Dyson is a reputed organization in Singapore that has launched lately the technology of the bladeless fan, which is quite safe and provide powerful airflows (Stacks and Michael). The concept of using the air multiplier instead of the regular blade fans is unique and is provided with more facilities like sleep timer and remote control of the airflow. The concept of the Dyson fan is quite effective and that is the reason it can set aside from the traditional fans. Some suggest that a Japanese company first developed the concept of the bladeless fan that is almost 30 years ago. James Dyson, the father of the Dyson Company along with the team of new scientists and engineers are always in the survey of finding new things and implement them in the various household activities.
The Unique Selling Proposition (USP) is considered as the key factor of a particular company and in this case, the bladeless fan is the key product of the Dyson Company of Singapore. It has no outside blades and the bladeless fans have the capability to blow it from its ring (Chung, Jaesub and Robert). A powerful stream of an uninterrupted airflow can allow even a balloon to pass through it towards the target. The fan can be tilted by a single touch that needs to stay without having any clamping as they have their own gravity centers. The fan also provides with a guarantee for two years along with its labor and parts. The compressor draws the air in, then it passes through the ring, and then out of a slit, the air comes out and is released over a shape of a wing of an aircraft. It also enhanced the airflow by fifteen times than the airflow of the occidental fans with blades (Wilcox, Glen and Bryan).
The objectives of the requirements that need to be implemented for the PR Campaign of the bladeless fan of Dyson Company have to be smart and attainable.
The key messages that will be reflected through the campaign are:
The methodology of the research includes online reviews and interview for procuring the information from the targeted audience and both carry equal importance (Santric-Milicevic et al).
The ultimate message to the target audience is that the product is durable and is eco friendly and at the same time affordable too for the middle class buyers (Zikmund et al). The message that needs to be delivered is that none product other than the Dyson Bladeless fan confirms the warranty of two years. The fan defers no side effects, is compatible with all types of houses, and is friendly with the children. These are considered as the benefit of the bladeless fan. The fan can easily be shifted from one place to another in every part of the house and so the portability. The lightweight of the fan makes it also an advantage that releases air at a large volume and it has a remote control system (Risius, Marten, and Roman Beck).
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Conclusion
Therefore it could be concluded from the topic that the background of the Dyson company intends to state about its intention and program. The topic discusses about the USP of the company which is a bladeless fan. The promotional activity is organized by the company to reach the targeted audience to fulfill the needs of their wants. The benefits of the bladeless fans are discussed properly along with the reporters developed the press kits. The promotional activities should be discussed in a systematic manner to make keep up with the reputation of the company Dyson.
References
Brijs, Bert. Business analysis for business intelligence. CRC Press, 2013.
Chung, Jee Young, Jaesub Lee, and Robert L. Heath. “Public relations aspects of brand attitudes and customer activity.” Public Relations Review39.5 (2013): 432-439.
Gardner, Liz, et al. “The influence of message source and cultivation strategies in a nonprofit public relations context.” Public Relations in the Nonprofit Sector: Theory and Practice 6 (2014): 219.
Greener, Tony. The secrets of successful public relations and image-making. Elsevier, 2016.
Kiel, Ing Horst. “Entrepreneurial marketing.” (2014).
Risius, Marten, and Roman Beck. “Effectiveness of corporate social media activities in increasing relational outcomes.” Information & Management 52.7 (2015): 824-839.
Santric-Milicevic, Milena, et al. “Inequalities in screening participation exist among adults in Lithuania. Health promotion strategies are needed to improve awareness and increase participation in screening programmes, targeting group with low participation in screening. Key messages.” European Journal of Public Health 23 (2013): 1.
Sekaran, Uma, and Roger Bougie. Research methods for business: A skill building approach. John Wiley & Sons, 2016.
Stacks, Don W., and Michael B. Salwen, eds. An integrated approach to communication theory and research. Routledge, 2014.
Stelzner, Michael. “2014 Social Media Marketing Industry Report.” Social Media Examiner (2014): 1-52.
Wilcox, Dennis L., Glen T. Cameron, and Bryan H. Reber. Public relations: Strategies and tactics. Ed. Ashley Dodge. New York, NY: Pearson, 2015.
Zikmund, William G., et al. Business research methods. Cengage Learning, 2013.
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