Communication is said to solve half of the problems, which stalls the productivity of the companies and organizations. On the other hand, communication helps the personnel to gain an insight into the mindset of the personnel towards the business operations. Communication has utmost importance in the workplace in terms of upgrading the standards and quality of the business activities (Chaney and Martin 2013). The modern context of communication in workplace is signified through social media, which helps the personnel to connect with large number of audience. All these aspects seem true for Restaurants Adelaide. This assignment attempts to make the audience acquainted with the communication methods used by the restaurant to maintain a stable relationship with the clients and the customers.
Comprehensive Understanding of Communication
Digitalization has radically altered the aspect of business communication in the workplaces. Effective utilization of social media has enabled the managers of companies and organizations to regulate the performance of the employees. This regulation has resulted in the achievement of customer satisfaction (Shwom and Snyder 2015). In modern business context, social media is considered as one of an efficient communication tools in the workplace.
Restaurant Adelaide has achieved accolades and glory by serving lip smacking and mouth-watering delicacies to the customers across the globe. These include caramelized beetroot, Hummus, Pork belly bacon and desserts among others. The presence of skilled and efficient professionals is strength for the company in terms of satisfying the appetite cravings of the customers. Adoption of the means of social media has altered the business scenario of the company. Specifically, social media has resulted in the enhancement of the sales revenue, adding maximum value to the profit margin (Kernbach, Eppler and Bresciani 2015). The major drive behind this is the Redcat Smart Point of Sales, which is the rationale behind the establishment of this report.
Evidence of Research and Application
Adelaide Restaurant has decided to adopt Redcat Smart Point of Sales for enhancing the aspect of employee productivity. Behind this decision lies a strategic vision, which has enabled the personnel to strengthen the bondage with the customers. As a matter of specification, adoption of this technology has resulted in the enhancement of the functional organizational structure of the restaurant. Stable communications between the company personnel and the stakeholders and shareholders gave rise to the exposure of collaborative output (Moshiri and Cardon, 2014). Technology has increased the ease of the managers in terms of sending the instructions to various departments of the restaurant, increasing the stability between the functional departments.
Within the strategic vision, the personnel of the restaurants, especially the managers have been able to strengthen their bonds with the employees. Along with this, the managers have made plans regarding the provision of training to the employees. The main aim of this training is to enhance the clarity of the employees regarding the effective utilization of the technologies for enhancing the productivity of the restaurant (Kaul 2014). Post-training tests have assured the capability of the employees in terms of making practical application of the learnt skills in the execution of the workplace operations. Maintaining consistency in this direction has assisted the managers to track the progress of the foods in terms of the customer approaches.
Redcat Smart Point of Sales is basically a software, adoption of which needs registration on behalf of the company personnel. Authenticity and validity in this registration provides the employees with the access to every information related to the technology. As a matter of specification, this software is needed for reducing the cost of the food items. The motive behind this is to attract more number of customers (Rentz and Lentz 2013). Rational thinking in this direction would help the restaurant personnel to attract the customers belonging to the middle class.
Importance of social media in Restaurant Adelaide
Social media has created a revolution in the workplaces. As a matter of specification, social media has digitalized the business of the companies and organizations including Restaurant Adelaide. Putting the survey questionnaires and feedback forms in the official website and social networking sites expands the customer base of the company. Apart from this, uploading the images of the newly prepared food items on the websites and other networking sites provides the customers with a variety of choices, enabling them to exercise their purchasing power (Cardon and Marshall 2015). Here, mention can be made of the customer-generated contests, which the company has adopted for gaining an insight into the customer approaches towards the purchased products. Typical examples in this direction are the selfies with the purchased products.
The nature of social media operation in the workplace of Restaurant Adelaide is both formal and informal. Utilization of the software by the managers to review the employee performance is an example of the formal utilization of the social media. On the other hand, indulging in gaining customer attraction through external sources by the internal personnel reflects the informal utilization of the social media (Vernuccio 2014). Mention can be made of the Redcat Smart Point of Sales, which is an example of the formal utilization of social media. This software would help the personnel to achieve stability in the financial parameters, especially the sales revenue and the profit margin.
