Critical Evaluation Of Standardised Promotion Strategies In Global Markets From A Risk Perspective

Rationale And Core Principles

In the developed countries, there is excellent international market in spite of the marketing and economic problems. For example, the United states of America is experiencing the most excellent international trade development globally. The excellency in market environment has been facilitated by a number of economic factors; one of these factors is the favorable profits and sales(Trede, Bowles, & Bridges, 2013). The united states harbor a number of the business organizations which are continuously doing well because of a wide range of customers from other countries. The previous report that was released has shown that the percentage annual rate was growing almost double of the previous years. The state has also experienced political stability thus leading to the growth of their international trade(Mione & Trede, 2013). This is because the stability will invite more investors since they feel their investments are more secure. Thirdly, United states is one of those countries that are able to produce commodities at low cost hence able to acquire the biggest share in the international market. Thus, a higher incentive in producing their products effectively. Lastly, the country is able to establish more employment opportunities through generating the market for its product. This has greatly helped the united states to reduce the number of unemployment among many individuals(World Trade Organization, 2008). 

Despite the many factors that drive to international trade in the United State, there are also constrains that face their international trade. One of these constrains is the demand for more products that is negatively influenced by the seasonal and recession aspects of the climate leading to fluctuation of the sales(Nottage, 2012). The second constrain is the difference in legal and pollical environment in the countries which trade with the united states. The country is as we faced with the issue of difference in languages from the various countries. For instance, the multiplicity of the languages experienced in countries like India makes United states to create trade partnership with such countries(Wennberg, 2014).The variation of the of the nature and availability of the market with other countries. This creates a lot of problems especially when the marketers from the unite state are preparing the advertisement medium and restriction of the trade. This is mostly a big issue in countries that import products and such import control affects the international marketers like U.S(Do, Levchenko, & Raddatz, 2016). The other constrain faced by the united states international trade is the tariff barriers. These barriers result from the duties and taxes which are imposed by various countries where their businesses are located. The international marketers of the host countries are faced with challenges in earning profits from the products brought in the country by the guest countries hence imposing heavy duties and taxes on them. Some other times, in order to limit the foreign commodities, tariffs may be formulated restricting the international markets. Thus, such frequent reforms in the rate of tariffs with various groups of the commodities may create uncertainty to the international investors from the united states. Lastly, terrorism is one the international threat to the development of the global trade in any country. When individuals in a given country are living with constant fear no investment can be made in such regions due losses that can be incurred in case of attacks. Trading internationally could not be economically threat but there is a possibility of endangering lives. Hence posing a lot of challenges for the United states to expand their markets in states faced with constant terrorism and high risks in case the attack occurs in countries that they have already invested.

Global Marketing Environment

The act of standardization was established some years back with regards to the advertising of various products internationally. Since that period different market researchers have been able to expand the idea in order to accommodate the whole marketing program and other processes in marketing.  This has facilitated greatly in establishing the policies to govern the marketing and advertising the products internationally(Waugh, 2010). The concept of standardization is perceived in different way within the international market. For example, it could be described as the strategy in marketing that can be applied in all the markets or domestic marketing technique that can be applied in foreign marketing. These standardizations of the marketing strategies come with a number of benefits(Nottage, 2012). The first benefit is saving the cost incurred by that particular organization and improved distribution across the countries. Development of the technology has played a key role in establishing the marketing standardization policies especially in homogenizing the transport and communication across the borders. Thus, leading to the development of international consumers who demand high quality commodities. These policies have helped in seeking the privileges in rationalizing the global market operations and treating the globe as a sing marketing world(Wennberg, 2014). 

International markets have as well customized the marketing mix through basic concepts in selling their products with the aim of meeting the requirements of the various targeted market. International marketing mix overwhelm the analysis of the potential market and planning of the products and services that are needed by the consumers. This makes it very easy in handling matters pertaining to technical support, promotion, pricing and packaging of the commodities. In global market, companies must adopt a number of factors like the customer’s culture, purchasing habits and the religion. In such cases the market mix helps the international marketers in meeting wants and the needs for instance, products like Coca-Cola sometimes may taste defiantly in some part of the country(Arribas, Pérez, & Tortosa-Ausina, 2009). 

According to (Madichie, 2010)authoritarian growth sates can be described as the biggest regime when engaging to facilitate the fast growth of capitalist. The political status type is categorized by the centralization of power. Their structure of power and strongest drive is eliminating or subordinating all the possible centers to countervail the power. This should be a key aspect that the New Zealand company need to consider to facilitate their economic development(Baines, Fill, & Page, 2011).

