Clarity would be located in Sydney in New South Wales, Australia. The office would be located in the Watson Bay area. The city has several shopping malls which would enable the firm to sell its products. The retail traffic would consist of retail shops, shopping and Clarity’s own outlets under the brand name ‘Clarity Store’.
Buy/lease:
The office and the manufacturing plants of Clarity are located in Sydney. The office premises houses the apex management and the departments. The manufacturing plant is locatded in the same premises and produces both soap and bodywash. The firm would also acquire new factory premises as demand for the product increases and manufacturing facilities requires expansion. Clarity would acquire land to cultivate medicinal plants to meet with a part of its own material requirements.
urrent staff
[List your current staff in the table below.]
|
Job Title |
Name |
Expected staff turnover |
Skills or strengths |
|
Finance |
To be filled up |
4years |
1. Experience of managing finanxe in banking organisation and consumer goods manufacturing organisation. 2. Knowledge about various investment areas where Clarity can invest in to earn ROI. |
|
Marketing |
To be filled up |
4years |
1. Relevant marketing experience of at least 5 years in consumer goods firm. 2. Knwoledge about skin care products. |
|
HR |
To be filled up |
4years |
1. Knowledge of recruiting and appraising employees |
|
Research and development |
To be filled up |
4years |
Experience of heading research in skin care and cosmeticology |
Required staff
[List your required staff in the table below.]
|
Job Title |
Quantity |
Expected staff turnover |
Skills necessary |
Date required |
|
Assisstant manager, Finance |
[1] |
[2-3 years] |
1. Experience of managing finanxe in banking organisation and consumer goods manufacturing organisation. 2. Knowledge about various investment areas where Clarity can invest in to earn ROI. |
To be filled |
|
Assisstant manager, Marketing |
[1] |
[2-3 years] |
1. Relevant marketing experience of at least 2 years in consumer goods firm. 2. Knwoledge about skin care products. |
To be filled |
|
Assisstant manager, HR |
[1] |
[2-3 years] |
1. Knowledge of recruiting and appraising employees |
To be filled |
|
Assisstant manager, research and development |
[1] |
[2-3 years] |
Experience of heading research in skin care and cosmeticology |
To be filled |
Recruitment options
Clarity would recruit its staff members by advertising in the newspapers and in its own official website.
Training programs
Clarity would train its emplpoyees to upgade their skills. The method of training used would consist of combination both in house and on-job training.
Skill retention strategies
Clarity would retain its skills by training and appraising its employees.
|
Product/Service |
Description |
Price |
|
Clarity organic soap bar |
Premium soap containing goodness of herbs which cleanses and rejuvenates skin |
$ 10 |
|
Clarity organic body wash |
Premium refreshing body wash with goodness of herbs and creamy lather |
$ 50 |
|
Clarity mini |
Premium soap containing goodness of herbs which cleanses and rejuvenates skin |
$ 6 |
Market position:
Clarity would target to achieve leadership in the market as its strength grows. The products are both premium and budget products
Unique selling position:
The unique selling propistion of Clarity would be its organic composition free from harmful chamicals which would rejuvenate the skin of the users
Anticipated demand:
The anticipated demand of Clarity in a family would be twelve soaps in six months.
Pricing strategy:
The pricing strategy would be premium pricing strategy.
Value to customer:
The customers would view Clarity as a premium soap which would clean their skin and rejuvenate it form wear and tear due to everyday stress. The product would be both a luxury product and a necessity.
Growth potential:
The anticipated grpwth is very high. The benefit of the product to the users and a strong promotion would drive the sale of Clarity.
Innovation
Research & development (R&D)/innovation activities
Clarity would conduct open innovation to bring about continuous improvement in its products. It would also strengthen its product line by introducing new variants of soap bar and body washes. The firm would allocate a portion of its revenue towards innovation and inituiate new projects to bring innovation in its products.
Intellectual property strategy
Clarity seeks to protect its intellectual property rights by imposing strict control on usage of the same by employees.
