Discuss about the Social Media References in Newspapers.
In the current decade there has been an overdependence upon media and its resources for the collection and gathering of information. The current assignment discusses the credibility of news media over the current media, which is based upon social media technologies. A current revolution has been brought about in the manner of reporting news owing to the emergence of social media. Journalism and news media are based upon credibility (Takahashi et al. 2016). The mainstream journalists in the traditional news media have a negative attitude towards internet mode of news delivery. The resentful attitude has been used by the traditional media and journalists for bringing about changes within the traditional print media. Some of these are provided in the form of changed marketing plans where free monthly subscriptions to magazines are provided along with newspapers. The assignment discusses the credibility of the new and traditional media for the people as well as the journalists. With the emergence of social media people are just a click away from getting the daily doses of the national and international news. The digital media has made the availability of new easier over some of the platforms such as Google newsstand, yahoo new, social media platforms. On the other hand, the dependence upon traditional new media is getting reduced day by day. It is only a handful of people who are purchasing news articles in the print form as it is seen as an additional liability where one has to visit the local newsstand to collect the hard copy of the newspaper (Swasy et al. 2015). There has been rising a concern within the newspaper industry regarding the number of people who turns to the radio stations for news along with the ones relying upon television media for gathering and collection of sufficient information (Jahng and Littau 2016). The ability of the internet technologies to provide news in much real time has made it more credible compared to other sources. As mentioned by Takahashi et al. (2015), penetrance and growing reliance on internet has further made it the trusted source for collection of information.
However, as argued by Perko et al. (2015), there are a number of disadvantages of overdependence upon social media or present day media for the collection of news or information. This could be attributed to the anonymity of the sender of the new information over social media. Few may take an advantage of the anonymity to forward fabricated news or information (Paulussen and Harder 2014).
In this regard, a number of research methods and tests have been conducted in order to analyse the credibility of social media over news media. It has been mentioned on an eight pointers scale which includes items such as –clear, bias, accurate, believable, trust, timeless, fairness as well as telling the entire story. As argued by Westerman et al. (2014), traditional media still hold its glitter in the current age of social media. The internet has credibility issues where much of the news presented over social media platforms are product of compounded hysteria and has much myths over facts (Weimann and Brosius 2015). The news spread through social media are usually spread through word of mouth promotion and is backed up by little or no research.
For the current research, a number of questions have been designed pertaining to the topic of current and traditional media and their credibility as accessed by people and journalists. In order to conduct the analysis a main research question has been designed which has been broken down in series of sub-questions. The chain of questions helps in highlighting the contradictory views, which further helps in making the research stronger. Some of the research questions have been presented below as follows:
This question helps in highlighting the different opinions possessed by people as well as journalists regarding the contribution and credibility of media within the society.
Therefore, the question helps in highlighting the effect of one form of media on the survivability of the other form of media.
The question helps in highlighting the psychological influence of particular media and news on the society.
The question helps in highlighting the cultural and legal responsibilities of the newspapers.ia?
The question helps in highlighting the effect of new media upon the functionality of the traditional media.
The questions help in analysing the manner in which the traditional media have shaped up the thinking patterns of people gradually. The traditional news media possess a huge social responsibility as they serve as the channels for provision of effective information to the public regarding important changes in government and social policies. The traditional media channels are still as the official format used by the government for dissemination of important notices to the public.
The questions help in highlighting the credibility of the research methods used for the traditional media.
The question takes into consideration several demographics and the manner in which they affect the sale of a newspaper.?
The question helps in highlighting the manner in which the resentment against new media of the traditional media journalists have been utilised in order to bring the effective changes.
Which particular credibility factors are used for comparison of the traditional media with the new media?
The question helps in highlighting the different credibility factors which goes into shaping of the mindset of people and journalists alike in their partiality towards a particular medium.
The question 1 is important as it helps in bringing onto the surface the different contradictory views, where the people are of the opinion that the new media can provide wide variety of news in much real time. Additionally, it comes handy over the mobile device which makes accessibility easier.
On the other hand, the traditional journalists has questioned the credibility of the new media saying that much of the news and facts presented over there are overhyped and fabricated which generates hysteria within the society. This has been further related to question 1.1 where the emergence of the new media has increased market competition for the traditional media as more and more people are using the digital space for the collection of relevant news over the printed materials. The question 1.3 highlights that the emergence of social media scoops has given rise to rumoured culture where the news are spread through social media platforms such as facebook and twitter through word of mouth promotions and often the stories are fabricated to generate strong reactions. The question 1.3 is important as it highlights that the commercialization of the new media can affect the confidentiality regulations attached to high profile arenas of the country such as military and intelligence services.
The question no. 2 helps in understanding that the overdependence upon digital media could damage the distribution and printing rights of the traditional media as much of the new is already disseminated over the social networking sites in fabricated format before they are even disclosed by the print media. question 2.1 highlights the credibility of research methods of traditional news ,where the traditional media conducts sufficient field research for gathering and presentation of sufficient facts and figures, which helps in the presentation of actual case scenario. Question 2.2 help in understanding the demographics where the age group from 45-60 are more inclined to the use of traditional media over current form of media (Lecheler and Kruikemeier 2016). This could be attributed to their comfort over reading a hard copy of news rather than downloading apps to read news.
The questions have been developed in a chain set up where the answer to one question becomes the question for the next question. Additionally, the open ended questionnaires provide sufficient space for expansion which could be utilised further to develop the research. Additionally, the responses provided are grouped into similar and dissimilar themes which help in expanding upon the problem situation. This methodology of conducting a research is in lieu with secondary mode of research where the research questions are proposed through a number of hypotheses. The evaluation through the hypotheses helps in arriving at a significant result.
References
Graefe, A., Haim, M., Haarmann, B. and Brosius, H.B., 2016. Readers’ perception of computer-generated news: Credibility, expertise, and readability. Journalism, p.269.
Jahng, M.R. and Littau, J., 2016. Interacting is believing: Interactivity, social cue, and perceptions of journalistic credibility on twitter. Journalism & Mass Communication Quarterly, 93(1), pp.38-58.
Lecheler, S. and Kruikemeier, S., 2016. Re-evaluating journalistic routines in a digital age: A review of research on the use of online sources. New Media & Society, 18(1), pp.156-171.
Paulussen, S. and Harder, R.A., 2014. Social media references in newspapers: Facebook, Twitter and YouTube as sources in newspaper journalism. Journalism Practice, 8(5), pp.542-551.
Perko, T., Mays, C., Valuch, J. and Nagy, A., 2015. Mass and new media: review of framing, treatment and sources in reporting on Fukushima. J. Mass Commun. Journalism, 5, p.252.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. New Jersey: John Wiley & Sons, pp.331.
Swasy, A., Tandoc, E., Bhandari, M. and Davis, R., 2015. Traditional reporting more credible than citizen news. Newspaper Research Journal, 36(2), pp.225-236.
Takahashi, B. and Tandoc Jr, E.C., 2016. Media sources, credibility, and perceptions of science: Learning about how people learn about science. Public Understanding of Science, 25(6), pp.674-690.
Weimann, G. and Brosius, H.B., 2015. A new agenda for agenda-setting research in the digital era. In Political Communication in the Online World (pp. 42-60). Routledge.
Westerman, D., Spence, P.R. and Van Der Heide, B., 2014. Social media as information source: Recency of updates and credibility of information. Journal of Computer?Mediated Communication, 19(2), pp.171-183.
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