Describe about the Business Perception of Management for Reality of Business.
1. It is true that, ‘perception is reality’ in view of the fact that what we perceive is what we then accept as reality and as fact. People have their perceptions for a particular product or service. All the people have different perceptions. Along with this, the perceptions that people hold today may be altered by the perceptions of parents, friends, siblings, spouse, school, institutions, the media, and so on (Cooray, 2014). Moreover, perception is reality; and the perceptions people have play a critical role to decide the kind as well as quality of their reality that is combined with the fact. Apart from this, most of the perceptions of people about reality are obtained from the perceptions of others. In addition, perception may be a good idea to investigate, discover, comprehend and make rational & logical conclusion for the welfare of people. Each and every person has his/her unique perceptions. Their unique perceptions play a major role to determine that what is right or wrong for the people. What they need to achieve and what is possible or impossible for them in their every areas of lives (O’Shea, 2012). In this way, it can be said that ‘perception is reality’ and it plays a major role to give realism to the views of people.
Apart from this, the case of Great Wall Motors is also related to the perceptions of the people. On the basis of the given case, Ateco (owned by multi-millionaire Neville Crichton) introduced Great Wall (utilities and off-road vehicles) in Australia as a low-priced car. Moreover, with the help of this, the company wants to cover all the people those are willing to buy low priced vehicles to fulfill their dreams (Blyden, 2012). In other words, the company wants to cover all the middle class people. The company said that people will enjoy reliability, safety, technology and comfort by using Great Wall vehicles. The firm also promoted that the Great Wall offers amazing value to its customers and as a result. The promotion activities of the firm changed the perceptions of people about Great Wall vehicles. Now, people started to believe that Great Wall is a low priced and high quality product for them.
On the other hand, in a little while, the perceptions of people changed by the asbestos situations of car. It is because of the motoring writer Toby Hagon purchased a Great Wall X240 and discovered that the dealer needs to make a bunch of repairs under warranty period of the car. Hagon also concluded that the X240 is better at off-roading than travelling on normal roads (Hagon, 2012). Along with this, Hagon also purchased a second-hand X240 and also published his review on the Great Wall X240 ute. Hagon said that I personally discovered that there are asbestos components in the engine and exhaust system of the car. This thing totally changed the perceptions of people. Now, they are not willing to buy a car that has asbestos components in its engine and exhaust system. For that reason, the sales and market shares of the firm declined rapidly (News. com.au. 2012). In this way, it can be said that, perception is reality and the perceptions of people have major importance in the growth and success of the business organizations.
2. No, I do not think that Ateco handled the asbestos problem in an effective and an appropriate manner. There are numerous reasons behind this. The main reason behind it is Ateco is a national distributor of Maserati and Lamborghini care. These both are the luxury cars and also cover the top class people. Along with this, Ateco introduced two low-priced Chinese brands into Australia: Chery (passenger cars) and Great Wall (utilities and off-road vehicles) (ABC. News. 2012). But, before introducing the cars, Ateco did not examine these both cars on its own risk. Ateco did not take a drive test to know that do any of the cars have weaknesses. Moreover, Ateco did not hire experts to examine the cars.
On the other hand, Ateco come to know about the weakness of the car when the writer Toby Hagon published his views about the car. The writer told them the car needs a lot of repairing under its warranty period. For case, inoperational parking sensors, slipping door seals, a dysfunctional cupholder, and so on are the major things that the dealer needs to repair in its warranty period. The other thing that Toby Hagon told them is that the car needs a powerful engine. It is because of X240 was better at off-roading and people need to change gears on a regular basis. So, there must be a powerful engine in the car (Sabatini, 2012).
