Consumer Attitudes Towards Fuel Efficient Vehicles And Greener Economy

Descriptive Statistics

Discuss about the Market Research Data Analysis Of Zen Motors.

The automobile industry of many years has been concern with redesigning vehicles to achieve the demand for reduction in carbon emissions to the environment meeting the demand for more economical automobiles(Janssens, Wijnen, Pelsmacker, & Kenhove, 2008) Consumers are ever demanding to what type of vehicles they would like to drive. Considering the need for a greener technology, companies are challenged with deciding which types of cars to manufacture considering the fuel efficiency and its impact on the environment(Fuiyeng & Yazdanifard, 2015).

This research will employ an exploratory research design to determine the consumers general feeling to economical fuel consumption vehicles and greener economy. Explanatory research design is used to determine the various demographic information and link them to the problems to be solved and seek to draw a recommendation. (Janssens et al., 2008)

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	N	Minimum	Maximum	Mean	Std. Deviation
townsize	1000	7500.00	1000000.00	509550.0000	337549.60708
age	1000	21.00	70.00	42.0150	12.10253
edcation	1000	10.00	18.00	15.2160	1.63095
income	1000	20000.00	135000.00	76302.0000	29993.63957
Valid N (listwise)	1000

The respondents are 1000 in number, with no missing value. The highest education is 18 and the lowest is 10 with a mean of 1.63.

Greener Economy and gasoline

 Respondents concerned about global warming reached the highest average value of 4.88. The standard deviation for this account is 1.32942, signifying that there remains little variation among the respondents. The respondents who contributed to the question, response on looking for gasoline substitutes attained the lowest average value of 4.1760. The standard deviation for the response being 1.84294, meaning that there is a high variation in the response an indication of a argumentative issue.

Statistics
	I am worried about global warming.	Gasoline emissions contribute to global warming.	We need to do something to slow global warming	We should be looking for gasoline substitutes
N	Valid	1000	1000	1000	1000
Missing	0	0	0	0
Mean	4.8800	4.6170	4.3750	4.1760
Std. Deviation	1.32942	1.69682	1.52863	1.84294

 

Level of desirability of automobiles  

The research findings indicate that Seat Runabout Hatchback Hybrid is more favorable automobile model with mean of 3.9650 and a high standard deviation of 1.91139. This means that though most respondents prefer the model, there remains a high variation in their preference to other cars models. The response also showed a least desirability to purchase 1 Seat Motorcycle Electric with a mean of 2.6420 and a standard deviation of 1.23100. The standard deviation of this field indicates that there is low variation among the responses.

Statistics
	Seat Motorcycle Electric	Seat Runabout Sport Electric	Hatchback Gasoline Hybrid	Seat Economy Diesel Hybrid	Seat Economy Gasoline
N	Valid	1000	1000	1000	1000	1000
Mean	2.6420	3.9210	3.9650	3.4630	3.2100
Std. Deviation	1.23100	1.53659	1.91139	1.76798	1.45259

Traditional media usage

Based on the findings of the data analysis, Magazine higly preferred media used by the respondents. It has the highest average of 4.5550 and a standard deviation of 2.42587 indicating a high variation among the respondents. However, the use of Radio and television as a media tool of communication on automobile information is almost comparable though the variation in the response by television preferred respondents is high due to high standard deviation.

Descriptive Statistics
	N	Minimum	Maximum	Mean	Std. Deviation
television	1000	1.00	7.00	3.9350	1.81936
radio	1000	1.00	6.00	3.9320	1.57983
magazines	1000	1.00	8.00	4.5550	2.42587
newspaper	1000	1.00	7.00	3.4940	1.62438
Valid N (listwise)	1000

 

Greener Economy and gasoline

Respondent’s Social media

Social media has become one of the biggest platform of media communication. The research found out that Facebook is the preferred media by the respondents. The average is 1.1490 and a standard deviation of 1.00489 which translate to a higher variation of 1.010. The use of you tube as per the findings is also popular a close to the mean of Facebook. However, few respondents prefer the use of blogs as a source of information.