In such levels of the economy, the middle class experiences a lot of stress from the high-   class economy. These societies therefore, may face suppression in consumption and appropriate mobilization for the industries. Such regime mostly regiments the middle class in order to sacrifice crucial for developing industries(Zakaria & Abdul-Talib, 2010). This overwhelm keeping their wages low and extracting a vast range of resources from these individuals for the sake of feeding the growing population in the urban centers. The middle class, are as well lacking education hence the high-level classes needs to conduct public health and literacy campaigns in order to succeed in economic development(Griffith & Hoppner, 2013).  

Economic freedom is all about the people’s autonomy mostly dealing with the choices by the persons who acquire and use economic products. The assumption of the individuals who promote the economic freedom means their expectations are guided by personal philosophies and privileges rather than technocratic elite. Self-respect and independence from the responsibility and capability in taking care one’s self.

Many descriptions of the differences across the nations associated with economic development has led to further research within the international marketing. For example, East Asia is recognized as one of the regions that is growing faster in terms of economic development. Leaders from East Asia for a very long time have conquered in acquiring economic growth through exporting goods and services which has greatly attracted a lot of foreign investments. The leaders in East Asia believe that economic freedom facilitated by the freedom of expression will help in mobilizing the economic growth(Durmaz & Efendioglu, 2016).

The countries with low economic level have a very high level of economic opportunities. For example, the fall of the at certain threshold, result to the increase of the final products in the developing countries. Thus, increasing an opportunity for the industries producing commodities in large quantities in the developed countries. Decline in the trading cost for the final commodities makes it cheaper when importing goods and services from the developed countries thus raising the competition in the countries that are developing. The outcome in producing the final products from the developed states is higher when importing for more raw materials which are used in producing the final products. The case in the India A and B shows that, difference in their wages for the two different countries must be very high due to close proximity in their geographical location between the developing and developed country. This means that the countries of low level economy produce the raw materials while the high economy countries offer the final products. 

Rostow’s stage economic concept is widely accepted growth model that focus in accumulating the wealth through utilizing the foreign and domestic investment in creating the economic development and growth(Goucha & Crowley, 2009). The model suggests that for the proper growth of the economy, it must undergo five levels of the development namely; the tradition society, the pre-condition in taking off, the taking off, take-off, consumption in the age mass and drive to maturity. This theory is one of the key technique that has greatly influenced the economic growth and development in the 20^th century. The technique developed by the Rostow was as well grounded in the political and historical concept as stated in the publication released in the year 1960. Rostow economic development model was fiercely established for the right -wing and anti-communist and the theory was modeled after the emergence of the capitalist states(Samuelson, 2016). These countries were highly urbanized and industrialized and the main aim of developing the technique was to promote the economic development of the united states. Rostow technique enabled the practitioners in urbanization, industrialization and in the trade to trace the roadmap to the development of the country. For instance, the Singapore in the southeast of Asia, was greatly helped by the Rostow model in the economic development. The country seemed to be an exceptional in its economic development due to its low population approximately 5 million(Abu Zahra, 2009). However, Rostow model has helped the country to develop the industries and numerous number of the urban centers. Today, the country is one of the biggest international market partner among the many countries in Europe. The technique for many years has acted as the refence for some countries through shedding the light on the successful paths. The model has as well illustrated faith in countries that practices capitalism and many states like the western countries have acknowledged the model as the only way towards the development(Soleh, 2011).

Starting operating the business across the borders is one of the sophisticated processes.The procedure in establishing the process of the market selection should be well addressed to facilitate proper development within the international market. Therefore, the procedure and selecting the right market should be considered first and those appropriate for the development of the market’s products in future. The processes assist will help the investors from various parts of the New Zealand in allocating their time and efforts to gather right information when making the decisions. The impact of this decision could have a significant impact on the performance and success of such business(Michaely, Rubin, & Vedrashko, 2016). In this case I will be demonstrating the market selection for the construction stones which are not commonly exported from the country like New Zealand. The key secret of any business is comprehending the strategies of running that particular organization. I believe using this technique in marketing the metal cans from the New Zealand to the international market will as well prove importance of the model to other companies(Peltoniemi, 2015). Various companies dealing with metal cans within the state should concentrate on the international market for the metal cans for the beer and the soft drinks. Unfortunately, many industries have not committed themselves to the growing international market like applying use of the cans in packaging of the juices. In the market selection, the metal cans industrial managers should understand the valuable of metal cans in the market. For example, the value of such product to those using the product like soft drink marketers(Azevedo & Gottlieb, 2017). The business organization producing these metal cans may use the following procedures in marketing them internationally.

1. The step which should be considered in marketing the metal cans in New Zealand is determining the objective of marketing the metal cans especially in terms of their beneficial to the users and the returns. 

1. The second step is evaluating the markets which is crucial to explicitly outline the various parameters. These parameters in the include the available resources, the international surroundings, the situation of the market, the policies by various countries and the nature of the competition. 

