Discuss About The Collaborative Tourism Planning Subjective.
The tourism commission enhances and develops tourism. It formulates policy and enhances service quality. The government has identified four major economic pillars, fiscal services, tourism, trading and logistics and professional and producer services. These pillars are driving force for the economic growth in the country. It creates employment and provides impulse to the growth of other sectors. The tourism commission focuses on tourism and impact on cultural and natural heritage. The heritage conservation, historic buildings and cultural activities need to be developed by commission to attract more visitors. The government is focusing on tourism development by innovating heritage conservation. This report aims to strategize planning for tourism and leisure. It evaluates the functioning of Hong Kong Tourism Commission. The impact of tourism commission in the areas of tourism, leisure and hospitality is defined by undertaking various factors.
The Tourism Commission was initiated by government of Hong Kong special administrative region in 1999. It was established to maintain the position of Hong Kong as the top spot for visitors. The aim of commission is to develop the tourism facilities and co-ordinate the development of new destinations so that the country remains a leading tourist destination. The country offers charm and natural beauty (Tolkach, 2018). The commission has undertaken some important projects like Hong Kong Wetland Park, Ngong Ping 360 and Ma Wan Park which will be streamed in recent years.
The tourism commission works diligently with Hong Kong Tourism Board (HKTB) and some other organisations to enhance tourism in Hong Kong. The commission is liable for framing and directing policies, schemes and plans for the tourism growth (Khavarian-Garmsir, Stavros & Saraei, 2017). It also coordinates Government bureaux for the policies which have impact on tourism development.
The Board comprises 20 members. The members of board are appointed by the country’s SAR government. It terms up to three years. The head quarter of HKTB is in Hong Kong. It has 15 offices and has agents in six different markets. Mr. Anthong lau is executive director of HKTB. He took up the position in 2007 to manage the global operations and lead the market as one of the best destinations.
The vision of tourism commission is to inaugurate and endorse country as Asia’s foremost international city and global target for leisure and business visitors. The mission of commission is to maximise social and economic contribution of tourism (Chandralal & Valenzuela, 2015). It associates position of city as a desired destination. It is involved in improving facilities for visitors.
The commission is accountable for framing and application of policies and plans for the tourism development. The role of tourism commission is to:
The tourism industry is main stake of the economy in Hong Kong. It contributed 5% of GDP in 2014. It accounted for the 7.2% of total employment in country (Tourism Commission 2018). The major projects completed by tourism commission includes Aberdeen Tourism Project, Hong Kong Wetland Park, Hong Kong Disneyland, Ngong Ping 360, Golden Bauhinia Square, Avenue of Stars, Ngong Ping Piazza, Master redevelopment plan for ocean park, Kai tak cruise terminal and many more (McCarthy & Cheung, 2017).
Aberdeen is one of the renowned tourist attractions in Hong Kong. The tourism commission was selected in 2006 to advance an intangible design for Aberdeen tourism project. It objects to fetch out the scope of traditional fishing harbour and local culture of Aberdeen. It enhances the Aberdeen attractiveness to international and local visitors by supporting the elements of differentiated tourism (Richards, 2016). It contains a lot of commercial elements. The tourism commission was appointed to consult financially and evaluate profitable and financial sustainability for the conceptual design in 2008. The study was accomplished in 2009 and revealed financial viability of design which was very marginal. The commission decided to undertake improvement for the further implementation of project. It carried out improvement work for the boardwalk on both sides. It used the subject of traditional fishermen’s village.
The modern development was done to develop the tourist attractions and facilities in Aberdeen. The government is providing funds for the expansion works on both the sides of promenade. The government is also funding for the Ap lei chau main street and nearby streets. It is making use of traditional fishermen’s village as before. The funding for the Aberdeen tourism project was approved in 2011 by the finance committee. The development works were completed in 2015 (Lempert, 2016).
The Hong Kong Wetland Park is first major green tourism facility. The park is at Tin Shui Wai and opens to the public on 20 May, 2006. It provides opportunity to admire heritage of Hong Kong to the nature lovers. The Agriculture, fisheries and conversation department has undertaken management and operations of park (Lai, 2014).
