The communication audit process refers to the process of the identification of the several weaknesses and the strengths of the external and the internal communication that are undertaken by the concerned company (Kadous et al., 2017). The communications audit tends to deal with the evaluation processes of that are related to the ability of the concerned organization to deal with the sending, the receipt and the sharing of the intended information with the several types of audience within the given organization. This is required in order to deal with the issues that are presented within the organizational workforce as well as the external stakeholders of the company in discussion (Martin & Ciurzynski, 2015). The communication audit is majorly focussed on the effectiveness of the both the external and the external communication that has been taking place within the given organization. This further helps in the bridging of the gaps that might have been formed within the organization with the help of the devising of the various plans, recommending measures in order to set the internal operations of the given organization in a proper manner (Zwijze-Koning & de Jong, 2015). The communication audit is generally conducted by a team of corporate communications experts within the organization or by the external team of consultants who are employed for a short timespan by the company.
The memo is designed to address the various problems and issues that are faced by the concerned organization in terms of the communication within the given organization. The purpose of this memo is to discuss the various issues that are faced by the company in discussion, Turkey Farmers Association of Australia.
The memo discusses the various issues that are faced by the company and sheds light on the three major issues that are highlighted within the company. The memo nears a closure with the discussion on the ways in which the issues might be resolved. The memo aims to discuss the various factors that are evident within the given case study.
The first issue that is faced by the company refers to the issue of the non-involvement of the employees of the organization in the matters that are related to the decision-making procedures followed within the company. The situations that are faced within the concerned organization state the fact that the employees of the organization have no role to play in the decision making within the given organization (Sarapaivanich & Patterson, 2015). The employees of the organization further state the fact that the decisions that have been undertaken by the concerned management are not conveyed in a proper manner to the employees who serve at the lower levels of the organizational hierarchy.
The second issue as reported within the communication audit refer to the expanse that is covered by all the branches of the company. The company is known to have been located all throughout the country of Australia. Thus, it occupies a number of units at a number of locations all over the country thereby rendering it quite impossible to deal with the employee issues at the several locations within the country (Popescu & Crenicean, 2016). According to Muszynska et al. (2015), this might lead to the conditions wherein the concerned authorities might not be able to keep up to the expectations of the employees of the organization.
The third issue that the company has been facing refers to the issue of the unprofessional composition of the emails that are circulated within the organization in discussion, Turkey Farmers Association of Australia. Arora, Haleem and Farooquie (2018) as well as Gamil and Rahman (2018) opine that the unprofessional attitude that is maintained by the employees in the composition of the emails within the organization might lead to the loss of the proper records of the employees as well as the operations within the concerned organization in discussion, the Turkey Farmers Association of Australia.
The above-mentioned issues need to be handled in a sensitive manner so as not to disrupt the flow of the operations within the company.
The first issue of the low involvement of the employees might be resolved with the implementation of the areas of putting forth the novel ideas of the employees. The employees should be encouraged to put forth the various innovative ideas that would help the concerned company in discussion, the Turkey Farmers Association of Australia to prosper. The implementation of these plans might also help the concerned organization to deal with the several issues related to the involvement of the staff within the decisions that are undertaken by the company.
The second issue might be eradicated by establishing regular contact within the given organization. The company in discussion, Turkey Farmers Association of Australia, is advised to establish a proper connection within the employees of the organization who have been serving the organization at the various locations that are situated within the Australian territories. The concerned management of the organization might be advised to introduce the virtual communicational techniques like the video conferences in order to deal with the addressal of the issues that are raised by the staff of the organization. This would also encourage the employees to be open on their innovative ideas that might benefit the organization in discussion.
The third issue that has been faced by the Turkey Farmers Association of Australia refer to the unprofessionalism as is depicted within the composition of the emails that are circulated throughout the given organization. In order to address the issue, the concerned organization might be advised to put forth certain training sessions at all the various branches in order to help the concerned staff learn more about the importance of the professional emails and the proper formats of the composition of the same.
Thus, from the above discussion it might be pointed out that the communication within the organization is one of the major factors that contribute to the organizational success. The concerned organizational management should majorly focus on the effectiveness of the both the external and the external communication that has been taking place within the given organization.
The employees of the organization might benefit from the proper communication since it helps in the maintenance of the transparency within the given organization and helps in the lessening of the ambiguity on the part of the employees.
Arora, R., Haleem, A., & Farooquie, J. A. (2018, March). Barriers affecting successful technology enablement of supply chain: An Indian perspective. In IOP Conference Series: Materials Science and Engineering (Vol. 330, No. 1, p. 012101). IOP Publishing.
Gamil, Y., & Rahman, I. A. (2018). Identification of Causes and Effects of Poor Communication in Construction Industry: A Theoretical Review. Emerging Science Journal, 1(4).
Kadous, K., Proell, C. A., Rich, J., & Zhou, Y. D. (2017). Upward Communication of Audit Issues: The Effects of Issue Ambiguity and Intrinsic Motivation.
Martin, H. A., & Ciurzynski, S. M. (2015). Situation, background, assessment, and recommendation–Guided huddles improve communication and teamwork in the emergency department. Journal of Emergency Nursing, 41(6), 484-488.
Muszynska, K., Dermol, V., Trunk, A., Ðakovic, G., & Smrkolj, M. (2015). Communication management in project teams–practices and patterns. Managing Intellectual Capital and Innovation for Sustainable and inclusive Society, 1359-1366.
Popescu, M., & Crenicean, L. (2016). Organizational Communication Audit-Plus Value in Business. Quality-Access to Success, 17.
Sarapaivanich, N., & Patterson, P. G. (2015). The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm. International Small Business Journal, 33(8), 882-900.
Zwijze-Koning, K. H., & de Jong, M. D. (2015). Network analysis as a communication audit instrument: Uncovering communicative strengths and weaknesses within organizations. Journal of business and technical communication, 29(1), 36-60.
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