Along with this, the writer again requested to Ateco to provide a test car for review; but the company refused. The main reason behind t is that the company was afraid that Hagon will make an inevitable comparison with its higher-quality as well as higher-priced competitors such as: Hyundai, Toyota and Nissan. These all the things show that the company was not sure about the product (Bloomberg News. 2012). Apart from this, Hagon purchased a second-hand X240 and a few days after published his review or opinion on the Great Wall X240. Hagon stated that as per the company the owners obtain a 3-year, 100000-kilometre warranty on their Great Wall vehicles. But, that is not true. I purchased a second-hand X240 any only paid $15000 that is very less than its new price tag of $23990. The writer sold it again for $11500 to a buyer. It shows that the car does not have its brand value in the marketplace and the resale value of the car is less than half of the original value (Lower, 2012). In that case, the company did not take any powerful actions to solve the issues faced by the customers.
Apart from this, the writer also published that there are asbestos components in the engine and exhaust system of Great Wall X240. Then the company woke up. The company gave instructions to the experts to check the cars and as soon as Ateco revealed the problem it straight away asked to suppliers to change these parts on all the new cars that are imported from China. The company also conducted a meeting to decide that what steps they need to take in response to the problems (Hagon, 2012). Furthermore, Ateco has stated that its Chinese manufacturing partners did not tell them truth about the engines, and also assured us that the cars do not have asbestos components in the system. Ateco did not take any strong actions in this situation and only stated that we are very stunned and disappointed with this state of affairs. In this way, according to me, Ateco did not take appropriate actions in order to handle the asbestos problem in an effective and a proper manner.
3. Currently, public relations play a significant role in the growth and success of the business organizations. The main reason behind it is that public relations are helpful in order to establish relationships between the business firms and customers. Along with this, PR is a communication process that plays an important role to develop mutually beneficial relationships between organizations and their publics (Kotler, Burton, Deans, Brown and Armstrong, 2015). What is more, PR is used by the business firm to make strong relations with all its customers and stakeholders. PR entails social media, media relations, reputation management, corporate responsibility and crisis communications. PR also involves online media, the broadcast and global print for the success and growth of the business organizations. In addition to this, the major purpose of public relations is to obtain full media coverage, build brand awareness, maintain positive public image, and create strong relationships with the diverse listeners of the firm (Johnston and Sheehan, 2014).
On the basis of the given case scenario, there are a lot of options that the organizations can take at what time they face problem with a major public relations (PR). For case, branding is a major option in this situation. The firm may use this PR option in order to make effective communication with its customers (Robbins, Bergman, Stagg and Coulter, 2014). Moreover, with the help of this option, business organizations like Ateco can ensure that the brand messages of the business are carried out in the marketplace in an effective and a proper manner. It is because of brand message plays a significant role in order to develop successful communication between the organizations and their internal & external audiences. In addition to this, with the help of this, business organizations may use trust-building tactics to obtain the trust of the people. In this case, Ateco must focus on the branding to promote the products such as: Great Wall and Chery brands. This option would be beneficial for the firm as well as the customers. The main reason behind it is that, with the help of this, Ateco will make efforts to maintain its brand image in the eyes of customers (Bray and Waring, 2009).
On the other hand, customer satisfaction and issues management are the other important options that are helpful for the business firms to maintain public relations with customers. For case, with the help of these options, business firms will make a lot of efforts to improve the level of customer satisfaction and to resolve the issues that are faced by the customers (Truscott, Bartlett and Tywoniak, 2009). In this case; if Ateco used these options than it would not face such serious issues in the past. On the basis of the given scenario, it can be observed that, the customer Toby Hagon reported about the problems of the car but the firm did not take proper actions to resolve the issues. At last, the market shares and sales of the firm declined. In this situation, if Ateco focused on the issues that are reported by the customers and also take steps to solve the problem; then the firm would be able to maintain its image in the marketplace (Watson, 2007). In conclusion, it can be said that, the business firms must focus on the public relations options or practices to resolve the issues and maintain strong relations with their customers.
4. Yes, it is true that stereotypes that are related to business firms are always true. For case,Toyota has positive image in the mind of customers. The main reason behind it is that there is a stereotype related to the firm. The stereotype is that Toyota always provides high quality and safe products to its customers. But, in 2010, a safety recall for its Hilux Ute slightly tarnished Toyota’s stereotype. But, the other thing is that stereotypes are always true. The stereotypes are the results of the hard work, loyalty, and dedications of the business organizations (Faniko, Lorenzi-Cioldi, Sarrasin and Mayor, 2015). On the other hand, in todays more complex and competitive business era, these types of incidents or situations may occur that influences the stereotypes related to the business firms. But, it does not means that business firms are unable or fail to offer high quality and safe products or services to their customers.
