PepsiCo is one of the largest food and beverage companies in the world. The revenue percentage increases day by day as the marketing plan of the company establishes and brand diversification with customer loyalty reach that level of business. 80% of the world population is associated with their product. Diet Pepsi is the new innovation from PepsiCo with sweeteners Aspartame and Ace-K. It was a free calorie carbonate cola introduced in 1964 (Pepsicobeveragefacts.com, 2018). There are five issues faced by the Diet Pepsi like the Brand image, bottling, advertisement, distribution channel and health and the proposed action will make the resolving process also (Terry-McElrath, O’Malley & Johnston, 2014).
The sponsorship deals are high in case of big events. The event coordinators will meet a session with the company executives before the promotion and they agree on a mutual basis. This is the main reason for maintaining a sponsorship deal (Tanwar, 2013).
The public relation and marketing team will take the initiatives to formulate the work.
|
Owners’ and Other Investments |
$ 95,000 |
|
Bank Loans |
2,500 |
|
Other Loans |
– |
|
$ 97,500 |
|
|
Social Media |
$ 79,000 |
|
SEO |
3,150 |
|
Mobile Marketing and Big events expenses |
24,000 |
|
Sponsorship extra changes |
9,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
6,000 |
|
Other Expenses |
50,000 |
|
$ 366,650 |
The maximum time frame of this event is 3 months.
21st October – 20th January
People engagement with products and their need for the product will ensure a better revenue generation of the company. The sales percentage from that particular product increase and that initiate better measurement for success.
The levels and presentation help to create attraction in different socio-cultural events. The responsibility of addressing the company and have a good review making is the key approach in that case (Pepsicobeveragefacts.com, 2018).
In such a situation, the manufacturing and production team will take the initiative to control the process.
|
Owners’ and Other Investments |
$ 95,000 |
|
Bank Loans |
6,500 |
|
Other Loans |
– |
|
$ 101,500 |
|
|
Social Media |
$ 74,000 |
|
SEO |
2,950 |
|
Mobile Marketing |
24,000 |
|
Google Ad words |
9,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
6,000 |
|
Other Expenses |
50,000 |
|
$ 369,450 |
The entire timeframe of the bottling will be 4months but the process continues for the whole year.
The achieved ratio can be measured by selling percentage of Diet Pepsi and their market demand.
The advertisement will be placed in US Open., FEI World Equestrian Games, Rugby World cup and other different programmes. The program will help in the marketing of the company and also ensure the better selling opportunity and a global administration of Diet Pepsi (Kraak & Story, 2015).
Marketing team and Public relation group of Diet Pepsi Company will responsible for this promotion.
|
Owners’ and Other Investments |
$ 87,500 |
|
Bank Loans |
6,500 |
|
Other Loans |
– |
|
$ 94,000 |
|
|
Social Media |
$ 74,000 |
|
SEO |
2,950 |
|
Mobile Marketing |
24,000 |
|
Google Ad words |
9,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
6,000 |
|
Other Expenses |
50,000 |
|
$ 354,450 |
It will take more than 4 months of time as the project innovation and development of creative designing need some time for quality works.
29th October – 20-22nd of March.
Publicity of the company along with the sales percentage is the crucial measurement and that signifies the measurement of increase promotional aspect (Pepsicobeveragefacts.com, 2018). The development of a marketing plan and implement some strategic planning of advertisement that helps in case of percentage of selling.
The entire chain of the supply chain is an issue in that case. The logistics operation in the US is good but the processing of distribution and supply chain needs to be maintained in a legitimate way (Chandon & Wansink, 2012). There two way logistic is the case of arriving and departure at the same time will help the distribution channel. Time management is being perfect in that case as the two way logistic maintenance make a non-stop chain of arriving and departure of the products.
