Modern technology has revolutionised perspective pertaining to the world and it has created amazing tools along with resources. It has helped in putting useful information at the finger tip of a person and it has made lives easier for the people. The tourism industry has been enveloped by digital innovation that can save the business from investing in that of on-premise infrastructure (Werthner et al. 2015). The first article is named as “Private tourism services through digital platforms” and the name of the second article is “The effect of online platform maturity on the efficiency of offline industry”. This essay compares two articles “Private tourism services through digital platforms” and “The effect of online platform maturity on the efficiency of offline industry” and elaborates on the similarities and differences of the two articles.
The major theme of both the articles is regarding how information and communication technology has facilitated the developing of platforms that can help in connecting people and the business. The articles talk about how ICT has played a crucial role in public along with private enterprises that can act as a powerful tool for the management along with marketing. The first article talks about the tourism companies tapping into the ICT possibilities and how tourism is more of a virtual as compared to a physical product. It talks about how the tourism experience becomes tangible towards the end at the time when the traveller travels (Pesonen, Komppula and Riihinen 2015). The article has talked about how the airline industry acts as a pioneer pertaining to the development of automated computer reservation system. The first article talks about how the business to customer service was facilitated with the help of digital platform that helped in facilitating online reservation for the tourism sector. The information and communication technology helped in providing many new opportunities like the use of social media, global positioning service, big data and artificial intelligence that helped in the development of the tourism sector (Xiang, Magnini and Fesenmaier 2015).
The second article on the other hand has focussed on the diffusion theory and the sectoral innovation system in the tourism sector. It has talked about the innovation type pertaining to tourism and how it can be divided into different components- product, marketing and managerial. It has talked about how the combination of service and managerial innovation can help in improving the performance of the hotel in the long run. The second article has focussed on the effect of platform diffusion on the tourism sector (Kim, Lee and Hwang 2018).
The first article has discussed about the sharing economy that can help in the sharing of information, goods along with services within peer-to-peer network. It has talked about the idea of transaction that suggests that the supplier and the user can be considered to be on a equal plane. It has talked about the open source software that helped in facilitating peer-to-peer exchange (Braunhofer and Ricci 2017). It has thrown light on how the peer-to-peer activity has developed various areas of information like accommodation, transport and food. The first article has talked about how the private person play the role of a supplier who make use of the private tourism service.
The second article on the other hand has used the stochastic and meta frontier analysis that can help in exploring relationship between the input and the output pertaining to production function. The scientific methods have been made use of that has said how one can get maximum output from that of a given input. The data was collected from a US hotel industry and it helped in analysing the difference in relation to efficiency pertaining to diffusion stage of platform. Efficiency in relation to each group was calculated as distance from that of production function. It has talked about the innovation factor within the music streaming service that can reap lesser amount of benefit when compared to the tourism sector (Viglia, Werthner and Buhalis 2016).
The first article has elaborated on the fair competition that can help in maintaining of a level playing field. It has elaborated on how for avoiding the unfair advantage it was necessary for the traditional offer to compete under the comparable condition. It was important to address issues in relation to registration and taxation and existing regulation failing to fit the private tourism service can cause the transactions to fall within the grey area. In the event of a digital platform, the consumers are not always protected as the digital platform does not ensure any kind of guarantees (Ukpabi and Karjaluoto 2017). The first article has talked about the different aspects like transparency pertaining to information and non-discrimination policy that should be focussed by the digital platforms. The private tourism service that is delivered with the help of digital platform can help in boosting the economic development and providing various kinds of employment opportunities. The sustainable framework of tourism can have positive effect on the local residents along with the livelihood of the neighbourhood. The article, “Private Tourism Services through digital platforms” states that in the event of the growth being fast the tourists start behaving in the inadequate manner. It can then have an effect on the quality of the life and the residents can start perceiving tourism in a negative light (Baggio and Del Chiappa 2014).