Statistics
	blogs	YouTube	Facebook	Games	Virtworld
N	Valid	1000	1000	1000	1000	1000
Missing	0	0	0	0	0
Mean	.5880	1.0570	1.1490	1.0790	.7630
Std. Deviation	.77644	.93307	1.00489	.89530	.82189
Variance	.603	.871	1.010	.802	.676

One-Sample Statistics
	N	Mean	Std. Deviation	Std. Error Mean
Electric motor cycle one seat	1000	2.6420	1.23100	.03893
Hybrid run about hatchback two seat	1000	3.9650	1.91139	.06044
Standard economy five seat	1000	3.2100	1.45259	.04593
Electric run about sport two seat	1000	3.9210	1.53659	.04859
Hybrid economy four seat	1000	3.4630	1.76798	.05591
One-Sample Test
	t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
Lower	Upper
electricmotorcycleoneseat	42.181	999	.000	1.64200	1.5656	1.7184
hybridrunabouthatchbacktwoseat	49.054	999	.000	2.96500	2.8464	3.0836
standardeconomyfiveseat	48.112	999	.000	2.21000	2.1199	2.3001
electricrunaboutsporttwoseat	60.114	999	.000	2.92100	2.8256	3.0164
hybrideconomyfourseat	44.054	999	.000	2.46300	2.3533	2.5727

Small One seat hybrid.

Hypothesized probability that the researcher seeks to study has 5%. Probability. The actual probability of the research findings is 2.64%. Thus, the null hypothesis is rejected at 5 % significance level. The research for small (2 seat) hybrid auto hypothesized probability is 5%. The actual probability of the research findings is 3.9 %. Therefore, using a significance level of 5%, the null hypothesis is rejected. Probability of buying a standard-size hybrid the hypothesized probability is 15% and the actual probability of the research findings is 3.92 %. The critical value is lower than significance level, we reject the null hypothesis and accept the alternate hypothesis. The research for Standard-size synthetic fuel auto hypothesized probability is 15%. The actual probability of the research findings is 3.21 %. The critical value is lower than significance level, we reject the null hypothesis and accept the alternate hypothesis. The research on Standard-size electric auto hypothesized probability is 15% and the research findings probability is 3.46%. The critical value is lower than significance level, therefore, the null hypothesis is rejected.

Gender

The average of 3.0768 response for electric motor cycle one-seater model was significantly different from the average of females 2.0886. Research from other makes reveals insignificant difference among the male and female average for each automobile Make.

Statistics
gender	electricmotorcycleoneseat	electricrunaboutsporttwoseat	hybridrunabouthatchbacktwoseat	hybrideconomyfourseat	standardeconomyfiveseat
Male	N	Valid	560	560	560	560	560
Mean	3.0768	3.9000	3.9375	3.5304	3.5071
Female	N	Valid	440	440	440	440	440
Mean	2.0886	3.9477	4.0000	3.3773	2.8318

Marital Status

The electric run about sport two seat and hybrid run about hatchback two seat is most preferred by the married with a mean of 3.9730 and 4.0652. This means that the marketing team should target their advertisement and promotions to the married. However, there is a high mean for the married for electric motor cycle with one seat. Therefore, the married demographic could be the best target for this model.

    

Statistics
Marital	electricmotorcycleoneseat	electricrunaboutsporttwoseat	hybridrunabouthatchbacktwoseat	hybrideconomyfourseat	standardeconomyfiveseat
Married	N	Valid	110	110	110	110	110
Mean	3.3182	3.5000	3.1545	2.8364	2.7091
Unmarried	N	Valid	890	890	890	890	890
Mean	2.5584	3.9730	4.0652	3.5404	3.2719

Age

Electric run about sport two seat average values is 2.55 – 4.94; Runabout Sport two-seater model’s average values is 2.4 -6.05; the electric sports two seat 1.55-4.27; the hybrid run about hatchback two seat average range from 2.5-4.44; the Standard economy five seater mean values range from 1.8- 4.88. Therefore, it is important for the company to exploit the age characteristics when aiming consumers. The electric sport two seat is popular in the age category of 21. The hybrid economy four seat is most preferred by the age category of 57.

Statistics
age	electricmotorcycleoneseat	electricrunaboutsporttwoseat	hybridrunabouthatchbacktwoseat	hybrideconomyfourseat	standardeconomyfiveseat
21.00	N	Valid	20	20	20	20	20
Mean	6.0500	1.5500	2.5000	2.5000	1.8000
30.00	N	Valid	320	320	320	320	320
Mean	2.1219	4.1531	4.4406	2.3938	2.7063
42.00	N	Valid	440	440	440	440	440
Mean	2.7682	4.2795	4.2818	3.8114	3.1023
57.00	N	Valid	145	145	145	145	145
Mean	3.0621	3.4138	2.6552	5.1379	4.0000
70.00	N	Valid	75	75	75	75	75
Mean	2.4000	2.4400	3.0000	3.0000	4.8400

Level of desirability of automobiles

Education

Electric sport two seat make has an average values of 2.4-5.99; hybrid run about hatchback two seat model’s average is  2.1 – 5.07; the hybrid four seat model’s mean values range from 2.1-6.30; Standard low-cost five-seater model’ averages at 1.77-3.918. Therefore, it would be advantageous to utilize the education in analyzing consumers. Furthermore, it is evident from the findings that most educated people doesn’t prefer the standard economy five-seater model, therefore, the automobile should focus more on hybrid low-cost four-seater model.