1. Conducting the preliminary selection in order to eliminate other potential markets. The parameters to be considered in this case are the economic structure, income, infrastructural aspects and the conditions of the politics in those countries. 

1. The next thing is for the metal can marketers to assess the cost benefits the feasibility of the market. Then they should rank them on the basis of the attractiveness. Hence, the best among the list should be used in launching the metal can in the international market. 

1. The metal cans marketers from the New Zealand have to test the market on small scale through launching the product to specific countries first. This will offer them with the feedback to help them in making the right decisions when producing or expanding their market to other countries. At the same time, it will also assist them in examining the overall responses from the customers then the production can be carried out in large scale. After the testing the metal cans can now produce them in large numbers and modifying them depending on the different uses. 

1. The first aspect to consider is the level of technology in that region. This is one of the key aspects that one should consider when making the decision to settle on an entry in oversea market. For instance, the social network advertisement which is mostly used in marketing the products. Coping with certain development of the technology in various countries where the you wish the market can do well. If the country has developed an elite system of the internet, any company could take an advantage to be one the first in order to promote their products there. The next factor to consider is the religion within that country. This is because religion is one of the most key element in every life for many people various countries. Hence its very vital in respecting their religion during the advertisement of different of such states. The first thing that should be done is researching on the various places before doing the advertisement. Various regions like in the middle east and also in India do not eat the pork’s meat. Therefore, advertising for such products in those places will never be very effective. Next is restrictions put by various government on the internet and media. Some of these government like united states are among the biggest business owners in the international market. For example, if any business organization wanted to get into the market of China, such business organization have to comply with every detail concerning the advertisement. These factors are very good in the following manner
2. The factors considered above are good because not every country will invite any other company from other country to carry out marketing activities in their country. There are a number of the factors which should be considered despite the mode is given to an individual is less in monitoring of how his or her products are marketed. When a business is extended to other cultures, though their market environment should adopt in order to fit in such new regions(Le, Rgy, & For, 2011).
3. This advantage of considering this factor is that when all the culture factor is as well good since it will enable the expansion or increased profits since it will help in attracting more customers to buy the product. The higher the level culture sensitivity terms in globalization has indicated that international businesses when a company is able to manage various special aspects to that region.
4. The area where a business can do well and make more profit as well is where a political state can impact the desires of the business organization. This is in terms of the organization’s operation within that specific countries. Various tax regulations established by various governments can cause a certain business or company cease in expanding into different parts where the taxes imposed may be significantly higher. The stability of any country politically can as well impact the success of the international markets in a given country. The behavior of customers their purchase of intentions is usually connected to financial status of the consumers. The social aspects on the other hand presented in a given region impacts in dealing with the local consumer’s behavior(List, 2011).
5. Regarding the above factors, they are good since the international market could be more profitable although it can also have the risks of it on.
6. There are very critical in researching for the market in which one want to enter.
7. These aspects also help with details that one can use when entering a successful new business deal. 

1. Designing is one of the key aspects within the competitiveness in the international market. Countries like Finland has been documented as one of the states whose products are highly competitive in the international market. This achievement can be credited to the small fashions like the clothing industries(Tavassoli & Karlsson, 2015). Thus, when one is thinking about the international market strategies, there is about two lines of thinking which include, developing the commodities adapted for the various market or for the international market. The min cause of the challenges linked to this designing is that business organizations are always very competitive after achieving both local and global responsiveness(Escaith, 2015). Therefore, the international business requires the business organization to design both the wide range of the resources and a capable leadership as well in order to stand in the international market. One of the key principle that needs to be considered in designing is the level of the skills and financial status required in the investments. The following criteria can be adopted in coming up with the design for the international product.
2. The demonstration of the expertise where an induvial organization in order to help them to do proper allocation of the resources. This can as well be achieved through developing an expertise in marketing. Hence, the company will incur very minimal cost in doing the evaluation and reduce other unnecessary cost from the risk within the company’s operations.
3. Advertising the kind of expertise needed in carrying that particular business. Therefore, it’s necessary for the company to practice touting the success and satisfaction of their customers in marketing. That call for highly qualified personnel in handling the matters raised by the customers.
4. The next criteria should consider various component suppliers to ensure the business organization receives high quality products. At this stage, the company should establish the quality assurance office to cater for the monitoring of the commodities supplied to their company. A good international business has to work out various procedure crucial for proper running.
5. Lastly, ensuring the prospective quality of their products and schedule. This can be achieved through overrunning the extra sales to prevent lost that could result from the poor scheduling in the designing procedure. 

