Write a report on Managing Digital Enterprise.
Business organizations making use of technology as a competitive advantage in the execution of the internal and external operations can be referred as a digital enterprise. Due to the concept of information technology, the level of digital enterprise has gained a boost and also has found new significance. The term digital enterprise management has been concerned with the set of IT solutions that have been developed and designed for managing and making the execution of business with a greater speed, seamlessly and in an optimized manner (Laudon and Laudon, 2015). In simpler terms, the concept of digital enterprise management can be described as a mindset around the process of application of technologies and information for increasing the speed of the decision making process in an organization. This process also involves pushing thee decisions towards the teammates and in order to make the movement of the organization faster and also innovate quickness. Digital enterprise is one of the forms of contemporary business. Moreover, a truly digital enterprise will make integration of data, information, processes, work and people and individuals so that the collaboration of the entire working organization is made possible in an efficient and effective manner (Brain 2018). The concept of digital business is a contemporary form of business style and at the heart of the digital business is the technology. The below-executed analysis is the summarized version of the digital business of Dell. The business corporation is a manufacturing multinational firm that is engaged in the selling, manufacturing, repairing and supporting personal computers, servers, data storage devices etc (Dell 2018).
The Internet has been considered as a revolutionary concept that has changed the way of doing business and also the business entities can make use of this technological concept in various contexts (Bryman and Bell, 2015). The term e-business is the process of exchange of information by making use of internet and execution of other business can also be executed. As Dell is one of the multinational firms, there are various operations and functionalities executed within the organizational structure. And for the smooth execution of these operations, the business entity can make use of digital enterprise. The below described is the use of e-business for Dell:
While interacting with the clients or suppliers by using the digital solutions, the business entity faces difficulties in describing the size of the business. And for which the business corporation should maintain a website that will make the firm look impressive (Oswald and Kleinemeier, 2017). Dell has an official website that has been designed and developed as per the convenience of the consumers. This online portal enables the consumers and viewers with the varied range of data such as a history of the company, the mission and vision statement, the products and the services offered by the business firm etc. This aids the consumers in obtaining the required details and an attractively designed website attracts a large number of viewers (Goldratt, 2017). Thus the digital enterprise will aid the entity in attaining new opportunities.
The below presented is the social media journey of Dell:
Figure 1Dell’s social media journey
(Source: Social networking systems of Dell, 2018)
One of the biggest example through which social networking systems of Dell and social engagement of the business can be described is the Idea storm and storm sessions. These sessions were launched in by the business entity is 2007 for providing customers with avenue for sharing the ideas on products, services and operations (Dave 2011). This included:
Various contemporary means and options are offered by e-business platform. And one of the biggest option or aid offered by this platform is while making orders. While making use of internet, order edge that is bowed into the real-time recording system will allow the customers to make the order for the products for the official website or the online portal 24/7. By making use of this mechanism Dell will be making reductions in the number of expenses such as they will be saving the money spent on hiring sales staff (Ferraro and Briody, 2017). The firm can open an order entry section on the official website for the clients and the customer’s that are interested in making smaller orders. And this will also enable the sales staff to focus their efforts on generating additional business and thus attracting new customers.
The concept of the digital enterprise also aids the business entity in saving the expenses incurred on providing after sales services to the customers. By making the data and information of the client available on the site and that to with security, the customers will be enabled in checking their accounts whenever required by them (Khurana 2017). On the basis of the research, it has been observed that Dell is already having a special category or section that is customer service section that has been designed for the customers for their feedbacks, customer queries, problems and complaints if any (Austin 2001). The business entity can make modifications for increasing the quality of services offered by making use of digital enterprise.
Marketing is one of the integral functions to be executed by the business corporation for promoting the products and services in order to stimulate and attract the customers. On the basis of the research, it has been observed that internet has been observed to be one of the largest used platforms for purchasing the products and services (Dell 2016). And hence the business entities can make use of internet or digital enterprise for promoting the products and attracting the customers and thus enhancing the customer base. Dell is already making use of the internet for marketing the products and hence should make use of advanced and contemporary means of marketing solutions for the same.
One of the biggest factors in a successful business is making the products available at the right place in right time (Uhl and Gollenia, 2016). Many business organizations face problems such as lack of proper inventory management systems, lack of maintaining stock etc. The Internet is the platform that has developed its reach all over the globe and spans all time zones. In simpler terms, this means that when the business entity is executing the business through online means, they have the same capabilities. In case of physical stores, the range of the customers can be limited in terms of the location and also the operating or working hours (Dell 2018). The access to the e-business is granted from anywhere and by having the access to the internet and also the working or the operating hours is also for 24 hours. Furthermore, with web-based business on the ascent, e-business has yet another preferred standpoint: being open to anybody with a cell phone.
Dell is making the use of internet services for getting connected and also for listening, learning and engaging themselves with the customers and the clients. This increases the brand image and equity amongst the firm, the process of marketing and attracting the customers also gets much easier (Sturm, Pollard and Craig, 2017). It has been noted that the business entity has the best customers as they are found to have the best ideas and insights. Dell is operating its official website by the name of www.Dell.com and the site has been considered as one of the biggest platforms for the organization through which the entity is offering the products and services to the large customer base (Dell 2018). This platform has been proven very much successful for the business firm in attracting a large pool of customer’s through international markets (Tan 2018). Moreover, social media is the medium through which the enmity in developing connections and bonds with their customers. The business organization offers their customers various opportunities in getting involved in the business operations. For instance, the customers can take part in the conversations about Dell EMC every day. This enables the business firm in learning about the thoughts and requirements of the customers and aids further in the advancing and designing the offerings as per the requirements of the consumers and thus delivering a quality product. This will make the business firm a better partner for the customers.
