Discuss about the Two Leaders and Their Speeches.
Critical discourse analysis refers to the aspects of the speakers which speeches by leaders reveal. The speeches of leaders speak about their authorities, their spans of control and various other aspects. The paper would analyse and compare between the two speeches by two famous personalities belong to two different fields. The first speech is ‘Tryst with Destiny’ the famous speech delivered by the first Prime Minister of Independent India, Mr. Jawaharlal Nehru in the Parliament House after the country gained freedom. The second speech is that of Mr. Brad Banducci, the chief executive officer and managing director of Woolworths, the Australian supermarket chain (wow2017ar 2018). The study would first analyze their individual speeches and then go on to compare them in the light of their leadership styles and approaches.
The chosen speech was delivered by Mr. Jawaharlal Nehru, the first Prime Minister of India after she got freedom in August 15, 1947. The speech titled ‘Tryst with destiny’ is one of the most famous speeches delivered by the late Indian Prime Minister. Mr Nehru through the speech addressed the countrymen of India after she gained independence from 200 years of British rule in 1947. According to Mr. Nehru, the newly gained freedom has ushered a new dawn of opportunities for the country (theguardian.com 2018_. He also pointed out that several challenges would await the country as she advances towards development. He urged that free India should carry forward her diverse culture, history and heritage as she advances into development. The ex-Prime Minister further advocated that the Indians must adhere to ethics, principles and law in all walks of life. He ended the speech by emphasizing that irrespective of religion, caste or any other distinctive identities, all the people are Indians and are responsible the country for their actions. They are similarly entitled to enjoy the rights and promote democracy, freedom and peace (nytimes.com 2018). An analysis of the speech would reveal the following aspects:
Critical discourse analysis can be defined as the analyses of use of language used in a speech while reveals the social aspects of the orator. The speech of a person reveals the social his power, dominance, ideology and mentality. One can also identify the member groups by analyzing the speech of the person. An analyses of the speech by Late Mr. Nehru reveals a lot about his position. He was a freedom fighter, the first Prime Minister of free India and earned a lot of respect. His speech resonates with the power and control he enjoyed over the Indian people. He points out that the freedom has presented with new opportunities and challenges for the Indians. This shows that he had a futuristic and realistic ideology which enabled him to see both scope and threats. Thus, critical discourse analysis of Late Mr. Nehru reveals his power, ideology and leadership qualities (Mahdi and Aljadaan 2015).
The speech reveals several leadership qualities of Late Mr. Nehru. The first aspect that one can point out is that Mr. Nehru stressed on democracy, freedom and peace. He emphasized on equal rights and responsibilities of every Indian irrespective caste and creed. This shows that he was a democratic leader who advocated empowerment of his followers, the Indians. The next attribute in the leadership of Late Mr. Nehru which the speech reveals is that he was a transformative leader because he led India into freedom. The next leadership attribute of the late Prime Minister which the speech reveals is his futuristic attitude (Van Dijk 2015). He made it clear that India as a free country would be aiming to attain economic development and emerge into a global economy. Thus, one can infer from the analysis of the speech of Mr. Nehru that his leadership style combined democratic and transformative leadership theories. He was a futuristic leader who stressed on both the market opportunities and challenges. The speech shows that he not only stressed on leading the nation as her first Prime Minister but only on the empowerment of the India to participate in the future macro-economic developments (Bednarek and Caple, H., 2014).
The speech of Brad Banducci,, managing director and chief executive officer, Woolworths reveals several features about him and the organization. The CEO and Md of Woolworths reveals several facts about the company, both in terms of present and future. He told that supermarket chain looks forward to cause more value to the investments of the shareholders, which reveals the responsibility Woolworths harbors for its investors. He then went on reveal that supermarket chain would incorporate the expectations of the customers and employees while forming its core strategies. He further told that the supermarket would aim to gain sustainability and also expand its current product offerings (woolworths.com.au 2018).
Brad Banducci then went on to point out that the Woolworths aims to expand its product portfolio as a part of core business strategies, which reveals its dynamic nature of the supermarket chain. The speech reveals about ALH Hotels which is partly owned by Woolworths is also progressing and gaining more competitive advantage in the hotel market. He then went on to state that Woolworths has adopted the aim to attain lean retailer by streamlining its entire business procedure right from its supply chains to its retail sales to customers (alhgroup.com.au 2018). The CEO concluded by shedding ligh on the fact that in order to gain sustainability, the retail chain would also maintain inventory more strategically to ensure minimum wastage and maximum sale of its inventory of finished goods including the perishable items to generate revenue.
