Discuss about the Business Research Methodology for ALDI.
The problem lies in increased threat faced by supermarket industry because of rise of ALDI. It will however be beneficial for the customers but at the same time supermarket, industry will face huge consequence on matters relating to
Variable and hypothesis
H0: The rise of ALDI affects the supermarket industry in Australia
H1: The rise of ALDI does not affect the supermarket industry in Australia
H2: The rise of ALDI benefits customers
H3: The rise of ALDI does not benefit customers
Relevant literature in the field indicate regarding problems
German-based cut-price supermarket chain ALDI considered as posing serious challenges to the traditional retail giants in Australia named as Coles and Woolworth (Weingarten & Penat, 2012). German supermarket discounter named as ALDI in revealing new figures for booming business in slowing sales as well as pre-tax profit in the year 2010. It underlines major threat in increased posing threat towards rivalry firms like Coles as well as Woolworth. ALDI is trying hard in expanding in South Australia as well as Western Australia in nationwide $90 billion food and grocery sector. It further grows ways for money piling at expenses borne in local supermarket players in the most appropriate way (Supino & Borer, 2012). It is important to consider the fact that ALDI does not engage in inappropriate pricing in case of international related-party transactions. It acts artificially for reduced taxable profit level in and around Australia. In case of issue with transfer pricing, it is used by most of the multinational business for shifting profits on offshore basis. It deals with complex situations for overseas parent companies as stated by top-business professionals. ALDI Australia failed in holding interest-bearing related party dent in the balance sheet. It does not pay any kind of royalties as well as license fees in case of international related parties in an effective way (Muijs, 2012).
Independent variables- Threat to the supermarket industry
Dependent variables- Rise of ALDI
Measuring variables
Variables are measured by using regression analysis by the researchers.
Degree of error in finding tolerance
The research will be performed with 95% confidence interval so that that error is minimized as far as possible.
Research Questions
1. How rise of ALDI affects the supermarket industry in Australia?
2. How rise of ALDI benefits customers?
Overall strategy for conducting research
Research Philosophy is one the vast topic in discussing the research topic on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. This particular research proposal will use positivism philosophy because it will give scientific data collection for future analysis by the researchers (Menard, 2012). Researchers will be focusing on facts and fundamental laws on the research topic like rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. Responsibilities of researcher includes reduced phenomenon in simplest elements in hypothesis formulation in testing them as far as possible. It aims focus on meanings and understanding of facts relating rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. Researchers use exploring totality of individual case for future analysis purpose. It develops innovative ideas in induction data in the most appropriate way (Mayer & Steneck, 2012). Positivism is one of the philosophical theories that states or gains in sharing positive knowledge as given based upon natural phenomenon in case of properties as well as relations. Interpretivism, on the other hand is related to research philosophy dealing in social science serves as opposite meaning towards positivism philosophy. Researcher’s uses qualitative research in gathering method of inquiry by way of conducting interviews from the managers of ALDI and other supermarket chains in and around Australia (Love, 2012). Intreprevitist involves in interpreting human emotions and personal attributes into course of action. Realism is another research philosophy that is the combination of positivism and Interpretivism. After explaining three research philosophies, researchers uses positivism for collecting data in the near future in relation with the topic on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth (Kumar, 2011).
As far as research method is concerned, there are two methods known as inductive as well as deductive method. Deductive approach begins with hypothesis while inductive approach uses research questions in narrowing the future scope of study. Deductive approach based upon casualty. While inductive approach aims at focusing in exploring new phenomenon from certain perspectives in the most appropriate way (Kuada, 2012). In the present research, researcher uses deductive approach as it is based upon real-life condition on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth.
In case of research investigation, there are three types of research investigation like exploratory investigation, explanatory investigation and descriptive investigation at the same time. Exploratory research conducts for problems in defining certain objectives for future analysis purpose (Goodson, Loveless & Stephens, 2012). A researcher makes conceptual distinctions as well as posses explanatory relationship as far as possible. Exploratory research helps in determining best research design as well as data collection method for selection of research title on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. This particular research uses descriptive investigation for describing the characteristic of sample population for study purpose on research title for rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. It helps in describing characteristics in population or phenomenon for occurrence in the most appropriate way (Columbus, 2012).
