business Event Management For Australian Tourism Exchange

Trade Events

Discuss about the Business Event Management for Australian Tourism Exchange.

Business events are always organized for beneficial purposed not only to the host of the event but also to the participants in the event. The business functions bring together people from different walks of the world, tourists and other delegates from different states. The business events always have impacts on the host countries and the host cities because they always influence the economic system. During the time of the events, the business clock changes to all round business as people are functioning all day and night. The city generates huge amounts of revenue that later becomes a source of revenue to the country and a boost to its economy. This report highlights on some of the business events that will be witnessed in the year and their impacts in the host states.

ATE is a B2B event management that brings together delegates from Australia’s tourism business with more than 700 tourism wholesalers and retailers from the globe. A form is a trade event that issues opportunities for the Australian tourism enterprises to showcase their products and also a chance to establish significant business links with the people and organizations carries the tourism market in Australia to the international marketplace. The event is as well considered a source of opportunity for the representatives in the international trade tour where they get to experience the first-hand in Australia and makes sure they are well armed and motivated to send guests to the shores. The delegates of the Australian Tourism Exchange usually participate in the B2B conferences and transacting opportunities across the events with familiarization touring chances also becoming part of the agenda for the global buyers and media (Alonso & Nyanjom, 2016).

For Australia to host the ATE, there are certain benefits that are bound to come up in the midst of the trade tour. Economically, hosting the event will see Australia capture close to $1o million to the South Wales economy as the city will be expecting more than 10,000 visitors to spend their nights in Sydney during the event. ATE will as well position the New South Wales top tourism destination by displaying their variety and various tourism experiences on offer all over the country. To the tourism operators in Australia, the event will offer a unique and cost effective chance for them to display their products and bargain deals with the most influential global tourism purchaser. The function allows the Australian tourism industry to unite to display the unique of Australia’s while at the same time sourcing great returns for their enterprises and the societies. To the global buyers, the trade event is there to offer a forum for the buyers to meet and do business with many potential tourism operators from all over the country all in a single location. The buyers are also given opportunities to experience the nation’s destination and products first-hand while enhancing the capacities to sell Australia to the global economy (Luckham, 2012).

ATE17 – Australian Tourism Exchange

The Australia Trade Event is also beneficial to Australia as it increases the state’s tourism media exposure. There are agents from different key international and domestic media organizations and publications who are always invited to the event every year. The delegates always report what new in the Australian tourism industry thus assisting the industry to build and strengthen the profile as a top destination for the millions of consumers in the world. In terms of the economic context, tourism is considered a direct employer too many people in Australia and also indirectly to multiple people. It is the largest service export in Australia and a major employer in the rural areas and as such, helps in increasing the nation’s economic prosperity as the international tourists always spend and disperse all around the country. Australia is determined to grow the overnight expenditures generated by tourism to over $140 billion by 2020 through its tourism 2020 strategy. The ATE is a persistent contributor to the realization of the tourism 2020 strategy and it facilitates the productive links between the tourism industry in Australia and the global distribution network. Tourism Australia is the Australian government agency that is responsible for promoting Australia to the world of destination and for businesses and leisure travel. The aim of tourism Australia is to increase the economic advantages to the tourism industry in the country. To achieve the objective, tourism Australia works to grow visitor’s expenditure and dispersal through targeting Australia’s key visitors in the major global markets. The Australian Trade Exchange for 2017 will be held in Sydney and is expected to attract 2,300 delegates from 30 states. The NWS minister for trade, tourism, and major events assured people that the event will give people the perfect opportunity to showcase the newly constructed international convention center which is the largest exhibition in Australia and also the largest convention center. The event that is to take five days is expected to generate significant economic benefits to the country and at the same time displaying the Iconic attractions of the country, its stunning beaches and the exclusive food and wine scene. The event will also provide delegates from overseas and across Australia with the chance to explore Sydney and the Breathtaking surrounding the regions of the NWS (Church, 2013). 