Workers compensation: To be acquired
Public liability insurance: To be acquired
Professional indemnity: [To be acquired
Product liability: To be acquired
Business assets: To be acquired
Business revenue: To be acquired
Risk management
[List the potential risks (in order of likelihood) that could impact your business.]
|
Risk |
Likelihood |
Impact |
Strategy |
|
Market risks |
High |
High |
Promotion |
|
Financial risks |
High |
High |
Strict financial control |
|
Natural calamity |
Unlikely |
High |
Out of control |
|
WHS risks |
Likely |
High |
Training of employees, installation of safety items like camera. |
The firm would follow all laws in power in Australia like consumer laws and environmental laws.
Operations
Production process
The marketing department would acquire orders which would be communicated to all the departments. The finance department would prepare the budget and the R&D department would acquire the raw materials. The manufacturing process would then commence under the direction of R&D department.
Suppliers
The proposed main suppliers would be suppleirs of medicinal herds. Clarity would maintain good relation with them by making timely payments.
Plant & equipment
[List your current plant and equipment purchases. These can include vehicles, computer equipment, phones and fax machines.]
|
Equipment |
Purchase date |
Purchase price |
Running cost |
|
Manufacturing plants |
To be filled up |
To be filled up |
To be filled up |
|
Computers |
To be filled up |
To be filled up |
To be filled up |
|
Risk management equipments like camera etc |
To be filled up |
To be filled up |
To be filled up |
|
Conference systems and software |
To be filled up |
To be filled up |
To be filled up |
Inventory
[List your current inventory items in the table below. If you have a substantial inventory, you may prefer to attach a full inventory list to the back of this business plan.]
|
Inventory item |
Unit price |
Quantity in stock |
Total cost |
|
Cocoa butter |
To be filled up |
To be filled up |
To be filled up |
|
Herbs |
To be filled up |
To be filled up |
To be filled up |
|
Milk |
To be filled up |
To be filled up |
To be filled up |
|
Water |
To be filled up |
To be filled up |
To be filled up |
|
Shea butter |
To be filled up |
To be filled up |
To be filled up |
Technology (Software):
Inventory control software, HR software etc
Trading hours: NA
Communication channels:
Shops, emails and telephone
Payment types accepted:
Cash, Paypal and cheques (for bulk orders)
Credit policy:
To be decided
Warranties & refunds:
To be decided
Quality control:
To be decided
Memberships & affiliations:
To be obtained latter.
Sustainability plan
Environmental/resource impacts
Manufacturing of soap would result in release of large quantities of waste water.
Community impact & engagement
Clarity would train local farmeres to grow medicinal herbs and provide them employment in its firms and nurseries.
Risks/constraints
Environmental risks
Strategies
Recycle waste water before releasing it.
Action plan
[List your key sustainability/environmental milestones below?]
|
Sustainability milestone |
Target |
Target date |
|
Reduce water consumption |
[60% reduction] |
1 year |
|
Recycle waste water |
[60% reduction] |
1 year |
|
[60% reduction] |
[Month/Year] |
|
|
[Reduce water consumption] |
[60% reduction] |
[Month/Year] |
The Market
Market research
The management of Clarity would conduct a market research to recognise the challenges and opportunities in the Australian soap market.
Market targets
The firm would initially target selling 100 units of soap monthly in the initial year and increase it as the business will grow.
Environmental/industry analysis
[Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in the area? Is the region’s economy stable? Are there seasonal variations?
What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit in? How will the market/customers change when you enter the market?]
Key customers:
Domestic customers
Customer management
Clarity would maintain strong relatiomnship with customers by offering high quality products.
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]
|
Strengths |
Weaknesses |
|
Sydney would provide huge market. |
High rental costs of property in Sydney Presence of bigger skin care companies. |
|
Opportunities |
Threats |
|
Create strong brand name |
Threats from bigger skin care companies. Environment laws are becoming stricter. |
Your competitors
[How do you rate against your competitors? How can your business improve on what they offer?]
Competitor details
[List at least 5 competitors in the table below.]
|
Competitor |
Established date |
Size |
Market share (%) |
Value to customers |
Strengths |
Weaknesses |
|
Unilever |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
|
P&G |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
|
Local skin care companies |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
To be filled up at a later stage |
Advertising & sales
Advertising & promotional strategy
[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
|
Planned promotion /advertising type |
Expected business improvement |
Cost ($) |
Target date |
|
Print media |
Deeper market penetration |
To be filled up at a later stage |
To be filled up at a later stage |
|
Online |
More sales |
To be filled up at a later stage |
To be filled up at a later stage |
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