It has been witnessed in several states around the global community, the Australian tourism industry faces or has faced considerable challenges, specifically over the past decade. The spin-off effects of instances of terrorism, political unrest, instances of natural disaster, together with pandemic disease in the area, coupled with shortages of skilled labor, together with the urgent need to address changes in climate (Caldicott & Scherrer, 2013). Besides, other issues that have affected the sector in the region include environment management together with sustainable development that has all taken their toll on the growth as well as viability of the Australian tourism industry. Moreover, in Australia, rates of interest rises as the slowing economy tend to force further pressure on the already besieged tourism industry. Furthermore, travel along with tourisms sector that includes tourism operators and Destination Management Organizations (DMOs) in Australia have been one of segments that have take on changes at extremely large level (Kvidal-Røvik, 2017).
It is evident that these features put its immense influence on business actions of travel with tour organizations. It is impressive that posses the great height of bearing with social and shifts in technological. In this research paperwork, the whole lot of consideration focuses on identification of current trend in tourism operators and Destination Management Organizations (DMOs) in Australia (Viana, Halpern, & Gaines, 2017). Therefore, principal objective of this examination is to analyze contemporary issues influencing the experience with the tourism product and to investigate different practices operators undertake in process of evaluating the experience of tourism with the focus on tourism operators and DMOs in Australia as the case study.
The practices of tour operators or DMOs in Australia are diverse. However, main three practices that are used by DMOs in Australia include management of crisis, continuing education, and improving payment, refunds, and deposit services (Gibson, 2018). For instance, DMOs concentrates on the practice of crisis management to ensure that they attract tourism to purchase and use their products that they offer. They also concentrate on continuing education as a way of ensuring that the targeted clients understand and know the best products that are on offer. The improving of payment, refunds, and deposits services help in improving how customers they book tourism services. The major practices focus on
Technological advancements
Advancement environmental awareness
Increasing security in the region
There are various contemporary issues that affect the experience with tourism product in Australia. Some of the major issues include advancement in technology, increased environmental awareness, together with increased cases of insecurity in the region among other issues.
This issue remains to be the major concern that has changed the dimension of sector that deals with operator and DMOs at very great scale in Australia. It is evident that trough assistance of specific portions the organization can certainly enhance quality services that they set in place (Walker, 2013). The example remains to be that the tourism operators and DMOs have provided the facility of advanced booking reservation that has to stay to be possible only for the reason of high level of advancements in technology. Moreover, tourism operator and DMOs in Australia is able to improve their delivery of services and they can also add certain features that facilitate to put positive influence at the customer as they provide their tourism products.
The advancements in the use of technology have remained to be huge within the sector that deals with tourism products as the online platform have also contributed immensely within the same (Figueroa & Rotarou, 2016). In most cases, social media together with engines for online search have offered talent to discover globe’s best targets and prepare for holidays could be completed by tourists as well as connection with connected organizations could also launch. Here, chief function of devices of technology remains to be the need for it to allow providing the virtual tour to the targeted tourists. Besides, tour operators together with hotels are focus on making perfect application of such advancements in technology to improve the tourism sector and its products (Mbaiwa, 2017). For instance, virtual tour remains to be significant as it has enhanced the potential of travel along with tourism sector. Therefore, advancement in technology as contemporary issue is something that as the greatest stage of importance with respect to conveying variation in DMOs and operator sector in Australia.
Increased in environmental alertness is another crucial aspect that is compelling change within tourism operators with Destination Management Organizations (DMOs) in Australia. The issue is impressive that possess immense level of importance within hindrance of nature from some form of hurt to tourism products in the region. For a similar purpose, tourism operators and DMOs tend to be promoted or developed that support safety together with defense of surrounding (Gibson, 2018). It is evident that alertness of surrounding has been dispersed among tourists along with tourists as well as organizations active into wide band of operators and DMOs in Australia. Furthermore, each part in tourism operation and DMOs have their responsibility to contribute for their safety together with protection of resources of environment.
The wastage is needed to be dumped in suitable manner so as to have less effect on persons that come for tourism products in Australia (Volgger & Pechlaner, 2014). The stage of contamination is also growing very drastically because of improved stage of travel along with sector of tourism in the region. According to Klimek & Doctor (2018), supports have been set in place within tourism segment and DMOs with objective of saving exclusive habitats and there should not be any form of physical damage. The idea is essential as it helps on the ground of enhancing the increase on the understanding concerning the environmental awareness of tourism products in Australia (Destination Management Organizations | World Tourism Organization UNWTO, 2018). Therefore, different changes have been noticed in this area to be the major contemporary issue that affects tourism products in the area.
Security issue within Australia is the pact for protection or any form of danger for community that deals with tourism products. As the height of operators of tourism and DMOs is growing on standard basis so enhancing actions of security has turn to be one of key contemporary issues ahead of local authority and well as for sector of tourism and travel. For instance, every period of about ten to twelve months, the number of tourism that uses tourism products in Australia increases very rapidly (Dai et al., 2017). The non-refundable expenditure of individuals is soaring so they use it on tourism along with travel. However, social safety together with intimidators put its influences at advancement together with expansion in proportion of global travelers or home tourism. Besides, Australia has great height of frisking actions that have ensure security levels very firm as well as severe (Liping, Shangzhi, Zhuowei, & Xinran, 2018). The instance is that in Australia each Muslim has to pass through severe procedures of checkpoints before they enter territory of state. Therefore, such type of actions of security is very ordinary in different nations within Europe (García-Almeida & Hormiga, 2017). It remains to be something that possesses great influence at the tourism operators and DMOs in Australia.
