To lead a happy life, it becomes important to seek out pleasure and joy to discover happiness, fulfillment, and values in life. My core values help me in providing with the framework for recognizing, pursuing and attaining the target that will provide me with long-term satisfaction. In the future, I aim to pursue a job in the marketing department. For this, I need to understand the difference between marketing practice and marketing education. The marketing industry executes its work through the process of social media and digital marketing. Therefore, I believe that I do acquire the qualities required in the marketing industry. I possess some of the qualities such as, I am cheerful and energetic, realistic, action-oriented, confident, expressive and comes with fresh ideas.
Rank |
Word |
Rationale – Evidence of this skills |
1 |
Confident |
I believe that while executing any work, I am always confident. It is important to be self-confident as enhances work and balances personal life. |
2 |
Expressive |
It is also significant for an individual to be expressive as it develops a cultural, social and personal identity. |
3 |
Action-oriented |
A person must be action-oriented as it helps in achieving the desired goals and make relevant decisions. |
4 |
Helpful |
While working in an organization, it is again important to acquire the quality of helpfulness which is considered to be a best practice. |
5 |
Energetic |
Being energetic in the working environment helps an individual to increase and boost its energy to execute better performance. |
Table 1: Top 5 Personal Values, Qualities and Skills
Personal Statement |
I aim to execute my work with confidence and cheerfulness. These qualities help me in setting a goal and achieving it. |
Table 2: Personal Brand Statement
Resonance of personal brand is completely based on the pyramid of brand equity which is also called as Resonance model. The model comprises of some aspects such as salience, imagery, performance, feelings, judgments and resonance. It is also important to maintain a strong relationship with the employees within an organization. As per my view, my colleague’s feel that I am understanding, possess a good sense of humor, knowledgeable and have good leadership quality. I believe the fact that my resonance related to resonance model is efficient, whereas my performance is positive and I have strong feelings towards my work. I too believe that brand imagery is organized and my brand salience is self-reliant. Based on the activities related to the working environment I feel that I make supportive judgments.
Brand identity helps me to enhance brand salience and to be organized while executing the working process. It helps an individual to be noticeable and prominent within an organization.
It is determined to be a vital part as it measures my qualities and the skills required while working in an organization.
It shows my personality based on the skills, qualities, and values in front of others. To develop a personal brand it represents the image of a person.
While developing a personal brand, it becomes significant for me to demonstrate appropriate and supportive judgments depending upon the condition.
It is significant for me to possess strong feelings to improve its work by giving better performance.
It provides me with a strong feeling of effectiveness that helps in developing a personal brand.
Core Skill Competency |
Specific requirements |
Example from Job Advertisements |
Reflection |
Adaptability |
Accepting the circumstances |
Marley Spoon-Production Associate: An ability to work appropriately in the changing circumstances. |
I understood the fact that I must execute my work effectively in a changing situation. |
Teamwork |
Working together |
Foot Locker-Sales Associate: An ability to work as a team. |
I have learned how to work in a team efficiently. |
Reliability |
Problem-solving |
ALDI-Retail Associate: An ability to solve the problems that arise within the organization. |
I must gather knowledge of how to solve the problems that take place in the organization. |
Motivation |
Motivational skills |
Harris Farm-Food Production Assistants: An ability to motivate the employees to give better performance. |
I have acknowledged that I must motivate the employees to do better. |
Communication |
Written |
Harvey Norman-Cashier: An ability to prepare written documents. |
My written skills have been improved where I acknowledged the fact that I must work efficiently. |
Table 3: Desired Attributes in Graduate Employability
Strengths |
Weaknesses |
§ I have learned the advantages of working in a team |
§ I must execute the work in a systematic manner |
§ I have improved my written skills |
§ I must gather knowledge of how to solve the problem |
§ I have improved my communication skills |
§ I must develop my reliability skills |
§ I have learned how to adjust to the changing situation |
§ I must learn how to motivate others to perform better |
Table 4: Strengths and Weaknesses
Core values, qualities, and skills I want to sustain |
What specific steps or strategies will I undertake to achieve this goal(s)? |
Dedication |
1. Focus on the target 2. Be accountable |
Result-oriented |
1. Improving the working style 2. Discover techniques to measure results |
Table 6: Values, qualities, and skills – Sustain
Core values, qualities, and skills I want to change/ improve |
What specific steps or strategies will I undertake to achieve this goal(s)? |
Creativity |
1. Identify the best concepts 2. Be aware and open |
Patience |
1. Practice empathic and active listening 2. Learn to control the emotions |
Table 7: Values, qualities, and skills – Improve
Reflection on developing a personal brand and employability skills
While developing a Personal brand and employability skills, I gathered knowledge regarding the importance of enhancing personal values, skills, and qualities. I have also acknowledged that while working in an organization there possess some strengths and weaknesses based on the job. I have gathered knowledge about the steps that need to be sustained and improved in developing the skills. |
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