Business Proposal Research Design For Quantitative Research

Research Design

Discuss about the Business Proposal Research Design for Quantitative Research.
 

A research approach is composed of quantitative research, qualitative research and both. Quantitative research is concerned with the positive paradigm. Here, data are collected and it is then converted into numerical structure so that statistical calculations can be concluded. On the other hand, qualitative research is concerned with the social constructive standard. It emphasises the socially constructed nature of reality. Here, the topic is about the nation branding of Pakistan as a Sufi Country. The research approach is qualitative because the topic is more concerned with the human behaviour, experience, emotions and contradictory beliefs of Pakistan. In the Pakistan history, Sufi has made an important place in the hearts of the Pakistanis. Sufi is a term used to address a person who is guided by their ‘Allah’ or God. God is a belief, so, the research approach is qualitative.

At first, in order to operate and explore Sufism in Pakistan, the nation needs to establish the core values of their own nation. The core values should include their cultures, their Qawalis and so on. These values should be durable, relevant and communicable as well as hold saliency for the potential tourist. Secondly, in order to highlight the role and dynamic aspects of Sufism, the nation should expose the original meaning of Sufism to the tourist and to the world. They should not make it a political issue and cause terror around the world. At last, in order to overcome the challenges, Pakistan needs to totally remove Jihad which is a false myth and should renew the true image of the nation. In this way, the nation can successfully brand their nation as a Sufi Country.

Sufism is nothing but people’s beliefs in Pakistan and it is important to them. Therefore, qualitative data collection methods is being considered since this data collection method is concerned with the changes in perceptions of the people.

The literature review is collected and a theoretical background is explained. Here, the analysis is done and it is aimed for achieving the research objectives. It has been written earlier that the research objectives is the existence of Sufism in Pakistan as well as the Nation Branding. Nation Branding is concerned with the ideology of Sufism. The literature review also provides a detailed explanations of the strategies which can be made effective in case of Pakistan by using some examples of other nations(Philippon, 2014). 

Research Approach

In August 2002, the concept of Nation Branding was developed and established in South Africa. It was developed during the establishment of IMC or International Marketing Council. Nation Branding has created an importance on the symbolic value of products. It have led many countries to highlight their unique characteristics. Nation branding has led to the enhancement of the tourism industry in South Africa. As a result, the tourism industry has led to development based on their strategic planning. Other countries such as Taiwan, Japan, China, Malaysia, South Korea, New Zealand, and Israel and so on has started practising Nation Branding(Philippon, 2014).

The concept of branding is more concerned with the symbol, logo, design as well as name. Aaker and Biel said that brand is a designed for distinguishing any type of service or products of an organization to the customers. The identity of brand has become very important for the Pakistanis based on Sufism. The concept behind the nation branding reflects the image of the nation. For example, Pakistan approaches for nation branding. Since Sufism is their beliefs and also their cultures, so, they out Sufism in front to perform their branding. Nation brand can strongly exists in any country and among its all communities and societies. But there is a difference between the marketing a product and marketing a nation across the world. The image of a nation is influenced by their beliefs, lifestyles, society as well as culture. First of all, the marketing of a product is to capture the market and draw customers in order to sell their products and make lots of profits. But in case of nation branding, the country draws a huge number of tourist for their unique cultures, society and lifestyles. For example, Las Vegas is known as the place of entertainment. People come here to gamble in casinos. The brand value of Las Vegas is on top if it is observed from the side of Casinos. Moreover, the nation branding is a powerful tool which is utilized for capturing the attention of foreigners from the tourism point of view. A public community focus on improving the image of country so people outside the country are attracted for tourism purpose.

