Question:
Research on the Change Management based on the Model of Lewin and Kotter.
The changes that are being undertaken by the multinational organizations are based on the change in the requirements of the people and the respective needs based on the organizational progress. In order to make improvements in the market the organizations must undertake continuous improvement programs in order to get hold of the market. the most important changes that are being undertaken by the organizations are based on the increasing amount of demand and the change in the preferences (Langley et al., 2013). The management that is being considered by the organizations, which helps in adhering to the requirements of the organization to sustain in the market. The proper management of the organization and the leadership that is being implemented on the organizations has helped the companies in bringing about the change in the market structure. It has helped in the evolution process of the organizations. Therefore, it helps in bringing the changes in the market (Kerzner, 2013).
The steps that are being considered by the organization is based on the consideration of the changes after the market analysis of the organizations. Therefore, the changes that are being undertaken by the organizations help in undertaking the change in the organizational culture and their statistics. The main purpose of the analysis that is being undertaken is based on the evaluation of the change management and their impact on the organizational structure and their improvements in the market (Hornstein, 2015).
The evaluation of the needs and the requirements of the consumers have affected the growth of the organizations worldwide. The introductory stage of globalization has enhanced the market availability of the organizations. Therefore, in order to hold on to the markets, the companies are required to bring in the change in the organizational structure and the products and services that are being prepared by the organization. The step that the organizations undertake is to sustain in the market and to cope up with the competition in the market structure. Therefore, the basic steps that are being undertaken by the organization is the management of the change.
According to Cameron & Green, (2015), the change that is being undertaken by the organizations are due to the sustainable approach of the organizations. Modifications undertaken by the organizations are based on the changing requirements of the consumers. On the other hand, Doppelt (2017) believed that the changes that are being undertaken by the organizations are due to the market competition that is being faced by the organizations. In order to bring in improvements in the market conditions of the organization, changes are being undertaken. It helps in sustaining the brand of the organization in the market for a longer span.
The changes that are being undertaken by the organizations are based on the improvements that are being undertaken by the organizations in order to cope up with the challenges that are being faced by the organization in the market due to the political and the legal factors of the market where the company is functioning. Laudon & Laudon (2016) stated that the legal factors that are faced by the organization affect the growth of the organization in the external markets. Therefore, in order to make its progress in the foreign markets the flexibility in the structure is an important step that must be undertaken by the organizations. Lewin’s model of change is based on the phenomenon of the implementation of the analysis that is being undertaken by the organizations in order to bring in the changes (Refer to Appendice 1). The Unfreeze stage of the model helps in the evaluating of the requirements of the change and undertaking the negotiations in order to implement the change. The Change phase is being undertaken by the organization, which comes after the unfreeze stage of the model. In this phase, the organization brings in the desirable changes in order to support the needs of the consumers and the organizational growth objectives. The Freeze stage evolves after the change is being undertaken by the organization (Shirey, 2013). It helps in affirming the decisions that are being the organizations undertake and thereby bring in stability in their individual markets. It helps the organizations in maintaining the market in the foreign grounds. The flexibility of the structure of the organizations has affected the market availability of the products that are being produced by the organization. Proper change management helps the organization in analyzing the requirements of the consumers and their own flaws in order to gain a stable position in the market (Cummings, Bridgman & Brown, 2016).
On the other hand, Kotter’s model of change elaborates the steps that are being undertaken by the organizations in order to determine the changes that the organizations are required to undertake (Refer to Appendice 2). The model elaborates the steps that are being undertaken by the organizations to ensure the proper management of the change that the organization aims at undertaking. The steps that are being enumerated by the organizations in order to being in the change is based on the urgency of the organization to make its improvements in the situation (Appelbaum et al., 2012). The steps that are being enumerated by the organizations while undertaking the change is based on the vision and the urgency of the change that must be undertaken by the organization. It determines the organizational needs for undertaking the change. the step helps the organization in analyzing the situation of the same in the market and the requirements of the change based on the sustainable approach that the organization holds.
The engagement of the organization in order to bring about the change starts with the sharing of the vision that is being undertaken by the management of the organization. The proper communication of the vision for the change helps the organization in connecting to the people to bring in the improvements in the situation of the organization. Proper communication of the vision helps the organization in making the people aware of the changes that the organization is about to undertake. It helps in integrating the functions of the employees and thereby brings in the change in the management. The communication that is undertaken by the organizations helps in identifying the integration in the functions that are being consolidated by the organization in order to implement the changes in the organizational frameworks. The last phase of the model asserts the implementation of the changes in the organizational structures so as to bring in the improvements in the systems (Booth, 2015). The most important phase of the model is the implementation of the ideas of the change that are being formulated by the organization as it helps in improving the situation of the organization. The post-implementation stage of the organization is ensured through the sticking action of the organization to the modifications that the organization plans. It helps in the overall development of the organizations and thereby attains the paradox of the change that is being planned by the organization. it helps in the gradual progress of the organization.
