The plan is regarding the proposal of a small restaurant in London and represents the process to execute a business plan in an effective way. A project planning is important regarding running a small business organization in order to manage the contingencies. An effective business idea therefore helps in managing the business needs. This report is regarding a small restaurant The Cafe House Located in Kennington area. As a small entrepreneur it is important for them to finally implement an effective business plan. This is essential for the organization to develop an effective business plan in order to overcome the loopholes in future endeavour. A business plan includes all the essentials that are important for an individual to gain effectiveness in meeting the group goals. In order to establish a goal it is evident to manage the business activities in order manage the business functions in an appropriate way (Barber, Metcalfe and Porteous, 2016).
The report present before a proper plan to develop an effective business plan. The purpose of this plan is to manage the effectiveness associated with the development of a restaurant. The purpose is to measure each and every aspect associated with the restaurant business. It provides with an effective business planning, marketing objectives and financial planning that affect a business to operate in an effective way. This is important from the point of view of gaining competencies in coming years (Bridge and O’Neill, 2012).
A Business plan is a document providing specific details about the business. It carries information regarding the business and how an organization will carry forward the business in a definite way (McKeever, 2016; Finch, 2016). This Comprehensive business plans have three sections–business concept, marketplace and financial—and provides information regarding the overview or summary of the plan, a description of the business, market strategies, competition analysis, design and development, operations and management, and financial information(Mason and Stark, 2004). The Cafe House Business plan includes information regarding the various aspects that is necessary to manage restaurant in a definite way. This is important enough for guaranteeing sustainable growth in the business plan. It is effective while defining objectives in a well-defined way. Most importantly this is necessary for securing effectiveness in order to persuade goals (Burns, 2010).
The restaurant requires $ 3, 00,000 in capital to fund the launch of the restaurant. A sum of $ 2, 00,000 is procured from bank and the rest of the amount is contributed by the partners Jake and Ellen in equal proportion. These funds are generated from the operations will be carried forward to carry out the business activities. The capital will be utilized in the following manner:
|
Amount |
Application of Proceeds |
|
$35,000 |
Tenant improvement |
|
$48,000 |
Furniture , fixture and equipments |
|
$ 217,000 |
Working Capital |
|
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Year 5 |
|
|
Revenue |
$825900 |
$1044544 |
$1078564 |
$1177441 |
$1216465 |
|
Cost of Goods Sold |
$200000 |
$254546 |
$215445 |
$284645 |
$301151 |
|
Employee expenses |
$320000 |
$214546 |
$248745 |
$275465 |
$246463 |
|
Operating Expenses |
$310000 |
$453264 |
$466645 |
$456446 |
$471545 |
|
EBITDA |
($4100) |
$122188 |
$147729 |
$160885 |
$197306 |
(Data used is based on assumption in order to acquire vision of business plan)
The Cafe house is established at Kennington with a focus to give premier services to the people. The premium services will help them to make appropriate decisions in all their future endeavours.
The success of a restaurant resides in implementing the operating standards and philosophies within the business plan. The purpose is to provide great support by combining efforts (Hanks, 2015). In order to achieve effective results, The Cafe House has to employ following strategies in order to gain effective results:
The Cafe House is managed by different operating strategies and policies that the owners have developed in order to gain standards in the most appropriate way. The purpose is to achieve an effective productivity and profit. It is important from the point of view of creating effective business opportunities. This is necessary for developing effective business goals and pushing the team to work efficiently (Jenkins, 2009).
The restaurant will implement a strict inventory control in order to reduce the wastage. The usage of goods will determine the operating cost and guard against the loss. Physical inventory system will guide in managing the daily as well as weekly cost. This strategy will help in guiding the employees for ensuring highest degree of accuracy (Kaisler, 2013).
