Tesco is a very well established name in England. It is one of the foremost multinational groceries, wines, homes electronics, and general merchandise Retail Company, founded in 1919. The headquarter of the company is located at Welwyn Garden City, Hertfordshire, England, United Kingdom. Tesco is a speedily growing retailer brand across the globe. There are more than 440,000 coworkers associated with this name. Since 2000s, Tesco is carry on with its growth by expanding through online platform (Tesco PLC 2018).
In this paper, “Tesco” is selected because; Tesco brought many strategic changes in the duration of last one decade. In Ramsey, Cambridgeshire, Tesco was the one who opened world’s first zero-carbon supermarket. In UK, it also brought some technological advancement by launching Clubcard app. They are really paying their primary attention on – “product’s quality, packaging, and other healthier options.” As a most leading retail brand, it timely regulates many charitable programs and arranged £10 million in 2014 (Tesco PLC, 2018). In UK, Tesco extended 300 outlets, which is almost 99 % of UK, where they are providing same day delivery (Tesco PLC 2018). Tesco merged with Bookers Group, which brings more business opportunities for both of them.
(Source: May Meng, 2018)
For Tesco – “Leadership is always a key to success.” Leaders aligns Tesco in a structured form, where leadership promotes the clear purpose of Tesco’s mission and vision. Similarly, leadership supports the value and creates strategies for the company. Leadership establishes, improve, and maintain trust to increase productivity of Tesco (Gill 2011).
Terry Leahy joined Tesco in 1970s, that time Tesco was a struggling retail company in Britain, but gradually it grew during 1980s (Kelly, 2000). Previously Leahy was Marketing Director and then he became CEO. About Tesco’s story, he says – from last one decade, Tesco has outstanding transformations.
Tesco became “third largest retail” chain in international market and now present in 14 European countries. Tesco also has its operations and 6,000 stores. (Leahy 2012).
Tesco managers very well know that high motivation plays a vital role for continuous success (Ward, Bacon and Mackie 2006).
Currently Tesco is one of the most significant player in British market. It is a platform, which gives an opportunity to work for the people, came from different culture and geographic locations. Digital revolution made a strong impact on retail industry (Leahy 2012). It changed the customer’s expectation, which was a big challenge for all retailers.
Tesco noticed that there is a high risk in raising the price, which can increase problems in their business. By this, it was not so easy for the staff to stay encouraged and committed to the needs of all customers.
Tesco always gives opportunity to everyone to share his or her own view (Ceanwell-ward,
Bacon and Mackie, 2006). They make sure that applied changes are effective or not, their staff felt motivated or not, it was valuable for the customers or not. By focusing on the customers, Tesco made their job more fascinating. By the feedbacks, they came to know, that the adopted leadership style and orderly communication, is very important to sustain high level of motivation and output. Then, Situational leadership was introduced and helped manages to implement changes in their system. There are three-multi dimension on which Tesco works, they are – “Organizational dimension, Technological dimension and Management dimension” (Evans and Mason, 2015). Tesco always gives the value for creating motivational environment for the sustainable development and success. They adopted the directing style of leadership and said – “People want both direction and communication” (Ceanwell-ward, Bacon and Mackie 2006).
Tesco believes in the five leadership skills, which are – “Collaboration, Empathy, Motivation, Responsiveness, and Resilience.”
John Allan is a Non-Executive Chairman of Tesco appointed on March-1st – 2015. Earlier he served various marketing role with “Lever Bros and Bristol-Myers.” He was CFO in Deutsche Post from 2007-2009 and then became Chairman of Dixons Retail, Barratt Developments, and Worldplay Group. In 2014, he also contributed in pleasant merger of Carphone Warehouse and Dixons. John’s extensive skill of marketing, operations, and executive leadership made strong impact on Tesco (Tesco PLC 2018).
Alan Stewart, a skilled accountant, is a Chief Financial Officer of Tesco, appointed on September-23rd – 2014. He started his carrier with HSBC, and then he became CFO of Thomas Cook Holdings, WH Smith, AWAS, and Marks & Spenser respectively. He has wide experience of corporate accounting and finance in diverse industries, retail, travel, and banking, which helped Tesco a lot. He is also a Non-executive Director of Diageo plc., fellow of CIMA Advisory Board and Chairman of Pension Committee at “The 100 Group” (Tesco PLC 2018).
