The purpose of this research is to contrast the different modes of communication associated with different styles of management. It would provide a comparison of three employees and managers. It would offer a questionnaire to each manager and survey to the employee to identify different key factors within the communication procedure.
This research is significant to gain an understanding regarding effective communication at the workplace. This not only conveys a message that the branch manager wants to say. This research is about conveying a message so that other people respond and understand to it. An effective communication amid two parties needs receiving and sending a message in both ways. The sender would be competent to deliver their message to the receiver as well as it should react to the message to attain a cycle of interaction. It would make sure a clear flow of knowledge and helps to eliminate the misunderstanding between two parties (Bruening, Strazza, Nocera, Peek?Asa, & Casteel, 2015). Furthermore, communication can be created ubiquitously from daily family life to the learning atmosphere.
An individual communicates with another person in every single day to coordinate them and work with respect to common objectives. Therefore, effective communication is highly significant for an individual. Good communication is required at the working place because only a few activities are performing solo within an organization (Gide, 2012).
It enables an individual to work on a team and even an individual is working alone, they have needed to report to their bosses. Managers should tell their employees regarding what they are expecting to them (Birkin, Clarke, & Clarke, 2017). Moreover, bad communication leads to error, lawsuits, and failures. Thus, effective communication may help to stop them.
This research is beneficial for gaining an understanding of different modes of communication used by the manager to interact with their employees. In this way, it is identified that honest communication can connect employees together. When the employees are talking with each other regarding job then, it would lead to developing a team.
Workforces who look forward to discussing with their colleagues are more inspired regarding potential work (Hynes & Veltsos, 2018). When they know each other then they can talk to the boss regarding the issue and that boss will listen as they may connect to the corporation. Furthermore, good communication develops the team and increases the loyalty of employees (Lindlof, & Taylor, 2017). In addition, unclear strategies and complex information could be ineffective for each individual. While interacting with workforces, managers have to be clear regarding what they suppose and want.
Communication can be done via different instruction, performance reviews, meetings and employee handbooks. Thus, it is stated that when employees comprehend their duties and accountabilities then every function works more effectively (Picot-Coupey, 2014). Business communication is also applied by the manager of Amazon to communicate with their employees. This organization is doing well in using business communication. This company may get benefits by using different modes of communication at the workplace such as digital media.
Employee number one provides survey answers of Branch Manager One’s daily communication methods
In this section, employee number one has provided opinion on Branch Manager One’s daily communication methods. Findings are discussed as given below:
Communicate Regularly
From the survey through a questionnaire, it is found that employee number one observed that there are different communication methods used by the branch manager one. Employee one has observed that branch manager address the communication methods to regularly interact without making it tedious specifically, when they have younger workforces. It is evaluated that Branch manager one also organizes regular staff meeting rather than making it weekly (Johnson, 2018).
Employee one also discussed that his branch manager also peppers with one-on-one meeting throughout the mouth. It is also addressed that Branch manager one uses email alerts as well as social media sites. Branch manager one also provides updates through a text message on smartphones of employees (Baumöl, Hollebeek, & Jung, 2016). Branch manager one provides routine communication like sales figures and problems of new client help workforces to engage with the Amazon as a whole and comprehend how their responsibility fit with the mission of Amazon.
Employee number two provides survey answers of Branch Manager One’s daily communication methods
In this section, employee number two has provided opinion on Branch Manager One’s daily communication methods. Findings are discussed as given below:
Telephone strategy
Second one employee stated that Branch manager one uses the telephone and spoken communications to electronically convey with their employees. The amount of time spent on the telephone may vary to a great extent with the job. Before making any call, branch manager one always set the objective and writes down a plan that he will discuss. He also uses paper to write notes at the time of the call. The telephone is a feasible medium to prompt exchange the data and for monitoring progress (Deegan, & Islam, 2014). This is beneficial to save travel time; however, it is infeasible for personal issues such as discipline.
In this section, employee number three has provided opinion on Branch Manager One’s daily communication methods. Findings are discussed as given below:
Employee number three thinks that Branch manager one uses listening strategy as it is an effective strategy for communication. Listening is communication skill that is used by the branch manager as speaking and writing. Branch manager sets aside time for workforces, do not answer of telephone calls and glances at email notification at the time of communication. It is also found that third employees think that branch manager one speaks with their employees without interruption even when they know they are going to disagree with their position and have personal biases. Branch manager has a good listener that creates his better reputation among employees (Mao & Hale, 2015).
