Challenges Faced In Attracting And Retaining Employees In The Healthcare Industry

Importance of Employee Retention and Attraction in Healthcare Industry

Discuss about the Human Resource Management for Healthcare Industry.

The purpose of this essay is to provide a brief introduction to the challenges faced by the companies in attracting and retaining employees at the workplace. At every organization, it is very important for the management to attract and retain the employees so as to increase the productivity of the company in the target market. The essay explains the challenges faced by the organizations present in health care industry in managing the staff and decreasing the employee retention rate in the organization present in the health care industry. For every organization, the employees are the most important asset for them with the help of which the companies increase their share and productivity in the target market (McCracken,Currie, & Harrison, 2016). 

Further, it should be noted that the healthcare industry is very crucial industry where the organizations need to employ people who are competent enough to work for them and initiate activities that benefit the society at large. Not all the people present in the industry can easily fulfill each other’s place, instead, the companies require to employ the people with adequate skills and knowledge to work for the betterment of the health of other people present in the environment. Initially talking about the reasons to attract and retain the employees in the healthcare industry, it should be noted that it is very important for the organizations present in the healthcare industry to manage employee turnover as the less rate of employee turnover, more level of satisfaction employees receive in the organization (George, 2015). The HR managers of the companies try hard to maintain the retention strategies so as to manage the employee turnover in the organization. In a hospital where the doctors and nurses keep on leaving the organization shows that the organization is not strong enough to retain the employees and it is unable to satisfy the requirements of the employees due to which they leave resulting to which turnover subsequently increases. So, it is important for organizations to attract and retain the employees so as to manage the employee turnover rate. The high rate in this case also influence other satisfied employees to leave the job as well (Roehling, 2017).

Further, it should also be noted that this activity is important for the organizations present in the healthcare industry to manage their expenses and costs involved with the business. The cost of employing people in the organization and managing their interest is just like negligible but the companies pay a huge cost to retain the employee. So, at a healthcare center where the employees constantly leave the job, in such organization the company needs to timely initiate the recruitment process to manage the adequate requirement of employees with the organization (Shemdoe, et. al., 2016). Resulting in which, the company pays heavy recruitment costs that change their focus as well. Thus, in order to become cost effective and grow, it is important for the organizations to retain the employees and attract them as well. In a healthcare organization, the customers prefer getting checked up by the doctor is known to them and is working for a long time in the organization as they do not trust any new employee for their check-up. So, if the healthcare center faces the issue in retaining the employees then subsequently the customers and the productivity of the organization will also reduce as the customer will go to the same doctor who is being hired another organization. Retention and attraction of employees are important in the healthcare industry for the growth and survival of the organization (Alameddine, et. al., 2016). An organization where the employees are working from the beginning, that organization retains the customers in the organizations as well. The healthcare industry has now days become the most prominent industry as every person is becoming health conscious due to which they visit the healthcare centers on a regular basis. So, the customers get their health checkup done by the familiar people of the organization, and then it becomes a trust on the activities due to which they believe that the organization will subsequently make them fit. Thus, trust and bonding of customer with the organization with the increase in retention and attraction activity of employees at the workplace (Shields, et. al., 2015). 

Challenges Faced in Attracting the Right Type of Human Resource

Additionally talking about the challenges faced by the organizations in attracting and retaining the employees in the healthcare industry, it should be noted that it is very important for the organizations present in this industry to hire the right people who can actively work to increase the productivity of the organization. Without good and qualified employees, an organization can never serve its patients, communities, and families. So, hiring the right type of people and engaging them, and retaining the existing employees will help the organization to gain a higher level of morale, lower employee turnover, and a stronger bottom line as well. The organization faces demographic, economic, and competitive challenges in the environment that stagnate the overall growth of the industry (Fortenberry Jr, & McGoldrick, 2016). It is assumed that the healthcare industry will become the fastest growing industry in some time from now as there is high degree of human resource requirement in this industry. There is no industry that is more outdated in recruiting and managing employee turnover in the market. The ways to recruit and retain the employees is very outdated that reduces the satisfaction level of the employees in the market. Firstly talking about the challenges faced by organizations in attracting the right type of human resource for the organization, it should be noted that it is one of the most crucial aspects of the activities of the human resource management as with the hiring of right people only the company can run and gain great success in the target market.

Competition is one of the biggest challenges that the organization faces while hiring the employees in the market. The industry is becoming compact due to which the companies are facing difficulty in attracting the right type of human resource that they want for the growth on their business (Kroezen, et. al., 2015). There is the presence of tough competition between the healthcare companies that make it a difficult choice for the person also to choose the right organization. In this race, all the organizations are constantly trying to increase the satisfaction of employees or prospective people through their services so that they can attract them in the market. Globalization is another challenge for the companies prevailing in the external environment. With the process of globalization, the boundaries in different environment are removed making the world flat, this process increases the opportunities of the people to go in the healthcare industry present in any part of the world and work with them. Resulting to which, the opportunity cost of the domestic organization to work with the talented person reduces (Lasala, 2017). 

Challenges Faced by Healthcare Organizations in Retaining Employees

With the effect of globalization, the talented human resource gets skimmed by the well-renowned health care organization and the companies present in the domestic industry are left with the less talented or comparatively less competent people in the market. Further, it should be noted that it is important for the human resource management to hire the employees on the basis of the person description and job description as well. If an organization hire the employee who stands not according to the job and person description then the company can face issues in future prospects. Also, the HR manager should have adequate knowledge about the type of employee that they want for their business because if they do understand the importance of these aspects then they cannot identify between the type of human resource they should attract the human resource that they are currently attracting (Tourangeau, et. al., 2017).

