In the current business environment, it is evaluated that competition level is enhancing day by day in every sector. It is essential for the organization to take into consideration all the functions so that it can be easy to sustain in the competitive environment. There are various issues that are faced by the organization and due to those issues; the impact is seen in the overall activities. The issues that are faced by the organization are structural problems, communication and the problems related to management and also it is seen that it is difficult to adopt change (Cameron and Green, 2015).
The internal and external factors of the organization are decided by the organization as there is no fixed approach related to management. It is important for the company to analyze that there is proper flexibility so that the changes can be adopted easily as it will help to conduct the activities according to taste and preferences of the consumers (Bradley, 2016). It is evaluated that organizations that are not flexible face difficulty at the time of maintaining proper target market and also they are unable to achieve the competitive advantage.
In this paper, a case is related to a women appraisal business that is known for its popular products. In this, the emphasis will be given to the problems that are identified and also the solutions that should be considered so that issues can be resolved easily. Recommendations will also be made for the company so that activities can be conducted smoothly.
By evaluating the overall case study it is seen that there are many problems that are managed by the organization so that activities can be conducted smoothly. The issue that is identified in the case study is that the products are given back to the customers just because of the low quality. It is important for every organization to maintain the quality of products so that growth can be achieved by the company (Goetsch and Davis, 2014).
Casual Togs has to face loss due to the products refunded by the customers. Casual Togs face a challenge at the time of attracting the customers to the products that are given in the market. It is analyzed that the outcome of this issue is that there is a loss in the total revenue of the company and its brand position is also affected. It is evaluated in this case that company faces a high level of competition in the apparels industry and also the new products that are introduced in the market (Bolman and Deal, 2017).
Human resource department is also one of the issues of the company. It is not easy for the organization to attract suitable candidates for the job post. It is seen that the halt that has taken place in the distribution channel is because of the less qualified person who can supervise the project of construction. There are two designers in the organization who has given resignation. It has given negative impact on the overall productivity of the nine centers in the organization (Hill et al., 2014).
Andy Johnson, the budget manager and Sol green the market analyst is not able to communicate with each other. It is just because of the communication problem among the employees in the organization. There are many problems that are analyzed in the case that shows that executives of the organization are disappointed. For instance: There are various changes that are objected by the vice president, Judy as it is said that they are costly. One of the issues is also related to the operations as it is analyzed that competitiveness is declined and the employees of the organization resist the changes (Cummings and Worley, 2014). Next issue is when Andy rejected the suggestions that are given by his assistant, Bill Smith. The suggestions are related to the new approaches that help to analyze the sales printouts so that sales can be easily increased.
The issue about the company is that the customers who are old are reducing and the customers are giving the goods back to the company just because of the quality which is low. Next issue that is related to Casual Togs is human resource management. By analyzing the case study it is seen that there is lack of equal opportunities for the employees to grow. It is also evaluated that impact is also on the overall organizational commitment of the employees that give impact on the productivity level (Talib et al., 2011).
The commitment level is important to be maintained in the organization so that positive impact can be seen on the profits of the organization. The issue of disappointment to adopt the changes should be handled by Casual Togs (Burke, 2017). It is analyzed that president of the company gave the freedom to all the head of the department to make accurate decisions for the organization. It is also seen that challenge is faced at the time of making a decision related to change that should be taken into consideration by every top management of the department. These all are the factors that impact the overall productivity of the company and also the changes that are considered by the company (Hatch, 2018). It shows that the organization requires flexibility so that target market can be maintained. If there is flexibility then it can be easy for the organization to achieve overall goals and objectives.
In this overall section, the major problems of the company are seen. It is seen that it is because of the quality and motivation of the workers that affect the overall performance (Katzenbach and Smith, 2015). Appropriate measures should be taken into consideration so that issues can be resolved in a proper manner.
By focusing on the problems that have been evaluated, there are various approaches that should be taken into consideration to implement change in the recent situation of the organization. It is seen that issues of quality have given adverse impact on the overall performance and also the return of the products has enhanced (Hayes, 2014). It is important to focus on the designers so that effective quality can be maintained in the organization. It is essential to analyze the overall process of quality management so that the customers who are giving back the goods can be reduced. By analyzing the case study, it is important to analyze the market so that sales can be enhanced. It is important to consider the trends that are new in the market so that customer needs can be satisfied (Deery and Jago, 2015).
Human resources are considered as an important part of the organization as it helps to achieve growth in the market. It is important for the organizations to increase the motivation level of the employees so that overall profits can be enhanced. One of the issues of the company is that employees are from a different nationality.
By evaluating the case study it is seen that president of the organization should analyze the equality policy so that equal opportunity can be provided to each and every employee of the organization. This will help to enhance the motivation level of the employees so that they can conduct the activities with dedication. The meeting between the employees and management of various departments within the organization were informal and there are many arguments given by the employees and top management (Hofstetter and Harpaz, 2015). This represents that it is not possible to evaluate the authority at the time of conducting the meetings. It is analyzed that if these meetings are conducted then it can impact on the overall goals and objectives of the organization. To manage this type of situation it is important for the president to implement the changes so that formal meetings can be conducted. This will help to increase the overall objective and profit of the company.
