Creating An Operational Plan For Mount Buller Ski Resort

Development and Implementation of Operational Plan

The actual role of creating an operational plan is to provide the workers of the organization named Mount Buller Ski Resort with a clear picture of the various tasks, roles and responsibilities so that these are in line with the organizational goals and objectives to be achieved. The objectives are included in the strategic plan, which creates ease in ensuring that the operational plan is implemented to accomplish the business goals and objectives with ease and effectiveness (mtbuller.com.au 2018).

The development and implementation of an operational plan considers the use of various legislations, laws, rules and regulations needed to manage the logistics and supply chain operations properly like the transportation activities, packaging and management of stocks. Mt. Buller ski resort is one of the major holiday destinations for people all over Australia that is nearest to the Melbourne airport and provides the clients with great scenic view and an enjoyable experience during their stay at the resort. There are effective transpiration facilities along with the management of safety measures, which has assured the customers about their well being and proper accommodation services at the resort, thus leading to proper hospitality management too. The shipment and transfer of individuals are managed by the Mansfield Mont Buller Bus Lines, which has been working under the contract of RMB. There are various legislation including the Fair Trading Act and Consumer Protection Act that have helped in delivering the best quality hospitality services to people and at the same time, prioritized on the safety of clients along with the health and wellbeing of the workers who are engaged with the delivery of services to the clients (Christopher 2016). Other legislations included for managing good hospitality services are Trade Practices Act and Environmental Protection Act which have assisted in conserving the environment and maintained an ecological balance in nature too. This has helped in promoting the Ecotourism campaign, which has maintained values, leadership aspects and even maintained the integrity through innovation and delivery of better customers’ services too. The business activities are managed sustainably with the implementation of Alpine Resorts Management Act, which considers the environmental aspects and maintained proper strategic plans too for ensuring meeting up to the clients’ expectations and higher revenue generation through proper management of logistics and supply chain activities too (Winter & Knemeyer 2013).

The ski resort in Mt. Buller has offered great scenery view and provided the visitors with a great experience during their stay at the resort. The resort authorities have maintained all the safety aspects and even implemented proper environmental laws, rules and regulations to maintain an ecological balance in nature as well. The consultative processes are managed with the involvement of various stakeholders associated with the business functioning including the investors or shareholders, employees, managers, Government and regulatory bodies. The RMB provided a handsome amount of money for providing assistance to the management of marketing efforts and maintain the alpine visitation campaign effortlessly through promotion of ecotourism as well. The ecotourism has been a major innovation of the hospitality service provider, which has not only helped in the management of wildflowers’ viewing, viewing of the mountains, skiing and bushwalking too (Islam et al. 2013). The licensing has been managed for ensuring successful business functioning and at the same time, monitored the environmental aspects and regularly checked whether the environmental aspects have been managed or not. To keep the visitors viewing the website consistently, the involvement of social media platforms is essential for increasing the numbers of followers and engage all the major stakeholders altogether in business for successful business functioning. This could not only make the organization capable of adjusting to changes, but also share or exchange relevant ideas and opinions required to meet the client’s expectations and ensure business growth, development and higher revenue generation (Mangan, Lalwani & Lalwani 2016).

People who have been consulted	Name Save Time On Research and Writing Hire a Pro to Write You a 100% Plagiarism-Free Paper. Get My Paper
Manager	Andrew Michaels
Shareholder or investor	Dean Jones
Employee	Sam Dean
HR manager	Julia Stewart
Licensing authority	Nick Reeves
IT engineer	Jon Terrens
Environmental consultant	Brett Pattinson

Legislation and Regulations for Proper Management

During the consultation with various stakeholders, it was also found that few extra health and safety workers were needed because of the lack of health and safety, which caused few accidents creating threats and harm for the visitors.  There is need of a new machine that can remove snow from the top of cottages within the ski resort. It is because with the accumulation of snow on the rooftops, it can be dangerous (Rushton, Croucher & Baker 2014).

I have been working as a tourism services coordinator and also as a marketing manager at Mount Buller Ski Resort (Aguirre & Goudge 2014). There are various group members and partners with whom I have been working for managing the business unit properly and ensure management of job positions properly. The resorts are managed for the creation of alpine as well as improve client satisfaction through deliverance of good quality hospitality services and with the partnership with other hospitality businesses like Bolle, Fox, etc. to promote the business and improve the brand image (mtbuller.com.au 2018). A proper business model is prepared to ensure successful functioning of the group and business unit.

Key partners · Regional partners · Car rentals · Ski resorts · Transportation companies	Key activities · Management of networks · Transfer of visitor from airport to destination · Management of websites’ · Training and maintenance for proper ecotourism management	Value proposition · Scenic view and management of sustainability	Customer relationship · Providing emails · Involvement of social media · Self services and booking online	Customer segments · Visitors from all over Australia and other parts of the world
Key resources · Airlines companies · Over 100 staffs · Partnership with Bolle, Fox	Channels · Social networks and website management
Cost structure · Website management · Sustainability measures incurred costs · Staffs’ wages	Revenue streams · Cost of hospitality services · Fees at airport · Online advertisements and website management · Referrals for partners

The organizational chart presents information about the location of business along with the various job positions available within the ski resort at present.

