Introduction
The modern age of technology has brought various innovations including the eruption of a new technological innovation, known as the digital trends. In this case, a business is represented via websites and people no longer need to maintain physical retail spaces for selling goods online. As a result, the economy of the countries have also been increased mainly due to the fact that they are also supporting the innovations of the market. Various new business models have been emerged due to the adoption of this system. One such model is the ecommerce business model.
This report includes a discussion of a new business and its processing. This report will also discuss a discussion of the aims and objectives and the vision that it has. Moreover, the audience, statistics and the operations of the business will also be discussed.
The use of digital trends are mainly being adopted for increasing the economy of a country. For this reason, there are various companies which are being developed due to the innovations of the digital age. For this reason, this paper will discuss about the development of a new business.
This paper will focus on the introduction of a business model. This business model will combine the hotel and the tourism industry. The main objectives of this business is to get people to sign up on the website and purchase a package. This will then be sent to various travel partners. The partners will confirm their bookings which will be sent to the customers. After this process, the customers will be asked for staying in hotels. For every package they purchase, there will be a complimentary hotel with it. However, the customers can also look for other luxurious hotels if they want. This will replace the complimentary hotel package and thus will lead to a great tourism experience. The location of the business will be on Australia and the registered office will be in Sydney. This business model will involve partnering up with all of the local tourism experts and hotels so that an effective business process is achieved. As a result, this will help in standing out from the rest of the crowd.
The goal of this business website is to get customers from the whole world. The business will start from showing tour places in Sydney. After the successful acquisition of business revenue, the website will branch out to other cities of Australia. This will be continued until various other countries are acquired. The aims of this business model is to acquire the tourism industry of the whole world. The website will be rivalling with the top tourism companies like Airbnb and other websites. The packages will be listed on the website and the price will be listed according to the revenue needed for the company.
The goal of the business website is to connect to customers in Australia. By the end of the year 2018, the website must be able to get 1000 customer sign up. In addition, the use of social media traffic will be used for getting in touch with the audiences. The website will have great designs and greater accessibility so that customers can transact effectively. The social media that will be targeted is Facebook, Twitter and Pinterest. All the traffic from these sources will be used for the company to get more businesses and engagement from other prospective clients.
The website will host individual product pages which will share contents of what is included in the package. The website will also include the use of PPC traffic and SEO techniques for better visibility and brand awareness. Moreover, each product page will be linked to their associated customized hotel previews that the customers can use for staying. This will generate additional revenue. Lastly, the sole intent of the website is to collect leads (email addresses) such that the customers can be sent merchandises like t-shirts or watch which they can purchase. This will be done by including a list of an Etsy shop which will drive in more revenue for the company.
This section includes the good and bad things of similar business websites located around the world.
|
Websites |
Good |
Bad |
|
1. airbnb.com |
The best thing about this is the design and the dynamic google search map which shows the various amount of prices in the vicinity. |
The only bad thing is that they are not linked to travel agents who can show places to the tourists. The customers can only book a house in this website. |
|
2. australia.com |
In this website, the good thing is the design of the natural beauties that can be seen beautifully integrated in the website. |
The bad thing is that the website does not show any package. It only lists their contact information about travel agents who can show people around Australia only. |
|
3. holidaypirates.com |
This is a great website and the site map listed which can be used for denoting the check in and out time of the customers is an attention grabber. This sitemap will be integrated in to the business model. |
The only bad thing is that the website does not list the festivals or events that will also bring in additional revenue for the company. |
The audience of the website are travel savvy people from around the world. Most importantly, the age group that will target is 25-30 years who can afford a travel website. Moreover, 35-40 years age group will also be targeted who are in search for a family vacation. Their income must be in the in between the 20,000$-50,000$ range.
The business will include the development of a responsive website. This will be able to load into smart phones, desktop and tablets. Windows will be the most that is targeted for the desktop configuration, while android will be targeted for the remaining devices. As the business expands, IOS and MAC will also be included for targeting.
Customers can visit the website and surf around the contents. The contents will be made in such a way so as to get the attention of the users. The users will sign up for newsletter and promotional activities. They will also be able to access their account after signing up. They can also transact using PayPal or their bank account. There will also be another section for affiliates and businesses to partner up. These businesses include hotels or travel agencies who will be utilized in the tours packages.
The contents of the website include texts and images which will be showcased in the product pages. In the home page, a catchy header will be used followed by a animated video embed that will impart the knowledge of the website. There will be a sign up portion on the top page. The product page will have package information in text and images of the package including images of the destination. The transaction page will include the various payment processors and the contact us page will list the informatio9n of the company.
For building the website, WordPress will be used and its associated plugins. The website will also include a MySQL database. Photoshop CS will be used for editing images, PayPal plugins will help in transactions. The dynamic site map will be used by using google map. The YouTube videos will also be embedded into the site.
Figure 1: Website storyboard
(Source: Created by the author)
The template will be constructed using WordPress. Various plugins will also be needed for this. The banner size will be 428X60. This will be included in the top page of the website. The home page layout with is 1024 px. The color scheme of the website is going to be blue which will be utilized in this process.
The website will be comprised of many partners. The technical part of the website including the designs will be maintained by a certain member. Similarly, another person will be in charge of the marketing of the website. That person will also be in charge of offline promotions like newspapers and magazines. Another person will be in charge of teaming up with partners who are the travel agencies and the hotels. The technical person will be dealing with the maintenance of the website.
The website will utilize social media traffic, search engine traffic and PPC traffic from sources. Moreover, this will also be linked to affiliate traffic and referral marketing along with guest blogging.
Conclusion
Thus, it can be concluded that the development of a website can help in the generation of a lot of business revenue. In due course this will also help in making newer models of businesses as the company spreads its brand information across the globe. This website has thus listed all the successful criteria that will be aimed for. The technical details along with the marketing details have also been specified in this report.
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