Scope of the Study
The presentation majors on;
The concept introductory of corporate crisis
Effects on the performance of the organization
Major examples of corporate crisis issues facing organizations
Recommendations with focus on the staffs
Introduction
Definition of corporate crisis
It entails unexpected and disruptive events that can potentially cause harm to organization
Has effect on all the organization’s stakeholders
Either reduces or Improves employees performance
Effect on the Performance of the Clinic
What impact will corporate crisis have on the organization?
creates bad reputation to the company
Reduces the employees moral
Reduces customer’s trust hence lowering the turnover
in the organization, the following are the major issues;
employees’ absenteeism
Negative media attention
Group and individual conflicts
Product and services recalls(Helm & Tolsdorf 2013,p.187)
Strategic Steps used in Addressing the Issues
The steps need to focus on:
Investigative analysis on the crisis cause
Addressing the specific attentions to eliminate accusations
unit as the organizational workforce in addressing the pressing issue
Major Crisis Occurrences
In most cases, the corporate crisis occur on both large and small business
Media attention-Subjects the corporate to the public domain
Organizational behavior- In most cases the CEO fails to clear the crisis issues
Outcome- the aggressive media tends to dig more deeper
Conflicts with Interest Groups
Conflicts arises among the employees of different cultural, social and environmental background
Conflict might also arise in the situations when the company fights back to protect itself from the public domain
Strategic Steps in Addressing Corporate Crisis
Staffs
in addressing the issue, the organization needs to understand that the staff ;
Are the major backbone of organizational success
Foster development of organization-customer relations
Proper Planning
Address employees and public issues
Prevents further spread of the rumor
Shows organizational concerns and responsibility
Provides platforms for press statements
Handling Strategies suitable for the organization
A lot of changes have occurred on todays ways of how industries handle business
Reasons Rapid technological advancement , stiff competition, market changes such as consumer preferences(Sojung et al. 2017,p.1087)
Adopting a Positive Culture
To ensure a positive organizational cultures, the following should be entailed:
Recognition and Reward of good performance
Is the most practical way of employee motivation
NSF achieves employee motivation through valuing
The motivations include : promotions, gifts, salary increment etc.
Candidate- Less Brown
Reason for Approach- He is an experienced expert not only in motivational speaking but also understands how organization adopts different communication skills through social media to reach out to clients in the digital generation
Terms of Appointment- Early communication and appointment
Remuneration- Monetary Payment for consultancy
Recommendation and Conclusion
Corporate crisis affects many organizations
Strategy adopted determines the impact of the change
Cleveland Clinic needs to focus on organization culture that will benefit both employees and the organization.
Take Away Skills
I have gained the following skills from the presentation and analysis report
How to develop skills and knowledge in different facets of human resource management
How cultural and ethical affects organizations
Successful planning leads to employee retention
References
Helm, S, & Tolsdorf, J 2013, ‘How Does Corporate Reputation Affect Customer Loyalty in a Corporate Crisis?’, Journal Of Contingencies & Crisis Management, 21, 3, pp. 144-152, Academic Search Premier, EBSCOhost, viewed 10 May 2018.
Sojung, K, Sejung Marina, C, & Atkinson, L 2017, ‘Congruence Effects Of Corporate Associations And Crisis Issue On Crisis Communication STRATEGIES’, Social Behavior & Personality: An International Journal, 45, 7, pp. 1085-1098, Academic Search Premier, EBSCOhost, viewed 10 May 2018.
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