Along with this, if the restaurant personnel adopt the software, MySmartMoney, it would assist in the automatic creation of the budgets. This automation is essential in terms of the maintaining the balance between all the financial aspects. Taking assistance of the means of video conferencing would help the finance managers to solve their queries live while preparing the budgets (Christensen 2014).
Use of smartphones and internet has enabled the cooks of the restaurant to contact with the other cooks regarding the preparation of the food items more deliciously. Having the access to the cooks’ profile is assistance for the managers in terms of tracking the progress of the orders and delivering it to the customers in a short time. An effective example in this case is the social media apps, which increases the ease of the waiters to communicate with the cooks regarding the efficient delivery of the food items to the customers (Argenti 2015). This technology is so advanced that the cooks can immediately confirm the waiters on their better performance through visual speculation. Minute speculation brings to the forefront the drawbacks in serving the customers, which can be immediately reported to the managers. Apart from the drawbacks, the cooks, through the help of the technology, can report the presence of inadequate raw materials.
Intranet adds the adjective “virtual” to the workplace of companies and organizations including Adelaide restaurant. The major drive behind this is the interaction between the employees, employers and managers (Mikkelson, York and Arritola 2015). Within this, the addition of the external agents expands the scope and arena of the restaurant business. Utilization of projectors, laptops and other technologies for training the employees is the attempt of the restaurant personnel towards enhancing the advent of technological advancement in the workplace scenario. The benefits of internet is so widespread that the manager of the restaurant can share the training materials to the employees online. Along with this, the cooks, waiters and the managers can indulge in video conferencing with the associate partners for strengthening the relationship (Chaudhri 2016).
Other uses of social media in Restaurant Adelaide
The Adelaide personnel, to communicate with the external agents, also use social media. In order to adopt Redcat Smart Point of Sales, the restaurant managers indulge in partnership with the stakeholders and shareholders for bringing innovation in the workplace scenario of the restaurant. Herein, registration is the access towards the market survey in terms of enhancing the preconceived knowledge regarding the modern software. This registration also enriches the knowledge of the managers regarding the number of employees employed. Countering this, registration itself makes the managers aware of the employees’ actions (Gimenez 2015).
As a matter of specification, once the employees log in, the managers automatically receive an indication. This indication helps in allocating the responsibilities equally between the employees. Herein lays the importance of group chat, which consists of the interaction between the employees and the managers regarding the doubts over carrying out the tasks in an efficient and effective manner. The chat option is so effective that the employees get instant solution to their problems and work accordingly. Remaining active on this chat option, helps the managers to track the performance of the employees (Goodman and Hirsch 2015). As a matter of specification, the managers here speculate whether the employees maintain the assigned code of conduct.
Social media can be associated with innovation. This is because social media broadens the perspectives of the personnel in terms of altering the workplace scenario. In case of Restaurant Adelaide, social media has improved the communication between the functional departments. Rational thinking of the managers in the utilization of social media would result in the projection of collaborative working. Typical examples of this rationality include chat, group messaging and interrupted internet connection (Duran and Popescu 2014). Herein lays the need for training to the employees, which would encourage and motivate the employees to make the most of the social media. Within the training courses, inclusion of the ways and means to use Google+ and other networking systems would broaden the knowledge of the employees in terms of the importance of social media.
Intranets are gaining popularity in businesses by developing standards and protocols for the personnel to follow. Restaurant Adelaide also comes under this category. The managers of the restaurant indulge in partnership with the government law officials for knowing the standards and protocols for using the social media (Lauring and Klitmøller 2015). The main aim of developing these standards is to bring innovation within the business operations, especially communication. Chats, group messages and internet is already there. Therefore, video conferencing, Skype conversations can be some of the other communication tools for improving the productivity of the restaurant.