It has been found that the branch manager always creates the awareness regarding the problem until they become more complex and expensive to manage. It is also found that the branch manager tries to remain little more silent while they are talking with the employees. These gaps enable me to reflect and think regarding what else branch manager has in their mind. It is addressed that employees never understand that branch manager may end up allocating something they would not have. Hence, branch manager should be comfortable with the silence within the organization (Räty, Toppinen, Roos, Riala, and Nyrud, 2016).
From the survey, it is also found that sometimes branch manager does not give attention during listening as it creates negativity among employees. It is also addressed that branch manager takes time to repeat what the other said that makes feel to employees that they are truly listening. However, it ensures that both branch managers and employees on the same page and there is no chances of misunderstanding (Hammerback, et. al., 2015).
Employee number one provides survey answers of Branch Manager Two’s daily communication methods
In this section, employee number one shares their views and opinion regarding the communication method used by the second branch manager. The findings are illustrated as given below:
The branch manager is credible that always follow through on what he will say. Management also develops the credibility by assuring branch manager admits and delivers reliable facts and figures. Branch manager gives credit to employees for their contribution and never mocked for their opinion especially in front of others (Kinsey, 2018). It has been found that managers use effective communication style such as non-verbal signals. It is also addressed that from facial expression to how they stand shows openness and willingness to interact (Welch, 2014).
It is found that the branch manager uses the tool of social media for communicating with their employees such as Facebook is highly used within Amazon. For the purpose of interaction between departments, divisions, employees, and locations, social media is used within Amazon. Moreover, some techniques of communication are particularly used by the branch manager to create social media networks in the limits of the specific business domain (Lebaron, & Lister, 2015).
Employee number two provides survey answers of Branch Manager Two’s daily communication methods
The survey indicates that the email method is used by the branch manager as a daily communication technique. The email interaction in Amazon has become very common and is a prominent technique to share the facts and figures with one, thousands and hundreds of workforces (Sherman, 2018). This could be essential elements of communication initiatives and even if, it may not be an alternative for face-to-face and other modes of interaction. This method is highly used by the branch manager as it is cheap as well as accessible (Broadbent, 2016).
Face-to-face communication is highly used by the branch manager to interact with the employees within Amazon. It is the extensive mode of communication for branch manager but it is not realistic in all condition, particularly in Amazon. But, a technique such as a video conferencing is used by the branch manager to make face to face communication and supports Amazon to create personal relations amid the staffs as well as management (Calefato, Lanubile, & Novielli, 2015).
It is also found that tools such as email and slack are efficiently used by the branch manager. But, branch manager two remembers that face to face interaction has a high amount of value with respect to authenticity and sincerity. It is addressed that branch manager two uses human interaction as a part of communication so as much as possibly can without disturbing workflow. Employees make efforts to try speaking as compared to typing (Pilbeam, Davidson, Doherty, & Denyer, 2016).
From the survey, it is found that employee number three believes branch manager two uses different daily communication techniques. It is discussed as given below:
It is observed that meeting is commonly used by the branch manager in almost all setting of business and now it has become a prospect to augment them through use of technology. Branch manager permits the employees in remote locations to contribute in the discussions, although he is not available physically on the meeting site (Lupton, 2016).
It is addressed that branch manager focuses on internal communication as it can inform, motivate and reprimand. For example, internal communication is an email message, memos, instant message and email message used by branch manager within Amazon. Along with this, the branch manager sends a mass email regarding the upcoming meeting. Amazon reports often on scatter data such as current year goal and last year profit (Griffiths, & McLean, 2015).
It is also addressed that a phone call is used by the branch manager to get questions answered and it is another example of using internal communication. There is no such thing as too much interaction. However, too much of anything is not good for Amazon. After working hours, branch manager keeps the number of emails that he sends t their employees to a minimum. When communication is likely very significant, it can most probably wait until the given day. In Amazon, employees know to power down after working hours and stop checking their emails. However, truth is that most of the employees are so connected to their jobs and systems that are not checking to seem unusual (Lombart, & Louis, 2014). When branch manager endorses healthy work-life equilibrium then, it supports employees to make that possible.