On September- 1st– 2014, Dave Lewis became Group Chief executive to the Board of Tesco. For three decades from 1987, he worked with Unilever, across Asia, America, and Europe. Because he is from FMCG background, he is serving his best skills to Tesco for “brand marketing, customer management and other general management functions (Insight Traction, 2018)”. He is Non-executive Director of Sky PLC, Director and member of Governance Committee of Consumer Goods Forum. In addition, Dave is a Chairperson of a UN program where 30 worldwide leaders worked together for sustainable development (Tesco PLC 2018).
Richard Cousins joined Tesco as an Independent Director, on April-7th– 2015 and then he became Non-executive Director. As a Group Chief Executive, he worked at BPB for fifteen years. He also worked for Reckitt Benckiser Group, Compass Group, HBOS, Lancaster University Business School, and Bank of Scotland, which could be a great networking tool for Tesco. He brought many admired international corporates to the board of Tesco. His capability of “operational research, strategic planning, and management skills” is helping Tesco in strategic planning. (Tesco PLC 2018).
Jason Tarry, Chief Commercial Officer of Tesco, also appraised George Wright. He said – “George is a recognized and valued coworker of product leadership team (Steven, 2018).”
Some other Board of Directors are Byron Grote (from May-1st-2015), Mikael Olsson (November-1st-2014), Mark Armour (September-2nd-2013), Alison Platt, Lindsey Pownall, and Simon Patterson (April-1st-2016).
Under the guidance of many skilled and talented leaders Tesco adopted many changes in their business segments and able to achieve high revenue by implementing prominent strategies.
As compared to the other retail players (Sainsbury, ASDA, Morrisons, Aldi, Lidl, and Waitrose) Tesco always gives more value from the best available resources. Speedily, Tesco hit the jackpot in retail market of UK, which affected many other retail companies. Simultaneously, other competitors also started implementing their belligerent tactics and policies to sustain in the competitive market.
Tesco’s core competencies helped company in serving what customer exactly wants and creating unique value with high revenues. As a customer retention scheme, Tesco started offering a unique “Clubcard” facility.
They adopted the idea of expansion, which brought many opportunities for them and helped them to raise. Tesco initiated an innovation, in which they started offering all their stores available for 24 hours and facility of online shopping. This helped in increasing the efficiency of the company. Money always gave the power to Tesco, for buying all the required and available resources. With the reserved revenue, Tesco is looking forward to open “Fresh and Easy” stores in USA.
“All of us focus on being on the top of our game is most significant thing. We need to keep it simple and customer-focused.” – By: Dave Lewis (Lawson 2015).
To analyze the competitive market of Tesco, Porter’s five forces analysis is used.
Source: (Tesco PLC 2018)
( Source:Tesco PLC 2018)
Social – Due to some social factors, many changes occurred in purchasing pattern of the buyers. Like – aging population, increasing awareness for health related problems, more women employees at workplaces, outlook towards buying their food, etc. Therefore, Tesco is broadly increasing the trade of non – food items as well as organic products and positively reacted to these social/ cultural changes.
Tesco is a platform where, there are both internal and external kind of stakeholders. Tesco always gives importance to people in a way, how they want to be treated. They are thankful to everyone who created and increased company’s value. Stakeholder always helped and encouraged the company to expand their business across the globe (Wolinski and Coates 2015).
Source:( Tesco PLC,2018)
Strength:
Weakness:
Opportunities:
Marketing:
In 2015, Tesco announced some reduction in their advertising expense. They used television, radio channels, local newspapers, and magazines on consistent spell. They presented some unique products, which are environment friendly by nature. Tesco widely worked on direct marketing to grab the attention of every single prospect customer. Tesco used “Club Card” as a promotional tool and implemented the “Lowest Price Policy.” It offered its own products too, which are – Tesco Lotus, Tesco Value etc. Apart from selling more than 40,000 products, Tesco also gives a facility of home delivery and free music downloads, which contributes in its mouth publicity (Bhasin 2018).