The trade event will be held in Japan for 2017 for three days in Odarawa forty minutes from Tokyo. The event is a premier trade event that will be presenting a specific opportunity for the Australian tourism products and services that will be engaging with the key Japanese travel agencies. The attendees of the event will be a minimum of Key Japanese buyers who will be coming from Tokyo, Osaka, Nagoya and Fukuoka. The buyers will compromise a mix of the wholesale planners, group sales, and media sales, FIT sections in the major agencies as well as the local travel agencies and land operators. There will also be Australian seller enterprises that will be chosen to represent a balanced and a wide cross-section of Australia, firms with their goods being potentially attractive to the Japanese market. Other attendees will be the state, territory and regional tourism organizations (Pielichaty, Els, Reed & Mawer, 2017).

Walkabout Japan 2017

In 2015, Japan was the sixth largest inbound market for the Australia’s arrivals and the seventh largest market for the total visitors spend and ninth for the total visitors night. The last event hosted more than 300,000 visitors from Japan. The event will host 17 delegations from Queensland tourism business as a part of the mission of the trade that aims at growing the shares of the country of the Japanese guests. According to the chief executive of the Trade and Events Queensland, the visitors would allow attending Queensland businesses to meet with more than 300 Japanese trade representatives. The mission of the trade is seen to issue an ideal platform for the Queensland to make strong relationships with Japanese travel buyers as well as the retail agents. The Queensland business participants will represent some destination including Cairns and the Great Barrier Reef, and also the gold coast and Brisbane. The trade is expected to build the current momentum and grow the valuable international market for Queensland. The TEQ is working with the tourism Australia on a promotion that is giving the travelers to Japan opportunities to get involved in a supervised selfie that will help them to share the experiences down under.

The event is designed for the Australian sellers who will be willing to expand their businesses to the international markets in Japan. The spaces are declared limited and every state will have their allocations. The new products in the event will be ready for export and the traders are expected to work with the inbound tour operators in the Japanese market. From the latter, it is evident that the event is economically sensitive as it will create a busy environment all over the town and people will be operating in an all-round economy throughout the period of the event. The event management is seen to be as strict and is intended to be beneficial where the event organizers are allowed to cancel the event if it will be proven to be below the expectations. The terms and conditions of the event are also strict and require one to be fit for the selection criteria that will be evaluated through submission to tourism Australia for verification. The organizers have also been sensitive to make reminders to the applying companies to have public liability insurance. The latter is a scenario expressing the significance of the event and the extent to which the trade exhibition is valued (Wills, 2013).

The ICCCSD is aimed at deliberating on the viable solutions to the problems emerging because of the climate change in the Indian context. One theme planned for the conference is the climate change and sustainable development where the change in the climatic conditions is seen as the problems in the current human habitat. The technicality of the problem is attributed to the deep global ramifications on a vast range of issues that impact on the very survival of life on the planet earth. It is important for all the stakeholders to understand the complexity of the matter, the varied dimensions as well as the implications more so for the Indian policy makers. In the context of India, the climate change has been influencing the natural ecosystem and it is expected that in the future, it will have the substantial adverse effect on agriculture which is a major source of livelihood for the population.

The venue of the conference will be Madurai city famously known as the temple city in India and the second largest city after Chennai in Tamil Nadu. The city is well connected by road, rail, and air and it is evident that the conference will have a major impact on the economic dimensions of the city. The many visitors from around the world will be expected to attend the conference will be a major source of income for not only the city but to the entire Indian community (Jeninah, 2016). The foreign participants in the conference are required to pay a registration fee which will be paid in UDS. Following this initiative and the rates of the USD to that of the Indian rupees, the Indian economy is set to benefit significantly from the conference. Furthermore, the participants will be moving around the city and probably will also be moving around other cities in India for other purposes including leisure. For the time these delegates and participants will be spending in the country, the host city is set to benefit economically as the restaurants and accommodation businesses will have the opportunities to make more profits for the season.

Other benefits of the conference are that India will have a joint and active force to assist in finding the solution to the climatic disparities that has long been an issue in the country. The focus of the conference will be on the four main thematic areas; the climatic change and climatology, the evidence of the climatic changes, the sustainability, and climatic change, and the effective adaptation. The entire conference will be held for three days. The fact that the conference will be running for three days is a sign that the state will be benefiting socially and economically. The delegates are expected to dig deep into the issue of climatic change and the effects it has on the people if India and make the necessary conclusions on the appropriate measures to be taken to salvage the situation. The delegates and the participants will also be a source of funds to the effort to boost the climatic situation. With the delegates from across the globe, the there will be an all round working economy which is expected to be a great boost to the economic performance and growth for the period (Wale, Robinson, Dickson & CAB International, 2010).

