Business Research Report Proposal Of Initial Research Proposal

Research Questions

Discuss about the Business Research Report Proposal of Initial Research Proposal.

Now a day the internet services are available all over the world. Due to internet entire world becomes as a single village. Without internet we cannot imagine the world and it becomes as the basic need of daily life. Internet plays an important role in the human life and entire world is connected by the internet services. There are so many internet data providers in the different countries. In Australia, there are so many internet data providers and most of the customers use the data through their Smartphone’s, tablets and computers. The internet and mobile operator company Vodafone is one of the biggest telephone and data Provider Company in the Australia. Lots of people use the Vodafone services for the mobile and data. There are so many facts which are related to the use of the internet services by the customers. There are different patterns observed in the use of the internet data according to the income of the persons. Also, the use of the internet data is related to the age of the users. It is observed that middle aged persons use the more internet data than the small aged and older people. Also, there is a significant difference in the use of the internet data by the customers in the metro city and the small cities. It is observed that the use of the internet services in the small villages is less as compared to the big cities. For this research study, we want to study the all aspects of use of internet data by the Vodafone customers. By using the information from the Vodafone customers we have to check some claims by using the statistical tools and techniques. Let us see this research proposal in detail explained in the next topic.

It is important to establish the research questions for the research process because it provides the proper way to the research study. For this research study, we have to check the different claims regarding the customers of the Vodafone Company in the Australia. The research questions for this research proposal are summarised as below:

1. Is there is any significant difference observed in the total use of the internet data service by the male customers and female customers?

2. Is there is any significant difference in the use of the internet data by the persons with different socio-economic classes?

Research Methodology

3. Is the age related to the use of the internet data?

4. Whether the internet data users in the big cities use more data than the data users in the small cities?

5. What is a monthly expenditure of the internet data for the customers for Vodafone Company?

To answers these questions, it is important to collect the data from the Vodafone customers and use the proper research methodology for drawing conclusions. Let us see the research methodology used for this research study.

The first step in the research methodology for the business research study is nothing but to establish the research hypothesis or the research questions. By establishing the research questions we get the proper guideline for the research process. After establishing the research questions we need to collect the data for the variables included in the research study. For this research study we have to collect the data for the customers of the internet data users of the Vodafone Company. We have to collect the data from the customers of the Vodafone Company. We would collect the data from the customers by using the random sampling methods. We would collect the data for the all types of the customers or the customers from the different socio-economic class, male and female customers, the customers in the different age group, etc. We would use the questionnaire for collecting the responses from the customers who use the Vodafone services. It is important to prepare a well organized questionnaire for the purpose of the collection of the data from the Vodafone customers. The order of the questions in the questionnaire would be arranged in a well manner and the customers would not be confused while responding to the different questions asked in the questionnaire. After collecting the data from the Vodafone customers we would keep this data in a tabular form. Then by using this data we would use the different statistical tools and techniques for the purpose of analysis of this data. For this purpose we need to use the descriptive statistics and the inferential statistics. By using the inferential statistics or the testing of the hypothesis we would check the different claims under study. It is important to use the proper test of hypothesis while checking the different claims under study. we use the different tests according to the available information. For example, if we want to check the significant difference between the two population means and if we have the information about the population standard deviations, then we use the two sample z test and if we do not have the information about the population standard deviations, then we use the two sample t test for checking the significant difference between the two population means. Also, if the sample size is small then we prefer the t sample test instead of the z test for the population mean. By using the descriptive statistics we get the general idea about the data and the nature of the variables. In the testing of hypothesis we need to use the different tests such as one sample t test, two sample t test, one way analysis of variance, correlation coefficient, regression analysis etc.

Data Collection

We know that the data collection is very important for the purpose of carrying out the research process. For this research study, we have to collect the data for the different variables such as total use of the internet data in a single month, the gender of the customer, the age of the customer, the socio-economic class of the customer or the income of the customer, the type of city the customer lives in, etc. We have to collect the responses from the customers by using the well prepared questionnaire. It is important to prepare a questionnaire in well manner so that the respondent would give the response in an easy manner and the confusions would be avoided while making the questionnaire. Also, the use of the language which is understandable to the Vodafone customers is necessary so that the customers would give the responses easily. Also, the data collection by using the other methods such as telephonic interviews and direct interviews would be carried out in a proper ways.  A sample size would be adequate for drawing the conclusions. If we do not select the proper sample size, then we would get the biased results and the results would not be applicable for the further use. So, we would collect the data for more than 200 customers. We would include the customers of all types of income, age, gender and city.

