Discuss about the Innovation and Sustainable Business Development for Lifestyle.
Healthy living is becoming a lifestyle all over the world. Hence, business for drinks which are made of fruits has a huge market in that nation. Targeting the fresh and Fine has been considered as the prime aim of the and also to set up its business of fruit processing plant in the market regions (Adekunle, Lyew, Orsat & Raghavan, 2018). A justification for its market study and research for settling the business is given in this report.
There are many areas which have to be studied while doing a business in a market which is done by fresh and fruit for Bangkok, Thailand. The business A business ponder is a scholastic territory of fixation inside the business significant that is instructed at an organization of higher learning. There are a wide range of branches of knowledge inside the business segment. Along these lines, there are a few sorts of business examines. Business ponders encourage prepare and plan students and graduates for professions in the business world. (Afuah, 2014). There is a promoted growth for the success factors which company is having. The demand and supply are also complementing in terms of business operations which is also one of the factors of success for the company. There are number of chances for the business organization for developing a hold over the market and this can be considered as the success factor for the business of the company.
As it is a new venture and therefore there are number of benefits and opportunities available that are required to be attained by the business corporation. This business idea will be aiding the society as it will be generating employment opportunities on large scale and due to which the economy will be benefited. As the company will pay taxes it will contribute to growth and development of economy (Gassmann, Frankenberger & Csik, 2014). The business entity will be having varied range of options that will be assisting the entity in attaining and leading a sustainable position in the market and also will aid in tackling and dealing the rivals and the competitive environment. There is a huge lot of competition for every business which has to be dealt by the company so the company has to make sure that it has some of the other competitive advantages over the rivalries to stand out in the terms of product and services it is providing. It will also be working as a promotional tool for the company to attract more and more customers towards its services.
There are several kinds of benefits to the business as well as the customers and stakeholders which are confined in terms of the profit and dividend they will be getting by the product which is being sold to them. A huge section of people will get employees which will also improve the employment rate of the country which is important and therefore it will lead to the development of lives of people in the country in terms of standards. This is a significant part of the nation to have necessary jobs for the people it is having. Increase in the level of employment rate will automatically affect the development of the economy and this will also bring improvements in the image of he nation on global grounds (Antikainen & Valkokari, 2016). This is a huge investment for the future as well as the upcoming generations so as to have a business which is promising and developing in future as sustainable growth is the must. The farmers will also be benefited as they will get good prices for the fruits they are cultivating.
The business has a one-way business model where it is associated with several people and there are many types of stakeholders in terms of manufacturers and suppliers associated with the business of the company. It takes the fruits from the farmers and has its own manufacturing unit through which it develops the product and supplies to the customers who are associated with it (Gollenia, 2016). The business model is to grow and supply the people with the appropriate product which is being prepared by the company in terms of fruits and fresh juice. The organization likewise has a few provisions and methodology that are playing a critical role in developing and advancing the quality of the offerings. Likewise, the present situation requests the use of innovation as far as machines and in addition, working framework which is unmistakably restrained and vital for the organization to have appropriate tasks and exercises. Qualities are totally connected with an appropriate fulfillment of the clients which is particularly vital and noteworthy. There is gigantic parcel whereupon organization is attempting to look into a build up its business in the different country and around the world.
Hence, the business is very innovative and the idea s new to the nation which completely states the business model of the company is also new and bold (Welford, 2016). Channels of distribution are simple and one way through which customers are served also the retailers are being involved. In terms of allocation of Resources Company has allocated its finances in budgetary terms and defined budget for each and every function so as to so not any kind of wastage or any kind of lack in terms of finances. The company also have several sets of procedures it performs its business and activities which is the quality it maintains to serve the clients who are associated with it which is an important term (Lasc, Betancourt & Petty, 2017). A business which is innovative always has a way. Also, the current scenario demands the usage of technology in terms of machines as well as the operating system which is far more disciplined and strategic for the company to have proper operations and activities. Values are completely associated with proper satisfaction of the customers which is very much important and significant (Bocken, Rana & Short, 2015). There are huge lot upon which company is working to research develop its business at a various nation and worldwide.
