The process of communication forms an important entity within the world of business and it is seen that the prospects of a business enterprise depends to a large extent on the effectiveness of the communication styles that the business enterprises follow (Lin, Chen and Song 2012). Furthermore, the globalization of the business has brought together business enterprises from the diverse locations of the world and cross cultural communication forms an important part of the business world presently. However, it is seen that during the process of cross cultural communication various kinds of misunderstandings arises and this often hampers the course of business (Kim and McKay-Semmler 2013). This essay will discuss about the cultural differences between the nations of India and Australia and the manner in which it affects the process of business between the two nations.
The concept of cross cultural communication entails with itself the concept of cross cultural miscommunication (Yifeng 2012). The concept of cross cultural miscommunication comes into play when people who are involved in a conversation or are trying to interact with each other are from different cultural backgrounds (Thomas and Peterson 2017). This might be attributed to the fact that people from different cultures have different style of communicating with each other and it is generally seen that almost similar words have different interpretations in diverse cultures (Piller 2013). It is precisely here that the concept of cross cultural communication becomes important. Most of the scholars concur on the point that the process of cross cultural miscommunication can easily be overcome by having an effective knowledge about the concerned culture and following some of the standard techniques of communication like gestures, body language and others (Froese, Peltokorpi and Ko 2012).
In the case study provided Mary is shown as a person the fulcrum of whose life revolves around foods. Thus, she has opened her business which deals with various kinds of condiments like chilli sauces, chutneys, pastes and others. Her love for the food industry was inculcated in her right in her childhood by her parents. Furthermore, she currently owns a factory in Newcastle which is called by the name of “The Aroma Shop”. However, currently wants to start her business in India and for this she has lined up a meeting with Mr. Sharma, a store manager in India but she is not sure about the manner in which she should go about the meeting since there is a cultural difference between the two nations and this in turn affects the style of conducting business.
An analysis of the national cultures of the two nations of India and Australia would reveal that the nations are very different from each other in terms of culture (refer to Appendix 1 and Appendix 2). For example, it is seen that the individualistic kind of work is more popular with the Australian people whereas collective kind of work is more commonly used by the Indians (Hofstede Insights 2018). This has a direct effect on the working style of the people which is being followed in the workplaces of these nations. Furthermore, the concepts of success and competition are the core values of the Australian people whereas for the Indian people this is not the case (Hofstede Insights 2018). In addition to this, it is seen that the Indian people are more likely to follow the hierarchy within the workplace in an ardent manner but this is not the case with the Australians (Hofstede Insights 2018). Work life balance forms an important part of the lives of the Australian people and it is seen that for the Australians work life and personal life are two separate entities but it is not the case with the Indian people (Hofstede Insights 2018). The Indian people are more likely to judge a particular company on the basis of the overall performance whereas the Australian do not indulge in such kind of practices and generally like to judge the success attained by an organization in the context of recent performance (Hofstede Insights 2018). Finally, the Indians have a very low tolerance level for the uncertain events and this is one of the main reasons why they generally do like to take the help of innovative ideas for the process of their business however this is not the case with the Australia (Hofstede Insights 2018). Thus, from the above analysis it becomes clear that the national cultures of the two nations are starkly different from each other and this influence the style of conducting business to a great extent by the individuals of the two nations.
The business style of a particular nation is interlinked with the national culture of the concerned nation. The above discussion clearly points that there is a difference between the national cultures of the two nations and this particular fact has its effects on the business style of the two nations. Thus, Mary is likely to gain in a significant manner if she takes into consideration these inherent differences in the national cultures of Australia, the nations from which she hails from and the nation of India, in which she intends to start her business. Firstly, she should try to work in a collective manner with Mr. Sharma and try to insist on the process of collaboration rather than try to insist on the fact that she wants to open her own business center in India in an individualistic manner. Furthermore, Mr. Sharma is a fifty-five year man and the power distance score of the nation of India is very high and thus she should try to come across as a very respectful person who is willing to give the necessary respect to the respectable people. In addition to this, she is also supposed to focus on the concept of long term goals rather than short term ones. It would also be wise on the part of Mary if she focuses on the traditional style of business for the collaboration that they would be establishing rather than insisting on the use of technology or innovation as she has been used to in her own nation. These in short are some of the recommendations that she could use for the meeting that she is supposed to have with Mr. Sharma.
To conclude, the internationalization of the world has brought the different business enterprises of the world into close association with diverse kinds of cultures. It is in this particular context that the concept of cross cultural communication has gained prominence. However, it is generally seen that the process of cross cultural communication entails with itself the process of cross cultural miscommunication. Thus, it is generally seen that in order to overcome his particular barrier the different business enterprises try to take the help of diverse kind of techniques like non-verbal communication, use of gestures and body language during the course of interaction, having an idea about the important attributes of the concerned culture and others. It is seen that the prospects of an international enterprise depends to a large extent on the effectiveness with which they are being able to overcome the barrier of cross cultural miscommunication. Therefore, the various business enterprises of the present times are required to take into effective consideration the concept of culture and cross cultural communication for the process of their international business.
References:
Froese, F.J., Peltokorpi, V. and Ko, K.A., 2012. The influence of intercultural communication on cross-cultural adjustment and work attitudes: Foreign workers in South Korea. International Journal of Intercultural Relations, 36(3), pp.331-342.
Hofstede Insights. 2018. Australia – Hofstede Insights. [online] Available at: https://www.hofstede-insights.com/country/australia/ [Accessed 10 Aug. 2018].
Hofstede Insights. 2018. Country Comparison – Hofstede Insights. [online] Available at: https://www.hofstede-insights.com/country-comparison/india/ [Accessed 10 Aug. 2018].
Hurn, B.J. and Tomalin, B., 2013. What is Cross-Cultural Communication?. In Cross-Cultural Communication (pp. 1-19). Palgrave Macmillan, London.
Kim, Y.Y. and McKay-Semmler, K., 2013. Social engagement and cross-cultural adaptation: An examination of direct-and mediated interpersonal communication activities of educated non-natives in the United States. International Journal of Intercultural Relations, 37(1), pp.99-112.
Kramsch, C., 2014. Identity, role and voice in cross-cultural (mis) communication. In Misunderstanding in social life (pp. 137-161). Routledge.
Lin, Y.C., Chen, A.S.Y. and Song, Y.C., 2012. Does your intelligence help to survive in a foreign jungle? The effects of cultural intelligence and emotional intelligence on cross-cultural adjustment. International Journal of intercultural relations, 36(4), pp.541-552.
Merkin, R., Taras, V. and Steel, P., 2014. State of the art themes in cross-cultural communication research: A systematic and meta-analytic review. International Journal of Intercultural Relations, 38, pp.1-23.
Piller, I., 2013. Language choice in bilingual, cross-cultural interpersonal communication. Linguistik online, 5(1).
Thomas, D.C. and Peterson, M.F., 2017. Cross-cultural management: Essential concepts. Sage Publications.
Yifeng, S., 2012. Translation and Strategies for Cross-Cultural Communication [J]. Chinese Translators Journal, 1, p.007.
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