Comparison Of B2C Financial Accounting Service Providers DSR Partners And Chartered Accountants ANZ

Business models of DSR Partners and Chartered Accountants ANZ

The B2C focuses mainly on the sales of the services, information or products directly to the customers. The B2B relies on the robust and valuable relationships which guarantee the long term investment of the customers (DeMatas, 2018). This business model can also be witnessed as the transaction conducted between a business and a consumer on the internet for the personal use.  It differs considerably from B2B business model, where the commercial transaction takes place between two businesses. This type of transaction takes place between the consumers and the company in a regular basis. B2C is one of the most popular sales models and the rise of internet has created a wide e-commercial B2C business channel for selling services and goods over the internet (Griffin, 2018).

The two websites that have been chosen for comparison are the websites of the financial accounting service providers and advisors- DSR Partners and Chartered Accountants ANZ. These companies provide the financial accounting advice to the customers directly. They clear the doubts of the customers related to their businesses and the tax situations. Both the companies are based in Australia.

The business name for the two companies provide are- Financial accounting advisors 

The homepage URL of the Chartered Accountants ANZ is:

https://www.charteredaccountantsanz.com

The homepage of the company looks like-

The company operates in both Australia and New Zealand and provide online B2C services to the consumers and the accountants.  

The homepage URL of DSR Partners is: https://www.dsr.net.au/home

The homepage of the company looks like:

The company provides the online financial advisor B2C services to the customers in Australia.

It is locally owned company in Australia which provides the accounting, superannuation and taxation services to the customers including investors, Individuals, retired officials and firms. The company operates as B2C e-commerce services as they provide online services to their clients and are open to resolve the queries of the customers 24X7 (DSR Partners, 2018).  Also, the customers use the products and services offered by the companies personally. The company focuses on direct marketing and selling of the services to the customers using an e-commerce website. Since, the company has not spread its services on a large scale, the B2C model is appropriate for it. The company does not involve any intermediary firm or consultants and hence, earns the maximum profit (Advanced Industrial Marketing, Inc., 2014).

The company provides services to the accountants all across Australia and New Zealand and helps them in keeping themselves updated in the market. The company also trains the accountants to provide the advisory services to the clients and individuals in the two countries. The company aims at extending its influence in the organizational strategy and help the Chartered accountants to stay a step ahead in the business and keep the clients happy (Chartered Accountants Australia and New Zealand, 2017). The company provides its services directly to the customers in Australia and New Zealand. It also does not involve any intermediaries and hence, can be considered to be a suitable example for the B2C model (Tutorials Point, 2018).

Website comparison based on assessment criteria

The principal goal of DSR is to attract as much customers and generate as much traffic as possible on the website so that the maximum number of people can come to know about the services offered by the company and utilize them (Clark & Doyle, 2013). It is the source of revenue for the company as it deals with the clients through its website only. The company has tried to make its website attractive and colourful so that it may grab the maximum attention of the customers. Being a company operating on a small scale, the company has tried to develop the website with restricted budget as it can be seen the website lacks some of the most important information like the mission and vision of the company, a total list of the company services.

The company has developed a well defining and describing website. The main aim of the company is also attracting the maximum traffic as well as the customers to generate the maximum clients and in turn, maximum profit (Clark & Doyle, 2013). The company website has also been designed to attract the maximum number of members to join the company and provide the services to the customers. The website incorporates all the necessary information for the promotion and marketing of the website. The website includes all the necessary information such as mission, vision and others which helps the customers to understand the services provided by the company in a better manner.

Assessment criteria	DSR Partners (Score)	Comment	Chartered Accountants – Australia and New Zealand (Score)	Comment
1	3	The URL mentions the name of the business but not the complete name.	5	The URL mentions the complete name of the company in an efficient manner, along with its location of its operation.
2	5	The website can be found easily using any of the mentioned search engines.	5	The website can be found easily using any of the mentioned search engines.
3	3	The website misses many of the required information such as the vision and mission of the company; detailed list of the services provided or offered by the company and such others.	4	The website provides good amount of knowledge to the clients but misses the detailed list of services provided by it.
4	5	Yes, the requirements are appropriate.	5	Yes, the requirements are appropriate.
5	4	The website takes care of the security of the personal information provided by the user at the time of registration, as per the guidelines. They could have mentioned the details of security method utilized (Commonwealth of Australia, 2018).	4	The website takes care of the security of the personal information provided by the user at the time of registration, as per the guidelines.  However, They could have mentioned the details of security method utilized.
6	4	As a user, I can trust the organization for the services but the website could have been modified a bit to gain more trust of the users.	5	The website can be trusted by the users well for the services as they have mentioned a detailed portfolio of the organizational activities and services.
7	1	The website does not mention the privacy policies and terms of use at all.	5	The website mentions the privacy policies and terms of use properly.
8	3	The website is accessible to the customers well. However, they may add a few more subheadings to improve the accessibility (Center for Parent Information and Resources, 2014).	4	The website is accessible to the customers properly.
9	3	The website can be accessed only in English and it is appropriate as it is a local website. But this may create problems for non-natives of Australia (Department of Education, 2015).	3	The website can be accessed only in English and it is appropriate as the company operates in Australia and New Zealand where English is preferred.
10	3	It can be improved.	4	A few more options can be added.
11	2	Only limited features are present	3	Sufficient number of features is present.
12	3	Well enough	4	Well enough
13	2	The website contains the contract details as well; no customer service team present.	4	A customer service team is present to assist the clients
14	3	The website needs to include a few more subheadings to give a better experience to the clients.	4	Yes, the required information can be easily found
15	4	Majority of the people in Australia can understand English well.	4	Majority of the people in Australia and New Zealand can understand English well.
16	3	Yes, the information can be found efficiently across the website; sub-headings need to be increased in number	4	Yes, the information can be found efficiently across the website.
17	2	The website is colourful; fonts have been used well; the use of images can be enhanced as it attracts more customers (Hawkyard, 2018)	3	The website could have been colourful; however the use of images has been good.
18	2	The website needs to improve the feature of fostering community.	4	The website has a huge number of members associated with it and hence, fosters community among users (Get Satisfaction, 2014).
19	4	The website loads quickly in the browser and the features work as intended.	3	The website takes a little time to load due to excessive use of the heavy images and features.
20	4	The website support different web-browsers well	4	The website support different web-browsers well
21	3	the website provides the payment options well but this can be improved	4	The website provides a large number of payment options for the clients and members
22	2	Delivery options are not required	2	Delivery options are not required

The websites of both the companies can be can be accessed well and be found easily through any of the web browsers that are used today. The website of DSR has been created within the restricted budget, whereas, the company has spent a heavy amount in the development of the website for Chartered Account ANZ. The information has been mentioned well, using the headings and sub-headings, in the CA website, whereas, this feature is absent in the website of DSR partners. The use of images and other attractive features is also less in DSR website whereas the CA website has used the images excessively which provides it a better representation. Therefore, keeping the assessment criteria in mind, it can be claimed that the website of CA- ANZ is better than the website of DSR Partners.

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Chartered Accountants Australia and New Zealand (2017) What we do at CA [online]. Available from: https://www.charteredaccountantsanz.com/about-us/what-we-do [Accessed 23 May 2018].

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Tutorials Point (2018) E-Commerce – B2C Model [online]. Available from: https://www.tutorialspoint.com/e_commerce/e_commerce_b2c_mode.htm [Accessed 23 May 2018].