The stakeholders to the conference will the government of India to be represented by the following government agencies; Ministry of Environment, a ministry of water resources, the department of chemical and fertilizers and the ministry of telecommunications. Other external stakeholders will be the delegates from the different countries around the world and the associated participants. These stakeholders will be to address the environmental and climatic issues affecting India including the vulnerable cities to floods like Mumbai and Kolkata. They will also focus on the issues such as the major rivers that are found to be vulnerable to the effects of the changing climate because of the rapid melting of glaciers and the loss of snow cover. The efforts to address the issues will be meeting the global needs to rescue the climatic conditions that have been brought by major activities of human nature where everyone has been engaged in activities affecting the global warming from individual to industries. Among the sub-themes will be wind energy people advised to switch to other energy sources to help salvage the environment, the climate change, agriculture and food security where people are projected to face severe consequences of food shortage if the climate continues at its current rate, and climate change and water resources where the water sources might start draining following the climatic conditions. At the end of the conference, India will have known its current climatic conditions and the efforts that can be put in the future to salvage the situation (Cummings & Bridgman 2016).

The ICBRP for 2017 will be held at the Novotel Nice Centre. The first conference on the global policies was in2013 that mainly focused on the international business and global policy cases. The mission entails related global policy research subjects more so for the recent trends in academic research accompanied by the strong emphasis on practical policy implications. The conference is a meeting of minds that will be giving the participants; academics, policy makers, executives and students opportunities to share ideas on an effective formulation of policies in business, as well as their implementations. The knowledge can as well be applicable to the government agencies in various functional areas including innovation, marketing, and human resources among others. The conference is beneficial in many ways as considering research and practice always influence each other and more especially in the current complex dynamic business world. Researchers have been mandated a vital role to assist the practitioners to develop and execute sustainable business models as has been seen in the Indian e-commerce space today, the researchers are also expected to help the practitioners in understanding their customers better and designing and creating better value (Beech, 2014).

In other perceptions, the practice has been seen to influence research through the presentations of unique challenges such as the understanding of the roles of environmentally friendly business activities in the art of influencing the customer choices. The link is declared similar to the development research and the policies as well as the huge implications for the state as a whole. It could also assist in reducing poverty and the quality of life for the people. The interdependence between research and practice is the drive for the call for the unity of the best minds from the two fields to promote mutual benefits of ideas and the next practices which are the aim of the ICBRP 2017. The conference will be bringing the scholars together from India and abroad that includes the senior academicians and practitioners, as well as students from business studies and economics. Like any other business meetings and conferences, the ICBRP will as well have economic impacts on the host country as many people will be attending the event. There will be participants from various countries all of whom will be spending in the city. They will be making the economic system of the town’s busy all round and also benefit the business owners and entrepreneurs in the country. Following the conference, the country will be having many visitors who will be jetting in through the air, and by road. It is a sign that the country’s economy will also be benefitting from their locomotion. Accommodation will also be part of the revenue generating businesses through the spending of the visitors. The hotels and restaurants will be benefiting from the guests and the systems will be busy throughout. For the attendees of the conference, there will be registration fees that will vary depending on the category of the individuals; early registration will be cheap that the regular registrations, E-sessions will be cheapest among all (Yap, 2013). 

Conclusion

Business events are usually organized to allow people to get together and share ideas, make innovations and develop new plans in the business environment. Trade fairs are usually critical business events where delegates from various states are coming together to showcase their talents, business ideas, products and services. It is also a place where the stakeholders come to seek new markets for their products in the global business environment. Businesses conferences are more like educational meetings where people from various fields meet and share ideas from the different fields and assist each other understand the different areas of business environment. business conferences usually involve research and practices that influence each other aiming at getting the best. Wherever there are business events in a country, the host state usually benefit from the event in terms of economic activation where the city hosting the event becomes an all round business hub. The period of the event will be a source of revenue from the host country as the visitors will e spending ion different things around the country ranging from transport, accommodation, food, leisure and other activities around the city.

References

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Pielichaty, H, Els, G, Reed, I, & Mawer, V 2017, Events Project Management, London: Routledge, Discovery eBooks, EBSCOhost, viewed 7 April 2017. 

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