Change management helps the organizations to have an insight of the future prospects. It helps in determining and reframing the goals and the objectives of the organization for the people and the progress that is being planned by the organization. Von Krogh (2012) believed that the most important step that the organizations must undertake is based on the requirements of the change in order to sustain in the market. The considerations that are being undertaken by the organizations are based on the proper allocation of the resources and facilitation of integration between the departments. It helps the organization in undertaking the most probable changes for the benefits of the organization in the end.
According to McAfee, Brynjolfsson & Davenport (2012), change management is an important phenomenon that is required to be undertaken by the organizations in order to cope up with the market conditions. Management of the changes after the delineation of the requirements of the organization helps the organization in bringing forth the modifications and thereby improves the situation of the organization. The implementation of the strategies and the Lewin’s model on the functioning of the organization helps in determining the change that is being undertaken by the organization (Hayes, 2014). It helps the organization in identifying the areas where the changes are to be implemented. The theories help in determining and organizing the processes that are being undertaken by the organization in order to bring in the changes in the management of the organization in the modern days.
The model helps the organizations in developing steps in order to enhance the teamwork and bring in improvements through proper motivation in order to empower the human resource of the organization (Vaccaro et al., 2012). The proper functioning of the human resource helps the organization in making its progress in the market. On the other hand, the changes that are undertaken by the organization relating to the norms and the regulations have helped in improving the competitive advantage of the organizations in the market structure. The implementation of the strategies that are being envisioned by the organization helps the organization in taking the rightful measures to undertake the process of undertaking the improvements. According to Cummings & Worley (2014),the improvements that are being planned by the organization helps in the proper utilization of its resources. It thereby helps the organization in taking steps in order to improve the outputs of the organization. The most important step that is being planned by the organization is based on the requirement of the organization to bring in the changes in order to cope up with the standards of the market competition. It helps in the monitoring over the resources that are being planned by the organizations to bring in the recommended course of actions by the organization (Jabri, 2012).
Conclusion
Therefore, from the above analysis it can be stated that the changes that are being undertaken by the organizations helps in the sustainable approach of the organizations in the market. Moreover, the changes that the organizations undertake help in bringing in improvements in the structure of the organization. It also helps the organization in gaining a competitive advantage in the market. Therefore, the changes that are being undertaken by the organizations help in determining the structure of the organization in the markets. The markets that are being considered by the organizations in undertaking the changes help in determining the progress of the organization in the respective fields of actions. The models that are being discussed in the course of the analysis helps the organizations in determining the changes that are required by the organizations for the smooth functioning of the organizations and the improvements in order to sustain in the markets. The needs for the change of the organizational structure is based on the constant changes that the market environment experiences relating to the constant growth and the expansion of the business in the market.
References
Appelbaum, S.H., Habashy, S., Malo, J.L. & Shafiq, H., 2012. Back to the future: revisiting Kotter’s 1996 change model. Journal of Management Development, 31(8), pp.764-782.
Booth, S.A., 2015. Crisis management strategy: Competition and change in modern enterprises. Routledge.
Cameron, E. & Green, M., 2015. Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Cummings, S., Bridgman, T. & Brown, K.G., 2016. Unfreezing change as three steps: Rethinking Kurt Lewin’s legacy for change management. human relations, 69(1), pp.33-60.
Cummings, T.G. & Worley, C.G., 2014. Organization development and change. Cengage learning.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.
Hayes, J., 2014. The theory and practice of change management. Palgrave Macmillan.
Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), pp.291-298.
Jabri, M., 2012. Managing organizational change. Palgrave Macmillan.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Langley, A., Smallman, C., Tsoukas, H. & Van de Ven, A.H., 2013. Process studies of change in organization and management: Unveiling temporality, activity, and flow. Academy of Management Journal, 56(1), pp.1-13.
Laudon, K.C. & Laudon, J.P., 2016. Management information system. Pearson Education India.
McAfee, A., Brynjolfsson, E. & Davenport, T.H., 2012. Big data: the management revolution. Harvard business review, 90(10), pp.60-68.
Shirey, M.R., 2013. Lewin’s theory of planned change as a strategic resource. Journal of Nursing Administration, 43(2), pp.69-72.
Vaccaro, I.G., Jansen, J.J., Van Den Bosch, F.A. & Volberda, H.W., 2012. Management innovation and leadership: The moderating role of organizational size. Journal of Management Studies, 49(1), pp.28-51.
Von Krogh, G., 2012. How does social software change knowledge management? Toward a strategic research agenda. The Journal of Strategic Information Systems, 21(2), pp.154-164.
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