Business Strategy In Companies For Samsung Competitive Advantage

Pillars of Strategy

Discuss about the Business Strategy In Companies for Samsung Competitive Advantage.

Samsung uses a corporate global competitive advantage to maintain its competitive advantage in order to make more and it now has apple on the back foot. It have maintained the reputation for several years of being the largest company in technology and also by revenue Samsung remains ahead of its rivals such as Apple. The incorporation of a massive screen for the gadgets that the company produces has been a secret that is well utilized to beat competitors. The impressive new features used in Samsung appliances makes the products attractive and compete favorably in the market.

The core pillars of the strategy adopted by Samsung include: Ultimate fast follower hence the company is very fast when it comes to learning from the trends of the competitors in the industry. It maintains the position of a market leader and thus sets the pace for others to follow suit. The manufacturers of the phones and computers are attuned to what the competitor is doing and does not take any step of technology by other companies lightly.

They then derive their own unique version of that particular innovation which ends up making even higher sales than the pioneers. The company has the aggression to imitate other brands and thus producing exactly a product that matches the specifications of the rest. There is quick in operations of production where the company encompasses faster production methods and a variety of options to cater for the rising demand in anticipation.

It is able to see what the market responds to pushes success towards achieving the same and kills any failure that might be in existence. It produces what the consumer wants, larger screen and not cheap gadgets to attract the price sensitive individuals. The note is a very perfect example of the unique large screen; a market research that was conducted in the Asian continent found that the Asians prefer handwritten phones due to the nature of their characters in writing messages. They have to draw easily while using a Samsung note which caters for their need and has got pen touch sensitivity. Gilbert (2011) “claims resource orchestration to create competitive advantage breadth, depth, and life cycle effects”.

The aligned execution and endless market research have been the drivers to success and achieving the status quo. Its diverse nature with chips and displays enables to beat companies like Apple and thus compete on price simultaneously offering the features those other brands cannot be able to deliver. Guan (2012) “claims that Vertical integration in supply chains: driving forces and consequences for a manufacturer’s downstream integration”.  Advertising has been a major boost for the sales increase of the company by investing heavily to reach even the common people in the suburbs.

Competitive Advantage

The use of supply and chain management that is conglomerate and as maker of smartphones recognizes flexibility for capacity building. It eliminates external partners who mostly are a detriment to the process of supply and thus delay and brings lags in time of delivery to the market. Lead time is reduced to enable the efficient flow of the process of production in conjunction with sales agents who are internal employees of the entity. The hierarchical aspect that has made it be accused of being family dominated has given the business a competitive edge and this can be notices from the historical events.

When Samsung decides to undertake business as a South Korean company it goes hard to achieve the objectives. Whittington’s approaches of strategy are: classical approach which is the first one where he uses rationalization to refer to satisfaction of the individuals who uses logical approach most suitable for large and established companies in the industry. People were buying cars and new things in order to full fill the American dream.

The rational approach is suitable where adequate planning has been incorporated in ideology. Hooley (2005) “The marketing strategy & competitive advantage of the new brand for dominance in the global perspective”. Samsung takes time to plan ahead and analyze the situation that prevails before making any rational decision. Understanding the nature of the market and the technology world are the concepts the company uses to derive strategic plans for its products. The entire industry has effect on individual industries by controlling the level of their performance which is demonstrated by porter’s five forces.

The company is in a situation to create attractiveness to external out lookers to increase profit and be in a good financial position. The certainty in going concern will be fulfilled by the aspect of being able to support all its operations and the same time leaping profits annually. Samsung uses the attractiveness idea by making radical changes in the features that it is released and modifying them. Creativity for the company has been the pivotal to the management of effective activities of transformation of the brand to what it is now known for. The revenue generated is utilized in the entity to cater for the business expenses and mostly innovation is emphasized. Sims (2013) “Samsung galaxy note display most expensive part”.

The process perspectives that are developed within the turbulent oil crisis in the west shows those negotiations are important in arriving to any rational decision for mutual benefit especially in politics. Samsung enhances mutual benefit by ascertaining quality to its customers who depends entirely on them.

The Rational Approach

The negotiations and procession perspective are uses where the entity engages in massive. The underground research and also benchmarks other entities for compliance and to remain relevant within time duration since it was started. The origin of the company as battery manufacturers offers strong foundation upon which it have majored and diversified in various industries. The political aspect appears to be not influencing production in any negative manner. The government embarks on innovations and productivity in South Korea as compared to other countries which are war torn and still struggles to remain relevant.  Teresa (2011) “said that making money from your smartphone is easy as long as you are smarter than your phone “.

The classical approach has been of great help to researchers of Samsung in achieving satisficing factor to the consumers who need only best results with no mistakes. Approaching the process of making the phones and other constituents from scratch in more than one dimension enhances new ideologies. This theory of strategy assists in planning and laying a good framework for reference to act as a basis for reminder in quality adherence whenever it goes astray. It has managed to use the classical methodology in implementing persistent and consistency.