As discussed, critical disclose analysis speaks about the personality, power and intentions of the speaker. The speech by Mr. Banducci reveals a lot about not only himself but also about Woolworths as an organization. His speech oozed with the power and control he exercised over Woolworths being its chief executive officer. He, through the short speech from his desk shed light on several aspects on the future business strategies of the super market chain like lean business management, employee culture and customer relationship He also shed light on the sustainability and alignment with the supply chain with the all over business strategies of the group. His speech style revealed his futuristic attitude. Mr. Banducci, however did not reveal much on the challenges which await the supermarket chain (Schaltegger, Hansen and Lüdeke-Freund 2016).
The speech of Mr. Brad Banducci reveals several salient features about the leadership strategies of Woolworths. His speech revealed that Woolworths aims to empower the employees to ensure higher degree of customer satisfaction. His speech reveals that Woolworths aims to empower its employees which showed its employee centric organization culture. The style of leadership of Mr. Banducci and Woolworths can be described as participative leadership style which encourages participation and empowerment of employees (Mesu, Sanders and Riemsdijk 2015).
The next leadership aspect of Mr. Banducci which the speech throws light upon is the high level of stakeholder responsibility. The CEO throughout his speech mentioned about several stakeholder groups like the employees, customers, suppliers and investors. He stressed that the organization is ready to undergo changes in its present operations to achieve higher levels of sustainability. His speech clearly mentioned that the organization emphasizes on obtaining stakeholder support to achieve more successful organizational changes (Hartnell, et al. 2016).
The comparison between the speeches by Mr Jawaharlal Nehru and Mr. Brad Banducci would reveal several points of differences. The first point of difference which a comparison of their speeches would reveal is the context.
The speech of Mr Nehru is set against the background of India right after she gained independence. The speech of Mr. Nehru appropriately reveals the enthusiasm and motivation the Indians require to have for India to emerge as a global power. So the motive of the speech was to congratulate and motivate the Indians on the eve of their newly gained freedom. The speech also outlined the opportunities and threats which India has to encounter in her journey of emerging as a global economy. Hence, the critical disclosure analysis clearly showed the power and control Mr Nehru enjoyed being a national leader and first Prime Minister of India (Nehru 2016).
The speech of Mr. Brad Banducci as far as critical disclosure analysis is concerned, resonates with the power he enjoys as the CEO of Woolworths. His speech has futuristic approach which shows light on the strategies which the supermarket chain would be taking.
The speech of Mr. Nehru was that of a transformation leader addressing India after she gained freedom of the British rule. The aim of the speech as to motivate the Indians to unite and bring about the development of India as a nation in all aspects. Mr. Nehru stressed clearly on the need to uphold democracy and peace while attaining economic development. He emphasized on the fact that Indians irrespective of their religions, caste or any other distinct identity should enjoy the rights entitled to them. An analysis of the speech thus reveals that the leadership of Mr. Nehru also incorporated features of democratic leadership style. Thus, the speech revealed that Mr. Nehru was both a democratic and transformative leader (Husain 2016).
The speech of Mr. Banducci compared to the speech of Mr. Nehru largely revealed participative leadership style. He was not addressing the Constituent Assembly in the Parliament of India while the speech of Mr Banducci was that of a CEO expressing his views in the financial statements of the company. Thus, the speech style of Mr. Nehru had an oratory approach while that speech of Mr. Banducci had a written communication approach (Johansson, Miller and Hamrin 2014).
The oration by Mr. Nehru was that of the first Prime Minister of India addressing the Parliament after the country gained freedom. The Prime Minister’s oration spoke about economic development, upholding of democracy and peace. He also stressed on the fact that all citizens of India would be entitled to the fundamental rights irrespective of their caste, creed or race. Thus, the speech of Mr. Nehru had EIC approach (Goetsch and Davis 2014).
Mr Banducci speech spoke about the future strategies of Woolworths including its employee culture and customer relationship. Thus, the speech of Mr. Banducci had a CIE approach which stressed on the strategies of the company (Terek et al. 2015). His speech gave an account of the future expansion of product portfolio which the management has on the cards but does not reveal anything about the challenges the company would face. Thus, the speech was placed very diplomatically about the company to attract future business partners. Thus, the CEOof Woolworths followed the company, industry economy approach.
Conclusion:
One can conclude the leadership styles leaders follow vary according the context. The speeches of the leaders reveal their authority, personality and power. The aim of the leadership is ultimately to lead groups of people towards attaining a common set of goals. For example, the aim of Mr. Nehru’s speech was to motivate Indians to strive to attain higher level of economic development. The aim of Mr Banducci was addressing the Woolworths and its stakeholders while presenting the annual financial reports. The style of leadership also varies according to the leaders. Mr. Nehru exemplifies democratic and transformational leadership while Mr. Banducci follows participative leadership style.
References:
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