One of the primary concerns of the contemporary issues that affect tourism products is the rapid cases of inflation within the prices of currency of Australia and different nations. It is to acknowledge that the depreciation in the prices of currency remains to be the major concern or impact that arise in the destination management organization and tour operators within Australia. Moreover, another crucial element that is also connected with contemporary issues is the rise in inflation (Dai et al., 2017). The rate of inflation in Australia keep on changing due to uncertain market conditions together with unpredictable conditions of market. Therefore, these contemporary issues that affect tourism products lead to changes in market situation and volatile currency inflation that has to stay to be one of the major cancers that are developing within the tourism operators and DMOs in Australia (Dwyer & Wickens, 2013). Therefore, such contemporary issues such as increased security increased environmental awareness, and advancements in technology has made it necessary for the DMOs and tourism operators to implement innovative and appropriate approaches to attract tourists to their products (Regan-Lefebvre, 2017). The tourism operators and DMOs have focused on use of adequate tools together with techniques that aim at improving their marketing activities efficiency as well as effectiveness.
The tourism operators and DMOs in Australia have been able to work by focusing on how to reduce negative impacts caused by the contemporary issue in attracting customers to tourism products. They have focused on adjusting their activities by establishing travel agency that remains as a business that operates as the intermediary amid the travel organization together with traveler (Figueroa & Rotarou, 2016). These travel agencies are critical in attracting customers to tourism products of DMOs. The agency performs the role of market prepackage travel tours and holidays to prospect travelers. The agency also can assist operations of DMOs and tourism operators as its purposes as an agent amid tourists and hotels, car leasing, and tour organizations to reduce instances of inflation in prices of services being offered for tourism products. The function of such agencies is critical as it boosts attractions of customers to tourism products in Australia (Caldicott & Scherrer, 2013). Operators and DMOs in Australia are also adjusting to several issues such as technological advancement by forming online travel agents that can allow any customer to visit their sites and book any service or products in advance rather than having to move to the store in person.
Conclusion:
It is clear from the discussion on this research paper that the tourism industry and operators along with DMOs in Australia will continue to experience rapid as well as unexpected shifts over the coming days. Such changes might continue to affect business of tourism products if there are no appropriate approaches set in place to regulate contemporary issues. The operators and DMOs have to focus on deficiencies in the timeframes that associates with the policy and process of planning such as the lag that exists between developments. The aforementioned concerns have great influence on corporation of tourism product within Australia. Therefore, on foundation over investigation, it is evident that tourism operators along with DMOs have development latent and presently tendencies for advancement progress are very soaring. In world of hospitality with tourism, it is hoped that this investigation can offer the best platform for discussion and debate amongst colleagues as they consider national response to issues as well as challenges affecting Australian tourism products in what is certainly the dynamic world.
References:
Caldicott, R. W., & Scherrer, P. (2013). The Life Cycle of Caravan Parks in Australia: the case of northern New South Wales. Australian Geographer, 44(1), 63–80. https://doi.org/10.1080/00049182.2013.765348
Dai, L., Wan, L., Xu, B., & Wu, B. (2017). How to improve rural tourism development in Chinese suburban villages? Empirical findings from a quantitative analysis of eight rural tourism destinations in Beijing. Area, 49(2), 156–165. https://doi.org/10.1111/area.12308
Destination Management Organizations | World Tourism Organization UNWTO. (2018). Retrieved from https://www2.unwto.org/category/technical-product-target/destination-management-organizations
Dwyer, L., & Wickens, E. (2013). Event tourism and cultural tourism. London: Routledge.
Figueroa B., E., & Rotarou, E. S. (2016). Tourism as the development driver of Easter Island: the key role of resident perceptions. Island Studies Journal, 11(1), 245–264. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=115952954&site=ehost-live
García-Almeida, D. J., & Hormiga, E. (2017). Immigration and the competitiveness of an island tourism destination: a knowledgebased reputation analysis of Lanzarote, Canary Islands. Island Studies Journal, 12(1), 207–222. https://doi.org/10.24043/isj.13
Gibson, P. (2012). Cruise Operations Management. Florence: Taylor and Francis.
Klimek, K., & Doctor, M. (2018). Are alpine destination management organizations (DMOs) appropriate entities for the commercialization of summer tourism products?. Journal Of Destination Marketing & Management, 10, 181-190. doi: 10.1016/j.jdmm.2018.09.005
Kvidal-Røvik, T. (2017). Gendered Issues and Voices in Public Discourses on Industrial Development in Northern Norway. Journal of Rural & Community Development, 12(2/3), 256–277. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=127839469&site=ehost-live
Liping, C., Shangzhi, Q., Zhuowei, H., & Xinran, L. (2018). Back-to-trueself as an Identity Element of Indiana Rural Tourism. Journal of Rural & Community Development, 13(3), 78–91. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=132405501&site=ehost-live
Mbaiwa, J. E. (2017). Poverty or riches: who benefits from the booming tourism industry in Botswana? Journal of Contemporary African Studies, 35(1), 93–112. https://doi.org/10.1080/02589001.2016.1270424
Viana, D. F., Halpern, B. S., & Gaines, S. D. (2017). Accounting for tourism benefits in marine reserve design. PLoS ONE, 12(12), 1–18. https://doi.org/10.1371/journal.pone.0190187
Volgger, M., & Pechlaner, H. (2014). Requirements for destination management organizations in destination governance: Understanding DMO success. Tourism Management, 41, 64-75. doi: 10.1016/j.tourman.2013.09.001
Walker, J. (2012). Introduction to hospitality management. [Place of publication not identified]: Prentice hall.
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