Apart from this, there are numerous strategies that play a major role to manage and also reduce the negative impacts of the stereotypes (Downing, 2012). For case, a strong brand image, effective communication, and strong relationship are the major tools to reduce the negative impacts of the stereotypes in an effective manner and an appropriate manner. Moreover, task reformation, self-affirmation encouragement, and high standards consideration are also the other strategies that play a critical role to lower the negative impacts of the stereotypes. Along with this, the firm may offer external attributions and compensations for the difficulties of customers (Hartley and Bruckmann, 2008). In this way, it can be said, that the firms those have strong stereotypes may use different tools to control and manage the negative impacts of the stereotypes in an effective way.
References
ABC. News. (2012). Chinese cars recalled over asbestos concerns. Available At: https://www.abc.net.au/news/2012-08-15/chinese-cars-recalled-over-asbestos-concerns/4199630 [Accessed On: 26th Sept. 2016]
Bloomberg News. (2012). Asbestos Recall in Australia Clouds China Automaker Plans. Available At: https://www.bloomberg.com/news/articles/2012-08-15/australia-recalls-23-000-chinese-made-cars-over-asbestos [Accessed On: 26th Sept. 2016]
Blyden, M.L. (2012). Perception Vs Reality in Culture: A Closer Look At The Way We Live. Australia: Xlibris Corporation.
Bray, M., and Waring, P. (2009). The (continuing) importance of industry studies in industrial relations. Journal of Industrial Relations, 51(5), 617-633.
Cooray, D.C. (2014). How Men Think? : Perception Is Reality. UK: Lulu Press, Inc.
Downing, S. (2012). On Course: Strategies for Creating Success in College and in Life. USA: Cengage Learning.
Faniko, K., Lorenzi-Cioldi, F., Sarrasin, O. and Mayor, E. (2015). Gender and Social Hierarchies: Perspectives from Social Psychology. NY: Routledge.
Hagon, T. (2012). Great Wall torture test. Available At: https://www.drive.com.au/motor-news/great-wall-torture-test-20120809-23xtz.html [Accessed On: 26th Sept. 2016]
Hartley, P. and Bruckmann, C. (2008). Business Communication. NY: Routledge.
Johnston, J. and Sheehan, M. (2014). Public Relations: Theory and Practice. Australia: Allen & Unwin.
Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2015). Marketing. Australia: Pearson Higher Education AU.
Lower, G. (2012). Asbestos in Chinese Cars. Available At: https://www.wsj.com/articles/SB10000872396390444233104577590941848904920 [Accessed On: 26th Sept. 2016]
News. com.au. (2012). No recall in Australia on Chinese cars built with asbestos parts. Available At: https://www.news.com.au/finance/business/no-recall-in-australia-on-chinese-cars-built-with-asbestos-parts/story-fnda1bsz-1226451218317 [Accessed On: 26th Sept. 2016]
O’Shea, B. (2012). Perception and Reality in the Modern Yugoslav Conflict: Myth, Falsehood and Deceit 1991-1995. New York: Routledge.
Robbins, S.P., Bergman, R., Stagg, I. and Coulter, M. (2014). Management. Australia: Pearson Australia.
Sabatini, J. (2012). Australia finds asbestos in Chinese-built cars, prompts recall. Available At: https://www.autoblog.com/2012/08/15/australia-finds-asbestos-in-chinese-built-cars-prompts-recall/ [Accessed On: 26th Sept. 2016]
Truscott, R. A., Bartlett, J. L. and Tywoniak, S. A. (2009). The reputation of the corporate social responsibility industry in Australia. Australasian Marketing Journal (AMJ), 17(2), 84-91.
Watson, T. (2007). Reputation and ethical behaviour in a crisis: predicting survival. Journal of Communication Management, 11(4), 371-384.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download