The above-mentioned passage talks about the challenges faced by the organization in attracting the right type of human resource for their organization. Now talking about the challenges faced by the organizations present in the healthcare, it should be noted that some turnovers are unavoidable that the company cannot levy at any case like the marriage of employees, move out, retirement etc. But in many cases other than the mentioned above, the companies in the healthcare industry can levy the turnover and retain the employees. As it invests a huge cost for the organization to train the employees and explain them with the process of the organization, so the company should always aim to reduce the employee turnover by successfully retaining the employees in their organization (Humphreys, Wakerman, Pashen, & Buykx, 2017). Further, it should be noted that the employees can only be retained when they are satisfied with the activities of the organization. So, the healthcare organization should also provide optimum benefits to the organization so as to increase their satisfaction level and make them stay in the organization. 

As discussed above, the healthcare industry has high job vacancies and less number of employees present in the industry that gives the advantage to the employees to choose an organization in which they gain maximum level of satisfaction. Further, it should be noted that technology is one of the biggest issues due to which the organizations are unable to retain the employees in their organization (Han, & Hyun, 2015). In a company where the management keeps on updating the technology and using it in their business makes it difficult for the employees to sustain their activities in the business and work effectively as well. Also, ineffective training results to decrease in the interest of the employees in the activities of the organization due to which they get bored and subsequently leave the job. So, it should be noted poor training is one of the biggest reason that makes the employees leave the job. The good incentive scheme in the organization effectively motivate the employees to work for the organization and increase their income in the market. However, good incentive scheme increases the satisfaction; similar poor incentive scheme for the employees reduces their satisfaction level that makes it difficult for them to survive in the activities of the organization; due to which they subsequently leave the job (Chamorro-Premuzic, & Furnham, 2010).

Technology and Training as Major Contributors to High Turnover Rates

Recognition is also one of the biggest factors that affect the retention of employees in the healthcare industry. The team of the employees collectively works on a project and brings output from it but the leaders or head or the team and known and recognized in the market. Resulting in which, other team members feel insecure and less motivated while working in the organization (London School of Hygiene and Tropical Medicine, 2015). Unappreciation is one of the biggest reason that makes a person dissatisfied with the activities of the organization, thus, the organization should adequately recognize the talent of the employees and provide them a platform to outshine their capabilities in the market in order to retain them. The difference in the approaches that are practices and were assumed and expected makes it difficult for the employees to survive in the organization (Terera, & Ngirande, 2014). All the employees join an organization by looking at its terms and conditions and whether they are suitable for them or not. So, if the organization acts differently from the way the employees expected it to be, then the company will fail failure in fulfilling the expectations of the employees due to which they will leave the job and the company would fail to retain them. It is important for the organization to make the employees understand their terms and conditions and the activities they practice so as to reduce the chances of conflicts or dissatisfaction in the organization. Thus, these are the challenges that are faced by the organizations present in the healthcare industry in retaining and recruiting human resource (Montague, Burgess, & Connell, 2015).

However, it should be noted that no task is difficult if the organization is determined to work on it. Hus, there are many recommendations for the organization to successfully retain and hire the employees to increase the productivity of the organization. Good compensatory benefits and incentives are the biggest motivating factors for the employees that motivate them to stay in the organization itself(The Romanow Papers, 2004). Compensation and monetary incentives give an adequate reason to the employees to hold on their activities in the target market. Incentives are the benefits that the employees receive over and above their basic pay; this type of pay is given to the employees for the additional work by them. So, if the organization identifies the work and focus of employees towards the organization they can easily motivate them to sustain their activities in the same organization (Management Connections, 2012). Apart from monetary benefits, non-monetary incentives also help the healthcare organization to retain the employees in the organization. Generally, health care organizations do not have identified process of providing incentives to the employees so the organization makes use of this process then it will help them in retaining the employees at the maximum level.

Recognizing the work done by the employees and rewarding them accordingly is one of the best ways to satisfy the employees with the activities of the organization. Further, the companies present in the market can retain the employees by maintaining an identified goodwill in the target market. Good brand image will adequately help the employer to attract the talented people in the organization as all employees want to work in a well-reputed and identified organization present in the market. Further, the company should also make use of the social media sites to attract talent in the market (Laengle, et. al., 2017). This is an innovative way to create the brand image of the company attract the employees as well. Lastly, it should be noted that engagement is the best way to attract and retain the employees in the activities of the organization. The company should aim to involve the employees in the actions that they take with respect to the organization. This aspect will help the employees to gain the sense of engagement in the company. Engagement will help the management to increase their bonding with the employees and communicate with them effectively (Landry, Schofield, Bordage, & Bélanger, 2011).

Thus, in the limelight of above mentioned events, it should be noted that retaining of employees and attracting them in the business is the major requirements of the business for growing and becoming competitive in the target market. No organization can become sustainable with increasing employee turnover rate with them. Reduction in the employee turnover rate will make the employees more and more connected with the activities of the organization and ultimately increasing the number of experienced employees in the organization. A number of experienced employees in the organization provide a greater level of satisfaction to healthcare companies. As the experience of employees increases the trust of customers in the activities of the organization. Further, above-mentioned essay explained the importance of retaining the employees in the organization, challenges faced by healthcare companies retaining and attracting the employees and some recommendation to improve the current state.  

References 

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