Comparison Of Kogan And Etax: Australia Based Ecommerce Websites

B2C ecommerce model for Kogan and Etax

The chosen ecommerce model for the report is B2C. The business to ecommerce transaction refers to the transaction that takes place directly between the consumers and company. These are the end users of the services provided. This differs from other ecommerce models significantly. The communication and the ecommerce take place between business and customer (Hassani Barikrasf  2013). This report will discuss two ecommerce business sites that are Australia based, Kogan and Etax. Kogan is among the top ecommerce site in Australia.  The business of the Kogan started with selling televisions, but now they had migrated to the variety of products including all the electronic items and grocery items as well (Ryan 2016). For grocery purpose, Kogan had launched Kogan Pantry in 2015. In addition to this, they keep items like cleaning items, items related to personal care, Nutella and confectionaries are available at Kogan online store (Jokinen et al. 2015). Kogan currently holds 100th website ranking in Australia. URL page for Kogan : https://www.kogan.com/au/

Etax is an easy way of returning tax online and also with fast transaction. This works great on smart phones and users can easily operate this website. This site helps to provide help online whenever any customer wants help or comes up with query regarding the tax policies. There are tax agents always available for improving the customers so that they can easily boost the tax refund. The website link for this site is https://www.etax.com.au/ 

Kogan is a renowned brand and has a subscriber over 8 million. This follows B2C ecommerce model because in this, the interaction occurs between business and customer. The products are on sale in this business and provide great offers on television. Kogan started its business in China in the year 2006 with the motive of selling maximum television sets.  By the end of 2010, they expanded their business and entered to UK market. Later on, it grew its business and started selling all type of goods and grocery items (Chaffey 2015). The Kogan makes the products, which are on demand, and they provide services that are easily accessible and affordable for their customers (Talpau 2014). Kogan took over Dick smith Holdings online business and were in Australian Stock Exchange in the mid of 2016.

Kogan started with selling high definition LCD televisions and later on started selling 3D TVS. They also sell wide range of computing products that includes tablets, netbook and laptops (Pallant 2013).  In addition to all this items, Kogan released an online service known as Kogan pantry that aims at delivering cleaning products, non-perishable food items, pet foods and toiletries. In spite of other big dealers like Woolworths and Coles in the Australian market, Kogan sells their products at comparatively lower rates than other markets. According to the customers the price is 50- 60% less than other websites (Gangeshwer 2013). By the mid of 2014 , Kogan launched an exclusive brand for the first time beyond electronics item that is the Fortis. Kogan was also introduced over mobile networks in Australia. Kogan has also provided insurance policies for the customer health and even for the pet.

Overview of Kogan and its services

Etax provides several facilities for their customers. The Etax return provides easiest way of returning the tax. This provides users with best facilities with easy return and expert advice whenever needed. The site also enables the customers to know about the deduction that occurred in their account by alerting them with messages and emails. The site helps to chat with a friendly accountant. These accountants are there for the customer and help them whenever they need any assistance. This helps to reduce time taken by the customer to return the tax, as there is no need to travel to the branch and they can directly pay with the help of the website. The site offers accurate accounting and all the transactions are done under expert assistance. Every deduction and accounts related details are being sent to the users. This website helps to return the taxes within minutes. According to the survey made, users agree that Etax offers the easiest way to pay the fee.   

The principal business goal of Kogan is to provide the customer with good service and products, so that they can achieve a good reputation in the marketing of business. The policies and principals applied by Kogan to increase their business is good service, easy return option and delivery of products within a short period of time. Whereas the Etax has motive to provide the customers with easy return policies for returning the tax. They provide easy tax return facilities . In addition to this , the Etax provides 24*7 helpline. There is a consultant provided to the customer , who can help the customers whenever they need help.

