The discussions related to the various aspects of the research methodology have been able to relate to the literature review of the topic. The major factors have been further assessed in form of different types of the factors, which are seen to be related to the customer relationship management in the customer retention. The important aspects in this section has been able to highlight on the important sections of data sampling method, research approach, data collection method used, designing of questionnaire and data analysis method used for the study (Collis and Hussey 2013).
Research Proposal
The perspective idea of customers retention in Colbeh Restaurant has been explain in the literature review on this work using customers relationship management theory to analyse various activities existing in the business.
Research Aim
Evaluating the important and impact of customer’s relationship management in retaining and gaining customers in Colbeh Restaurant
Independent variable 1
Dependent variable 2
Independent variable 2
Dependent variable 3
Independent variable 3
Research Philosophy
The main form of philosophy and identified with interpretivism, to study the phenomenon in natural environment and consideration of several dependent and independent variables.
Research Approach
As the research is associated to depict new dimension of customer relationship management in Colbeh Restaurant, the research approach has been identified with inductive research. The important consideration made in form of the research approach has been able to be depicted by the use of excel software. These assessments have been able to further state in the different factors of the CRM which is seen to be conducive for the different aspects of customer retention. The different aspects of the study have been further able to provide the effective findings which are seen to be related to CRM applications in the hospitality sector. It has been further identified that the significant issues has been discussed in terms of the various types of quantitative techniques (Gill and Johnson 2010). The various depicts made from the research has been further Abel top state on the different aspects of the research which have been performed using both primary and secondary analysis of the data. The important consideration which are seen to be made in the research study has been able to state the various aspects of the research based on the Research Service, Relationship marketing and the several types of the relevant aspects of the customer relationship software. Some of the depictions made in terms of quantitative techniques have been identified in terms of the Pearson correlation, Regression analysis and descriptive statistics (Bryman and Bell 2015). The aforementioned factors have been identified to play an important role in evaluating the various factors chosen for the study (Bell 2014).
The several types of the research aspects of the data has been able to be related to the important considerations made in the field of relationship marketing, which has been seen in form of the association of the activities which are seen to be involved in form of the activities which are necessary for building a long term relationship. It has been further seen that the different types of the considerations made in the report has been able to state on the important aspect of the research related to the hypothesis of the research (Banga, Kumar and Goyal 2013). This has been depicted by relating the different findings of the report with the regression analysis. It has been further observed that the important assumptions made in the report has been able to depict the different type of the findings which are seen to be related to the different aspects of the study which are seen to be related to the (Rahimi et al. 2017). Some of the major form of the implications drawn from the research approach theories suggested in the study has been able to relate to the major emphasis on the choice/ of the food available. It has been further able to identifying the main parameters, which are seen to be driving the demand of the customers at the restaurant has been able to be stated in the report (Smith and Phenomenological 2009).
The different types of the consideration made in the research aspect as been able to consider the important of the study which is related to the state the purpose and this report has been able to state the various aspects of the research approach as it relate to the relevant aspects of the quantitative area of the study. It has been able to discern that the important considerations made in the study has been able to suggest the correlations among the various types of the different dependent and the independent variables selected for the study (Sohanpal, Seale and Taylor 2012). It has been further seen that the important made in the research has been able to depict the different types of the factors relating to the factors responsible for the customer retention in the Colbeh Restaurant. It has been further able to depict that the considerations of the critical research aspects has been able to be relate the use of the software’s used for the assortments of the study which is responsible to state the difference of the various types of the dependent and the independent variables selected for the study.
