In this study a detailed research is to be conducted in the customer value deliverance theories and method of various markets and supermarkets of the Australian market. In this context it can be said that the Australian supermarket are to be compared with the markets of UK in order to gain the accurate knowledge and margins of customer satisfaction and value deliverance over the year. The study also includes detailed identification and discussion of the aspects that are involved in the marketing segments of the countries. The major findings are to be identified in regards with the supermarket activities and market performance and value deliverance to the customer in the local and international market. The study is divided in segments where local market activities and performances are compared with their margins of customer satisfaction over the years. It is also to be added that the local market performances are to be compared with the foreign market in terms of customers’ satisfaction.
In order to understand the customer value discussion it is important to identify and discuss the customer values that are generally provided by the local markets to their various customers during the year. The importance and features of the customer valuations ready to be known in order to generate the best understanding of the segment over the years. Delivering value to the customers is considered as the most valuable and important aspects for the organisational leaders, managers and entrepreneurs over the years. As the customers are willing to pay considerable amount they would derive value from the market offerings (Aghazadeh, 2015).
There are various interpretations available that can be meant by customer value. This term may also denote low price, along with receiving of what is desired over the years and receiving something in return for what is given.
The above phrases suggest that there are two aspects of customer value. These are desired value and perceived value. Desired value denotes what a customer expects from the products or services. Perceived value refers to the aspects that a customer actually received from the products and services over the times.
Australian markets mainly focuses on the customer satisfaction level by providing accurate quality and pricing ranges for the product and services over the years that would be beneficial for the customer budgets. In this context i can be added that the inclusion of the customer value segments to the marketing strategies of the Australian markets and organisational activities has benefitted for better and smoother marketing performances over the years (Vargo, Wieland & Akaka, 2015).
Figure 1: Customer value
(Source: Paolacci& Chandler, 2014)
Value proposition is a statement that refers to the business and marketing statements that a company utilized to gather the knowledge regarding the customer’s preferences on why should they buy a product or use their services over the years. In this context it can be added that to the organisations mainly utilises the statements in order to convince a particular customer and denote them the particular aspects that will show them that buying a product or using their services will add more value to their consumption or provide better problem solving aspects than other similar market offerings during the year. The companies use these statements in order to the customers who would generate more benefits by using the products and services over the years, thus the companies can maintain an accurate economic moat (Burns, Bush &Sinha, 2014).
In this context it can be added that the Australian markets are also utilising the Value proposition methods and statement in order gain the essential information and knowledge regarding customer satisfaction and requirements. Thus the companies are more focusing on the results if the statements that denotes the customer preferences and market trends along with the pricing segments and quality measurements over the years (Di Benedetto & Lindgreen, 2018). The Australian customers also provides their thoughts and feedbacks to the companies and firms regarding their products consumptions and utility measurements and the companies can thus establish better and efficient Value proposition in order to get the organisational activities and performances over the years (Bagozziet al. 2015).
Importance of customer value
As it is observed in the above discussion it is observed that the customer value is considered as the primary concepts of the organisation’s marketing strategies and planning. IN this context it can be added that the customer value segments are also considered as the base of the customer satisfactions and marketing performances (Ekpo et al. 2015). The base of the customer satisfaction and marketing performances are considered as the revenue generator for the firm. The importance of the customer value segments on the success of the organisations marketing and organisational operations over the years are contrasted in greater margins as it denotes the customer preferences along with market trends. This provides a better and broader view and information of the market requirements along with pricing segments and quality measurements over the years (Lim, Chae&Jeon, 2014).
Importance of value proposition
The importance of the value proposition can be denoted by its extensive use in the organisational departments and international market. The value proposition mainly provides the factors and aspects that provides the points that are the main motivator for customer purchases over the years. In this context it can said that the value proposition also denotes and provides information to the customers regarding the product and service valuation along with its utilisations. The customers are also filled with the essential information regarding the utilization and satisfaction level of the products and services along with the quality and pricing. Thus the value proposition have been much important aspect for the companies in order to create suitable marketing and selling strategies along with customer satisfaction activities (Baker &Saren, M. 2016).
In the UK market the supermarket industry have contributed effectively over the years and has been playing a respective role in the customer satisfaction factors in the economy. Hence it is important for the study to identify and discuss the factors and aspects of the UK supermarkets that are contributing in the economy over the years in terms of customer caring.
Increasing marginal utility
One of the important contributions of the UK supermarket industry is to increase the marginal utility rate of the customers. In this context it can be added that the customers of the market has been obtaining the products and services over the years and has been observing the utility margins that they are generating from the consumption if the products. Thus the companies are now focusing on the aspects and factors that can be included in the products and services in order to enhance their utility margins and the customers can enjoy higher marginal utilities after their additional purchase. Thus the customer satisfactions value deliverance of the industries are taking postie shape in the economy (Martín, 2015).
