Discuss about the Crisis and Disaster Organization Management.
The crisis or risks are identified as the major aspects, due to which the organizations have to face the issues in different conditions. The not for profit organizations are also facing the issues related to the competition of the funding. There are various organizations which have their specific criteria for accepting the funds and the resources, but the economic downturn creates an impact on managing the appropriate criteria and raising funds accordingly. The organization selected for the discussion is related to the Not for profit field and the article for discussion is derived from the paper published by the Australian Government.
The family, economic, community and indigenous aspects are handled with the help of the center for corporate and public affairs. The report mainly covers the situational analysis, goals and objectives, stakeholder analysis, strategy, tactics and conclusions. As the PR officer of the organization, the responsibility is to manage the major aspects related to the organization and to manage the crisis management of the organization.
The SWOT analysis is identified as one of the major aspects which is essential to study while studying the economic downturn. These organizations, mainly observed the individual changes in the current scenario. The tabular structure below shows the SWOT study.
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Strength · The strength of the not for profit organization is that there are plenty of funds and services provided to the organizations in complete reference. · The specific planning for fund raising and the suitable support of the stakeholders will be provided to the organization. |
Weakness · The NFP Organization is facing the issues related to the finance in a specific manner. · The planning is prepared for the specific area rather than preparing the complete planning [1]. |
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Opportunity · The collaboration of the peer- organizations is helpful in managing the suitable risk related to the organization. · The demand for services and the evaluation in the specific manner can be managed with the help of these opportunities. |
Threats · The threats are mainly from other NFP organizations in Australia. The ratio of the competition and the continued threatening also increases with the specific growth rate. · The threats are also observed from the stakeholders, who withdraw their contribution any time. |
The initiation of the report can only be done by setting the specific goals and objectives. The goals and objectives should be managed in a SMART manner. These SMART goals will be helpful in defining the specific targets in an appropriate manner. By these goals, the staring aspects are mentioned on an initial level and the level of competition is also decided simultaneously. This will be helpful in developing the required strategy in a right direction.
The proper analysis of application is successful in delivering the major theories and strategies used for solving the issues related to the crisis management. There are various theories and agendas identified to solve the issues in definite process. The article which is selected for the appropriate discussion is mainly helpful in reflecting the crisis or risk in a definite format. The different type of risk that is observed in the article is shown below.
The first risk is related to the distribution of overall funds and amount in a definite manner. The easy distribution will be helpful in making the task easier, so that the maximum amount can be provided to areas suffering from the financial crisis.
The cutting and firing of resources are also observed in the article. The non-profit organization are continuously facing the issues of the amount due to which the exchanging of money and the execution of the process is becoming tough. In fact, the employees cannot be able to generate the suitable amount for their success. In year 2008-09, volunteering was getting increasing, but simultaneously the negative impact on the growth was also observed.
The major crisis was also observed among the donors, corporate partners and the government. The issues are continuously getting more common and broadened. The coordination of all these perspectives is tough to handle and the crisis is generating in the continuous manner.
The other risks which are closely observed is related to the stakeholder issues and the common problems which are arrived due to the general issues. The management of the stakeholders and providing them satisfactory feedback are also identified as one of the important tasks to be managed. For this purpose also, the management of crisis is also essential on a wider level.
To solve the issues, and to manage the circumstances related to the financial crisis, suitable planning, tactics and strategy are identified in the proper form.
The environmental scanning is done by applying the specific approach in the correct direction. This scanning can be done by the specific rules and regulations to complete the task in a definite way. There are various methods and appropriate aspects defined to solve the appropriate approach. The scanning is done by using the specific tools in a proper manner.
The theories and principles are various in numbers. These theories are related to the decisions identified by the PR for the profit of the organization. The applications are the implementations which are identified from different areas of tactics and strategies. For defining the concept of the PR and its role in the definite way, the correct tactics and strategy should be selected accordingly. The specific tactic and strategy makes the task easier and most appropriate. The flow of work is also identifid in the proper direction.
The stakeholder analysis is identified as one of the important aspect related to non-profit organization. The strong position of stakeholders is identified through the specific process. There are various stakeholders, such as the corporate people, organizations, volunteers, fund providing organizations and the different people are acting as the major source of the contributors. Apart from this, there are various religious and educational institutes which are also contributing in providing the specific facilities to the nonprofit or not for profit organization.
