In this paper, the CSR activities, ethics and corporate governance of the company will be taken into consideration. The discussion will be made of Ingham’s enterprises. The company offers chicken products globally and by focusing on this company the discussion will be made on Carroll’s pyramid and Watrick and Cochrane’s typology. Also, the emphasis will be given to the role of stakeholders and elaboration will be made of the gap between overall CSR activities.
Ingham’s enterprise is considered the largest company of poultry and fodder. It is the producer of the chicken and turnkey products in Australia. There are approximately 9,000 employees who are conducting their activities in more than 100 countries located in Australia and New Zealand. The company was established in 1918 with headquarter located in Australia (Ingham’s, 2017).
CSR plays an essential role at the time of conducting the operations of the company. In the present scenario, corporate social responsibility is the need of the company. It is related to the environment and also enhances the living standard of the people. CSR is related with the term that is considered to elaborate the efforts of the society towards the society. It has been seen that CSR helps in brand recognition and also bring improvisation to the image of the company. The company cannot be able to survive and conduct the activities without focusing on the corporate social responsibilities (Grayson and Hodges, 2017).
By focusing on the Inghams enterprises it has been seen that company ensures the respect of the individuals and also safeguard the environment so that company can conduct the activities with proper efficiency. The motive of the company is to conduct the activities in an effective manner. The firm gives support to the community by giving them sponsorships. Inghams enterprises CSR activities are many. It has been analyzed that the responsibility of the company is related to securing the water. The company has a level of commitment towards maintaining sustainability in the areas where the activities are conducted. The company has also opened the water treatment plant in South East Queensland and Murrarrie. The emphasis is given by the company so that negative impact on the environment can be reduced and also with this it can be easy for the company to attain competitive advantage.
Ingham’s enterprises also introduced many core values related to integrity, customer service and also quality and safety. It has been seen that company operate the activities by focusing on the audit and compliance regime to emphasize on the contractor so that environment can be secured. Also, the company emphasizes the safety of the workers. The company has also initiated to evaluate the quality and also the financial activities by focusing on the various categories so that ethical sourcing risks can be analyzed. By focusing on these CSR activities it can be simple for the company to maintain sustainability in the organization (Popescu, 2017). The company has also focused on the employees so that in the right direction the activities can be conducted. If employees of the company are satisfied then it can be simple to accomplish goals and objectives in a proper way. So, the company focuses on maintaining cooperation with the employees so that they can work with dedication towards the assigned activities (Amran, Lee and Devi, 2014).
Corporate governance is the method by which companies manage their operations. It has been seen that company focuses on the governance practices framework for the overall financial year ended on 11th July 2017 that will be elaborated in the given discussion. There are various principles like
It has been seen that there are five non-executive directors in which the three are independent directors. The organization focuses on the entire skills and also the capability of the senior executives (Lins, Servaes and Tamayo, 2017).
The company is engaged in conducting the activities with honesty and integrity. Also, the code of conduct is followed that is taken into consideration by the company so that in right direction activities can be conducted.
The principal considers an audit, risk committee, CEO and also the CFO certifications. The company external audit is KPMG. It has been seen that company considers the external auditors so that the shareholder’s questions can be resolved.
It has been evaluated that the company has a continuous disclosure policy with the aim of complying the obligations of the disclosure. The disclosure policy focuses on elaborating the overall process that the company has considered ensuring the issues with the obligations related to disclosure (Schwaninger, 2015).
By focusing on the principle it has been seen that company focuses on communicating with the shareholders so that activities can be completed effectively. The shareholders communicate by focusing on the market announcements and also various media releases are considered. The company offers proper notice related to the meetings on its websites.
In this principle, the focus is given to the audit and risk committee and also proper analysis is done of the risk. It can be seen that the organization focuses on audit and risk committee is accountable for evaluating the risk management system (Poussenkova et al., 2016).
It considers the remuneration of the committee, directors related to the securities trading policies. It has been seen that corporate governance assists the company to conduct the operations in a proper manner.
Carroll’s Pyramid
In this model, the pyramid of responsibilities is also highlighted. There are four aspects in this pyramid which are related to economic, legal, ethical and philanthropic. These layers are stated below in the context of the company.
(Source: Carroll, 2016)
Economic aspect
Economic aspect focuses on the responsibilities so that profits can be achieved for a long time. The company showcases the growth in 2017 just because of the effective strategies which are considered (Carroll, 2016).
Legal aspect
It has been analyzed that company focuses on following the laws and regulations that are implied on the organization. The policies are designed in such a manner that focuses on the legal requirements.
Ethical aspect
In this, the responsibility of the company is imposed so that company can conduct the activities with proper moral and ethics. The company focuses on considering the ethical strategies so that code of conduct can be developed (Baden, 2016).
Philanthropic responsibility
It is related with the responsibility in which it is stated that it is discretionary in nature. The company operates various programs through which help can be given to the society with the number of welfare animal programs that are considered by the company (Ehie, 2016).
By focusing on this model it has been seen that activities are divided into three segments that are related to policies, process, and principles. In this, the social issues management is considered which focuses on the three factors which are policies, process, and principles.
