Designing A Marketing Plan With Search Engine Optimization

The Importance of Sim-bound Simulation Game

In the year 2015, the e-marketer has achieved the milestone for UK tablets. About 50% of the population were using the tablet in the year 2015 which will rises up to 60% in the year 2019. The purpose of this paper is to design a marketing plan with the use of search engine optimization.

The online advertising can effectively done with the use of Sim-bound simulation game. The marketing through simbound simulation game is equipped with automatic development of the report which clarifies the operational activity related to the risks, funds, and damage to the reputation of the brand. “The dynamic testing of marketing environment helps in predicting the realistic approach of marketing campaign” (Sainio, 2012). The simbound simulation game helps in managing and optimizing the availability of the product online, multiple channels which are associated with the marketing advertising with the use of search engine, email marketing, and social media platform, strategy for the placement of advertising, and development of operational advertising metrics.

The simbound simulation game helps in providing risks free environment for the management of the contents available on the internet. “The impact of marketing strategies can identify with the effect on the decision related with the creation of budget and the risks associated with the brand damage” (Neupane, 2013). In this game, the competition is created between the students similar to the competition which occurs between different advertisers in the real world scenario. The instructor has the responsibility to conduct healthy competition by arranging number of rounds between the participants. The new set of conditions is created for exploring the creative and critical thinking of the students. The result of the round is declared with the completion of the deadline. The content on the internet can be optimised with the delivery of the e-marketing schemes for improving the performance in terms of results by comparing it with other participating units. The operational activity associated with the content marketing can be done with the help of simulation game for different businesses.

 The simbound simulation marketing schemes helps in measuring the methods used for online advertising. The knowledge can be enhanced with relation to the terms like search engine marketing schemes, management of the websites, and marketing through emails. The online marketing campaign should be designed and planned. “The technological measures should be used for improving the sale through online parameters” (Akbar, 2014). The online marketing channels can be interpreted with the development of the metrics. The metrics for search engine marketing schemes is equipped with the terms like number of clicks, click through rate, impressions, cost per clicks, conversions, and average AD position. The metrics for website management is equipped with the information related with unique clarification of page views, sources related with the congestion on the internet, and the conversion ratio. “The metrics associated with the email marketing are leads, click through rate, and conversion ratio” (Hunt, 2015).

The Benefits of Using Search Engine Optimization

The aim of the project is to research and create optimization in the marketing content with the use of simbound simulation game. The distribution of internet content can takes place through multiple channels available on the simulation software for advertising. The objective is to gain maximum cumulative value during the course of complete game. Search engine optimization channel is used for creating the marketing strategy for the sale of UK tablet.

The registrations have to be done on the formal website of the simbound game. The email address is used as a unique identifier for login into the marketing platform. The student can easily access the dashboard for accessing the offline metrics of information. The minimum marketing resources are used for testing the product fit for the market. Availability of multiple sources help in taking decision related to launching plan of new tablet to adjust the cost and price related to the market of the new product. The online operations help in analysing the behaviour of virtual consumers for developing the long term marketing strategy. The virtual audience get aware about the sale of the new product to get attracted towards the purchase of the tablet. The active participation of the online communication channels with the utilization of social media platform. The search engine optimization helps in getting clear idea about the qualitative features added to the product. The simulation branding helps in attracting more virtual customers for increasing the sale of the tablets. 

• Strategy based on availability of resources: The strategy based on resources helps in defining the availability of mobile resources.
• Strategy based on competency: The competitive advantage can be gained for identifying the financial performance to reinforce and maintain the positive competition.
• Strategy based on industry performance: The financial performance of the company can be improved by the modification of company’s structure, selection of generic strategies, and the management of value chain activities.
• Strategy based on brand equity: The competitive advantage can be gained by managing the simulation brand of the enterprise. The analysis of the targeted customers helps in improving the sale of the brand.
• Strategy based on market orientation strategy: The strategy is based on gathering information related to the potential customers, coordination among the business activities,
• Strategy based on market segmentation: The competitive advantage on the sale of tablets helps in identifying the segmentation of the industrial demand, targeting marketing mixes, and combination of strategic decision.

The marketing campaign was designed for increasing the sale of the android tablets, tablet windows, Lenovo think pad, and apple I pad. It has been found that there are 900 clicks for the android tablets with the use of simulation software. There are 1048 clicks for the tablet window. It has been found that there are 398 clicks for the Lenovo think pad. It has been found that there are 0 clicks for the apple I pad in the simulation simbound game.

The search engine optimization is the marketing scheme which is used for managing the visibility of the traffic and congestion occurs in the availability of the similar websites. “The SEO works for the management of the traffic which are freely listed” (Rana, 2014). The sponsored links are the details of the tablets which carries the information related to the sale of the product in the global market. “The Offsite search engine optimization helps in attracting customers with the management of interlinks between different web pages” (Wolf, 2014).