Data Analysis:

As we know that the statistical data analysis plays an important role in the research process for checking the different hypothesis or claims under study and for the evaluation of the different parameters under study. by using the statistical data analysis we can compare the different measurements and conclude about these parameters. Data analysis includes the study of the descriptive statistics and the inferential statistics. The descriptive statistics includes the study of the mean, mode, median, maximum, minimum, range, standard deviation etc. The inferential statistics includes the study of testing of hypothesis and by using this testing of hypothesis we can check the different claims under study by using the different types of statistical tests such as t tests, ANOVA, etc. In this topic, we have to see the process of the statistical data analysis for the research study regarding the use of internet data by the users of Vodafone Company in Australia. For the analysis of the collected data we have to use the descriptive statistics and inferential statistics. By using the descriptive statistics we would get the general idea about the data and we would know the nature of the data for the variables under study. Also, we have to use the graphical analysis for the purpose of the comparison of the data use by the male and female customers as well as the data use by the customers in the different age group. We can compare this fact by using the bar diagrams. Also, we have to use the inferential statistics or the testing of hypothesis for the purpose of checking the different claims under study. For checking the hypothesis whether there is any significant difference observed in the total use of the internet data service by the male customers and female customers, we need to use the two sample independent t test for the population mean. For checking the hypothesis whether there is any significant difference between the internet data use by customers with different age group, we need to use the one way analysis of variance. Also, we need to use the correlation and regression analysis for the purpose of finding the extent of the relationship exists between the dependent and independent variables and estimation of the dependent variable for the future use. By using the statistical analysis we would get the proper conclusions for the research study. Now we have to see the project plan for this research study which is given as below:

Data Analysis

A Gantt chart is the chart of the proper time management for the different activities included in the research study. For this research study we have to perform different activities for the purpose of data collection and data analysis. This research study for the Vodafone customers include the different activities such as the study of the research topic and research questions, identification of the variables needed to the research process, the data collection process by taking the interviews of the Vodafone customers, the data collection process by using the questionnaire for collecting the responses from the Vodafone customers, the data collection process by using the telephonic interviews of the Vodafone customers, organization of all data in a single tabular form, statistical data analysis and conclusions.

The general Gantt chart for this research project is given as below:

Activity	Day
1	2	3	4	5	6
Study of research topic
Data collection – Interviews
Data collection – Questionnaire
Data collection – Telephonic
Organization of data in tabular format
Statistical data analysis
Research outcomes

Expected Outcomes:

In this topic, we have to discuss the expected outcomes for the research study. Actually we are expecting these outcomes before carrying out the research. After completion of the research, we can check and compare these outcomes with the outcomes when actual research is carried out. For this research study, the expected outcomes are summarised as below:

1. We would expect there will be no any significant difference in the total use of the internet data service by the male customers and female customers.

2. We would expect the significant difference in the use of the internet data by the persons with the different socio-economic classes or the persons with the different income.

3. We would expect the positive correlation or the linear association exists between the two variables age of the data user and the use of the internet data by user.

4. We would expect that there would be a significant difference in the use of the data by the customers from the big cities and small cities.

References:

Schervish, Mark J. (1995). Theory of statistics (Corr. 2nd print. ed.). New York: Springer

Moses, Lincoln E. (1986) Think and Explain with Statistics, Addison-Wesley

Hays, William Lee, (1973) Statistics for the Social Sciences, Holt, Rinehart and Winston

Rubin, Donald B.; Little, Roderick J. A.,Statistical analysis with missing data, New York: Wiley 2002

Mosteller, F., & Tukey, J. W. (1977). Data analysis and regression. Boston: Addison-Wesley.

Mann, Prem S. (1995). Introductory Statistics (2nd ed.). Wiley.

Babbie, Earl R. (2009). The Practice of Social Research (12th ed.). Wadsworth.

Nick, Todd G. (2007). “Descriptive Statistics”. Topics in Biostatistics.New York: Springer.

Trochim, William M. K. (2006). “Descriptive statistics”. Research Methods Knowledge Base.