Policies
It is related with the social issue management and it has three dimensions related to issues identification, issue analysis and also response development. These dimensions help to reduce the surprises at the time of conducting the activities and it is also related to the policies of the CSR. The company emphasizes on the analyzing the issues by focusing on the strategies and by creating the response (Nalband and Kelabi, 2014).
Process
Next is related with the process in which it has been seen that corporate social responsiveness is considered which is segmented into the four parts which are reactive, defensive, accommodative and proactive. This segment states the ability of the company to make the changes which have taken place in the society and also emphasis is given on the approach of the manager because the company considers the gap in their strategies for purpose of responding the changes.
Principles
The last is related to principles that state the corporate social responsibilities that are divided into the four segments which are economic, legal, and ethical and philanthropy. In this segment, the business is considered as moral agents. In the context of the activities of the company, it has been seen that responsibilities and details are fulfilled by considering Carroll’s pyramid model.
Findings
At the time of conducting the activities, the company ensures the open dialogue related with the stakeholders and also the focus is given on the views and expectations of all the stakeholders and also the efforts are made so that expectation level can be fulfilled. The stakeholders of the company are society, employees, shareholders and the customers. The motive of the company is to strengthen the organization. In reference to the society and customers, the significance of CSR and corporate security in the company are extended. The company focuses on all the factors related to fulfill the level of expectation of the stakeholders of the company.
Shareholders
It has been seen that the company earned profits in 2017 just because of the progress by considering the strategies. It has also extended their prospectus forecast. The company helps to ensure the growth in the market of Australia and New Zealand and also the sale is related to the poultry which is stronger as a comparison is made with the expectation growth in Australia.
Society
The company is considered as a long and positive contributor to the local communities in which the company conducts the activities. There is also medical research which is conducted by the Institute of the company considering the various health issues like cancer and mental heat. It helps to ensure the commitment towards the society.
Customers
It has been seen that customer relation of the company are highly collaborative and it is concerned with sales, marketing, planning and also technical services. The company has achieved progress in this year just because of the supply relationship with the customers and also it consists of the national agreements (Schwartz, 2017).
Employees
It has been analyzed that company focuses on giving value to the integrity and also it is essential for the company to consider the ethical labor practices. In this, the company employs the staff on the direct basis and there are many employees who are directly employed in the company. All the wages of the employees are regulated by focusing on the enterprise agreement, employment agreement on an individual basis.
It is seen that there is no gap between the performance of the company and also with the expectation of the stakeholders. So, the company can do more in context of the employees by focusing on the programs that give benefits to them (Korschun, Bhattacharya and Swain, 2014).
Conclusion
By analyzing the report, it has been concluded that corporate social responsibility is the essential factor in today’s scenario and also it is the factor that is considered in context to the society. So, if the company conduct the activities by considering the CSR framework then it can be easy to achieve growth and profits in an effective manner. CSR helps to maintain the goodwill and will also help to achieve the large market share by enhancing the satisfaction level of the customers.
References
Amran, A., Lee, S.P. and Devi, S.S., 2014. The influence of governance structure and strategic corporate social responsibility toward sustainability reporting quality. Business Strategy and the Environment, 23(4), pp.217-235.
Avram, E. and Avasilcai, S., 2014. Business performance measurement in relation to corporate social responsibility: A conceptual model development. Procedia-Social and Behavioral Sciences, 109, pp.1142-1146.
Baden, D., 2016. A reconstruction of Carroll’s pyramid of corporate social responsibility for the 21st century. International Journal of Corporate Social Responsibility, 1(1), p.8.
Carroll, A., 2016. Carroll’s Pyramid of Corporate Social Responsibility. Available at: https://jcsr.springeropen.com/articles/10.1186/s40991-016-0004-6. Accessed on 16th June 2018.
Ehie, I.C., 2016. Examining the corporate social responsibility orientation in developing countries: an empirical investigation of the Carroll’s CSR pyramid. International Journal of Business Governance and Ethics, 11(1), pp.1-20.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate social responsibility work for your business. Routledge.
Ingham’s, 2017. Annual report. Available at: https://investors.inghams.com.au/FormBuilder/_Resource/_module/11sM2pu-rkuf_aNBmyFnWw/file/ING-FY17-Annual-Report.pdf. Accessed on 16th June 2018.
Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing, 78(3), pp.20-37.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis. The Journal of Finance, 72(4), pp.1785-1824.
Nalband, N.A. and Kelabi, S.A., 2014. Redesigning Carroll’s CSR pyramid model. Journal of Advanced Management Science, 2(3).
Popescu, D.I., 2017. Social Responsibility and Business Ethics I. Companies’ Sustainable Development in the New Socio-Economic Context. Quality-Access to Success, 18(157).
Poussenkova, N., Nikitina, E., Loe, J.S., Wilson Rowe, E., Wilson, E. and Fjaertoft, D., 2016. Corporate Social Responsibility. Russian Analytical Digest (RAD), 181.
Schwaninger, M., 2015, February. The Evolution of Models: Uncovering the Path of Model Improvement. In International Conference on Computer Aided Systems Theory (pp. 126-132). Springer, Cham.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge
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