Human Resource:
Planning is always important for taking corrective decisions. Every year Tesco makes the planning in last week of February month. The team gives their reviews in May, August and November month. The team pays more attention on – employee’s leadership skills, decision making, convincing power, staff management, inventory management, free flow of communication, skills of instant problem solving etc. The HR team recruits employee at both internal and external level. Applicants can easily come down to stores and drop their CV, use options like – “Job Type Match and www.tesco-carrers.com”. HR managers makes a strong impact on employees because by strategic planning they helps employees in realizing the organizational goals and serves outputs that are more productive. Amos et al said – HR is like building blocks of any business (Yassleeman 2014).
(Source: Quora.com 2018)
Finance:
In 2009, Tesco entered in banking sector. In the end of 2011, they implemented strategy of price cutting (£500m) which failed poorly. Under the Guidance of Tim Mason, Tesco invested £1bn in US business, which was also a big failure. In 2013, they disclosed that their annual profit dropped in 20 years. When Dave Lewis appointed as a new Group Chief Executive, Dave decided to close 43 unprofitable outlets. On present level of profitability, Reinke expects – to reestablish the credit rating this organization has to pay down all the debts, which are more than £5bn. Moody is, presented his report, which says – By 2020, market share of Aldi and Lidl will increase by 1% and Tesco will lose 4% (Ruddick, 2015).
TESCO has achieved a modest growth in the last year. The total revenue has increased from 55,917 million $ to 57,491 $ in the last year by 1.3 %. The total sales has also increased from 49867 Million $ to 50,991 million $ by 0.6 %.The return on investment has also increased from 803 million $ to 1053 million $ by 30.3 percent.The earning per share has made a significant jump from 0.81 p to 12.12p. Overall the positive financial performance of the company highlights its financial soundness and shows that the company is achieving positive financial results(Tesco plc, 2018).
All the relevant ratios have been discussed and analysed to highlight the financial position of the company.
Liquidity/Financial Health |
2009-02 |
2010-02 |
2011-02 |
2012-02 |
2013-02 |
2014-02 |
2015-02 |
2016-02 |
2017-02 |
2018-02 |
Latest Qtr |
Current Ratio |
0.77 |
0.73 |
0.68 |
0.67 |
0.69 |
0.73 |
0.6 |
0.75 |
0.79 |
0.71 |
0.71 |
Quick Ratio |
0.55 |
0.51 |
0.45 |
0.43 |
0.43 |
0.42 |
0.42 |
0.59 |
0.64 |
0.52 |
0.52 |
Financial Leverage |
3.55 |
3.15 |
2.85 |
2.86 |
3.01 |
3.4 |
6.25 |
5.09 |
7.12 |
4.28 |
4.28 |
Debt/Equity |
0.96 |
0.8 |
0.58 |
0.56 |
0.6 |
0.63 |
1.51 |
1.24 |
1.47 |
0.68 |
0.68 |
Key Ratios -> Efficiency Ratios |
|||||||||||
Efficiency |
2009-02 |
2010-02 |
2011-02 |
2012-02 |
2013-02 |
2014-02 |
2015-02 |
2016-02 |
2017-02 |
2018-02 |
TTM |
Days Sales Outstanding |
19.94 |
28.34 |
25.45 |
26.04 |
17.97 |
9.87 |
9.68 |
6.71 |
6.43 |
9.39 |
9.39 |
Days Inventory |
18.72 |
18.84 |
19.43 |
20.81 |
22.06 |
22.43 |
18.51 |
19.06 |
16.3 |
15.4 |
15.4 |
Payables Period |
31.88 |
34.31 |
35.84 |
36.18 |
36.08 |
36.37 |
30.91 |
34.04 |
46.2 |
60.2 |
60.2 |
Cash Conversion Cycle |
6.78 |
12.87 |
9.04 |
10.66 |
3.95 |
-4.06 |
-2.71 |
-8.28 |
23.4 |
35.7 |
35.7 |
Receivables Turnover |
18.31 |
12.88 |
14.34 |
14.02 |
20.32 |
36.97 |
37.68 |
54.43 |
56.8 |
38.9 |
38.9 |
Inventory Turnover |
19.5 |
19.38 |
18.78 |
17.54 |
16.55 |
16.27 |
19.71 |
19.15 |
22.4 |
23.7 |
23.7 |