The workshops are conducted at park such as Butterfly towel origami, ‘hide and seek in nature’ photo collection activity. Public activity highlights, summer internship programme and experience nature (Chandralal & Valenzuela, 2015).
The government and Walt Disney came into an agreement in 1999. The agreement was made to build Disneyland at Penny’s bay, Lantau. For this purpose both the parties set up a joint venture called Hong Kong international theme parks limited. The Disneyland was opened on 12 September 2005. It is the first Disney theme park of the country. It represents a new age of tourism in country. It helps country to relocate itself as a primary destination for the families (Higgins & Huque, 2015).
The visitors should plan the trip in advance to and check traffic before setting journey to Disneyland. It can be done by various channels such as website, telephone inquiry and media broadcasts.
The Avenue of Stars was opened in 2004. It is located on prime stretch of Tsim Sha Tsui waterfront. It was established in order to create interest in Hong Kong movies. It identifies the role of film industry to tourists and economic growth of country (Gorfinkel & Su, 2016). It has become the must see attraction for tourists. The Avenue of stars is closed from October 2015 for the major repair and development works. The exhibit part at Avenue of stars includes the sculpture of Kung Fu film star Bruce Lee (Tourism Commission, 2017).
The government is stakeholder of trade commission Hong Kong. The government has provided major funds to enhance tourism industry. It includes total amount of HK$238 million on the areas to work (Tourism Commission, 2017). It includes area to support light up shows, meetings, conventions and exhibitions tourism. It promotes the diversification of tourism products. It appeals high spending visitors and enhances the country as tourist destination. It also supports to the travel trade. The 238 million investments is divided into the following segments:
Hong Kong Tourism Board (HKTB) promotes tourism in Hong Kong. It offers one stop support. It promotes Hong Kong as MICE. It is an international trading hub. HKTB has created employment opportunities for employees. It attracts the high spending investors for tourism commission. It has established the tourism data base. The important activities conducted by HKTA are:
The government develops a wide choice of tourism attractions in Hong Kong. The government has completed redevelopment plan. As a result of this plan, Ocean park has become world class marine theme park. The tourist commission work closely with HKTB to promote tourist development in Hong Kong. The accountability of HKTB is to endorse Hong Kong as a destination. It takes initiative to enhance experience of visitors (Samimi, Sadeghi & Sadeghi, 2017). It regularly makes recommendations on the range and quality of facilities provided.
The tourism focuses on the developing and upgrading infrastructure facilities. The impact on society varies on the basis of region, social relationships, education and the level of communication between local residents and tourists and reputation of international visitors. The tourism contributes to the social problems such as gambling, drugs, crimes, mobbing, prostitution and crowding (Wang & Xu, 2014).
The interchanges between hosts and guests create better understanding of culture. It also helps in raising awareness of the preservation of traditional culture and occasions. It can also lead to the destruction of traditional cultures. The tourism also affects the host’s spoken language. The social and cultural impact has affected residents of country regarding the overall sense of wellbeing (Coccossis, 2016).
The tourism industry is one of the fast growing industries. The tourism produces economic growth, improves standard of living and develops infrastructure. The price of land, goods and services are also raised by tourism. The economic impacts can be divided into two types, direct impacts and indirect impacts. The direct impacts are dignified by the tourism expenditure of country. It takes place within the main tourism sector of Hong Kong such as transportation, accommodation and amusement parks (Joppe & Li, 2016). The indirect impacts are caused from the economic activity of consequent expenditure. The economic impact provides importance of tourism in an economy. It is an significant factor in marketing and management decisions (Adeyinka-Ojo, Khoo-Lattimore & Nair, 2014). The tourism is a main stake in the economy of Hong kong. It contributed 3.4% of GDP in 2009. The government makes efforts to develop various tourist attractions to develop country as tourist destination. The tourist attractions of country help to develop economy of country (Sharpley & Ussi, 2014).