Apart from this, discussions and open forums can be an effective form of communication. These communication types would provide the employees with the opportunity to voice out opinions to the managers regarding the issues, which they are facing while performing the business activities (Duran and Popescu 2014).
Along with this, blogs would be helpful for the restaurant personnel in terms of maintaining the pace with the latest decisions adopted by the managers. However, trackers can be adopted for regulating the performance exposed by the employees of Adelaide restaurant. Viewing it from the other perspective, blogs and internet would mitigate the concept of inadequate knowledge in case of the employees. Moreover, these communication tools, if used effectively would help the employees to expose collaborative output and achieve large-scale customer satisfaction (Goodman and Hirsch 2015)
Importance of effective Communication
Proper communication is essential in the respective restaurant as this will help in providing proper motivation to the clients by informing as well as clarifying the employees in the organization about the tasks that has to be performed by them. Communication is essential in nature as this will help in socializing and this plays a crucial role in the alteration of the attitude of the employees as well (Vernuccio 2014). Social Media communication is essential in nature as this will help in making proper assistance in the process of controlling. The proper controlling process will help in assisting in the different level of hierarchy as well as principles as this can reduce the miscommunication process as well (Argenti 2015).
Effective communication is significant for the managers in the organization as this will help in perform basic functions of the entire management. This includes planning, organizing as well as proper controlling of different activities in the entire management of the organization.
Conclusion
This assignment proves successful in providing an insight into the business communication. Taking the example of the Restaurant Adelaide enhances the clarity of the businesspersons of other workplaces regarding the communication methods to be used in the workplace. Adding an explorative approach to the assignment enhances the preconceived knowledge of the researcher in terms of the importance of social media in the workplace operations. The action plan is the proof regarding the actual attempts of the researcher in terms of assisting the managers to maintain a stable relationship with the employees.
References
Argenti, P.A., 2015. Corporate communication. McGraw-Hill Higher Education.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), pp.273-293.
Chaney, L. and Martin, J., 2013. Intercultural business communication. Pearson Higher Ed.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative: Perspectives from CSR managers. International Journal of Business Communication, 53(4), pp.419-442.
Christensen, M., 2014. Communication as a strategic tool in change processes. International journal of business communication, 51(4), pp.359-385.
Duran, V. and Popescu, A.D., 2014. The challenge of multicultural communication in virtual teams. Procedia-Social and Behavioral Sciences, 109, pp.365-369.
Gimenez, J.C., 2015. The language of business e-mail: an opportunity to bridge theory and practice. Scripta Manent, 1(1), pp.13-23.
Goodman, M.B. and Hirsch, P.B., 2015. Corporate communication: Critical business asset for strategic global change. New York, NY: Peter Lang.
Kaul, A., 2014. Effective business communication. PHI Learning Pvt. Ltd..
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the communication of business strategies: An experimental evaluation. International Journal of Business Communication, 52(2), pp.164-187.
Lauring, J. and Klitmøller, A., 2015. Inclusive language use in multicultural business organizations: The effect on creativity and performance. International Journal of Business Communication, p.2329488415572779.
Mikkelson, A.C., York, J.A. and Arritola, J., 2015. Communication competence, leadership behaviors, and employee outcomes in supervisor-employee relationships. Business and Professional Communication Quarterly, 78(3), pp.336-354.
Moshiri, F. and Cardon, P., 2014. The state of business communication classes: A national survey. Business and Professional Communication Quarterly, 77(3), pp.312-329.
Rentz, K. and Lentz, P., 2013. Lesikars Business Communication: Connecting in a Digital World. McGraw-Hill Higher Education.
Shwom, B.G. and Snyder, L.G., 2015. Business communication: Polishing your professional presence. Pearson.
Vernuccio, M., 2014. Communicating corporate brands through social media: An exploratory study. International Journal of Business Communication, 51(3), pp.211-233.
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