The companies which only focus on marketing gains a competitive advantage over their rivals. But on the other hand, nation branding empowers a nation for increasing its competitive advantage in order to fetch new prospects for global industrial as well as service sectors. So it can be well argued that, nation branding is a term developed from marketing concept yet its wide features and proportions makes it confusing and complex. However, in modern era, tourism attractions and investments in tourism industries are majorly focusing nation branding. Tourism is a powerful source of increasing economic constancy and earnings opportunities. Moreover, some of the countries use their nation branding for the political issues. Most of the countries strengthens its nations branding by means of nation branding. The process behind the branding of a nation is an ethical step. There are some important components such as ideology and the integrity of the nation. These components play a major role in branding the nation. The nations must maintain its integrity and its ideology. For example, Myanmar is a country which is similar to Pakistan based on religious beliefs. The tourist are attracted to this country because of Buddhism. They maintain the ideology and integrity. Apart from these, the nation branding represents the total citizens of a country.

Research Objectives

In Central Asia and Pakistan. Sufism is a culture which made an important place in cultural practice. Sufism is a trend which is followed by every citizens of the nations of Central Asia and Pakistan and it is present from the beginning and it do not come to an end. There is a story behind it and it is very interesting. After the death of a Saint, his followers try to revive the preaching and values of the Saint. In the memory of Saint, the followers rejoice the events of his birth, major aspects of life and death ceremonies in diverse ways suitable to culture and personal value of the saint. In most of the Asian countries, Sufism has a strong concept. From the past two hundred and fifty years, Sufism faced many challenges. Challenges such as conflict between the Sufism and Anti-Sufism were present. The ruins of the original Sufism is a mixed concept in the modern generation. People are declaring that the descendants of noble Sufi are the false image in modern generations. It is believed that modern Sufis is only a cover of original Sufis but they have no value inside them. Thus it became a threat to them. It is prophesied that if people of today’s generation follows Sufism, it means that they are going on wrong path.

This conceptual framework includes three major Sufism dimensions such as tourism appeal, musical appeal and ideological appeal.

Tourism Appeal-Tourist are attracted to Pakistan because of Shrines, Mughal architectures and music, toms, beauty of Northern area of Pakistan and its Islamic culture and architecture.

Musical Appeal-Based on the musical appeal, Pakistan is well known for Qawalis, which is a form of sufi devotional.

Ideological Appeal- The ideological appeal is concerned with peaceful coexistence with the other countries.

These three dimensions are extended and has concluded another conceptual framework for the study.

The picture above is a conceptual framework. The effect of Sufism development as nation branding on this framework is described below:

The negative picture of Pakistan is increasing overall currency because of the non-appearance of practical supervision by government as well as important partners. Pakistan as a Sufi brand can possibly develop into a solid nation brand (Menhas, Akhtar and Jabeen, 2013). The branding of Pakistan as a Sufi nation would not just make ready for framing an alternate arrangement of affiliations that would be decidedly opposing to the present militancy and radicalism situated discernments connected with Pakistan. However it would benefit the nation as a tourism destination. Today, Sufism has two dimensions. One is the Sufi tradition in Islam and another is Jihad which is false myth of Sufism. Jihad has evolved because of political issues and it started to cause terrors all around the world. Both of these dimensions are opposite of each other. Due to Jihad, the modern original Sufis are facing challenges. They are being murdered and hanged to death as people think them as Jihad. In order to solve this problem, the country should make use of marketing practices which must be assimilated with the theories of the implementation process of the policy. The nation should make use of data triangulation and several case studies The Sufis and Jihad got mixed into the minds of people. The modern Sufis need to follow strategies such as showing their originality. They need to start again and spread Sufism and act as non-violence (Menhas, Akhtar and Jabeen, 2013). 

References

Menhas, R., Akhtar, D. and Jabeen, N. (2013). SOCIOLOGICAL ANALYSIS OF SUFISM (A Case Study Of Hazret Sultan Bahu, Shorkot, Pakistan). IJARBSS, 3(9).

Philippon, A. (2014). A sublime, yet disputed, object of political ideology? Sufism in Pakistan at the crossroads. Commonwealth & Comparative Politics, 52(2), pp.271-292.