The following article has concentrated on Multinational Company that operates in different parts of the world, such as- Vietnam, India, Oman, Nigeria and so on. Headquarter is situated in Australia. It mainly manufactures equipments that are required in agricultural sector. Being one of the oldest organizations in the industry, it possesses a huge workforce with approximately 8000 employees. It offers its services to more than one million consumers every year. The objective of the organization is to earn huge profit by providing quality service to the large number of consumers. It has led them to embrace modern techniques that can support the growth of the organization. However, the organization is going through to a rough patch due to various communication issues, which may work as a weak link for the organization.
The following article has enlightened various aspects of the organization and it has discussed about the issues within the organizational structure that can be harmful for the growth of the organization. The article aims at providing a vivid idea about the impact of organizational issues in organizational development and the way to overcome these issues.
Effective communication is an integral part of the organizational structure in recent time (Harmon, Green & Goodnight, 2015). The success of the business organizations is highly dependent on the communication structure of the organization (Lewis et al., 2017). It supports the holistic growth of the organization.
It has been argued that communication acts as a source of information for the business organizations, from where they can gather relevant information to lead the organization towards the correct path (Sadia et al., 2016). The scenario of the business organizations have been transformed in past few years. The competitive nature of the business organizations has enhanced in significant manner (Goetsch & Davis, 2014). Thus, in this scenario it is difficult for the organizations to survive in isolation. They need to communicate within the organization and external environment as well. It influences the performance of the managers also who operates the business organization. By effective interaction with the team members, managers can easily identify the weak and strength of his subordinates and apply it according to the requirement of the organization (Cornelissen & Cornelissen, 2017). At the same time, effective communication helps the organization to identify whether the organizational strategy is working appropriately or not and employees have adopted all the organizational policies or not. Management can easily obtain the feedback of the employees about the organizational structure. It will provide a sense of importance among the employees. They will be willing to participate in the organizational function. Communication is often used as a key instrument to raise the morale of the employees (Heath & Isbell, 2015). Employers can easily share their vision mission with the employees by using this instrument, which will build a strong relation between the employee and employers and it will be beneficial for the organization to earn desired target (Bartel, Baldi & Dukerich, 2016). Otherwise, it will be difficult for them to survive in this competitive era.
The previously mentioned multinational company is experiencing several communication challenges due to lack of effective communication structure and strategy. It has put significant impact on the organizational performance and profit margin. The key issues that are being faced by the organization are-
Communication Gap between the Employees and Clients:
Although, the organizational structure is designed efficient manner to provide quality service to the consumers, a communication gap remains between the employees of the organization and clients, which are harmful for the organizational and employee’s performance. Employees are the key elements of the business organization (Zwijze-Koning, 2016). Efficient performance of the employees stimulates the growth of the company in a significant manner. The market condition has become more complex recently. It is important for the organizational authority to motivate its employees to work as a team to earn the organizational goal (van Osch, Steinfield & Balogh, 2015). However, in this scenario, employees of this organization are not in friendly terms with each other. There is a lack of communication between the employees. Eventually it puts negative impact on the teamwork and organizational performance. At the same time, interactive relation is not maintained between the employees, the clients, and other external stakeholders as well, which restricts the growth of the organization.
There is a communication gap between the higher authority of the organization and the employees. Usually management team and human resource managers works as bridge between the employees and employers (Salem & Timmerman, 2017). However, in this scenario, due to lack of efficiency, the message from the both side are not being conveyed properly, which increases scope of miscommunication and misunderstanding between the employer and employees. Human resource managers and management has failed to maintain the organizational transparency, which leads the organization to face many issues. Lack of communication between the organizational management and higher authority often leads the management to enter into various kinds of unethical practices, which may destroy the reputation of the organization. At the same time, higher authority fails to monitor the performance of the managers and identify the organizational loopholes, which may lead them to face many harsh consequence in nearby future.
Feedback of Clients:
Client’s feedback plays major role in the organizational development. It helps organizational leaders to identify their responsibility areas where they need to concentrate (Gloor & Colladon, 2015). In today’s modern world, where consumers are highly concerned about the quality and features while purchasing any product, it is important for the business organizations to maintain interactive relation with them to observe the preference and buying behaviour (Conrad & Sollitto, 2017). There are many options for the consumers in the market who can provide quality products in affordable price. In this scenario, the organization often faces various difficulties in receiving feedback from the consumers, so they fail to understand the requirement and preference of their consumers, which leads them to face various difficulties in competing with other rival companies.
Being a multinational company, it operates in many countries. Thus, the managers face challenges to deal with the local languages. While communicating with the local people, farmers, distributors, raw material suppliers and other stakeholders that are involved in the organizational operation, managers experience many difficulties. A communication gap remains between them due to lack of consciousness about local languages. IN order to understand the requirement and market trend, it is important for the managers to be able to understand the local language. Otherwise, it works as a communication barrier for the organization. It is important for the managers to maintain healthy and interactive relation with each of the members that are involved in the organizational function. However, it is difficult for them to interact with local people due to language barrier. Thus, they often fail to understand the requirement of the local consumers and current market trend. It leads them o face various deadly consequences.
The employees of the organizations belongs to the different culture, different background. Thus, they possess different kinds of philosophy, working style and capabilities, which distinguishes them from each other. It may work as a weakness for the organization. It is one of the key reasons for the lack of communication among the employees. Employees cannot communicate with each other freely, which causes lack of team spirit and teamwork capabilities among the employees (Uslu & Çubuk, 2015). Cross cultural issues plays vital role in demotivating employees in the workplace. It often occurs as workplace violence. In order to maintain healthy environment within the organizational structure and ensure a bright tomorrow for the organization, management must consider these factors while designing their organizational structure. Employees from different background often feel isolated and alone among other employees which greatly affects their performance.