1. The key goals of planning how to develop the product is making sure that the product is established in the manner in which its able to meet the needs of the customers. A successful plan should be in ability to raise the effectiveness of such product(Mintz & DeRouen, 2010). The product development plan helps in describing the opportunities in the market, the profiles of the customers, pricing of the products and the road map for delivering the commodities to the various customers or to the next quarters. For instance, assuming the product development team is developing a number of products are serving the customers, after receiving the feedback, the team will be required to list a number of potential products enhancing the needs of the customers across the globe and also the new ideas for the new products to be developed in future. The first stem is prioritizing is coming up with an expert who will develop the product and also the experts to analyze the frequency of the usability in the market. As a product development manager, I will also be required to make some suggestions with respect to how the experts think the product should be used. The project product development team will the establish a clear road map and the release quality schedule based on the priorities will be done. Since the product will be required to be sold in different countries with various cultures, the project product development team will be required to identify the experts who are conversant with such cultures(Powers & Loyka, 2010). Conducting business in the geographic parts needs the individuals who are well versed with the language of such individuals. The product development team needs also to consider the needs of the consumers, strategies of the corporate, the financial goals and the dynamics of the market. This will involve specifying of the transformations that needs to be done to the product through financial planning for each and every commodity. The development department within the business will as well be required to the reviewing of progress of the product in alignment with its goals.

Lastly, the success of every business organization shall be determined by the technology embraced by that particular company. An effective product development plan should be in a way to address the needs of the customers and at the same time support the growth and development of strategies used in marketing.

1. As the marketing manager in the New Zealand, the knowledge on the business’s success will depend on the proper developed strategies that incorporate the usability, aesthetics, layout and the structure. Therefore, the first part in designing the website is ensuring these facets are working in union to ensure the website is primed for a high conversion. In order to ensure the success of the client is adequately met, as a marketing manager in the e-business within the New Zealand I shall ensure the following principles are well incorporated when designing the website(Reuber & Fischer, 2011). The first principle is ensuring the e-business organization is well versed with the brand. This can be achieved through describing what the ecommerce stores in their business organization and what is sold at a given particular time. In the same step of familiarizing with the brand, I will ensure the team designing the website have uncovered the brand and have clearly shown how it fits in the market or industry. For instance, making a good choice on the appropriate typography like the styling and the color palette. The following principle is ensuring the organization has a good knowledge of the customers they are dealing with. This will entail the kind of individuals that may want to consume that particular product and also checking on whether the business organization is able to contain the potential audiences, small or large number of the customers. By doing so, the company will be able to ensure the web design strategies make the consumers and other individuals who are visiting the site are very comfortable(International Energy Agency, 2013). The next important principle to be considered is focusing on the usability of the designed website. This can well be demonstrated by making sure the navigation tools are intuitive and easy to use and that means that the website can not only be used by the individual doing the degree alone. In this case the commodities require to be grouped into subcategories with appropriate labeling that can be easily scanned and read by the customers. Lastly, I will ensure that the website is designed in a way to incorporate a prominent search. The search will be needed to be executed successfully in order to ensure its not taken like a throwaway aspect. Through understanding the personas of the users, it will greatly assist in defining the essential role of the search in the website and utilize the key designing goods(Amihud, Hameed, Kang, & Zhang, 2015).
2. The international standardization promotion of the products across the different cultures in the world today, is becoming a very crucial thing which is being faced by the international managers globally. The international market in the 21^stcentury is receiving significant study attention. Thus, assisting greatly to uplift the strategies in international marketing through the global marketing standardization technique. Throughout the past few years, the marketing researchers have been assessing various impacts of global market standardization programs. These program s have greatly assisted in producing the results that have assisted the marketers with directions, magnitude and with significance statistics. Such data has enabled the international market in making the decisions where to invest with reference to the statics of various risks in different regions of the world. On the other side, the international standards are as well considered in as most important aspects since they help in the performance outcome. The globalization is one of the terms that has become critical from the past few years. The term is used in describing the homogenizing on the global scale. With respect to the international market development various countries in the world are becoming smaller but they are still existing. The trend in the development of the international and globalization in business is strongly impacting the business organization’s strategies every day(Choi & Skiba, 2015). Due to this tremendous growth of the international markets, there is need to consider standardization and how it can be adapted in the business strategies. The use of standardization within the international market can be very important since it can help in minimizing the total cost thus promoting international corporate images. The decisions in adapting the standardization in the global market strategy is as well crucial when carrying out business in emerging international market. The high development is usually witnessed in the developing countries thus making them lucrative or potential for the international market(Powers & Loyka, 2010). Thus, standardization can very well be applied in the cases of the emerging international market. For instance, the standardization has helped in the growth and development emerging businesses like the Coca-Cola organization. Today, it’s one of the biggest bottler, distributor and producer of the beverages in Turkey. The company is providing a wide range of the products which overwhelm the carbonated soft drinks and other products like water, sports drink and juices that are not carbonated(Schott & Easterly, 2014). 

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