The second article, “The effect of online platform maturity on the efficiency of offline industry” on the other hand has focussed on how the improvements pertaining to productivity of the successful sellers can lead the production function of an industry towards that of meta-frontier production. The profit of the sellers can increase if the platform can offer buyer information regarding the seller and the goods. The article has elaborated on how the online discount voucher can prove to be profitable for that of the sellers (Koo et al. 2015). It talks about how important it is for the sellers to adapt to platform so that it can improve the efficiency of their business. The article has talked about how reducing the search cost of the buyers can with the help of online platform can increase the number of the buyers that can increase the output of the sellers. It has talked about how the maturation of the platforms can help in improving the productivity of the tourism industry (Neuhofer, Buhalis and Ladkin 2014).
The strength of the first article, “Private tourism services through platforms” lie in the fact that it has talked in a sequential manner the changes brought about by information and communication technology and how the digital platform has affected the tourism industry. The language of the article is simple that can help in communicating how the digital platform has been able to influence the private tourism service. The modern age is the age of collaborative economy and this article has very rightly described how peer-to-peer exchange can help in delivering service for the tourism industry (Werthner et al. 2015). The first article has thrown light on what true sharing is and how the exchanges can help in the generation of economic benefit for an industry. It has elucidated successfully on the true meaning of the private suppliers in terms of true sharing and the commercial activities carried out by private person. The weakness of the article is owing to the fact that it has not dealt in an elaborate manner with any kind of theory in relation to the use of information technology in the tourism sector.
The strength of the second article lies in the fact that it has talked about the diffusion theory in relation to the new products that can help in creating interest about the article in front of the readers. It has talked about the innovations in different fields like process, service and marketing that can help in making the concept explicit for the person reading the article (Baggio and Del Chiappa 2014). The strength of the first article is owing to the fact that it has talked about the three periods that can help in determining the effect in relation to the efficiency of that of the hotel industry. The gaps in the article is on account of the fact that the stochastic and meta frontier analysis can seem to be difficult for the readers of the article.
The articles talk about how the information technology can play a significant role in shaping the business. The articles discuss how the digital platform can connect the consumer with the business in an effective manner. The information technology can help in opening various kinds of opportunities like social media and the artificial intelligence that can greatly benefit the tourism sector. The first article has thrown light on how the business to the customer service can be carried out by taking recourse to digital platform. The second article has brought out how productivity in relation to successful sellers can turn the production function in the direction of meta-frontier production. It has brought out how online discount voucher can act to the advantage of the sellers and how being adapted to platform can help in improving efficiency in relation to a business.
References:
Baggio, R. and Del Chiappa, G., 2014. Real and virtual relationships in tourism digital ecosystems. Information Technology & Tourism, 14(1), pp.3-19.
Braunhofer, M. and Ricci, F., 2017. Context-aware recommender systems are information filtering and decision support applications that generate recommendations by exploiting context-dependent user preference data, such as ratings augmented with the description of the contextual situation detected when the user experienced the item. In fact, many contextual factors (eg, weather, season, mood or companion) may potentially affect the… Information Technology & Tourism, 17(1), pp.101-119.
Kim, H., Lee, D. and Hwang, J., 2018. The effect of online platform maturity on the efficiency of offline industry. Telematics and Informatics, 35(1), pp.114-121.
Koo, C., Gretzel, U., Hunter, W.C. and Chung, N., 2015. The role of IT in tourism. Asia Pacific Journal of Information Systems, 25(1), pp.99-104.
Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology?enhanced tourism experiences. International Journal of Tourism Research, 16(4), pp.340-350.
Pesonen, J., Komppula, R. and Riihinen, A., 2015. Typology of senior travellers as users of tourism information technology. Information Technology & Tourism, 15(3), pp.233-252.
Ukpabi, D.C. and Karjaluoto, H., 2017. Consumers’ acceptance of information and communications technology in tourism: A review. Telematics and Informatics, 34(5), pp.618-644.
Viglia, G., Werthner, H. and Buhalis, D., 2016. Disruptive innovations.
Werthner, H., Alzua-Sorzabal, A., Cantoni, L., Dickinger, A., Gretzel, U., Jannach, D., Neidhardt, J., Pröll, B., Ricci, F., Scaglione, M. and Stangl, B., 2015. Future research issues in IT and tourism. Information Technology & Tourism, 15(1), pp.1-15.
Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, pp.244-249.
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