As the organization operates in various corners of the world, it faces several technological issues. There are many countries that are not technologically sound, especially the developing countries and people are not technology friendly. Thus, this is one of the major concerned for the organizational authority. This restricts the organization from performing efficiently, as they fail to embrace modern techniques for the business organization that can stimulate its growth. In this modern era, it is important for every business organization to adopt modern and scientific techniques, which is suitable for the organizational structure to provide high quality and flawless service to the large number of consumers. Many countries are not allowed to use social media and in some cases, they do not have enough knowledge about using social media, which works as a drawback for the organization, as they cannot use social media for the benefit of the organization, which is one of the best invention of technology which stimulates the growth of the business organizations.
In order to meet the expectation level of the consumers and provide them an interrupted service, the organizational management must overcome previously mentioned communication challenges. To resolve these issues, some recommendations have been made. They are as follows:
The organizational management must maintain a healthy working environment within the organizational structure. They must pay attention to the requirement of the employees to ensure a peaceful atmosphere in the workplace. The organizational management must encourage their employees to communicate with each other frequently. In order to achieving this target, they must conduct group discussion often, where employees can freely share their view and opinions with each other. It will establish a strong bonding among the employees (Cornelissen et al., 2015). Human resource manager must encourage their employees to work as a team and they can discuss about the benefits of the teamwork with them as well. It will motivate employees to work as a team to achieve the organizational goal. Management must be aware of the fact that employees are the key element of the organization and they need to be in good terms with each other. It will stimulate the growth of organization. They must provide some extra provision to the employees to maintain organizational peace, such as- leaves, monetary support, incentives, bonus, and gifts and so on (Zbirenko & Andersson, 2014). It will encourage employees to adopt all the policies and strategies that will be beneficial for the organizational growth.
Managers must rely on other medium of communication for those countries where communication structure is not strong enough to support the use of modern techniques for communication. The multinational company operates in various developing countries that are unable to use modern forms of communication. Thus, they must use alternative forms of communication, such as- newspaper, handbills and posters and so on (Maxwell & Carboni, 2014). It will help them to convey their messages of their target market. They can use digital media, such as- television, radio for sharing their messages with their consumers.
Organizational management must often conduct team meetings to meet with the employees. Being a large enterprise, it is not possible for the authority to meet each of the employees or discuss with them on organizational issues. However, management must organize team meetings frequently where employees can meet with their employer and share their views and opinion with them (Karanges et al., 2017). It will be beneficial for the leaders as well to share their vision and organizational objective with their subordinates. By sharing thought with each other, employees can also overcome cross-cultural barriers. This type of group meeting plays vital role in organizational growth, as employers can guide their subordinates towards the right path by sharing their own experience with them. Such things plays vital role in shaping up the behaviour of the employees. Employees can be motivated by such practices and it helps them to work as a team to achieve the organizational goal.
The executive team and organizational management must maintain regular communication with the higher authority of the organization. They must meet them often and provide all the relevant information to them. It will be highly beneficial for the organizational development, as it will prevent management to enter into any kind of unethical practices that can be harmful for the reputation of the organization (Ashkenas et al., 2015). Authority can easily monitor the performance of their subordinates by such practice. At the same time, such practices will put strong impact on the organizational performance. The organizational must maintain frequent communication with the authority of the organization and provide transparent idea to them about the organizational function.
In order to receive the feedback from clients, managers must maintain regular interaction with them. They must use all the modern forms of media to communicate with clients. It will help them to obtain their feedback, by which they can improve their performance (Hossain, Murshed & Uddin, 2013). They can use their official websites to connect with the clients where clients can easily share their view about service and products of the organization (Wilden, 2013). It will be helpful for the organization to identify the loopholes of their organizational structure and strategies, so they can easily overcome all the challenges to offer high quality service to the potential consumers. Such practices will help the organization to earn the trust of the consumers as well.
Organizational managers who operates the organizational functions in different countries must use a common and understandable language while communicating with any local labour, employee or any other stakeholder. It will help them to overcome language barrier in communication. In order to overcome any kind of miscommunication and misunderstanding, they must listen to others view or opinion. They must try to understand their point of view. It will help them to communicate with them in an appropriate manner (Reilly, A. H., & Hynan, 2014). Otherwise, it will be difficult for them to deal with local people of foreign countries.
The organizational management must incorporate performance appraisal system into their organizational structure to identify their best and weak performers of their team. It will be beneficial for the employers to identify their responsibility areas where they need to put more efforts to increase the efficiency level of the employees (Sotirin, 2014). By identifying the weak points of the employees, they can easily provide training sessions to them to improve their skills. At the same time, they can identify their best performers as well by such practice (Kolcun, Teodorescu & Gîfu, 2014). Organizational authority needs to implement reward system in their organizational structure to appreciate their best performers who are willingly establishing bright future for the organization by providing their high quality performance. Performance appraisal system and rewards system works as a weapon for the business organizations to increase the efficiency level of the employees. It motivates employees to focus on their skills to improve their potentiality (Mehralizadeh, Shahi & Sharify, 2014).
Conclusion:
As per the previous discussion, it can be concluded that the management of the multinational company must consider the loopholes of their organizational communication structure while designing organizational strategies and policies. They must use all the available forms of communication to maintain healthy and interactive relation with internal as well as external stakeholders, which will help them to provide quality service to the consumers.
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