The specific tactics are identified for completing the specific task. For NFP, the special process is required for completing the desired task. The media tactics and soliciting community are the major methods which are helpful in defining the suitable tactics in every possible manner. The strategic leak is identified as the key tactics by which information can be leaked according to the requirement. This is the method to show the marketing skills in a possible manner. The tactics and strategies can be changed according to the requirement. On temporary level, the suitable contribution can be managed accordingly.
On the other hand, the PR techniques are also related to the formation of suitable posters, fliers, brochures and the appropriate notices. By this, the PR can be able to develop the specific assistance for the Not for profit or non-profit organizations. The PR plays an important role in all contrast. To manage the organizational structure and to provide the suitable assistance, the existing strategies are improved in all contrast. Each tactic is directly linked with the specific strategy which will be further helpful in providing the suitable assistance.
The crisis management is identified as the key aspect, in which it becomes inappropriate to manage the present and the future scenario. The strategy should be well-defined and stable, so that it may become easy to manage the crisis. There are various situations defined above which are highlighting the crisis management.
For distribution of the specific funds and to regulate the working aspects of the organization in a definite manner, it is essential to prepare the suitable funding plan beforehand. The sponsorship and the financial aspect of the organization can also be managed in a specific manner. This will be helpful in providing the appropriate assistance in the specific process of funding. For distributing the budget specific schemes and process, it is important to identify on an initial level.
To manage the situation of resources related to the crisis, the organization is planning various efforts. The crisis related to resources shouldn’t be solved by not replacing the staff with any other newcomers. The time duration and requirement of the staff can also be reduced for improving the situation related to the crisis management. Instead of providing the large budgets, the minimum expenses should be designed for the stable process. Apart from this, the resources can also be handled with the specific working approach. The corporate support and the willingness to provide the suitable assistance to the not for profit organization may also be helpful in making the work easier and comfortable.
For managing the aspects related to the corporate partners and the stakeholders, there are various strategies which are planned by the organization in a specific manner. The administration and the organized department of the NPF possess the specific rights and process to face the crisis management in a specific and well organized manner.
Apart from these, there are defined and different set of strategies which are planned by the organization to avoid the malfunctions related to the crisis management. Some theories and tactics are also adapted to identify the crisis related to the specific process.
The timeline is the specific aspect by which the calculations related to the completion of the task can be done easily and in a structured way. The probabilities and the specific work completion aspects can be managed with the help of the timeline/PERT chart. The Gantt chart and the PERT charts are identified as the most suitable method designed for defining the timeline aspect. The specific presentation of the timeline with the excel chart is shown below.
This timeline will be helpful in providing the suitable assistance in a specific manner.
Conclusion
Studying and analyzing the specific article are helpful in supporting the various perspectives related to the Not for profit or non-profit organization. It is essential to identify the definite crisis specific management perspectives. The economic downturn is identified as the most common reason of issues in the organization. The inappropriate impact and the negative identification are also mentioned on an individual level. It is recommended that to manage the economic downturn, it is essential to prepare the specific report in a definite way. The planned approach will be helpful in improving the existing financial conditions. Other than this, it is also recommended that the definite timeline and the approached structure should be followed to complete the process. This will generate the probability and most possible conditions for completing the existing task. By analyzing this report from every perspective, it is clearly identified that the structured approach is required for handling the crisis. The strategic aspects are helpful in pursuing the definite targets and appropriate approaches.
References
Celsi, C, “PR Goals, Objectives, Strategies And Tactics: How To Tell The Difference” <https://www.publicrelationsprincess.com/2014/07/marketing-goals-objectives-strategies-and-tactics-how-to-tell-the-difference.html>
Greechie, S, “SWOT Analysis Of A Nonprofit Organization” <https://smallbusiness.chron.com/swot-analysis-nonprofit-organization-4407.html>
Johnson, K, “Examples Of Strategies Vs. Tactics In Public Relations” <https://yourbusiness.azcentral.com/examples-strategies-vs-tactics-public-relations-21216.html>
PRSA, “From The Front Lines: 4 Challenges The PR Profession Will Take On This Year” <https://apps.prsa.org/intelligence/Tactics/Issues#.WINu9NJ95dg>
Team, APO, “Impact Of The Economic Downturn On Not-For-Profit Organisation Management” <https://apo.org.au/node/18565>
University of Kansas, “SWOT Analysis: Strengths, Weaknesses, Opportunities, And Threats” <https://eclkc.ohs.acf.hhs.gov/hslc/tta-system/operations/mang-sys/planning/2SWOTAnalysisS.htm>
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