Discuss about the Communication Strategy in Multimodal Virtual.
Communication is something which is needed in every field of life, whether it is life personal or business or job. Being a PR, one has to be very good in communication. PR means Public Relation and PRO means Public Relation Officer.To be a PR of any company is not easy. Especially if a person is a PR of a Real Estate company then there are many aspects that he or she has to go through. There are so many things which need to be looked after. There are so many stakeholders who need to be given and taken consent of(Xenos, 2016).
Australian Real Estate Investment Trust is one of the Real Estate companies of Australia. It deals with making buildings, selling flats and they also deal in many plots. Not only that, it also helps in the investment procedure of the general public. There are many companies in the market which provide real estate business for the people. But not all companies are same. There are different rules and conditions for different companies(Wills, 2008). There are so many stakeholders to be looked after, the employees of the company, the Government and the general public. If I talk about a situation where a real estate company wants to sell the property to the general public, then we surely have to do things in such a way that the company does income, obeys the rules of the Government and also gives proper profit and comfort to the general public(Wills, 2008).
The main problem that a real estate company faces is that letting the people know about their projects. This is because there are hundreds of companies in the market of real estate. So the communication strategy of the PR should be in such a way that it helps in managing the employees, the Government and the general public(Oliver, 2010). If the company is big then the project will also be big and if the project is big then the number of workers working for the company will also be huge. The duties of the employees are to bring in customer. Not only that, their duty id also to serve the general public with the needs they are looking so that the company gets its share of profit and fame. The employees have to understand that when they are in the company, at that time they are not general people, they are representatives of the company. The reputation of the company is in the hands of the employees who are working under the name of the company(Oliver, 2010).
So, in short, we can say that there will be three types of stakeholders in this kind of stakeholders that one has to manage in case of a real estate company- the employees, the Government and the general public. These three are the main challenges in this kind of businesses and market. Moreover, we shall not forget the competition that one has to face in the market.
As told above the stakeholders involved in the above assignment shall be the employee, the Government and the general public. One thing should be kept in mind that these three stakeholders are not directly related to each other in any way but yes of course related. Regarding the employees, one thing should be kept in mind that they are the vital part of any institution. They need to be kept in such a way that they do not face any problem in the company. They should have direct access to the authority for the discussion of any problem that they are facing. Their rights of employment should not get violated in any way(Waddock, 2011).
I, the PR of AREIT, belong to Melbourne. Our company has recently launched a project for the building of some complexes in an area of 2000 acre situated in the outskirts of Melbourne. The area is a non-fertile land where cultivation is not possible. Moreover, as the area is away from the town and under developed so, out project is going to bring about development in that area. Not only that, we are also going to improve the roads and streets of that locality. As per the environmental rule no tress or any other biotic or abiotic factor of the nature is not going to be affected by our project. We are putting more stress on not exploiting the nature and its agendas. The land is legally certified under the name of our company. There are no criminal issues neither from the side of our company nor from the side of our owner. We have many other projects also which has been sanctioned by the Government.
I request you to kindly go through the documents of the project and give us the positive sanction so that we can go forward with the beginning of the project. Our project is going to bring about better prosperity to the city as well as to the country.
We have never disappointed neither you nor the country rules and regulations. We are looking forward to begin the project. So I would be highly obliged if you would kindly go through our legal documents and grant us the permission.(Michlitsch, 2000).
The most important thing is that the environment. The Government will also try to make sure that the project is not at all affecting the environment and ecology of the locality. So, in the case of the strategies of communication that are going to be undertaken in these kinds of companies the authority has to work on making proper and genuine paperwork for the sanctioning of the project. The tax and other things regarding the project should be clear. Moreover, the amount of tax that the company will have to pay to the Government should also state clearly. The legal administrator of the company has to be recruited in such a way so that he or she can frame the papers very clearly and in a genuine manner. This is because paperwork is essential in the case of these kinds of projects(Shih, 2014).
The best way to inform the general people regarding any new project of the company isthe press release in the daily newspaper. We all know that newspaper is the open forum for the company and the general public. The press release is for every sector of the public. No discrimination is done in the press release. It is an open invitation for the general public to get involved in the real estate business. The press will have to be very clear and precise and to the point. All the terms and condition shall be stated in the press release(Thornton, 2012).
The press release of AREIT shall be in the given format:
Melbourne, Australia February 14, 2017—a prominent real estate company has announced the formation of a complex in the outskirts of Melbourne. It is a big project with an estimate of 150 flats including 1BHK, 2BHK, 3BHK and 4BHK. The square feet range from 452 sq. m, 550 sq. m, 650 sq. m and 750 sq. m respectively. There are many flats south facing. The rates of the south facing flats shall vary according to the position of the flats. There are good communication roads and highways connecting the place. The facilities of loans shall also be provided for the general people. It is a pollution free section of the city. The company is a well-known company with good reputation in the market. The expected date hand over of the flats can be estimated to be December 2019. The work is in progress and people are invited to contact for booking or sightseeing. Assistants will be given all the people. It is an ideal place for the nature lovers. Fresh air and the cooling of different beautiful bird can be your alarm clock. Our company has done many big projects in the past. For example, in Melbourne, there are many projects named and the Oxford square. Those projects were successful and the people connected with these projects are well satisfied by the services provided by our company. The company is in the market from 2008. Our projects are still standing high in the city of Melbourne. The best facility provided by us is that for booking you just need to pay the token amount which is only 2% of the total price of the flats. Then as the process starts you have to pay 20% of the total amount in cash or cheque for the down payment and the rest amount can be paid through instalments on monthly basis. Different Government banks are also associated with the loan services. For knowing the rates go through our website.
If you all are interested in getting the opportunity to get connected with a good company for their future home then please contact or go to our website.
References
Michlitsch, J. (2000). High?performing, loyal employees: the real way to implement strategy. Strategy & Leadership, 28(6), pp.28-33.
Oliver, S. (2010). Public relations strategy. 1st ed. London: Kogan Page/CIPR.
Shih, Y. (2014). Communication strategies in a multimodal virtual communication context. System, 42, pp.34-47.
Thornton, J. (2012). Press release was misleading. BMJ, 345(dec03 2), pp.e8162-e8162.
Waddock, S. (2011). We Are All Stakeholders of Gaia: A Normative Perspective on Stakeholder Thinking. Organization & Environment, 24(2), pp.192-212.
Wills, P. (2008). Corporate real estate practice in Australia. Journal of Corporate Real Estate, 10(1), pp.40-53.
Xenos, M. (2016). New approaches to communication and the public. Communication and the Public, 1(1), pp.9-11.
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