The product of the company is very much confined to health and flexibility of people. It has two section of fruit juice for beginning its business. One of it is sweet and the other is non-sugar sweetened (McGettigan, 2017). Hence, the company has a range according to the demand of the market and people who are now health conscious. This will also help in promoting health in the nation even by small efforts but there would be an impact. The company will position its product by delivering to customers as well as educating them on purpose to use the product (Rosca, Arnold & Bendul, 2017). For now, the company is using social media as its current platform for the promotional and advertisement activities. The company has a huge quality oriented business for its product it serves as it says. And it has taken care of the demand for the sweet as well as non-sweet drinks. This is a matter of fact that the company is having an innovative product. The request and supply are additionally supplementing regarding business activities which s likewise a component of accomplishment for the organization (Osterwalder & Pigneur, 2010). Thus, an organization is planning to target great portion of the business which is likewise connected with overall customers from different countries as there are individuals from different countries visits Bangkok as it is exceptionally outstanding occasion spot. There are such a large number of chances for the organization to have a hold extremely market and achievement factor for the matter of the organization.
There are many other factors such as the revenue and resources which the company will require to further develop the product and develop (Evans & Klofsten, 2016). There are many types of success factors such as maintenance of relationships with the customers and all the stakeholders associated with it. Two type of revenue is obvious which are transactional which is one time at the same time when the customers will be paying for the product another one is when the customer will pay for the value of the product the value brand of a company will gain (Laszlo & Cescau, 2017). The other factors such as market feasibility and economic feasibility are also at the positive side for the business which the company is aiming to do. Hence, commercial feasibility of company is also scoping and very much vulnerable and promising for the success of the business in the nation. As it is known that Bangkok is a nation which attracts the huge number of customers so it has a high chance of business for its domestic companies which will further contribute to the economy of the country (Joyce & Paquin, 2016). The company is providing so high-quality product which is very much worth of the value a person will be paying for it. Hence, the product is very much usable and countable.
The company has succeeded in business and legal requirements which has to be taken into account as a purpose of the factors to do business in the nation. This is also a success factor for the company which can be used to initiate the business as an external environment for the association of the company. Following all the rules and regulations will lead the company to a level where it will have a strong positioning for the business and operation which no one can encounter (Halme & Korpela, 2014). Also, talking about the cash flow report which is also a matter of fact and positive in regards to a company and its financial stability which justifies that the company will definitely have operations which are long lasting and very much sustainable for its employees and customers with which it maintains relations. The company also aims to have long-lasting relations for retention of the customers with the company for a long period of time. Thus, the item is especially usable and countable (Kopnina & Blewitt, 2018). An organization has prevailing in business and legitimate necessities which must be considered as a motivation behind the variables to work together in the country. This is likewise a winning factor for the organization which can be utilized to start the business as an outer domain for the relationship of the organization.
Conclusion
It has been concluded by the above report that there is a huge market for the company Fresh and Fine. The market demand and supply are very much positive in relation and company is also having entrepreneurial success which is sustainable and long-term. The company and its business model is being justified in the above report which is very crucial in terms of business for the company.
References
Adekunle, A., Lyew, D., Orsat, V., & Raghavan, V. (2018). Helping Agribusinesses—Small Millets Value Chain—To Grow in India. Agriculture, 8(3), 44.
Afuah, A. (2014). Business model innovation: concepts, analysis, and cases. New York: Routledge.
Antikainen, M., & Valkokari, K. (2016). A framework for sustainable circular business model innovation. Technology Innovation Management Review, 6(7).
Bocken, N. M. P., Rana, P., & Short, S. W. (2015). Value mapping for sustainable business thinking. Journal of Industrial and Production Engineering, 32(1), 67-81.
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionise your business.UK: Pearson UK.
Gollenia, L. A. (2016). Business transformation management methodology. New York: Routledge.
Halme, M., & Korpela, M. (2014). Responsible innovation toward sustainable development in small and medium?sized enterprises: a resource perspective. Business Strategy and the Environment, 23(8), 547-566.
Jones-Evans, D., & Klofsten, M. (Eds.). (2016). Technology, innovation and enterprise: The European experience. Springer.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Kopnina, H., & Blewitt, J. (2018). Sustainable business: Key issues. New York: Routledge.
Lasc, A. I., Lara-Betancourt, P., & Petty, M. M. (2017). Displaying dreams: Model interiors in British department stores, 1890–1914. In Architectures of Display (pp. 49-64). New York: Routledge.
Laszlo, C., & Cescau, P. (2017). Sustainable value: How the world’s leading companies are doing well by doing good. New York: Routledge.
McGettigan, L. (2017). Smart libraries make smart communities make smart cities. In Culture, Innovation and the Economy (pp. 75-80). New York: Routledge.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Rosca, E., Arnold, M., & Bendul, J. C. (2017). Business models for sustainable innovation–an empirical analysis of frugal products and services. Journal of Cleaner Production, 162, S133-S145.
Welford, R. (2016). Corporate environmental management 3: Towards sustainable development. New York: Routledge.
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