Researchers conduct research on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. While conducting research, researchers face several constraints on matters relating to shortage of time. Due to less time, researchers find it difficult in conducting in-depth analysis on the research title for rise of ALDI affecting supermarkets in Australia like Coles and Woolworth (Biddle & Emmett, 2012). Addition to that, there is lack of financial resources that made researchers failed in using expensive research process design for conducting particular research on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth.
Description of research process
Researchers need to follow systematic process for conducting the above research problem on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. Step includes:
Selection of sample
Researcher’s conducts quantitative as well as qualitative analysis as per the research question on rise of ALDI affecting supermarkets in Australia like Coles and Woolworth. Quantitative data collection method includes distributing questionnaires and asking closed-ended questions to the potential customers (Biddle & Emmett, 2012). Questions will be asked from 50 potential customers. Qualitative data collection methods include taking interview session by researchers. Researchers ask open-ended questions from 5 managers regarding the research title based in Australia.
It is important to understand the fact that conducting research might give rise to errors. It is expected for the researchers in minimizing it as far as possible. At the time of asking questions from managers, it usually happens that they do not have much time for answering the question. Quick answers to the questions will hamper the overall research process conducted by the researchers (Biddle & Emmett, 2011).
On critical analysis, it is noticed that the research under study requires statistical representation of fact regarding rise of ALDI from the perspective of other supermarket industry in and around Australia.
On conducting the research, it is noticed in accepting the null hypothesis as well as rejecting the alternative hypothesis at the same time.
Conclusion
From the above analysis, it is important to conclude the fact regarding rise of ALDI benefiting customers as well as adversely affecting other supermarket industry in Australia. In this particular research proposal, it is analyzed using certain research philosophy like positivism and research approach like deductive approach at the same time.
Interpretation
This research proposal will give proper idea for interpreting the results of data analysis methods for future purpose by the researchers. ALDI gains strong presence and adversely affects other supermarket industry in Australia like Coles and Woolworth (6, P. & Bellamy, 2012).
Results suggestion
After the research, results suggest ways for collection of data that affects other supermarket but at the same time benefits customers in the near future. Customers are the purchaser for supermarket chain and their benefits should be taken into consideration as far as possible.
It is recommended from the above analysis that customers should be given topmost priority and deals in providing customer satisfaction models. It is essential for other supermarket chain in Australia in giving stiff competition to ALDI and reduces in product prices. It will help in gaining market share and generation of revenue in the future.
Reference List
6, P. & Bellamy, C. (2012). Principles of methodology. London: SAGE.
Biddle, J. & Emmett, R. (2011). Research in the history of economic thought and methodology. Bingley, U.K.: Emerald.
Biddle, J. & Emmett, R. (2012). Research in the history of economic thought and methodology. Bingley, U.K.: Emerald.
Biddle, J. & Emmett, R. (2013). Research in the history of economic thought and methodology. Bingley, U.K.: Emerald.
Columbus, A. (2012). Advances in psychology research. New York: Nova Science Publishers.
Goodson, I., Loveless, A., & Stephens, D. (2012). Explorations in narrative research. Rotterdam: SensePublishers.
Kuada, J. (2012) Research methodology.
Kumar, R. (2011). Research methodology. Los Angeles: SAGE.
Love, K. (2012). Ethics in social research. Bingley, U.K.: Emerald.
Mayer, T. & Steneck, N. (2012). Promoting research integrity in a global environment. Hackensack, N.J.: World Scientific.
Menard, S. (2012). Longitudinal research. Newbury Park, Calif.: Sage Publications.
Muijs, D. (2012). Doing quantitative research in education with SPSS. London: SAGE.
Supino, P. & Borer, J. (2012). Principles of research methodology. New York, NY: Springer.
Weingarten, S. & Penat, H. (2012). Cognitive psychology research developments. New York: Nova Science Publishers.
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