The important form of the data collection method has been seen in form of the considerations made in the report related to the primary and secondary collection of the data. Hence, the method for the primary collection of the data has been based on the survey technique. The data collection method used in the report for the collection of the primary data has been done with the use of survey methodology (Blunch 2012). The important assessment made in the study has been further able to state the various types of the other aspects which are associated to the employees, managers and customer at Colbeh restaurant. The total sample size related to the selection of the study has been able to state the different types who are directly related to the restaurant. The total size of the respondents has been identified in form of the collection of the data in form of 100 participants. It has been further identified that the several types of the participants has been further able to be selected in form 80 customers, 5 Managers and 15 Employees of the Colbeh restaurant. The various aspects of the collection of the data has been able to state on the different types of the assumptions made from the primary data analysis. This has been able to relate the various concepts of the report with the objective and the purpose of the study (Cohen et al. 2013). It has been further identified that the various types of the data collection method has been able to state the various aspects of the report which is seen to be related to the various aspect associates to the employee retention due to the CRM incorporation. Some of the various types of the other aspects of the study have been discerned in form of the factors responsible for ascertaining the different elements of the literature review of the study. It has been able to be further stated form the report that the primary data collection has been based on the quantitative techniques (Beech 2014).
It has been further discerned that the various types of the data collected from the secondary sources has been seen in form of the various types of the online magazines and the newspaper articles related to the restaurant. It can be further depicted that the important considerations made in form of the secondary analysis has been able to related to the historical aspects of the data collection. The information of the both primary and secondary data analysis has been able to depict on the different types of the factors responsible for evaluating customer retention among the employees. The various types of the other factors of the study has been able to state on the different aspects of the study related the secondary analysis. The resources such as books, online interviews, company websites, journals and internet have been used to incorporate this method (Collis and Hussey 2013).
The important discussions in methodology have been able to state on the various types of quantitative research techniques available for this study. The research methodology selected for the study has been made in accordance to the best practice for a particular industry. The important aspects of the research, are seen to be associated to level of the confidence level of the mean of the data, which considered at 95 % (Bryman 2015).
The various types of analysis techniques used in this research study has been directly associated quantitative research techniques. Hence, the aforementioned data analysis technique is applicable for both primary and secondary data collection. Some of the important aspects of the data analysis have been done with the Pearson coefficient technique, regression analysis and descriptive statistics techniques. It has been further seen that the main tool used for this analysis is MS Excel and this has been directly identified in relating both dependent and independent variables, which have been selected for the research topic (Field 2013). The segregation of dependent and independent variables set for the research study has been listed below as follows:
Dependent variable 1
Independent variable 1
Dependent variable 2
Independent variable 2
Dependent variable 3
Independent variable 3
The main form of the data sampling technique has been identified in form of simple random sampling. This has been done to show the random selection of the participants for the research has been done for the purpose of unbiased participation. The rationale for the various types of the consideration has been able to state in the various types of the aspects related to the different types of the simple random sampling technique will be able to consider unbiased participation of the respondents. This particular method of sampling has been able to highlight on the reliability of the data. It has been further able to ensure that the participant are able to express their personal opinions without basing their perceptions on any others opinion (Wilkinson. and Birmingham 2003). The various depictions made in the study has been further able to state on the different types of the assumptions which are seen to be test of Cronbach’s alpha value. The different types of the consideration which are seen to be made in this aspect has been able to state that based on the data sampling technique the Cronbach’s alpha value is seen to be more than 0.6. It has been further discerned that the descriptive statistics method has been further inferred in form of confidence interval of 95% (Rosman and Stuhura 2013). The different considerations made in the data sampling have been able to specify the important aspects of the associated with different questions related to the literature review of the study. The sampling technique has found that the different types of the considerations made for the study has been able to consider the different types of the considerations, which is seen to be made on random basis (Easterby-Smith, Thorpe and Jackson 2015).
The questionnaire designing has been depicted in form of the various types of the techniques based on the likert scale. This is based on 5 scale factors for the variables related to the research study. The different types foe the considerations made in the questionnaire design has been able to state that (1=Agree, 2=Strongly Agree, 3 = Neutral, 4=Disagree and 5=Strongly Disagree) (Gillham 2008). It has been also able to state that the important considerations made for the questionnaire has been able to relate the different perspectives of customers, manager and the employees at Colbeh Restaurant. It can be further explained that the important considerations made in the questionnaire can be further judged based on the different responses and attitude of the participants and use the same for the purpose of the survey methodology (Keats 1999). Considerations of the various factors of the questionnaire have been able to state on the various types of depictions made in form of the data analysis techniques. In order to give broad emphasis in associating the CRM elements in customer retention, 20 questions has been prepared for the study. Some questions are aimed to address the demographic profile of the respondents (Somekh and Lewin 2011). These questions are directly related to know about the age group of the person, country of origin and no. of the years involved in taking or giving service at the Colbeh Restaurant. Along with the multiple-choice questions, the questionnaire is designed to state the open-ended views of the respondents. Hence, along with the multiple-choice questions the questionnaire has been designed with several open-ended questions to support the relevant theories relating to the research (Yin 2013). The designing of questionnaire has taken into consideration the different types of purpose relevant to the study and hence the options vary accordingly. It is has been further seen that the questionnaire designing procedure has been directly related to the various aspects of literature review of the study (Creswell 2012).
