Change management refers to the in process of bringing a transformation the organizational goals and technologies and the systematic approach to deal with the transition. The primary aim of bringing or implementing change management is to incorporate strategies that are helpful in bringing organizational changes. Moreover, it can be said that change management is important for an organization, which is aiming at implementing new strategies to the organizational functioning. The present report hence will focus on the necessary changes that BizOps needs to implement in order to increase their financial and operational efficiency. In this regard a thorough analysis of the organizational objectives has been done. Moreover, the macro analysis has also been performed to identify the necessary changes that are to be implemented.
BizOps Enterprise is an Australian retail business chain that deals in producing a range of exclusive products. The organization has more than 150 retail stress all over the country and employs more than 1300 staff members. It has been monitored that the organization going through a financial as well as organizational crisis due to the sudden turnover of many of the senior managers of the organization. In addition to that, the organization is also witnessing multiple issues in the organizational front. In order to overcome the situation, organization needs to implement few changes. An effective change management system is required in this regard.
The primary step of bringing organizational change is to focus on and deciding an objective for the change . In order to bring changes in BizOps, deciding change objective is also important. In this regard it can be said that the primary concern that has been evident from the statement of the business operations manager is that the company is going through trouble due to the loss of several key managers of the organization. Hence, the primary aim of the change management will be:
In order to bring organizational changes, the initial task of the change manager is to focus and analyze the requirement of change. An analysis of macro elements as well as internal influences is to be done in this regard.
PEST
As the change manager of BizOps needs to plan for new strategies of effective change management, a thorough analysis of the macro environmental elements are required. It has been monitored that while bringing organizational changes, political, social, economic and technological factors play vital roles.
Political: Implementing new technologies will be helpful for the organization. However, in order to bring new technologies and implement machineries are defendant on the several political factors. New governmental laws and taxation policies play significant roles in the process of implementation of new machineries.
Economical: Increasing unemployment is one of the major issues that can affect the productivity of the organization. In the present context, the organization is facing difficulties due to low productivity. Moreover, it is seen from the business report that BizOps is forced to implement lean manufacturing system as a result of financial dropdown. This situation can be aggravated by the economic condition of the country. Due to the drop in Australian dollar, the industries of the country are also getting affected.
Social: The present social turmoil is creating great impact on the organizational culture as well. Moreover, the advent of new technologies is also influencing the consumers to opt for online marketing.
Technological: the company needs to focus on technological advancement in order to keep pace with the present scenario.
SWOT
In order to identify necessary changes for the organization, an analysis of internal strengths and weaknesses as well as future opportunities and threats are to be considered.
Strength: BizOps has a vast number of outlets throughout the country. Hence, it can be said that the organization enjoys significant recognition from its customers.
Weakness: The primary weakness of the organization is insignificant online marketing. Moreover, in the present context the organization is witnessing poor organizational culture. Lack of training programs is affecting the process of implementing new technologies.
Opportunity: Implementing new technologies can be helpful for the organization. Recruiting efficient managers and taking up new strategies will be helpful for BizOps, in capturing new markets.
Threats: Decreasing staff productivity and organizational culture can be the primary threats for the organization. Competitors are becoming significant threats to BizOps due to the deteriorating organizational culture.
After analyzing the present organizational scenario and the extern al elements that can play influential roles in the organizational change, the aspects that are to be addressed with utmost priority, can be decided:
As per the present organizational scenario, it has been noticed that BizOps is monitoring low morale and motivation. The aim of the change program however, is to address the problem and encourage the employees to take part in the change process. Moreover, the change manger is aiming at increasing the productivity of the employees as well as increasing the overall organizational production. However, in the present context, BizOps monitoring low production. Moreover, the organization aims at expanding the business and capturing a vast market. In contrast to this aim, the company is presently at risks of business downturn.
Cost benefit analysis is another important aspect of change management. In order to plan effective strategies, BizOps needs to analyze various aspects such as the cost of resources that are necessary to support change process. BizOps needs to implement strategies to reduce the cost of the resources. However, it can be understood that the organization needs to invest on the training of the employees to make them proficient with the new technologies and machineries. To overcome the expenses, BizOps can focus on building efficient management. A well-constructed management helps in reducing the overall expenses. Moreover, the change management strategies should focus on the process of risk mitigation to reduce the threats from the present competitors.
Risk Analysis
While bringing organizational change, it should be kept in mind that often these changes are prone to risks. In the context of BizOps it can be said that the organization can face problems if the change management fails to take up effective strategies. Unrest amongst employees, increased production expenses and lack of communication amongst the leaders and staffs are some of the risks that BizOps can face if the change management is not implemented effectively.
Methods used to gather information about change readiness
In order to implement effective changes analyzing and assessing the readiness of the organization as well as the employees to take up the necessary changes are highly important. In order to assess the change readiness of BizOps, both quantitative and qualitative methods should be used. By interviewing the key stakeholders, a through idea of their understanding of the change can be obtained. Moreover, taking up surveys will be helpful in addressing any misalignment between the leaders and employees. Moreover, analyzing the willingness of the employees and stakeholders towards the change is also to be assessed.
Force field analysis
Force field analysis will help BizOps, to analyze the driving forces for change as well as will enable the change manager to identify the resisting powers. In the context of BizOps, it can be said that outdated machineries, declining team morale and need of heightening profitability are some of the driving forces. Whereas, the existing organizational structure and lack of communication are some of the forces that are resisting the change.
In order to increase the influence of driving forces and decrease the change manager needs to focus on organizational communication and building effective leadership. Taking up training programs and implementing new machineries are also important.
The vision statement for change management in BizOps is marching towards better future. As it can be understood that the lack of encouragement and morale of the employees can be a resistance in bringing change, the primary focus should be given to encourage them. The vision statement will encompass brighter future for the organization as well as the employees. Hence, the leaders should encourage and make the staff members aware about the change vision statement of BizOps. This will encourage the staffs to adopt the change effectively.
In order to bring effective organizational change and ensure the effective implementation of the change management, effective strategies are also to be taken up. For BizOps, the most effective change strategy will be educating the employees and building up free communication. The primary concern of BizOps is the low morale and productivity of the employees. Hence, strategies of educating, communicating and incorporating the employees in the change process will be helpful. This will enable the organization to the benefits of the change.
In order to bring the organizational change, the primary importance should be given on building effective communication. Communication and exchange of ideas between the leaders and the employees help the organization to communicate the change vision and make the employees aware. Moreover, it enables the employees to share their views regarding the process. BizOps aims at achieving a significant market base and global expansion. The change process will be helpful in this respect. Moreover, initial aim of cost reduction and regaining the market share is regarded as having high importance. Disciplined and structured management policies such as staff monitoring and reporting protocol are to be implemented. BizOps should also focus on hiring efficient and skilled employees and managers to regain the effective functioning. Along with them training programs and buying new equipment are necessary. Moreover, cost effective strategies are to be taken up to reduce the risks of bringing change.
Conclusion
To conclude, it can be said that an effective change management strategy also considers the effective replacements of the previous ones as well as the impact of these replacements on the organization. It can be said that an effective change management strategy ensures that the employees as well as the systems and processes are being benefitted by the changes that the organization is bringing. For BizOps the strategies of effective leadership, communication and implementation of new technologies can be helpful in bringing effective change.
Reference
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