Secret Recipe, a popular lifestyle cafe chain, has become a household name following its debut in 1997. Secret Recipe has successfully established in brandname in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan,Brunei and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in committed to continue toad here to the standards of preparations of all food and processing plant in the restaurant in accordance to the regulatory guideline including HACCP and VHM guidelines.
Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cakes creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets. In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over one hundred and fifty (150) cafes throughout the region. Secret Recipe continuously strives to surplus its own accomplishments and to be recognized as a leader in the industry.
Secret Recipe has strong term on brand building earlier on by building easy to remembered logo, corporate colour, marketing strategies, uniforms,menu layout. Interior design and customer service standards to differ than others.
The products offered at Secret Recipe are high in standard and quality, which specially crafted and tailored by the Secret Recipe. The products are also closely monitored to maintain their quality at their production plant in KlangValley and the restaurant also offers wide selections of secret recipe of homemadecakes, baked desserts, beverages, fusion foods and many others
Secret Recipe have the strength in terms of cost as well as the marketing channels. They have utilized various methods of advertising and marketing through internet, brochures,catalogues, flyers, newspapers and television advertisement and many others. They also offered special cakes and menus during special occasion such as Valentine’sDay, Mother’s Day and others.
Franchise system is advantageous for Secret Recipe as they have the rights and access to data from the headquarters. All the tailored operational systems, purchasing systems, storing, products, service s standards, marketing and many others has bring ease of operations for Secret Recipe and minimize the drawbacks.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download