Ethical issues in the discourse can be discerned in terms of honesty and integrity, objectivity, carefulness, openness and respect for intellectual property rights and confidentiality of the information. Ethical standards associated to the research of the important considerations made in the report have been evidenced with the record used in the research. The openness of the data has been considered by the use of different types of new tools and publishing is for the findings. The research will be open to new ideas and any sort of criticism arising out of it. Different aspects of the research have been able to respect the intellectual property and it has been particularly ensured that there is no plagiarism.
The validity of the information collected has been ensured by selecting the right participants from the hospitality industry.
Some of the important considerations of the data analysis has been done by ensuring the reliability of the survey technique. This reliability test has been done by using Cronbach’s desktop and for value. It has been further renowned that the data and analysis tool used for the research has taken into consideration the hypothesis set for the research (Gray 2013). In order to conduct the test associated to acceptance or rejection of the null hypothesis is entirely based on the regression results. Some of the important considerations of dependent variables have been identified in form of research service associated for customer retention in Colbeh restaurant, concepts and is aided to relationship marketing and adoption of CRM software.
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References
Banga, G., Kumar, B. and Goyal, H., 2013. Customer relationship management in hotel industry. Pacific Business Review International, 5(12), pp.71-81.
Beech, J., 2014. Doing your business research project. Sage.
Bell, J., 2014. Doing Your Research Project: A guide for first-time researchers. McGraw-Hil
Blunch, N., 2012. Introduction to structural equation modeling using IBM SPSS statistics and AMOS. Sage.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Bryman, A., 2015. Social research methods. Oxford university press.
Cohen, J., Cohen, P., West, S.G. and Aiken, L.S., 2013. Applied multiple regression/correlation analysis for the behavioral sciences. Routledge.
Collis, J. and Hussey, R., 2013. Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan.
Creswell, J.W., 2012. Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
Easterby-Smith, M., Thorpe, R. and Jackson, P.R., 2015. Management and business research. Sage.
Field, A., 2013. Discovering statistics using IBM SPSS statistics. Sage.
Gill, J. and Johnson, P., 2010. Research methods for managers. Sage
Gillham, B., 2008. Developing a questionnaire. A&C Black.
Gray, D.E., 2013. Doing research in the real world. Sage.
Keats, D., 1999. Interviewing: A practical guide for students and professionals. UNSW Press.
Rahimi, R., Köseoglu, M.A., Ersoy, A.B. and Okumus, F., 2017. Customer Relationship Management Research in Tourism and Hospitality: A State-of-the-art. Tourism Review.
Rosman, R. and Stuhura, K., 2013. The implications of social media on customer relationship management and the hospitality industry. Journal of Management Policy and Practice, 14(3), p.18.
Smith, J.A. and Phenomenological, F.P.L.M.I., 2009. Analysis: Theory, Method and Research.
Sohanpal, R., Seale, C. and Taylor, S.J., 2012. Learning to manage COPD: a qualitative study of reasons for attending and not attending a COPD-specific self-management programme. Chronic Respiratory Disease, 9(3), pp.163-174.
Somekh, B. and Lewin, C. eds., 2011. Theory and methods in social research. Sage.
Wilkinson, D. and Birmingham, P., 2003. Using research instruments: A guide for researchers. Psychology Press.
Yin, R.K., 2013. Case study research: Design and methods. Sage publications.
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