The Cafe House will monitor the vendors in order to get the best price. In this way they will be able to regulate the cost while managing the requirements. The menu composition and pricing therefore ensure profits (Lechner, 2014)
The Cafe House provides with the standardized recopies that are developed by the gourmet chef. The overall focus is to implement effective and innovative dishes in order to make a change. The Cafe House will implement the effective planning and development process in order to manage the portion of dish. The company will follow a similar guideline to control and monitor the portion of dishes served in the restaurant.
This includes using the secondary scrap from the food preparation in order to make other dishes in order to maintain the taste. The purpose is to initiate the effective technique in order to manage the high food quality. This help in managing the quality of food served in the restaurant.
Jake and Ellen will be responsible for running the day o-day-operations; however duties will be designated to the managers for carrying out daily activities. Weekly meeting with the staff will help in managing operational function. Key decisions regarding the organization will be undertaken by the management. The employees have to function according to the instructions given by the management (Peppard and Ward, 2016).
The Cafe House will function efficiently with a focus to enable functions in the most effective way. The purpose is to find out appropriate software in order to gain accuracy in managing the process. The customer marketing efforts and other real time entry will be managed through the software (Schaper et al 2014).
The overall focus of The Cafe House is to develop an effective planning and learning process by initiating an effective planning and learning process. Employees will be given timely training in order to gain competency. This will help in arranging different needs and allow in managing the appropriate functions (Street and Cameron, 2007). The new staff will be given ann. appropriate training in order to focus upon the work. It is important for managing the functions in a well-defined way. This is important for gaining effective organizational goals and matching up with the expectations. It is necessary for managing the requirements in order to gain effectiveness (Storey, 2016).
The purpose of restaurant is to manage the money in an appropriate way by creating a positive impact. This will gradually help in organizing the money in order to gain better result. The decisions will be taken customers in mind. Trends will be calculated in a constructive way by managing the needs. The management will be taking care of the remote actions. This includes the actions pertaining to the daily monitoring and approval of data.
The key focus of the Cafe House is to create an appropriate work environment for both male and female. The purpose is to guarantee systematic growth and development by guaranteeing effectiveness. The organization is clearly defining the goals by rewarding the employees. It is providing them with a tool to gain efficiency at an appropriate rate. They are enabling employees to develop themselves in order to gain effective results (Berringer, 2012). They are encouraging employees to gain effectiveness by putting their 100 percent efforts and making the most of the give opportunity. The purpose is to ensure effective results by providing them with an authority to take decision. The restaurant is mostly focused on creating a positive environment (Abrams, 2003).
The restaurant will operate everyday from11:00 are to 11:00 pm. The restaurant will accept ach, traveller’s cheque, visa, master card etc. It is an equal opportunity employer by taking care of individual needs. The purpose of restaurant is to provide customers with specific needs like organizing birthday parties, occasions etc. This will help in managing the objectives of the restaurant in a definite way. It is necessary from the point of view of gaining direct objectives. This will however help in adding value to the organization in a definite way (Zimmerer, et al 2005).
The company is targeting on the age group of 20-50 years who enjoy good food and like going out with friends and relatives. The primary focus is to create a positive impact in the mind of people by serving them quality dishes. The Cafe House is a place that offers people to enjoy their time with family and friends. The purpose is to promote relative high growth with a direct focus. The target customers include:
Kennington area is well-populated area where people enjoy going out and like variety of food. They like enjoying their time and mostly visit the cafe and restaurant during the weekend. The Cafe House will largely be focused on the target customers by coming up with different offers. The area is also visited by outsiders as well. This will create a better opportunity for the Cafe. In this way they will be able to gain competency. Focus need to be given on each of the market segment in order to gain effectiveness. This is important from the point of view of gaining adequacy in each and every segment. In this way it is possible to manage the growth and effectiveness in the organization in meeting direct objectives. This is important enough for persuading goals in a definite direction.
There are numerous competitions in the area. There are variety f restaurant that are established from years. These restaurants may cause Hands in Pasta, The White Bear, The hang Out, I due Amice.