Measuring the Methods of Online Advertising

The mass marketing can be effectively done with the help of simbound simulation game by developing a

• Virtual search engine for advertising the sale of tablets.
• Managing the website for the UK tablets
• Creating the marketing campaigns with the effective development of email newsletter to attract increasing number of virtual customers. 

The simbound simulation game was organized between 50 students in the grouping of 10 members each. The groups are kept smaller so as to critical part of the complete scenario related with e-marketing schemes using platform of social media. The emphasis should be given on allocation of time correspondent to the number of rounds taken in the game. The increase in the time period will result into the bad performance of the student by showing high pressure in the graph. The students should follow the guidelines provided before the start of the game for taking decision in the critical stage. 

Landing of pages:

The landing pages of the websites are developed for attracting increasing number of customers. “The clicking of the advertisement helps in managing relation with the new and potential customers” (Olyazaeva, 2015). The development of the landing pages is the core area of the website management for the initialization of digital marketing campaign for the small business.

The development of the landing page depends on the analysis of the following table:

Type of visitors	Requirement or need of the visitor	Associated keywords
New or potential buyers	Rising demand of the tablets	Galaxy, Lenovo I pad, Apple I pad, think pad, and etc.
Potential or regular customers	Development of the virtual brand	Apple, windows, Lenovo, Samsung, sony
New or random customers	Requirements are unclear	Applicable to all

Search engine marketing:

Search engine optimization marketing structure is composed of techniques related to internet marketing, visibility of result pages through the search engine optimization, pay per click, free listing, advertising through contextual program, optimization of digital assets.

Pay per click marketing:

“Execution of the search queries helps in identifying the information related to the brand, services, and product” (Sohail, 2013). The advertisements of the products are paid for searching the result of the tablet. The displaying of the advertisement on the customers side helps in adding value to the impression module. “The cost per click can be improved by adding the value of money for the associated advertisement” (Shan, 2015).

The development of the marketing campaign through the simulation game helps in developing the metrics for collecting the information related to cost per click, market, number of clicks, development of impression, accumulated cost, and average ranking in the global market. The following table shows the metrics of information for the information related to the marketing campaign of different tablets.

Marketing campaign	Budget for round	Cost Per click	Market	Number of clicks	Impressions	CTR%	Cost	Ranking
Android tablets	200	1.41	US	900	54,776	1.6%	946.62	3.2
Tablet window	300	1.66	US	1048	36,797	2.8	1288.06	4.7
Lenovo Think pad	200	0.68	US	398	42,129	0.9	195.29	6.8
Apple I pad	550	2.00	UK	0	0	0	0	0
Cheapest ever sale	200	1.82	US	8	274	2.9	11.82	1.0

A/B ad Tests:

In simbound simulation game search result is determined by collecting the information related to the bidding price for every click and quality score associated with the clicking of the advertisements. The A/B testing helps in analysing the response associated with the displaying of information for the particular product. “The cost per click helps and the average ranking of the search result helps in identifying the quality score associated with the clicking of the advertisement” (Salenius, 2016). From the table above, we can conclude that the Android tablets have the highest ranking in the global market.

Research and Optimization with Sim-bound Simulation Game

E-mail Marketing campaigns:

The email marketing campaign helps in selecting the subscribers for the delivery of the newsletter to give the details of the features included in the product marketing campaign. The segmentation of the customers and clients help in completing the signing process in the landing page.

Community:

The development of the community helps in collecting details of the feedback collected from the clients. It helps in identifying some of the problems listed below:

• Is it possible to edit Existing campaigns and associated budgets?
• What are the possibilities of editing keywords in the marketing campaign undertaken?
• What is the possibility of generating email for the group associated with the completion of every round?
• How the new campaigns can be added?
• What is the role of quality score to identify the best seller of the tablet in the global market
• How the payment can be improved?

“The appropriate decision should be taken in the designing of the webpages to clearly demonstrate and manage the internet content associated with the marketing campaign” (Weidemen, 2013). The online store for the tablet should be characterising with the following characteristics:

• Price of the tablet: The analysis of the market helps in defining the lowest price of the tablet in comparison with their competitors.
• Features of the tablets: The features of the tablet should be precisely defined to increase the passion towards the sale of the product
• Providers: The good and reputed company should be chosen for the tablet providers. 