Fixed Assets Turnover |
2.36 |
2.25 |
2.32 |
2.39 |
2.47 |
2.58 |
2.77 |
2.84 |
3.11 |
3.14 |
3.14 |
Asset Turnover |
1.42 |
1.24 |
1.3 |
1.32 |
1.28 |
1.27 |
1.32 |
1.24 |
1.24 |
1.27 |
1.27 |
Key Ratios -> Efficiency Ratios |
|||||||||||
Efficiency |
2009-02 |
2010-02 |
2011-02 |
2012-02 |
2013-02 |
2014-02 |
2015-02 |
2016-02 |
2017-02 |
2018-02 |
TTM |
Days Sales Outstanding |
19.94 |
28.34 |
25.45 |
26.04 |
17.97 |
9.87 |
9.68 |
6.71 |
6.43 |
9.39 |
9.39 |
Days Inventory |
18.72 |
18.84 |
19.43 |
20.81 |
22.06 |
22.43 |
18.51 |
19.06 |
16.29 |
15.38 |
15.38 |
Payables Period |
31.88 |
34.31 |
35.84 |
36.18 |
36.08 |
36.37 |
30.91 |
34.04 |
46.2 |
60.24 |
60.24 |
Cash Conversion Cycle |
6.78 |
12.87 |
9.04 |
10.66 |
3.95 |
-4.06 |
-2.71 |
-8.28 |
-23.48 |
-35.47 |
-35.47 |
Receivables Turnover |
18.31 |
12.88 |
14.34 |
14.02 |
20.32 |
36.97 |
37.68 |
54.43 |
56.74 |
38.88 |
38.88 |
Inventory Turnover |
19.5 |
19.38 |
18.78 |
17.54 |
16.55 |
16.27 |
19.71 |
19.15 |
22.41 |
23.73 |
23.73 |
Fixed Assets Turnover |
2.36 |
2.25 |
2.32 |
2.39 |
2.47 |
2.58 |
2.77 |
2.84 |
3.11 |
3.14 |
3.14 |
Asset Turnover |
1.42 |
1.24 |
1.3 |
1.32 |
1.28 |
1.27 |
1.32 |
1.24 |
1.24 |
1.27 |
1.27 |
Source: (Tesco plc 2018)
In terms of the financial performance of TESCO ltd, the company has maintained a fluctuating current ratio that ranges between 0.6 to 0.77. The financial leverage has made a steady improvement over the last few years with the maximum being 7.12 in the last year.This means that the company uses more debt to finance its projects , thereby reducing EPS.The cash conversion cycle has increased from 23 to 35 which is not a good sign for the company.The inventory turnover has made a steady improvement from 19.5 to 23 which suugests that the company is efficiently turning inventory to sales.The payable period has increased almost twice in the last ten years which is not a good sign for the company , as it means that the company is getting money due from debtors at a later date.
Here is the financial assessment chart of Tesco from last 10 years-
(Source: gurufocus.com 2018)
Operations:
Tesco operation management works on planning, analyzing and reviewing of production of goods, providing online delivery services, managing clients, supply chain management, accuracy in inventory management and so on.
(Source: Tesco Energy 2017)
Conclusion
In UK, Tesco is now became the most leading name in retail industry with more than 440,000 employees and 6,553 stores in 12 countries. Tesco also serves unique “Club card” with more than 27 million active members outside from UK (Winterman 2013). Tesco is targeting on making their non- food business more strong. In retail banking, they are honored by serving 20 years successfully and now they already started their new product lines like – toys, sports equipment, entertainment and books, health and beauty, home furnishing, clothing and jewelry, electronics and gaming products, cookware, garden, etc. (Wood 2008). There were many changes held during the guidance of some leaders, which help Tesco in some major achievements. In the body part we attempted to blow some light on the various roles of Tesco’s business functions, like – Marketing, Human Resource management, Finance and Operations. Apart from UK, they conducted some Community Champions in Czech Republic, Slovakia, Malaysia, Korea, and China. (Tesco plc. 2009). They entered into online market, which can be as a big business opportunity, but at the same, they needs to bear the overseas transportation and delivery cost too.
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