The above mentioned restaurants are located in the Kennington area. These restaurants are working from a long time. This can affect the restaurant in many ways. It is important to evaluate the competitive advantage in order to manage the organizational goals. The primary focus of the restaurant is to create worth in order to persuade customers to gain effectively. This is primarily important for gaining effectiveness.
There are several competitive advantages that are helping in gaining effective growth. The menu is rightly priced in order to attract more customers. The restaurant is centrally located that will attract people who are interested in trying new places. There is no other substitute available that will replace the restaurant in the current time-period. The restaurant will come up with new offers that will help in adding a competitive advantage.
The restaurant will try to reinforce the market positioning and branding strategy in an effective way. They are focusing on managing each and every aspect while creating a better supporting system. They are establishing a better connectivity through development.
The restaurant is focused on gaining marketing objectives by aggressively implementing the business plan. The overall purpose is to initiate growth through managing the organizational needs. This is important for gaining effective market growth with a focus to gain competitive goals. Various marketing strategies implemented by the company are as follows:
Conclusion
To conclude, The Cafe House is a well-defined restaurant providing with definite objectives in order to gain sustainable role. The primary purpose of the plan is to gain objectives by defining effective goals. These goals will help in gaining organizational objectives. The plan is important enough in managing work in a definite way. This help in persuading the goals in a definite way through management of objectives. This is necessary enough in dealing with the objectives and attaining organizational goals. This is important enough in managing objectives and directing better results. . The purpose is to measure each and every aspect associated with the restaurant business. It provides with an effective business planning, marketing objectives and financial planning that affect a business to operate in a diversified conditions. This is important enough in attaining better results by framing objectives that drive in gaining conclusive results. It is important from managing direct goals and persuading every individual to work in a better way by managing objectives that are crucial for the organization. It is essential from the point of view of gaining results for attaining a definite direction. This is necessary enough for managing direct objectives in order to manage results.
References
Abrams, R.M., 2003. The successful business plan: secrets & strategies. The Planning Shop.
Barber, J., Metcalfe, S. and Porteous, M. eds., 2016. Barriers to growth in small firms. Routledge.
Barringer, B., 2012. Entrepreneurship: Successfully Launching New Ventures, (2012).
Bridge, S. and O’Neill, K., 2012. Understanding enterprise: entrepreneurship and small business. Palgrave Macmillan.
Burns, P., 2010. Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave Macmillan.
Finch, B., 2016. How to write a business plan. Kogan Page Publishers.
Goss, D., 2015. Small Business and Society (Routledge Revivals). Routledge.
Greenhalgh, P., 2008. An examination of business occupier relocation decision making: distinguishing small and large firm behaviour. Journal of Property Research, 25(2), pp.107-126.
Hanks, S.H., 2015. The organization life cycle: Integrating content and process. Journal of Small Business Strategy, 1(1), pp.1-12.
Jenkins, H., 2009. A ‘business opportunity’model of corporate social responsibility for small?and medium?sized enterprises. Business ethics: A European review, 18(1), pp.21-36.
Kaisler, S., Armour, F., Espinosa, J.A. and Money, W., 2013, January. Big data: Issues and challenges moving forward. In System Sciences (HICSS), 2013 46th Hawaii International Conference on (pp. 995-1004). IEEE.
Lechner, C. and Gudmundsson, S.V., 2014. Entrepreneurial orientation, firm strategy and small firm performance. International Small Business Journal, 32(1), pp.36-60.
Mason, C. and Stark, M., 2004. What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels. International small business journal, 22(3), pp.227-248.
McKeever, M., 2016. How to write a business plan. Nolo.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a digital strategy. John Wiley & Sons.
Schaper, M.T., Volery, T., Weber, P.C. and Gibson, B., 2014. Entrepreneurship and small business.
Storey, D.J., 2016. Understanding the small business sector. Routledge.
Street, C.T. and Cameron, A.F., 2007. External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management, 45(2), pp.239-266.
Zimmerer, T.W., Scarborough, N.M. and Wilson, D., 2005. Essentials of entrepreneurship and small business management. Pearson/Prentice Hall.
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