In the present situation, it is analyzed that the managers of the organizations interfere in various departments. It is essential for an individual to analyze the activities of the other departments so that communication can take place effectively (Vasu et al., 2017).
It is important for the organization to take into consideration each and every requirement. Suggestions that are related to change are:
Management practice
There are various changes that should be taken into consideration in the management practices of the organization. The issue is raised by Judy, the vice president. She is one of the essential shareholders in the company. She has the anger towards the employees. She wants to join the management meetings so that approach to management can be increased in an effective manner. It is essential for her to change the behavior and become democratic in communication and management. It is seen that in persuasive management the employees give proper clarification to the workers as it helps to evaluate that why they want to take decisions (Luthans et al., 2015).
In democratic management, the employees give permission to give innovative ideas in the process of the decision making so that proper votes can be given. The approach related to CY’S is easy for the managers of the company. This has given impact on the suppliers and also protected the tenders as they give products at high cost. A constructive approach to management assists the top management to make correct decisions so that meetings can be conducted in the organization. It helps the organization to accomplish overall goals and objectives in an effective manner.
Structural Change
When suggestions are given on the changes it is essential to elaborate the organizational structure of the organization as evaluated in the case study. Formal Meetings should be taken into consideration between the department heads and president of the company. There is no clear hierarchy of authority in the company that shows that the organizational structure of the company is adhocratic. This structure also assists in encouraging creativity and innovation among the employees and also helps to make changes in the market.
There are various demerits like it is difficult to solve the issues that take place on a routine basis and also high exposure so that company can take a risk (Neffke et al., 2018). By analyzing the case study, Judy is the vice president who has many authorities than the president of the organization.
In this scenario, the company needs to take into consideration the changes in its structure to be more formal. Bureaucratic structure limits the overall innovation and creativity of casual Togs. These take into consideration process of decision making and also reduce the risks. It is seen that when this structure is taken into consideration then it minimizes the informal meeting scenario and each employee can give their suggestions. If proper management takes place then it can be easy to achieve overall profits and productivity. If productivity is not enhanced than it can be difficult for the organization to grow in the market (Diefenbach & Todnem, 2012). So, the company should take into consideration bureaucratic structure so that activities can be conducted smoothly.
Responding to changes in the competitive environment
It is essential for the organization to be more elastic as it is seen that apparels industry is competitive in nature. It is important to maintain proper strategies so that target market can be managed. If proper strategies are considered than it can be easy to conduct the market research and to complete the day to day activities. This can also be done by taking feedbacks from the customers. Market research also takes into consideration the strategies that should be used by the organizations. If proper market research is done then the company can easily adjust the designs and strategies related to marketing. By the efforts of market research, it is evaluated that the organization can effectively compete with the competitors prevailing in the market (Rugman et al., 2012).
To maintain a proper competitive advantage in this sector depends on the skills of the company that is evaluated in the human resource of the company. It is important for Casual Togs to recruit the employees who are not only capable but also innovative to take into consideration the designs that will be considered by the target segments (Rathi and Lee, 2015). Innovation can be encouraged among the employees in the company by considering the strategies related to rewards. The workers in the company need to adopt change so that change can be considered effective. The changes should be implemented by considering advancement in the technologies so that production can be enhanced. It will help to enhance the overall sales of the apparel so that growth can be enhanced effectively in the market (Antonelli, 2014).
Conclusion
In this paper, the discussion is made on Casual Togs. Proper analysis has conducted that deals in the production of apparels of the women. After the years of activities, it is seen that demand of the organization fell down just because of various reasons. The reasons are the product quality that is offered to the customers. The quality is not so good that has given impact on the overall sales. Next issue that is evaluated is the failure to retain the employees and to enhance the organizational commitment level. In this report, the discussion is also made on the causes of these issues and the corrective steps that should be taken so that situation can be improved. Suggestions that are given at the time of implementing change and how the companies should give a response so that change can be considered in the business environment is discussed. Recommendations are also given so that brand position can be enhanced by the organization.
It is important for the organization to achieve large market share so that expansion in the product line can take place in an effective manner. The organization should also try to introduce men and children clothing so that overall sales can be enhanced. It is evaluated in the case that the products that are distributed by the company are shorts and some knit dresses. The company can achieve an advantage by introducing the female apparels like skirts and pant. The case related to Casual Togs shows the high cost of production that is incurred by the company. There are many costs that are inevitable and also the company should reduce the costs by focusing on the strategies that help to enhance the overall production. The approaches should be related to reduce the problems that are present in the products.
If there is effective human resource management taken into consideration by the company so that growth can be achieved. An organization should recruit talented and innovative people so that company can achieve success in the market. There are various approaches related to motivation that should be considered by the organization. It is important to reward the employees so that motivation level can be maintained in the organization. So, it is essential for the organization to increase the overall satisfaction level of the employees so that they can give their best towards the activities of the organization.
References
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