Logistic department and general service department along with store maintenance and store in charge all these administrative people take charge distribution.
|
Owners’ and Other Investments |
$ 87,500 |
|
Bank Loans |
9,500 |
|
Other Loans |
– |
|
$ 97,000 |
|
|
Social Media |
$ 74,000 |
|
SEO |
2,950 |
|
Mobile Marketing |
24,000 |
|
Google Ad words |
9,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
6,000 |
|
Other Expenses |
50,000 |
|
$ 360,450 |
Entire route mapping, selection of the shortest route and ensure the timing of the delivery is the key process in that case. The entire process takes 2 to 3 months maximum for the entire planning of distribution.
Availability of the product and people eagerness to have the coke with different taste help the marketing. The measured revenue generation helps Pepsi company to ensure their business marketing in the stretched way.
There are some health awareness camp in the city organised by Diet Pepsi. People can taste the drink at free. This is another marketing strategy for creating interest and after knowing the quality of the drink, they will buy it from the shop and that ensure sales output in the market (Buendía, 2012).
Administration department and manager associated health and other issues with product so that people know the quality assurance that Diet Pepsi delivers.
|
Owners’ and Other Investments |
$ 19,000 |
|
Bank Loans |
9,500 |
|
Other Loans |
– |
|
$ 28,500 |
|
|
Social Media |
$ 74,000 |
|
SEO |
2,950 |
|
Mobile Marketing |
24,000 |
|
Google Ad words |
9,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
6,000 |
|
Other Expenses |
50,000 |
|
$ 223,450 |
The entire process will take 1 or 2 months as the events happen quite a few time in a year. So participation and engagement is the issue of planning.
The process of market engagement and good resource planning and event participation help the process. However, this marketing aspect helps the company to have a better selling and qualitative approach to people as the participation of different health programmes develop the company’s infrastructure (Pepsicobeveragefacts.com, 2018).
Conclusion
Therefore it can be concluded that Diet Pepsi is one of the trendiest product in the US market, but the promotion and innovation advertisement is missing. Thus acceleration in product culture and mitigation of issues helps marketing plan and procedure of the company in case of advancement in business.
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Buendía, F. (2012). Polynomial distribution of market share. Business Management Dynamics, 2(3), 22-25.
Chandon, P., & Wansink, B. (2012). Does food marketing need to make us fat? A review and solutions. Nutrition reviews, 70(10), 571-593.
Cheng, S., Wang, J., Cai, Y., Loo, J. A., & Chen, H. (2015). Enhancing performance of liquid sample desorption electrospray ionization mass spectrometry using trap and capillary columns. International journal of mass spectrometry, 392, 73-79.
Foster, G. D., Karpyn, A., Wojtanowski, A. C., Davis, E., Weiss, S., Brensinger, C., … & Leuchten, D. (2014). Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial–. The American journal of clinical nutrition, 99(6), 1359-1368.
Kraak, V. I., & Story, M. (2015). Influence of food companies’ brand mascots and entertainment companies’ cartoon media characters on children’s diet and health: a systematic review and research needs. obesity reviews, 16(2), 107-126.
Lemper, T. A. (2012). Five trademark law strategies for managing brands. Business Horizons, 55(2), 113-117.
Pepsicobeveragefacts.com (2018) Diet Pepsi retrieved from: https://www.pepsicobeveragefacts.com/Home/product?formula=F0000003519&form=RTD&size=12 [Accessed on 8th October 2018]
Scully, M., Wakefield, M., Niven, P., Chapman, K., Crawford, D., Pratt, I. S., … & NaSSDA Study Team. (2012). Association between food marketing exposure and adolescents’ food choices and eating behaviors. Appetite, 58(1), 1-5.
Tanwar, R. (2013). Porter’s generic competitive strategies. Journal of business and management, 15(1), 11-17.
Terry-McElrath, Y. M., O’Malley, P. M., & Johnston, L. D. (2014). Energy drinks, soft drinks, and substance use among US secondary school students. Journal of addiction medicine, 8(1), 6.
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