Value for money
The industries have observed that the customers often demand value for money products during the period and thus the companies have developing their manufacturing methods in order to provide the best quality and unique products to the customers. Thus is mainly done in order to satisfy the customers who are willing to pay considerable amount of money for consuming market products. As a customer one can understand that the amount they are spending should be worth of the products and services that they are purchasing thus if the products and services does not provide enough benefits as per the customers’ expectations the market demand would fluctuate. Hence maintaining efficient product margins are essential for the market to provide value to the customers during the year (Di Benedetto &Lindgreen, 2018).
In the Australian market the supermarket industries have contributed effectively over the years and have been playing a respective role in the customer satisfaction factors in the economy. Hence it is important for the study to identify and discuss the factors and aspects of the Australian supermarkets that are contributing in the economy over the years in terms of customer caring (Villeneuve &Pasquier, 2017).
Ensuring accurate qualities
As discussed in the UK supermarket the Australian markets also concentrates on those factors over the years. Additionally it is to be added that it is observed that the Australian market also concentrates on the factors of the products and services such as quality. The quality measurements aspects of the Australian supermarket industries have been developing over the years in order to maintain the expected qualities of the products and services that the customers required in exchange of their values. Products and services are expected to be with the pricing that the companies are charging towards the customers and thus the customers also expect that they would enjoy the every aspects of the product consumptions. Thus the developing the quality measurements factors of the companies have been very positive step for the market (Wagner &Eggert, 2016).
Advanced customer caring
Like every industry there are also several customer complaints and feedbacks that the organizations needs to observe and modify for future assistance. In this context it can be asked that the companies have been developing and modifying several portal, websites and pages that the customers can access online. As the modern generation customers mostly uses the only supports for their daily activities and tasks accomplishment it will be accurate for the companies to set several online sites and portals that the customers can access (Vitouladiti, 2014). It will enable them to gather all the information about the customer that they require for developing their overall performances in the market. The customers can also throw their satisfactions and dissatisfactions on those websites and pages in order to express their consumption experiences regarding the company product and services over the period. Thus the overall effort for customers care activities are resulting quite positively in the market (Marinchak, Forrest, &Hoanca, 2018).
Proper deliverance
Delivering accurate products to accurate locations along within scheduled time has been developed over the years in the market. The importance of time has been realised and the main focus is to reduce the maximum wastage of time. Thus the companies have developed several facilities regarding the product and services deliverance to the customers. The customers are also tightly scheduled over the times and thus they also cannot afford to wait several hours for some products. Hence the development in the delivery departments and facilities are quite beneficial and profitable for the companies and industries to maintain happy and satisfied customers along with stable marketing performances and revenue margins (Foxall, 2014).
One of the local markets in Australia is the Coles Australia fair it is located at the Southport QLD, Australia. In this context it is to be added that the contributions of the market are considered as quite effective in Australian economy as the market holds more than enough turnover in order to gain considerable amount of revenue. Thus the industries that are operating in the market must follow the customer value segments and value propositions methods in order to gain the revenue and profit segments over the periods. Thus it can be said that the local markets in the industry are having firm effects on the customers regarding purchases and product consumptions over the years (Chernev, 2018).
In the modern marketing environment it is important for the organisations to have their own websites or online pages and portals which can be accessed by the customers over the years. These websites should be created with inclusion of the detailed information of the company background along with products and services details for the benefits of the customers. These websites can be of several benefits and advantages regarding customer caring and products advertisement and company goodwill enhancement over the times (Malhotra& Peterson, 2014). In this context it can be stated that the companies have been developing and modifying several portal, websites and pages that the customers can access online. As the modern generation customers mostly uses the only supports for their daily activities and tasks accomplishment it will be accurate for the companies to set several online sites and portals that the customers can access. It will enable them to gather all the information about the customer that they require for developing their overall performances in the market. Thus the sites are much of essential aspects of the company development and marketing in the modern time period. The customers can also throw their satisfactions and dissatisfactions on those websites and pages in order to express their consumption experiences regarding the company product and services over the period. Thus the overall effort for customers care activities are resulting quite positively in the market (Shaw, 2016).
The study was accomplished in respects of the supermarket industries that are operating in the Australian market over the years. The study included several factors and aspects that are identified and observed during the research in the marketing operations of the industries. The study also included other market analysis in order to identify the differences and similarities in the marketing strategies and activities. The study also denoted that the customers valuing segments and customer caring are much more essential in the modern period of market as the customers’ expectations have also increased and they are willing to pay for satisfied consumptions.
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