	Etax	Kogan
Qualities	Ratings	Comment	Ratings	Comment
How does the website URL relate to the business name?	4	It is easy to get into the site using the URL.	3	As the website is not that much developed, it takes time to filter the search.
How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?	5	It is easy to get to the site of Etax with the help of Google or yahoo. As this is the best way of returning the tax.	4	Websites are easily found using general internet search engines and don’t take much time to get acknowledged but it is less popular than Amazon.
Does the website give me all the organizational information a user could reasonably require?	5	Yes, the site provides detailed information about the organization and staffs.	3	Kogan provides information about the organization , but not in detailed. The website is no developed hat much.
Are requirements to provide a user’s (personal or sensitive) information appropriate?	5	The information is enough for the customer to decide, that which website they should choose for returning the tax.	4	Relevant data is their and detailed description about the site. One can easily get to know about the products sold by them.
How well does the website reassure users about the security and use of their information?	5	The protection provided by the site is good; they generate OTP for each transaction made. After verifying the details the operation occurs.	5	Security provided by the website of Kogan is good and the safety works same as the other websites.
How well does the website foster user trust in the organization?	5	The organization has gained a huge confidence among their customers, as they maintain the transparency while dealing with their products. This includes reviewing all the ratings given by the customers.	5	The website gained a lot of trust among the customer , as they delivers their product within time and maintains the transparency among their customer.
How well does the website address legal issues associated with use of the site or engagement in transactions?	4	Etax never gets into legal issues neither faced an controversies Always they maintained a clean profile.	3	Kogan faced many debates and were part of many discussions. That effected the business for short time.
How well does the website provide for the accessibility needs of users?	5	Users can easily access the site according to their needs, without any trouble.	5	Easy access is provided by the website for their customers.
How well does the website address the language or cultural needs of users?	5	There is a option which helps to choose a word, so that their does not arises any gap in communication because of the word. The tax return offers several schemes on festive seasons.	4	They provide option for choosing their language and also provides offers on festive seasons.
Does the website contain all the product information that a user could reasonably require?	5	Yes, the customer can avail all the information regarding to the platform. From the knowledge regarding the last transaction made to the upcoming tax and also allows customer to give their feedbacks.	4	The products contains all the details , that are necessary for any customer to know before buying a product.
Does the website allow all the customisation (user-managed features) that a user could reasonably expect?	4	Yes user can easily manage the details. According to their need they can customize the requirements. for example: they can choose the type of card they want to make the transaction with.	4	The customization feature is available in the website. One can easily sort the requirements and can buy the product as per the requirement.
How well does the website personalise the experience for users?	5	The site provides features to login with the user’s personal details. And can modify accordingly.	4	The website personalizes the users experience very well.
Does the website identify sufficient channels for user service/support?	5	Yes the site provides enough channels for offering support to their customer.	4	Website provides adequate channels for providing support and services.
How easy is it to find any information on the website about the organisation, their products or services?	5	Easy to notice details , just the customer needs to search properly.	5	The site provides easy access and knowledge about the products.
How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?	5	The details contained in the site are enough for every customer.	4	Details provided by the website is  enough for the customers.
Is the website easy to navigate (i.e. move through the site to find information, products, or services, and engage in transactions with the organisation)?	5	Easy to navigate through the site.	4	Navigation is easier.
How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the targetaudience?	4	This is a colorful website providing all the details , so that they can attract the targeted audience.	5	Kogan is a very unusual website and helps draw the customers.
How well does the website foster community among users?	5	It is among the most valued website among the users for returning the tax.	4	Used by a large a number of users.
How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended?	4	The website gets loaded easily , but sometimes buffers a lot.	4	Takes time to pack and does not buffers.
How well does the website support different web-browsers or platforms (e.g. mobile devices)?	5	This supports other web browsers and even on mobile this application runs smoothly , without any problem.	4	Supports in mobile device and easily allows to get the access.
Does the website provide a sufficient range of payment options as could be reasonably expected?	5	Yes, the site offers a huge opportunity for payment purposes. There are several discounts available on different types of cards.	4	There are different types of payment options available on the products bought by the customers.
Does the website provide a sufficient range of delivery options as could be reasonably expected?	5	There are adequate options for returning the tax.	4	Delivery option is sufficient. But sometimes they fail to deliver the product within the time given.

Task E:

The report has chosen two websites Etax and Kogan. Etax is the site that gained more popularity and profit in the market because of the feature used by them. Moreover, Etax delivers a better way of paying the tax. Every type of charge can be returned with the help of Etax. A website provides a customer with easiest way of answering the fees (Klaus 2013). This also contains a transparent site; the customer can verify the returning policies with other and then can choose the correct procedure for returning the tax. The customers can rate the products and can leave the feedback according to the facility provided by the site.

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