Business location	Near Melbourne in Australia
Job positions available	Number of people required
Front office receptionist	1
Food and drinks la carte waiters	3
Cleaners and bar staffs	5
Health care workers	2
Chef	4
Supervisor of the ropeway and skiing	1

Fiscal Year	Jan	March	June	September	December
Revenue	446,075	541,666	710,932	895,780	1,081,655
Cost of Services	162,590	246,997	315,453	381,096	394,745
Operating Expenses	208,617	189,986	211,381	234,211	256,303
Interest Expenses	61,669	59,367	55,537	44,131	33,291
Net Income	13,199	45,316	128,566	252,100	397,315

The financial year is 2017 and the goal has been running across 1 year.

Operational plan

Activities included in the plan	Time period
Gathering information about entity and assessing the needs and preferences of people	January 1st to February 28th
Developing the resort facilities through betterment of services · Managing the recruitment of individuals to fill the job positions · Creating an online website and adding some more features to make people aware of the services delivered · Improving the infrastructure and creating a positive work culture · Preserving the resources and ensuring that the environment is not harmed and health environment is fostered.	March 1st to June 31st
The partnership working with the other companies has helped in maintaining a strong brand image and made people aware of the services provided by the organization	July 1- July 20
Respecting the Alpine environment and keeping the environment cleaner, healthier and safer.	July 21st to September 15
Involving with the third party individuals to ensure proper stakeholder management and improving the brand image and identity too.	September 16 to November 30
Preparing a proper budget and compare it with the previous year’s budgetary plan	December 1st to December 31

The data and information obtained are reliable because of the sources that have been obtained from websites and by reviewing various articles, journals and documents containing information about the research (Fernie & Sparks 2014).

The mission is to promote, develop and manage the resort in a sustainable manner for maintaining the ecological balance in nature and at the same time, make ecological and economic considerations. This will also allow using the resorts for alpine creation and for tourism facilities to improve the visitors’ experience and develop partnerships for increasing the scopes and opportunities too.

As a marketing manager, it is my duty to promote the Ecotourism campaign and ensure proper delivery of ski resort services considering the proper management of environmental aspects and keeping the environment safe (Seuring 2013). The consideration of safety aspects and keeping the environment have been the main focus, which has been the mission and vision statement of the organization to sustain in the competitive business environment.

S- To deliver the best quality ski services keeping in mind the protection of environment and conservation of natural resources

M- To ensure that the transportation of visitors to the location is done properly through considering that lesser harmful gases are emitted to keep the environment safe

A- To conserve the environment and natural resources so that a ecological balance in nature is maintained, which is the primary goal of the Ecotourism campaign

R- To improve the brand image and attract more customers while keeping in mind the health and safety of workers too though with the consideration of proper licensing structures

T- To ensure that the tourists are made to reach the destination on time and are provided with the right services to ensure satisfaction

The name of the project is Ecotourism campaign that has been managed by following the values of leadership, teamwork, communication, integrity, innovation and customer service. The typical climate of high altitude alpine resorts makes it favorable for viewing rare flowers and fauna. The focus of the project is to manage ecotourism through various activities like bushwalking, wildflowers viewing, mountain biking and skiing as well (Ahi & Searcy 2013). The business strategies are fulfilled by managing license to conduct organized tours and innovate the business aspects for future benefits.

The numbers of visitors in the website of the company, revenue generated and checking the environmental management and how much the environment has been kept safe are considered as major KPIs.

Resources	Timing	To whom it has been specified
Human resources including the employees, persons holding the managerial position and marketing department officials	15 days	Employees or  staffs
Managing proper licensing structures	30 days	Third parties and regulatory bodies
Providing necessary training to them by the training coordinator	10 days	Employees
Management of ecotourism with the consideration of various resources that can keep the environment safe and healthy	5 days	Customers or service users
Maintaining the safety of environment through lesser harmful gases emissions	10 days	The external environment, which should be kept safe

There are third party tools like the business partners that have promoted the brand and even made them aware of the services available. The key challenges could be the lack of enough time and money, because more and more tourists are visiting everyday, which may already harm the environment (Coyle et al. 2016).

References

Aguirre, G.C. & Goudge, D., 2014. LOGISTICS AND SUPPLY CHAIN MANAGEMENT. Patrick D. Fountain, p.57.

Ahi, P. & Searcy, C., 2013. A comparative literature analysis of definitions for green and sustainable supply chain management. Journal of cleaner production, 52, pp.329-341.

Christopher, M., 2016. Logistics & supply chain management. Pearson UK.

Coyle, J.J., Langley, C.J., Novack, R.A. & Gibson, B., 2016. Supply chain management: a logistics perspective. Nelson Education.

Fernie, J. & Sparks, L., 2014. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.

Islam, D.M.Z., Meier, J.F., Aditjandra, P.T., Zunder, T.H. & Pace, G., 2013. Logistics and supply chain management. Research in Transportation Economics, 41(1), pp.3-16.

Mangan, J., Lalwani, C. & Lalwani, C.L., 2016. Global logistics and supply chain management. John Wiley & Sons.

mtbuller.com.au. (2018). Mt Buller. [online] Available at: https://www.mtbuller.com.au/Winter/ [Accessed 17 Aug. 2018].

Rushton, A., Croucher, P. & Baker, P., 2014. The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers.

Seuring, S., 2013. A review of modeling approaches for sustainable supply chain management. Decision support systems, 54(4), pp.1513-1520.

Winter, M. & Knemeyer, A.M., 2013. Exploring the integration of sustainability and supply chain management: Current state and opportunities for future inquiry. International Journal of Physical Distribution & Logistics Management, 43(1), pp.18-38.