Statistics
Education	electricmotorcycleoneseat	electricrunaboutsporttwoseat	hybridrunabouthatchbacktwoseat	hybrideconomyfourseat	standardeconomyfiveseat
10.00	N	Valid	18	18	18	18	18
Mean	5.9444	1.5000	2.5556	2.5556	1.7778
12.00	N	Valid	74	74	74	74	74
Mean	3.1622	3.8514	2.1892	2.1892	3.9189
14.00	N	Valid	275	275	275	275	275
Mean	2.6218	5.3636	2.5491	2.6945	2.8509
16.00	N	Valid	548	548	548	548	548
Mean	2.4781	3.3522	5.0912	3.6095	3.2956
18.00	N	Valid	85	85	85	85	85
Mean	2.6118	3.4941	3.1294	6.3059	3.5059

Income

The respondents with income level of $20,000 prefer electric motorcycle one seat. The Standard low-cost five-seater is favored majorly by individuals with income level of $1350000. Hybrid economy four seat and hybrid run about hatchback two seat is favored by individual who selected $62,000 and $37,000 respectively as their income level. Individuals income dictates the kind of automobile to buy, therefore, income level has a strong influence models marketing strategy.

Statistics
income	electricmotorcycleoneseat	electricrunaboutsporttwoseat	hybridrunabouthatchbacktwoseat	hybrideconomyfourseat	standardeconomyfiveseat
20000.00	N	Valid	21	21	21	21	21
Mean	5.4762	1.6667	2.7619	2.7619	2.2381
37000.00	N	Valid	163	163	163	163	163
Mean	2.8528	5.4294	2.4417	2.4417	3.0123
62000.00	N	Valid	393	393	393	393	393
Mean	2.5165	3.9364	4.5980	2.6565	3.2850
100000.00	N	Valid	332	332	332	332	332
Mean	2.5392	3.4729	4.3614	4.2530	3.1596
135000.00	N	Valid	91	91	91	91	91
Mean	2.5275	3.3077	2.7912	6.0549	3.6484

Hometown size

The research found out that electric run about sport two seat has a less preference among the respondents with the home size range of 7500- 750000 with a mean range of 2.49-3.47. The electric motorcycle run one seat is more preferred by a home town size of 750000, with the highest mean of 4.500. The hybrid run about hatchback two seat and the hybrid economy four seat model is favored both by individuals who selected the hometown size category of 750000. Lastly, The Standard low-cost five-seater is favored by individuals who selected 7500 as their hometown size. The findings show a definite preference for each automobile model and hometown size.

Statistics
Townsize	electricmotorcycleoneseat	electricrunaboutsporttwoseat	hybridrunabouthatchbacktwoseat	hybrideconomyfourseat	standardeconomyfiveseat
7500.00	N	Valid	40	40	40	40	40
Mean	2.6250	2.1000	2.5000	2.5000	4.7250
55000.00	N	Valid	190	190	190	190	190
Mean	2.5474	3.0000	4.2211	2.8947	4.4684
300000.00	N	Valid	246	246	246	246	246
Mean	2.4919	3.6057	4.4959	3.9878	2.6260
750000.00	N	Valid	396	396	396	396	396
Mean	2.5126	4.5556	4.0808	3.4040	2.9394
1000000.00	N	Valid	128	128	128	128	128
Mean	3.4766	4.5000	2.6641	3.7813	2.8281

Conclusion

The following conclusions is noted for this research; the main factors considered by consumers before making purchases is the price tag though the issue regarding to performance is also consideration. The need for a greener technology has challenged companies with deciding which types of cars to manufacture considering the fuel efficiency and its influence on the environment. Finally, the application of difference analysis on consumers buying behavior is important in automobile marketing strategies.

The researcher underscores the future of automobiles to shift to greener technology in the wake of global warming. Zen motors is recommended under this research findings to adopt a strategy of manufacturing eco-friendly automobiles with inbuilt capacity of minimizing carbon emissions and improving on fuel efficiency. They ought to sort for automobiles powered by solar, electricity and electromagnetic power. Secondly consumer preference determines the customers purchasing power. Under this research, individuals age, marital status, education, hometown size and income level contributes to the purchasing behaviors of customers. Therefore, Zen motors product design and modelling department must customize their automobile to the various markets segments. Finally, social media marketing has taken a center stage in today’s marketing. It is therefore recommended that Zen motors adopt all the social media marketing channels that are available digitally.

References

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