The activities are designed on the basis of keywords. The simulation of the keywords helps the user to familiarise with the marketing campaign based on the search engine optimization. The allocation of the budget depends on the responses generated by the virtual customers. The cost per click helps in defining the popularity of the keyword. The search engine marketing campaigns can be designed and created with the help of simbound simulation game. The result of the simulation helps in managing multiple channels for advertising of the product. The search engine optimization channels helps in making the website more visible to the customers. “The increasing number of clicks can be optimized with the use of technology named as search engine optimization because the users are generally get attracted towards the topmost website in the free list of advertisements” (Leleu, 2011). The traffic management of the internet content can be easily done with the help on SEO. The ranking of the tablet can be optimised by increasing the accessibility of the marketing campaign organized for the new launch of the product, search engine indexing system should be used for managing the internet content, and increasing number of clicks on the website helps in developing trust of the visitor.

The promotion of the product is equipped with the analysis of the development of organization objective. The traffic can be increasing with the effective exposure of the advertisement through multiple channels. The common keywords should be chosen for improving the ranking of the advertisement by involving more and more visitors to the website. The preparation keyword report helps in optimising the viewers in future. “The management of the website content should be based on the keyword chosen for promotion of the tablet” (Pawar, 2014). The advertisement should be prepared for the target audience so that they can easily get attracted due to the fulfilment of the requirement.

Creating Effective Landing Pages for Small Businesses

“The keywords which are chosen for the designing of the marketing campaign for the promotion of the tablets are windows tablet, Lenovo tablet, Lenovo think pad tablet, android tablet apps, Samsung tablet, and others” (Leonilla, 2014). The features which are used for designing the marketing campaign of the tablets are such as thinner pad system with the high quality of display, having long battery life, price associated with the tablet, and many more. There are many teams which are associated as competitors for the sale of the tablets. It has been researched that the android tablets are the most frequently clicked by the visitors.

Step 1: The new marketing campaign can be launched by clicking on the search engine marketing button.

Step 2: Provide the appropriate name to the marketing campaign. The name should be opt which is easy to memorise because it has to be used throughout the simulation game. The core step is to select the market for which marketing campaign has to be organized. The keywords should be chosen according to the requirement of the market.

Step 3: Selection of the advertising theme

Step 4: Allocation of the money for the round 1 of the marketing campaign.

Step 5: Selection of the destination URL where the client received all the information about the product.

Step 6: Click on the create campaign option for the confirmation of the setting

Step 7: “Managing ads groups in the marketing campaign because the number of clicks can be increased by adding more themes to the one campaign” (Vidal, 2014). The clicking on the option new ad group helps in creating new advertising themes for the marketing campaign organized for the sale of the tablet.

Step 8: The amount allocated for the simulation round have to be reviewed for confirmation. 

• Optimization in the product mix: The selection of the product under the write name chosen for developing marketing campaign
• Optimization in the development of the landing page: “The creation of the Keyword is the area of concern for managing web traffic. Call for action is required with the utilization of technique of search engine optimization” (Vo, 2014).
• Research of the keyword: The choice of familiarise keywords helps in raising the profit earned through the clicking of the page by the virtual clients.
• Inclusion of the key performance indicators: The key performance indicators should be indulged with the metrics prepared for the development of marketing campaigns which include cost per click, impression, conversion, cost, and others.
• Research associated with the market competitors: The ranking of the ads helps in analysing the acceptance of the product by the viewers.
• Email marketing: Particular section of the viewers is targeted for advertising the product by using email.

The designing of the marketing campaign on the simbound simulation game along with search engine optimization technique helps in analysing the target audience for whom the marketing campaign has to be designed. The interested customers help in increasing the impression by making number of clicking on the website portal. The risk free environment can be created while designing a website for promotion of the product through simbound simulation game. The decision can be efficiently taken by analysing the product with the competitive marketing peers. The virtual budget has to be allocated for the completion of the round. No real budget is required for carrying over the promotional activity. The student gets the simulation experience of advertising equivalent to the real life advertising scenario experience. The creative thinking should be optimizing for facing the challenges appropriately. The content on the internet can be optimised with the delivery of the e-marketing schemes for improving the performance in terms of results by comparing it with other participating units. With the completion of this project for designing marketing campaign for the UK tablet company though simulation simbound game, we are able to analyse that promotion through online marketing schemes are faster which results into increasing demand of the product. The search engine optimization technique helps in targeting the required audience for the sale of the product. Pay per click helps in increasing the value of the new product launched. Planning and designing of the marketing campaigns can be effectively done with the help of simulation. The improvement in technological operation helps in promoting the marketing of the new product launch with the allocation of virtual amount. The inclusion of different marketing channels helps in maximizing the sale of the product by increasing the number of clicks on the particular product at the completion of each round.

Conclusion:

The simbound simulation marketing schemes helps in measuring the methods used for online advertising. The management of the website content should be based on the keyword chosen for promotion of the tablet. The advertisement should be prepared for the target audience so that they can easily get attracted due to the fulfilment of the requirement. The result of the simulation helps in managing multiple channels for advertising of the product. The search engine optimization channels helps in making the website more visible to the customers. 

References:

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