Discuss about the Business Research Methodology for Social Media.
Social media and social network are beneficial for the business to create brand awareness and to promote a business in an organization (Zhang et al. 2017). However, the social network establishes a strong communication with the customers in the context of any business. This current assignment deals with the learning process of the individuals to based on the application of social media in business sectors.
The learning experience is a process through which an individual is able to gain knowledge from the theoretical evaluation or practical evaluation (Heymann-Reder 2012). According to me, learning experience gives practical knowledge to an individual besides the theoretical knowledge. Based on the assessment 1 and assessment the individual gets a clear idea of the advantage and disadvantage of social media application in the context of business. This learning experience allows me to get a clear idea about the application of social media in the business industry.
A learning experience has a great value to improve the individual’s skill. Regarding me learning experience regarding the pros and cons of the application of social media in business, sectors allow the individual to get a preliminary idea about its impact on the work of an employee (Grabher and König 2017). Therefore, a learning experience also enables the individuals to make them personally and professionally active in the near future. From the discussion of the use of social media network in the business sectors, I am able to understand that social media network has been increasing rapidly in the business sector to promote a business. However, there is some negative impact of social media in the business that also defined by me through such learning experience.
This learning process is beneficial for me as it helps me to make my career as a management student with proper business skill. However, for a business student, it is important to understand all marketing tools that will enhance the sale as well as the customer engagement (Clark et al. 2017). According to me, such learning process will allow me to understand the various aspects that are both the benefits and drawbacks of the use of social media network in the business industry. However, it will help me to make my future as professional in the near future. This learning practice is beneficial for me to pursue my management study, as marketing is a big part of the management study. Therefore, this learning will help me to make me as the business professional in the marketing team of a business by using the social media network in the proper way for business promotion.
As per my viewpoint, this learning process will enable me to transfer my knowledge in my professional sector in future. However, I will be able to share my learning experience regarding the advantages and disadvantages of the social media network in the context of a business. This will enable me to apply the social media network in the proper way that will not affect the growth of a business. However, I will also insist my co-worker utilize the social media properly in the context of business in the near future.
Learning process includes a theoretical knowledge and a practical knowledge (Kasemsap 2017). However, in the learning process, different phases occur that lead me to improve my knowledge and my existing skills. According to me, this learning process enables me to observe that social media and business performance have a relationship. However, corporate social performance, financial performance, and operational performance can be enhanced through the application of social media. It was understood by me through the learning outcomes that a massive research is needed to develop a study. Therefore, it was seen by me that in this learning process I have to carry out more research about the application of the social media in the business context. It was read by me that social media has both positive and negative effect on the business performance. Hence, it was heard by me that valid information is required to develop a project properly. During the learning process, I took more time to understand the concept of social media network in the context of business. Therefore, I have evaluated information based on assignment 1 and 2 to get a clear idea of such studies and to enhance my knowledge.
Assessment 1 gives a preliminary idea about the application of social media in business performance. As per my viewpoint, evaluation of the learning is vital to analyze the knowledge of an individual (Sonnenschein et al. 2017). Based on the assessment 1 and 2 I got a brief idea about the benefits and drawbacks of the social media network in business performance. However, in assessment 2 it has found that time consumption is a big disadvantage of the use of social media network. Therefore, it is difficult for the business organization to take control over the feedbacks of the customers regarding a product or service. However, often the customers show negative feedbacks regarding the product and service that affect the business. Therefore, the competitors may affect the business by using social media platform and breach of confidentiality is another drawback of social media application in business. Despite such drawbacks, I believe that social media has an important role in developing communication with a large population from different geographical regions. This business research is useful for my research learning process as a management student I am able to get a clear concept about the application of digital marketing via social media application.
This current learning process is helpful for me to analyze the strength of my existing skill. I felt that this learning practice enables me to enrich my knowledge regarding the business. This learning experience can be connected with cognitive learning as it improves my knowledge regarding a business project. According to the popular viewpoints learning process leads an individual to gather knowledge from their learning experience (Velez et al. 2017). I believe that assessment 1 and assessment 2 is based on the advantages and disadvantages of social media network in the business context, which leads me to enhance my knowledge regarding the digital marketing. However, the digital marketing is a modern marketing tool in the recent years. Hence, as a management student, it is important for me to develop a clear concept of digital marketing via social media to enhance the marketing knowledge.
According to me, present learning process enables an individual to apply it in future to get significant outcomes (Sonnenschein et al. 2017). From the assessment 1 and assessment 2, I have acquired a brief knowledge about the application of social media marketing in the business. This knowledge will help to develop a plan for my future career. To be a professional in the near future a preliminary knowledge is required for a person. Hence, such assessments will be helpful for me to develop my future plan as a professional. In order to be a marketing professional, it is important for me to understand the modern marketing tool. Hence, digital marketing is very popular in the recent years. For this reason, it is vital for me to identify the benefits and drawbacks of the social marketing media in the context of business. It will allow me to use the social marketing media for the business promotion. Hence, this learning experience will be beneficial for me to enhance my professional skills and develop me personally in a working sector in near future.
The entire reflective study reveals the benefits of the learning experience regarding the impact of social media application in business performance. This current learning experience is relevant to my course as well as the research subject. This allows me to understand the various aspects of digital marketing. However, my existing skill will be developed regarding the marketing through such learning while it will also help me to develop me professionally in my near future. Therefore, the positive and negative aspect of social media application to advertise the product or service is also evaluated in this assignment that is essential for a marketing professional in their working place.
References
Clark, M., Clark, M., Black, H.G., Black, H.G., Judson, K. and Judson, K., 2017. Brand community integration and satisfaction with social media sites: a comparative study. Journal of Research in Interactive Marketing, 11(1), pp.39-55.
Grabher, G. and König, J., 2017. Performing network theory? Reflexive relationship management on social network sites. In Networked Governance (pp. 121-140). Springer International Publishing.
Heymann-Reder, D., 2012. Social Media Marketing. Addison-Wesley Verlag.
Kasemsap, K., 2017. Professional and business applications of social media platforms. In Analyzing the strategic role of social networking in firm growth and productivity (pp. 427-450). IGI Global.
Sonnenschein, K., Barker, M., Hibbins, R. and Cain, M., 2017. “Practical Experience Is Really Important”: Perceptions of Chinese International Students About the Benefits of Work Integrated Learning in Their Australian Tourism and Hospitality Degrees. In Professional Learning in the Work Place for International Students (pp. 259-275). Springer, Cham.
Velez, C.M., Nicolaidis, C., Korthuis, P.T. and Englander, H., 2017. “It’s been an Experience, a Life Learning Experience”: A Qualitative Study of Hospitalized Patients with Substance Use Disorders. Journal of general internal medicine, 32(3), pp.296-303.
Zhang, M., Guo, L., Hu, M. and Liu, W., 2017. Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation. International Journal of Information Management, 37(3), pp.229-240.
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