Employee number one provides survey answers of Branch Manager Three’s daily communication methods
According to the opinion of employee number one, it has been found that the branch manager three make use of the different methods for daily communication.
External communication
External communication is the exchange of the information among the business and another person or entity in the external environment of the country. The branch manager knows the importance of the external communication for the business. There are different types of forms that can be used for the external workplace communication which include faxes, Internet, websites and advertisement (Watson, & Hill, 2015). The company promotes the business that allows the target audience about the products and services in which the company deal.
Generally, this branch manager makes use of the faxes that permits for long distances communication, in writing as it includes the paper in the form of document that is used for communication. This allows the branch manner to coordinate effectively with the vendors and other suppliers to place the orders for the inventory and send them the agreements. According to the employee, this communication helps the branch office to get the raw material from the suppliers on time. In addition to this, the third branch manager has maintained an email team who mail to the potential customers which include the upcoming deals and bargains on regular basis (Lewis, 2015).
Further, in the external communication, the third branch manager makes use of the advertisement which helps them to reach to a large number of audiences. This has been found that placing an advertisement that highlights the product, services or sales lets the outside world aware of the facts which shows the actions that are taking place. According to the employee first, it is essential for the manager to communicate with the customers for increasing the sales which help in meeting the organization goals (Lorenzana, 2016).
Though, this has been found that the manager is not effective in selecting the mode of advertisement as there are different modes that can be used by the branch manager third. Moreover, in the present era, this has been found that most of the customers make use of the online channel. Considering this, the online business will help the company in increasing sales (Evangelista, 2017).
In the workplace, this has been found that different employees have a different opinion related to their branch manager. This section includes the employee number two survey answers for the branch manager three’s communication method.
The branch manager makes use of the two-way communication which helps them in understanding the opinion of the employees and can convert their ideas which are precious for the company. The manager receives the ideas from the employees as well as they understand the jobs of the employee’s. This shows that the manager takes the feedback from the employees through two-way communication. For instance, one employee responds to incoming complaints related to the company policy and other employee respond to the same by sharing the solution to the problem that is related to the complaints. This has been found that the branch manager ensures that the feedback of the employees remains valuable for the company (Furnham, & Gunter, 2015).
This communication also allows the branch manager to enhance their communication skills and to provide valuable feedback to the employees. This feedback includes the appreciation of the employee’s work which motivates them to work effectively or sharing the feedback to bring the improvement in their performance. Similarly, this has been found that employees think that branch manager always listens to the feedback that has been shared to them (Ziliani, & Ieva, 2015).
Branch manager uses friendliness behavior within Amazon. By using the friendly tone, a personal question and simply a smile strategy would be used by the branch manager to motivate their co-worker to engage in honest and open communication with them. It can be significant for both written and face-to-face communication within Amazon. Branch manager personalizes the emails for co-working and workforces such as “I hope you all had a good weekend” at the starting of email. Branch manager also makes the recipient to feel more valued (Lee, 2015).
In this section, third employees provide opinion on different communication methods about the third branch manager. It is discussed as follow:
It is found that Branch manager uses non-verbal communication within Amazon. It is demonstrated that the branch manager focuses on eye contact, body language, the tone of voice all color the message employees are trying to carry out. Furthermore, branch manager stated that open stance; relaxed and friendly tone makes Amazon business appear approachable and motivates other in order to speak openly with employees (Ioan?s, & Stoica, 2014).
It is demonstrated that eye contact is highly used by the branch manager and he looks at the employee in the eye to show his focused behavior on the person and the conversation. He does not stare at the person that can make him or her uncomfortable. Branch manager may pay attention to nonverbal signals of other people when they are talking. Along with this, nonverbal signal convey branch manager regarding how the employee is really feeling. For instance, when the branch manager is not looking in the eye of employees then they might be uncomfortable as well as hiding the reality (Pham, 2015).
Survey through questionnaire demonstrates that the branch manager is a good communicator as he makes conversation to be open-minded as well as flexible. The branch manager is always open for listening to and comprehending the point of view of the person as compared to simple receiving the message across. It is also found that the branch manager shows a willingness to enter into dialogue even with people whom he disagrees; he would be honest and productive communications (Jell-Ojobor, & Windsperger, 2014).