The concept of digital enterprise has been considered as a helping hand for the business corporation. Dell is managing and maintaining various operations and functionalities through the online portal and the official website (Bryman and Bell, 2015). The entity has developed various sections and segments over the website for the convenience of the customers. The digital enterprise aids the entity in the number of operations executed within the entity. For instance, the e-business systems aid the business firm in marketing and promoting the products by making use of social media and thus reaching and attracting the huge pool of customers at a time. This will aid Dell in bringing an increase in the customer base and market share will also be increased. The business entity will also be bringing minimization to the number of expenses incurred in various operations and functions (Xu, 2014). Various expenses associated with the operations will be minimized such as rent, electricity; telephone is some of the general expenses that are incurred by the physical locations and the outlets of the brand. By taking the business to online platforms the entity will eliminate these expenses and overheads and also the efforts utilized on these expenses and operations will be diverted to some other practices. This will bring an increase in the efficiency and also the productivity will be increased (Wheelen et al., 2017). The digital enterprise system offers the entity with various mediums of communications internally. The business firm has developed the number of communication methods that aid the entity in developing a communication level between the workforce within the organizational structure such as video conferencing with the clients and carrying out meetings with the clients and business partners that are away or to another corner of the world.
The norms and the business practices are the basic obligations that are required to be adhered by the business corporations for minimizing the interference of the governing authorities (Turban et al., 2017). Minimum governing interferences will enable the business corporation to execute smooth flow of business practices and operations. This will enable the business entity to deliver the best quality of products and services as the smooth flow of operations will enable the entity to divert the focus towards the business instead of coping-up with the norms and business practices (Bordwell, Thompson and Smith, 2016). On the basis of the research it has been analyzed that Dell has been ranked and named as the world’s most ethical business organization by Ethisphere Institute (customers.microsoft 2014). And the below mentioned are the recognized attainments for the third consecutive year:
On the basis of the announcement made by Dell, it has been noted that the business corporation has been recognized by Ethisphere Institute, a global leader in defining and advancing the standards of ethical business operations as a 2016, World’s most ethical business entity. Dell has been documented for three consecutive years. Dell is one of only four business corporations in the category of technology underscoring their commitment to leading ethical business operations and standards (Murphy, 2017). The personal adopted by Dell is “Doing the right thing and thus attaining right way. And this statement has been stated by Michael McLaughlin, Dell’s chief ethics, and compliance officer. The business entity has also been taking the role of corporate citizen seriously from the leadership structure adopted, governance practices executed and the environmental efforts and the engagement of the workforce in the managerial activities. Moreover the business entity can make use of several digital KPI’S for measuring the performance and level of success.
The digital KPI’s are the measurable values that can be adopted by Dell for evaluating the performance of digital business initiatives (Boulton 2017). The below mentioned are some of the practices that can be implemented for measuring the overall success:
The below mentioned are the strength and weakness of e-business for Dell:
Strengths
Weakness
On the basis of the above-mentioned analysis and executed research it has been noted that Dell has been perceived by Ethisphere Institute, a worldwide pioneer in characterizing and propelling the principles of moral business operations as a 2016, World’s most moral business entity. Dell has been reported for three successive years (Dell 2016). Dell is one of just four business organizations in the class of innovation underscoring their sense of duty regarding driving moral business operations and gauges. The individual received by Dell is “Making the best decision and along these lines achieving right way. Furthermore, this announcement has been expressed by Michael McLaughlin, Dell’s main morals, and consistency officer.
The below mentioned are some of the provisions that can be adopted by Dell for bringing improvements and advancements in the e-business system within the organizational structure. It has been considered the concept of Digital strategy is fundamental to business strategy in the modern era (Fleisher and Bensoussan, 2015). It has lo been observed that 90 % of the digital leaders have a high level of integration in a digital strategic-planning process (Mckinsey 2015). The best digital strategies are not made dependent on the past analysis, but instead, require a fresh start and pare out a vision based on where the business entity believe value is likely to switch over the next coming duration. They assess at a gritty level where a value is likely to be disrupted within their own business and market, and they isolate where and how they will compete (Bohari, Hin, and Fuad, 2017). When the business entity is capable of exploiting significant opportunities and the effective digital strategies are given importance to a handful of interferences where the business can exploit, and then develop a digitally enabled business model around them. And this will enable the business firm in developing a new track for the customers while making the purchase of the products, switching to new businesses, or exploitation of competitive advantages such as exclusive data in new ways (Nof et al., 2015).
On the basis of the research, it has been executed that another option that can bring advancements and improvements in the digital enterprise system adopted by Dell is bringing process automation (Malhotra, 2014). The concept of business-process automation develops outcomes in the form of the massive competitive advantage because as at the time of making the initial investments, and well implementation of the same, can scale speedily without extensive additional expenses. It has been estimated that as the time passes there will be improvements in the cost performance by as much as 90 percent as the automation effort scales across formerly siloed operations, bringing minimization in the dismissed processes (Hiles and Hon, 2016). It has also been observed that various new business models, in fact, are emerging as the business entities that are generating revenue from sales of physical assets evolve into service businesses that focus on data as an asset (El-Sheikh, Zimmermann and Jain, 2016). Digitizing processes has less to do with technology and more with how companies approach development. These are considered as the building blocks for the process of the bringing improvements in the concept of digital enterprise (Cavusgil et al., 2014).
Conclusion
In the limelight of the above-executed analysis, it has been inferred that Digital enterprise has been considered as one of the revolutionary systems that enable the business entity in managing the business operations and all the functionalities. The above analysis it has also been analyzed that Dell is one of the brand names that is operating the business under the e-business system. The analysis is focused on the critical evaluation of the concept digital enterprise and also the benefits that will be attained by the business corporation.
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