The factor analysis is used to discover the impact of dimensions of tourism influences. The tourism helps to create awareness to preserve environment. It increases investment in the environmental infrastructure of tourist destinations. The growth of tourism also affects the environmental quality. It creates disturbance in the air and water pollution and waste problems. The abandoned conservative tourism attitudes potential threats to the natural areas. It puts pressure on the area such as soil erosion, natural environment loss and increased population. The environment is impacted by the exhaustion of natural resources, pollution and physical impacts.
The tourism development puts pressure the natural resources which can increase the consumption where resources are already scarce.
Water resources: It is one of the acute natural resource. The tourism industry overuses the water for the purposes like water resources for hotels, swimming pools and personal use by tourists. It can lead to water shortage and deprivation of water supplies. It can also result in great volume of water waste.
Local resources: The tourism can create stress on home-grown resources like food, energy and other raw materials which can be already short in supply. Greater withdrawal and transportation of resources intensifies the physical impacts connected with manipulation (Zhang, Decosta & McKercher, 2015).
Land deprivation: The important land resources are minerals, fuel, forests, wetland and wildlife. The increased creation of tourism has increased burden on the resources. The direct impact on natural resources can be caused by the use of land for space and infrastructure. The forests usually suffer from the adverse impact of tourism, as the deforestation caused by land clearing.
The tourism can cause pollutions like air, noise, release of sewage, visual pollution and solid waste.
Air and noise pollution: The transportation of air and road is growing in respond to the increasing number of international air passengers. The share of air emission of tourists can be judged by their 60% of air travel. The transport emissions are connected to the acid rain and global warming. The noise releases from airplanes, car and buses is mounting problem of modern life. In result it causes stress and hearing loss.
Waste: The high concentration of tourism activities and naturally attraction areas is a serious problem. The disposal is despoiler of rivers, scenic areas and roadsides. The tourists generate great wastage in the mountain areas. It degrades the environment.
Sewage: The creation of accommodations, hotels and other facilities cause to sewage pollution. It has contaminated tourist attractions. The sewage can cause serious damage and stimulate the growth. The sewage pollution can threat not only persons but animals also.
Benefits and challenges of using historic buildings for tourism, leisure, hospitality and event purposes
The historical buildings are an evidence of displaying history and reflects behaviour of people and culture in past. It educates tourists about evolution of city. The buildings not only symbolize the image of country but also allow people to dash historical origin (Vogt, Jordan, Grewe & Kruger, 2016).
Social value:
The historical buildings provide the real and noticeable interaction with history. The rezoning and adaptation to land can be of high leisure educational values. The heritage tells the people how past was seen because it records the important historical events. People feel proud to see their distinctive origins. It appreciates the indication of human activity (Gayle & Goodrich, 2014). Tourists feel a sense of belonging to the places. The culture can be refined because heritage signifies the communal memories.
Economic value:
The houses with great history and architecture become asset after successful renovation. The value of historical buildings can be increased by revitalizing and converting into tourist sports. Hong Kong is an important economic pulse (Papayannis, 2017). The reputation of country is known as international modern city. It has distinctive history which is enhanced by the renovation.
Sustainable development:
The concept of sustainable development was introduced in 1992. It was introduced by the United Nation conference on environment and development. It is distinct as the advancementment that meets the need of present generation without negotiating the capability of future generation to meet their needs (Coccossis, 2017). The custom not only belongs to the present but it belongs to future generation also. So the heritage should be protected for the benefit of future generation as well.
The historic building faces many challenges. It is a major task to meet challenges.
Integration:
The challenges of using historic buildings are incorporation. The communities and historical and tourism interests should ensure that tourism plans are incorporated. These plans must be integrated with greater process of policy making and planning (Jordan, 2015).
Cooperation:
The organisations within the tourism planning process should learn to work together in a helpful manner. The sustainable development necessitates that all concerns should deal with conflicts. It must explore the way of sharing knowledge and possibilities in the tourism development (Camilleri, 2016).
