My advertisement for the Chanel fragrance from the Chance series called Eau Tendre uses a naked woman with pink flowers wrapped around her body, a huge pink bottle. The ad says, “IT’S YOUR CHANCE. EMBRACE IT. ” to persuade women to buy this product because it will make you feel confident and comfortable. The ad for the Chanel fragrance from the Chance series called Eau Tendre, stands out to many women who enjoy wearing a fine fragrances. This ad also stands out to woman of all ages because it was published in the magazine, Glamour, which is a women’s ad.
Many women buy fragrances such as this popular name brand perfume. The ad could also stand out for many men who want to buy a fine fragrance for a spouse or family member on different occasions. The Chanel fragrance Eau Tendre stood out to me in the magazine because it is a beautiful ad with a natural effect to it.
There are many visual devices from this ad that makes it stand out. The huge, round bottle of pink perfume is being embraced by a young, naked, white girl sitting on her knees. This beautiful blonde has pink flowers wrapped around her body. Her hair is pulled back with a pink ribbon on top of her head.
The young woman has her eyes closed while on her knees embracing this bottle. The layout is intriguing because of the white background with the gorgeous light pink bottle and flowers. This ad has such a natural beauty to it with only three different colors white, black, and pink.
The Chanel fragrance ad has a few textual devices. However, it has the brand name, Chanel, in black on the middle of the bottle. Above the brand name, is the word Chance in white. Chance is the series of this Chanel fragrance. At the bottom of the bottle states Eau Tendre, which is French.
Eau Tendre is the name of the particular fragrance that is being advertised in this ad. The words on the bottom of the ad state, “IT’S YOUR CHANCE. EMBRACE IT. ” These words go with the name of the series Chance. Also, the word, embrace, because the young woman is embracing the bottle. It also states it is your chance to embrace the fragrance just as the young women on the ad is embracing the perfume bottle on the ad. The Chanel fragrance ad shows from Maslow’s Hierarchy, esteem needs and self-actualization needs. By esteem needs a person would buy this fragrance to show status because Chanel is an expensive name brand.
It also shows for self-actualization need because it makes one feel comfortable around people with a pleasant smell. It can also give a level of confidence by being able to wear this fragrance. From Jib Fowls’ appeals, the fragrance shows a need for prominence because people admire when one smells good by letting them know and asking what type of fragrance one is wearing. It also shows for the need of attention because people may ask what kind of fragrance one is wearing and complement them. One may complement on the fragrance having a beautiful smell.
The naked women with flowers wrapped around her body shows an aesthetic need because of her natural beauty. It also has a natural beauty because of the pink flowers that are wrapped around her body. There is also a need for autonomy because by wearing this fragrance one can be singled out because of its natural but fresh smell. A need to satisfy curiosity is also part of this ad because by looking at the ad would make one want to see if it smells as good as the ad makes it look. I began wearing perfume as a child. My grandmother would spray perfume on me because she wanted me to smell like a lady.
I am accustomed to wearing perfume on a daily basis. And now as a mother, I do the same thing for my daughter. However, I enjoy smelling good and enjoy the many complements I get when I wear this Chanel fragrance. It makes me feel confident because of its beautiful smell. Also, for the many pleasant compliments on how good I smell when I wear this fragrance. My personal image on this Chanel fragrance ad is by looking at this ad I can see that it may have a great smell. The ad looks very natural instead of instead of outrageous. This ad has a calming effect, nothing energetic or colorful.
Many of my peers can connect with this Chanel fragrance ad because of its beauty, and the curiosity to see if this fragrance smells as good as the ad makes it look. Also, the lady peers that like to wear fragrances would stop and look at this ad. This ad also stands out to my women peers of all ages because it was published in the magazine, Glamour, which is a women’s ad. Many women buy fragrances such as this popular name brand perfume. The ad could also stand out for many men peerswho would be interested in buying this Chanel fragrance for a spouse or family member on a special occasion.
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