From the survey through a questionnaire, it is also found that monthly one-on-one meeting is significant to schedule the same type of initiatives but for the whole team in an open environment. In office vibe, branch manager holds a town hall meeting in a week in which workforces ask questions and share issues. It is also evaluated that branch manager fills workforces in on a new project coming up, and goals of Amazon. It is found that employees in these types of communication are a great way for keeping the engaged team at the workplace (Leonardi, & Vaast, 2017).
For this reason, employees feel a greater sense of belonging and feels part of something bigger and it would reflect in their performance. It is also addressed that some workforces feel shy speaking up in a public forum, hence trying passing around some post. Branch manager also offers notes and pens to their employees in order to send in their questions secretly (Linder, 2015).
It is also found that branch manager should try the one up and one down exercise. At the time of the meeting, branch manager started to use one up and one down the game in which two members of the meeting have to say one thing they appreciated during the meeting and one thing that employees think to improve at the workplace in Amazon.
This technique is a good technique to gather the feedback and supports an individual who organizes the meeting to learn from that experience on the spot. This is used in Amazon by branch manager as; it is interesting to have that communication in front of all employees at the end of the meeting. It declines the possibilities of having something uncreative being stated while providing a lot of visibility on what to enhance when supporting everyone to enhance (Johannessen, 2017).
It can be recommended that the branch manager should communicate as a facet of life, particularly in Amazon in which technology, teamwork, and remote work are increasingly collective. To succeed in business, branch manager should meet deadlines and exceed goals, the relationship in place, and solid communication system. While, communication breaks down by branch manager then it may adversely impact on Amazon. There are certain causes of communication issue such as stress, low morale, dissatisfied clients, health concern, smaller bottom and family issues become a chronic organizational concern (Pham, 2015).
It is addressed that employees would be more communicating with branch manager when he conveys respect for them and their opinions. Moreover, branch managers can make eye contact; recognize the person’s name, and actively listening while employees speak.
It would make the person feel appreciated. Branch manager can avoid distracting, and stay focused on the communication on the phone. Branch manager conveys respect via taking the time for editing the message. When a branch manager sends sloppily written, recipients, and confusing email then, this action will create disrespect among employees (Evangelista, 2017).
It is identified that the branch manager should be confident during communicating with employees. Furthermore, confidence indicates what branch manager is saying and will follow their employees. Demonstrating confidence could be effective as making eye contact and using a friendly tone at the workplace of Amazon. Branch manager should eliminate the statements such as like questions. But, he should be careful not to sound aggressive and arrogant. Furthermore, the branch manager must be sure that they are always listening to and empathizing with the other person (Lee, 2015).
It can be recommended that branch manager should follow up in writing and no matter how compelling the conducted meeting was in Amazon but, it is probable that those in participated will not remember everything that was shared. Earlier from the meeting, employees have designated to take notes. It is suggested that the branch manager should integrate the data into a bullet-pointed email to the team as a follow-up and refreshers. Along with this, the branch manager can provide short and concise notes to keep fresh in the mind of people (Griffiths, & McLean, 2015).
It can be recommended that the branch manager can use clarity and concision in verbal communication. Branch manager should not talk too much and too little. It can also try to convey the message in as few words as possible. Furthermore, the branch manager should clearly and directly talk that he wants to speak with employees on the phone and email. If the branch manager will focus on their employees then, he will sure regard what he exactly wants at the workplace of Amazon (Jell-Ojobor, & Windsperger, 2014).
Branch manager should be attentive during communicating with employees at the workplace. When the branch manager has trouble to get the message then they should know how to use communication method to connect with the employees. Along with this, the branch manager should be patience as it is the key technique of effective communication. Branch manager should never rush anything and takes more time to make communication thoroughly between employees (Lee, 2015).
Conclusion
From the above discussion, it can be concluded that the interview is conducted on managers. The interview result demonstrates different modes of communication are used to interact with the employees. It shows the ineffective and effective modes of communication that directly affect the employees. This interview result is used to build the competency in terms of short-term and long-term effects through each method. It can be summarised that feedback of each of the employees towards their manager was related to modes of communication. This research also provided suggestions to each manager on how to enhance their mode of communication with their workforces.
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