Impact assessment:
The communities cultivate plans and policies to meet need and respect heritage. The communities should evaluate the potential impact of new tourism developments. The use of displays is essential in the impact process. The communities must be in a condition to access how plans are accomplishing objectives. The community is required to know how it is doing struggles to domain heritage and improving the quality of life of all residents.
Interpretation:
There must be a innovative use of demonstration techniques to define culture and story to tourists. The techniques can array from visitor centres, re-enactments, audio visual shows, collaborative computer programs and several forms of print media.
Creative functioning:
The lack of government funds in Asia and deteriorating resources are stressful condition for the tourism commission. The declining funds from international development interventions are equally deteriorating. It is important to generate various forms of creative financing (Jia, et. al. 2016).
A Golden Bauhinia Square is the symbol of Hong Kong. It is an open area in Wan Chai, Hong Kong. The blooming Bauhinia sculpture provides the expo promenade. The golden bauhinia square was gift from central government to mark 1997 handover. It indicates the prosperity of country. It is a 6 meter tall sculpture comprised of a floated blooming bauhinia. It is the symbol of country’s region and is designed as per the shape of great wall which symbolizes the motherland. The monuments serve symbol of reunification (Choo & Petrick, 2015). A flag ceremony is done every day at square at 8 am. Since January 2002, three types of flag raising ceremony are held at square.
Daily flag raising ceremony: The ceremony is performed from 7:50am to 8:03 am. The five officers in a normal police uniform hold the ceremony. It is performed except the first day of every month.
Enhanced flag raising ceremony: The enhanced flag ceremony is performed from 7:45 am to 8:13 am. It is executed the first day of each month except 1 July and 1 October. The flag ceremony is performed at flag. It consist a 10 officer flag companion team in ceremonial dresses and a police pipe line. The national anthem is performed by the police band. A ten minute musical presentation is performed by the band after raising flag.
The special flag raising ceremony: The special flag raising ceremony is held each year on 1 July and 1 October. It is accompanied by the officials of Hong Kong, representatives of central organisations, members of legislation, parliament, other community leaders and chief executive of Hong Kong. The flag escort team is also included in this ceremony from fire department, migration department, taxes and excise department and correctional services department (Adu-Ampong, 2017). The national anthem is sing by a middle school chorus. The music of ode to the return is performed by the Hong Kong police band to end the ceremony. The view of Golden Bauhinia is given in the appendix.
There are various visitors who visit Golden Bauhinia Square every year. There is not only square but there are various attractions nearby. The visitors can visit Hong Kong convention and exhibition centre which is the most impressive architectural sites (Chan, Petersn & Marafa, 2015). It shows the visual proof of the development of country. There are 5 exhibition halls, 2 theatres, 2 conventional halls and 52 meeting rooms in the centre. There is central plaza which is the tallest building in Hong Kong. The happy valley racecourse is also an attraction nearby square. It is the best place for the racing enthusiasts. It crows high end technology for better and live broadcasts on a gigantic screen (Brokaj, 2014). The bank of China tower nearby square is one of the stunning landmarks. It is 70 story building inspired from bamboo. The exchange centre is recognised as stock exchange and an important architectural achievement. People come for taking photos along with financial transactions.
The flagship ceremony can be cancelled anytime due to bad weather conditions. An announcement is made through the local media between 7 am to 8 am. It is the best place to enjoy sculpture view and watch symphony of lights show. The demographic groups protest at the Golden bauhinia square. The security guards are there to safeguard the square.
Conclusion
Hong Kong has notable tourist attractions. From this report it can be concluded that the country has enough attraction points. The background of Hong Kong is royal. The role and functions of Tourism Commission is contributing for the development of country. The Tourism Commission work is putting impact on social, culture, economy and environment. The benefits of using historic buildings are enough to cover the challenges derived by it. From the above achievements it can be concluded that there is enough scope to enhance tourism by diversifying the markets and product offerings. The country can do more to promote business travel. The country has immigration regime which provides free visa access to 170 countries. The access can be made easy by modifying immigration rules. It will make easy access to people to experience galore of Hong Kong.
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