 The second theory that Whittington used is the evolutionally perspective which was developed back then during the market led environment in the eighty’s. The survival for the fittest does apply where the environment is mandated with the responsibility of selection but not the organization managers as depicted by Whittington. This leads to withdrawal of the subsidiaries for the struggling companies, the privatization creeps in slowly in this theory. The end of socialist government during the period when Thatcher was the USA leader contributed to closure of steel and car companies for failing to comply with environment regulations. Humphrey (2013) “The galaxy note 3’s stunning full high definition super gadget”.

Samsung has placed itself high at the top. It has been ensuring there is harmony with the surrounding and in this context the outcome of the user effects are minimized or eliminated. There is a user guide for all items that the company offers for reduction in side effects to its customers and making the products lovely as well. This environment acceptance has enabled expansion to other parts of the world including Asia, Africa, Germany, Africa and even USA. Simatupang (2002) “said the knowledge of coordination for supply chain integration business process management “.   

Evolutionary Approach

The global acceptance results for compliance with the market demands as this is the key environment that selects competitors to absorb and the one to revoke from the race. To be successful the theorist argues that there must be existence of resources basis for the foundation of the view as opposed to the classical approach which focuses more on process.

The digitalization and the use of computer have been the major contributories of evolutionary approach. The development of technology by use of the computers has been the key point electronic companies. The electronic industry applies a wide scope of globalization thus there is need for availability of larger resource view. The growth will be the end result for the application of these strategic points in any entity that aims at increasing the economies of scale. Gilmore (2008) “Apple won the latest legal battle, but Samsung wins the size war with pallet”.  

The concentration of resources at one point can be used to beat other small companies and make them exit hence paving way for them to leave the market. Samsung has always maintained the first position in electronics industry by increasing and enlarging the resource view to maximize revenue and dominance. Despite the fact that the giant entity enjoys monopoly power in South Korea there are advantages of being bigger as it is. Siegel (2009) “claims that Samsung electronics have been used in Harvard Business School Case”. The type of electronic appliances used are harmonized by use of high performance computers and systems that are used globally for competing favorably when standardizing the rules and guidelines for production.

Conclusion

The stability of the company has been observed by the top management by applying corporate governance points and strategic approach that best suits the industry without gambling at ideas. The decision making process is adhered to for the growth and progress to be ascertained. The key official settled down and scrutinizes the ideas by brainstorming unlike other competitors who rush to implement a mere assumption. There is due consideration of the step to be put in the operations of the organization given that it may lead to profit or loss, The aim of the company has been profit maximization hence this has been achieved by adopting a clear scope of work.

References

Siegel, Jordan I. E., & James Jinho Chang (2009). Samsung electronics in Harvard Business School Case. New York: Hasty press.

Simatupang, T. K., Wright, A. J., & Sridhar, R. P. (2002). The knowledge of coordination for supply chain integration business process management  journal, 8 (3), pp. 289-308. 33. 

Sims, G. H. (2013). Samsung galaxy note display most expensive  part. South Korea: Simons press.

https://www.androidauthority.com/galaxy-note-3-costs-240-dollars-279182/ [Accessed: 5 Dec 2013] 

Gilbert, B. N. (2011).Resource orchestration to create competitive advantage breadth, depth, and life cycle effects?, Journal of Management, 37 (5), pp. 1390–1412. 35. 

Teresa, M.W. (2011). Making money from your smartphone. London: Prentice press.

https://www.techradar.com/news/phone-and-communications/mobile-phones/who-s-making-money-from-your-smartphone-992247 [Accessed: 5 Dec 2013]. 36. 

Humphrey, S. A.  (2013).The galaxy note 3’s stunning full high definition super gadget. Kuwait: Arabian press. 

Troyer, C. T., & Russell, C. G. (1995). Smart moves in supply chain integration transportation & Distribution. Chicago: Britannica press. 

West, D. F., & Ibrahim, E. R. (2010) Strategic marketing in creating competitive advantage.  New York: Oxford University Press. 

Gillmor, D. C. (2008). Apple won the latest legal battle, but Samsung wins the size war with pallet. London: European press.

 https://www.theguardian.com/commentisfree/2013/nov/23/samsung-versus-apple-290-million-fine-phablet [Accessed: 20 Nov 2013]. 11. 

Guan, W. S., &Rehme, J. B. (2012). Vertical integration in supply chains: driving forces and

Consequences for a manufacturer’s downstream integration?, Supply Chain Management: An International Journal, 17 (2), pp. 187-201. 12. 

 Hooley, G. N., & Nicholas, B. T. (2005). Marketing strategy & competitive advantage. Austria: Hungary press.